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PODCAST

The Vine Podcast

Madison Wetherill

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

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All Episodes

24:50

Team Roles to Support Your Blog Growth

The Vine Podcast ·

2023/09/19

Today we are talking about the essential team roles to boost your blog’s success and support you as your blog grows. From the roles that are going to support you as the CEO to the roles that help you to execute content, I go over the key players that you need to build a team for your food blog. In this episode: Tips for hiring and building a team Blog manager Writers/photographer Virtual assistant SEO/keyword research Website and design team Related episodes: 5 SOPs Your Blog Needs ASAP How to

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09:58

4 Ways to Make Your Website Stand Out

The Vine Podcast ·

2023/09/12

There are over 6,000 food blogs using the same theme. That means that it is tough to stand out in this crowded world of food blogging. Not only that but our users have less and less attention and time spent on our websites. Keep listening if you want to know how you can make your website stand out from the crowd. In this episode: Add a custom pattern or branded graphics Customize your recipe card Use styled reusable block patterns to teach your readers to pay attention Weave your brand

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19:22

Q4 Marketing

The Vine Podcast ·

2023/09/05

Quarter 4 is the busiest season for food bloggers as we juggle even more things than normal, with the holidays, creating content and juggling opportunities for our blogs. Sometimes we forget to think ahead to all of the possibilities of marketing that Q4 holds. So today I’m chatting about how to tackle your Q4 marketing plans. In this episode: Sustainable planning Collaborating with others Email Marketing Do a website audit Related episodes: 3 Things to Help You Write Posts Faster How to

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22:47

7 Ways to Improve Engagement on Your Website

The Vine Podcast ·

2023/08/29

If you want to retain new users to your website, it’s important to optimize your website for engagement. When readers stay on your website longer, they are more likely to actually read your content, understand your niche and take action. In this episode I’m sharing 7 ways to improve engagement on your website. In this episode: Return New Users Optimize Your Website Encourage User Action Resources Mentioned in This Episode: Grow.me Related episodes: Best Recipe Card Plugins for Food

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23:35

Thinking Beyond Ads: Ways to Diversify Revenue

The Vine Podcast ·

2023/08/22

It seems like the gold standard for a food blog is qualifying for an ad network. Of course, you want to monetize your hard work and continue generating revenue from your past content. But, there are many other ways to monetize a blog! Whether you are looking for ways to earn money before qualifying for ads or you are looking to diversify your income streams with ads, these ideas will help open your mind to the possibilities. In this episode: Think beyond ads Brand partnerships Affiliate

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18:38

3 Things to Help You Write Posts Faster

The Vine Podcast ·

2023/08/15

We all want to create content more effortlessly but sometimes writing your posts for your food blog can be the most draining part of the process. There are a few things you can do to make your writing process less intense and hopefully help you to write your blog posts faster! In this episode: Start with an Outline Reuse Parts of Content Isolate Your Writing Tasks Related Episodes: How to Create More Content AI For Food Bloggers How to Manage Your Blog Projects in Asana Connect with Madison

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09:17

3 Tasks You Can Do In Bulk

The Vine Podcast ·

2023/08/01

If you are looking to supercharge your productivity and get more done with less effort, this episode is for you! Task batching is the idea of doing similar tasks together to increase your efficiency. I'm sharing 3 tasks you can do in bulk as a food blogger to boost your blogging workflow. In this episode, I'll cover: Recipe Development and Testing Content Creation and Photography Social Media and Engagement Instagram | Website Show Notes | Podcast Updates Web Design for Food Bloggers Resources: 3

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15:13

3 Things to Make More Time

The Vine Podcast ·

2023/07/25

Does it ever feel like there just isn't enough time in the day to get all of the things done? As food bloggers, we wear lots of hats, but there are some ways to get more time in your day and maximize your results. Today I'm sharing three powerful time management tips to boost your productivity and create more time in your day. In this episode, I'll cover: Stay focused Streamline your process Outsource >> Wait List for Food Blogger Template Shop << Instagram | Website Show Notes | Podcast Updates

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17:45

Start Your Q4 Plan

The Vine Podcast ·

2023/07/18

Have you started your Q4 plan yet? I know it's only summer, but quarter 4 always sneaks up on us. In this episode, we'll chat about getting started on your Q4 plan and creating amazing content for the end of the year. It's never too early to start planning and preparing for the holiday season, so let's dive in! In this episode, I'll cover: Why You Need a Q4 Plan Mini Audit of Holiday Content Finding Low Hanging Fruit Creating Content to Fill Your Gaps Get Started ASAP Resources: How to Create More

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16:53

Creative Ideas to Boost a Post’s Ranking

The Vine Podcast ·

2023/06/26

It is always so exciting when you see a blog post that is increasing in ranking and starting to drive more traffic. Ever wondered how you could boost a post even further? Try these strategies to boost the rankings even higher! In this episode: How to Find the Posts Creative Ways to Boost A Post’s Rankings Creating a System to Repeat Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: All Design Services Web Design for Food Bloggers

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25:18

2023 Blog Plan Check In

The Vine Podcast ·

2023/06/20

We are halfway through the year, which means it’s time to check in on your goals for the year! Today’s episode is a check in on my own blog growth plan and the biggest lessons I’ve learned so far this year. In this episode I'll share lessons learned including: Does more blog content lead to more traffic? The importance of systems Hiring and building your team Other lessons Other episodes and resources mentioned: My 2023 Blog Growth Plan Using Asana to Manage Your Blog Posts The Systems and

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13:27

3 Things for Your Work With Me Page

The Vine Podcast ·

2023/06/06

If you want to work with brands and make money through brand partnerships with your food blog, then your work with me page is a must have. But what should go on that page and how can you put your best foot forward through it? On this episode we'll chat about 3 things your work with me page should have. In this episode: Your 3 Brand W’s: who, what, why Types of Work You Accept (and examples) Contact Information Other episodes mentioned: 3 Things For Your Homepage 3 Things for Your Recipe Index

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10:19

3 Things for Your Recipe Index

The Vine Podcast ·

2023/05/23

Your recipe index can be an amazing tool for your audience but can sometimes be confusing to organize! Here are 3 things to consider, update, or check on to make the most out of your recipe index. In this episode: Building your recipe index for SEO What you should focus on What to add to improve user experience Resources mentioned: Other recipe index episodes Organize Your Blog Categories

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12:09

3 Things For Your About Page

The Vine Podcast ·

2023/05/10

Your about page is one of the most important pages of your food blog to make a connection with your audience. In today’s episode, I’ll be diving into 3 things to do to refresh your about page and provide you with some tips and tricks to make it stand out and connect with your audience. In this episode: Your expertise Your favorite posts Call to action Episodes mentioned: 3 Things for Your Homepage Resources: Search Engine Land Article by SEO Casey Markee Writing an About Page Connect with

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10:49

3 Things For Your Homepage

The Vine Podcast ·

2023/05/02

A few quick tweaks to your homepage can take it from dull to fantastic! Today I'll be discussing three effective ways to update the homepage of your food blog and enhance its overall appearance and functionality. Whether you're a seasoned food blogger or just starting out, these tips are sure to help you attract more readers and keep them coming back for more delicious recipes! In this episode: Optimize for EEAT Brand Message Seasonal Content Episodes mentioned: How Often Should You Update

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24:40

AI For Food Bloggers

The Vine Podcast ·

2023/04/25

Everyone is talking about AI and ChatGPT. The big question on everyone’s mind is, “Will AI make blogging obsolete?” Today we’re talking about how AI can be a useful tool for food bloggers, what the future might look like, and how to leverage AI in your business right now. In this episode: Why bloggers are worried about AI AI for writing blog posts AI for SEO AI for Social Media AI for Writing AI for Graphic Design Risks of AI Resources mentioned: Cupcake Photo The Pope in a puffer jacket

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21:01

Should You Delete Old Content?

The Vine Podcast ·

2023/04/18

Does the idea of deleting your old content make you a little nervous? I totally get it - for a lot of us, the idea of parting with our old content is tough. In today's episode I'll share a quick process for how you can easily decide whether to keep an old blog post or to let it go. In this episode: Review the traffic Research keywords Think about your audience Delete, archive or update Resources mentioned: Clariti (affiliate) Related episode: How to Audit Your Content Connect with Madison

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31:01

How to Audit Your Content

The Vine Podcast ·

2023/04/11

A content audit is a careful, extensive review of every post you have ever published. Why bother with this? Well, it arms you with SEO data and will help you identify posts you would like to improve, delete or leave just as they are. It may sound like a big project — and it is — but at the end of it, you'll have a better idea of where you want to take your blog and what actions you need to take to boost your SEO, and make a better experience for your readers. In this episode: What is a content

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49:30

Discovering Your Audience Journey with Stephanie Kay

The Vine Podcast ·

2023/03/28

When was the last time you thought about the transformation your readers go through because of your website content? It’s easy to think you are just creating recipes, but the truth is you’re providing solutions to some of your reader’s biggest challenges. In today’s episode I’m interviewing a food blogger who will share about their own discovery of her audience’s journey and how that shaped her website redesign. In this episode: Steph’s blogging journey The website redesign process of creating

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21:03

5 Ways to Boost Your SEO This Year

The Vine Podcast ·

2023/03/14

If “get better at SEO” is on your to-do list, you need a plan. In this episode, we are going over 5 things you can do right now to increase your knowledge of search, create a better experience for your users and make better-informed decisions for your blog and the content you produce. In this episode: Speed things up. Update old content. Invest in a keyword tool Implement a linking strategy. Audit your categories. Resources Mentioned in This Episode: 6 Quick Wins for Site Speed Increase

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