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PODCAST

The Vine Podcast

Madison Wetherill

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

arts design

All Episodes

16:53

Creative Ideas to Boost a Post’s Ranking

The Vine Podcast ·

2023/06/26

It is always so exciting when you see a blog post that is increasing in ranking and starting to drive more traffic. Ever wondered how you could boost a post even further? Try these strategies to boost the rankings even higher! In this episode: How to Find the Posts Creative Ways to Boost A Post’s Rankings Creating a System to Repeat Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: All Design Services Web Design for Food Bloggers

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25:18

2023 Blog Plan Check In

The Vine Podcast ·

2023/06/20

We are halfway through the year, which means it’s time to check in on your goals for the year! Today’s episode is a check in on my own blog growth plan and the biggest lessons I’ve learned so far this year. In this episode I'll share lessons learned including: Does more blog content lead to more traffic? The importance of systems Hiring and building your team Other lessons Other episodes and resources mentioned: My 2023 Blog Growth Plan Using Asana to Manage Your Blog Posts The Systems and

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13:27

3 Things for Your Work With Me Page

The Vine Podcast ·

2023/06/06

If you want to work with brands and make money through brand partnerships with your food blog, then your work with me page is a must have. But what should go on that page and how can you put your best foot forward through it? On this episode we'll chat about 3 things your work with me page should have. In this episode: Your 3 Brand W’s: who, what, why Types of Work You Accept (and examples) Contact Information Other episodes mentioned: 3 Things For Your Homepage 3 Things for Your Recipe Index

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10:19

3 Things for Your Recipe Index

The Vine Podcast ·

2023/05/23

Your recipe index can be an amazing tool for your audience but can sometimes be confusing to organize! Here are 3 things to consider, update, or check on to make the most out of your recipe index. In this episode: Building your recipe index for SEO What you should focus on What to add to improve user experience Resources mentioned: Other recipe index episodes Organize Your Blog Categories

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12:09

3 Things For Your About Page

The Vine Podcast ·

2023/05/10

Your about page is one of the most important pages of your food blog to make a connection with your audience. In today’s episode, I’ll be diving into 3 things to do to refresh your about page and provide you with some tips and tricks to make it stand out and connect with your audience. In this episode: Your expertise Your favorite posts Call to action Episodes mentioned: 3 Things for Your Homepage Resources: Search Engine Land Article by SEO Casey Markee Writing an About Page Connect with

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10:49

3 Things For Your Homepage

The Vine Podcast ·

2023/05/02

A few quick tweaks to your homepage can take it from dull to fantastic! Today I'll be discussing three effective ways to update the homepage of your food blog and enhance its overall appearance and functionality. Whether you're a seasoned food blogger or just starting out, these tips are sure to help you attract more readers and keep them coming back for more delicious recipes! In this episode: Optimize for EEAT Brand Message Seasonal Content Episodes mentioned: How Often Should You Update

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24:40

AI For Food Bloggers

The Vine Podcast ·

2023/04/25

Everyone is talking about AI and ChatGPT. The big question on everyone’s mind is, “Will AI make blogging obsolete?” Today we’re talking about how AI can be a useful tool for food bloggers, what the future might look like, and how to leverage AI in your business right now. In this episode: Why bloggers are worried about AI AI for writing blog posts AI for SEO AI for Social Media AI for Writing AI for Graphic Design Risks of AI Resources mentioned: Cupcake Photo The Pope in a puffer jacket

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21:01

Should You Delete Old Content?

The Vine Podcast ·

2023/04/18

Does the idea of deleting your old content make you a little nervous? I totally get it - for a lot of us, the idea of parting with our old content is tough. In today's episode I'll share a quick process for how you can easily decide whether to keep an old blog post or to let it go. In this episode: Review the traffic Research keywords Think about your audience Delete, archive or update Resources mentioned: Clariti (affiliate) Related episode: How to Audit Your Content Connect with Madison

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31:01

How to Audit Your Content

The Vine Podcast ·

2023/04/11

A content audit is a careful, extensive review of every post you have ever published. Why bother with this? Well, it arms you with SEO data and will help you identify posts you would like to improve, delete or leave just as they are. It may sound like a big project — and it is — but at the end of it, you'll have a better idea of where you want to take your blog and what actions you need to take to boost your SEO, and make a better experience for your readers. In this episode: What is a content

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49:30

Discovering Your Audience Journey with Stephanie Kay

The Vine Podcast ·

2023/03/28

When was the last time you thought about the transformation your readers go through because of your website content? It’s easy to think you are just creating recipes, but the truth is you’re providing solutions to some of your reader’s biggest challenges. In today’s episode I’m interviewing a food blogger who will share about their own discovery of her audience’s journey and how that shaped her website redesign. In this episode: Steph’s blogging journey The website redesign process of creating

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21:03

5 Ways to Boost Your SEO This Year

The Vine Podcast ·

2023/03/14

If “get better at SEO” is on your to-do list, you need a plan. In this episode, we are going over 5 things you can do right now to increase your knowledge of search, create a better experience for your users and make better-informed decisions for your blog and the content you produce. In this episode: Speed things up. Update old content. Invest in a keyword tool Implement a linking strategy. Audit your categories. Resources Mentioned in This Episode: 6 Quick Wins for Site Speed Increase

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43:59

Streamlining Your Food Photography Process for More...

The Vine Podcast ·

2023/03/07

Curious how you can go from “good” photos to impactful photos? In our episode today, Dyutima Jha shares how a great food photography process creates impactful photos to grow your food blog! This is one you don't want to miss. In this episode: The phases of your food photography process Impactful photos vs good photos Preparing for the pre-production phase Time wasters in the food photography process Energy efficiency during your photoshoots Photo misses that could be hurting their page views

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23:10

Five Ways to Spend Your CEO Time

The Vine Podcast ·

2023/02/28

Prioritizing CEO time is the key to being more intentional about the time you spend working on your business instead of staying stuck in the day to day work of developing recipes and writing blog posts. In today’s episode I’m sharing 5 ways you should spend your CEO time. In this episode: Pause and check in Financial To Do’s Metrics Goal Setting, Planning or Executing Education Resources Mentioned in This Episode: 3 Things to Do For CEO Time How to Schedule More CEO Time Setting SMART

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20:52

Different Ways to Grow your Blog With a Team

The Vine Podcast ·

2023/02/21

At some point as your blog grows, you will likely run out of capacity to do all the things. Even if you have the time to do them, it's unrealistic to do everything that is needed for running a food blog. Learn the unique ways you could grow a team to support you! In this episode we'll cover different "departments" of growing a team: Operations Content Project Based Personal/Other Resources Mentioned in This Episode: Lessons from Managing a Team and Two Food Blogs with Christine Pittman

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22:11

Helpful Things to do Before a Redesign

The Vine Podcast ·

2023/02/07

Whether you are considering DIYing a website redesign or you plan to work with a web designer, these key things can be helpful to do before you begin that process! In this episode we'll cover: Setting goals for your business Content Audit Category Audit Creating Content Research Features on Other Blogs/Websites Resources Mentioned in This Episode: Setting SMART Goals My Blog Growth Plan 2023 Organizing Your Blog Categories Connect with Madison Instagram | Website | Show Notes Work

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17:08

Setting SMART Goals for Your Blog

The Vine Podcast ·

2023/01/31

Learn how to set SMART goals so you can maximize the results you are getting to grow your food blog. In this episode we'll cover: Why Goal Setting is Important The SMART acronym Make sure your goals are specific Measurable goals Make your goal achievable and realistic Add a relevant action to your goal Add time to the goal Resources Mentioned in This Episode: Setting Quarterly and Monthly Goals Setting Weekly Goals Setting Daily Priorities Connect with Madison Instagram | Website | Show

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13:15

How to Schedule More CEO Time

The Vine Podcast ·

2023/01/24

Getting caught up in the day-to-day tasks of running a food blog can distract you from spending time deliberately working ON your business. That time on your business, or CEO time, can be the key to long term success and growth. In this episode we discuss: How to schedule in time regularly Creating a plan for your time Habit stacking Finding smaller pockets of time Resources Mentioned in This Episode: Blogger to CEO Content 3 Things Food Bloggers Need to Do On Every CEO Day Connect with

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21:08

How to Create More Content

The Vine Podcast ·

2023/01/17

If you want to learn how to create more high quality content for your food blog, without losing your sanity and burning out in the process, this episode is for you! With more high quality content on your website, you have higher chances of ranking on Google and reaching more of your ideal readers. In This Episode I Cover: Updating old content Work through backlog Looking for hidden treasures Batch working Turn off distractions Reuse parts of the whole Outsourcing Resources Mentioned in This

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32:49

My Blog Growth Plan for 2023

The Vine Podcast ·

2022/12/13

With the beginning of the year right around the corner, it’s time to start thinking about your blog growth plan for the new year. When setting goals, having a clear action plan to reach those is so important. Today I’m pulling back the curtain to share a behind the scenes look at my own blog growth plan for next year and tips on how you can create yours! In This Episode: Optimizing Content Creating Content Hiring Team Members Blog Promotion Tips for creating your own plan Resources Mentioned in

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20:27

5 SOPs Your Blog Needs ASAP

The Vine Podcast ·

2022/11/30

If you’re looking for a tool that can help you streamline your blog and help you support your team as you grow it, then SOPs are that tool. SOPs are standard operating procedures that help you to do things the same way each time. In today’s episode we’ll discuss why those SOPs are super useful whether you have a team or not, how to document them and the top 5 SOPs to get started. In this episode, I'll cover: What is an SOP? How do you document one? 5 SOPs bloggers should start with Resources:

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