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PODCAST

Help Best

Welcome to "Help Best: Mastering the Art and Science of Business Coaching," the go-to weekly podcast for business coaches seeking to amplify their impact. Hosted by Chris Cooper of Two-Brain Business, each episode is a tightly-packed 5-10 minutes of experience and advice to improve your coaching. Whether you"re part of our Two-Brain Business family or forging your own path, this podcast is your shortcut to practical, no-nonsense advice that transforms your coaching practice. Every week, we dive into

business entrepreneurship

All Episodes

05:43

35: How to Receive a Client Best

Help Best ·

2024/07/14

Today's tips come from Karen Hazelton. She's recently received transfers from several other mentors and had great success with the clients, because she shows the clients they're being cared for by a team - and even though the style of coaching will be different, she already knows their history and goals.Her notes: OVERVIEW:1. Build trust2. VERY small tasks with CLEAR descriptions for desired results3. Strong metrics focus4. Setting goals WITH timelines (goal timeline is key)5. Use an annual plan to

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08:05

34 - Why We're Doubling Down on The Mentor Team

Help Best ·

2024/07/07

After Summit 2023, I knew that our theme for 2024 would be "Virtuosity". It was already becoming clear that the fastest-growing gyms were sticking to the basics and repeating them over and over again, avoiding distraction and staying focused.But WHICH basics?I started to dive into the numbers. We knew the average TBB gym earned an ROI of about 2.3x the cost of mentorship per year (we actually peg our rate to the ROI clients receive.)But this was the mean average. The median wasn't as good. This

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06:51

33 - Help First? Help Most? Help Best - What's the...

Help Best ·

2024/07/01

Help First - give free content - 95% of what we publish we give away for free.Help Most - do it for them. But this isn't the same as helping Best.Give a man a fish, he'll eat for a day. Teach him to fish, he'll eat for a lifetime.We want people to see fast results and overcome paralysis. We also want to set them up for success long-term, by teaching them skills. This might seem like a dichotomy, but really it's a matter of timing.Most of our clients need really quick wins in the beginning. The way

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05:15

32: Sell Week

Help Best ·

2024/06/23

https://members.twobrainbusiness.com/index.php?pda_v3_pf=/_pda/2023/11/Sell-Week-Worksheet.pdf

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06:30

31: What The Top-Achieving Client Have In Common

Help Best ·

2024/06/16

What the fastest EVER to reach their goals have in common A clear goal, annual plan, tasks - 52 seconds to find all 3If I look at their last 90 days, they always have a marketing task usually it's a repetitive task (60-70% of the time)All of them have lots of reviews on Google/FBall are at least consistent with SM - good at one channel, maintaining the restAll use all 4 marketing funnels - really good at one, maintaining the restNone are optimized yet. :)

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05:10

30: Working Outside Our Niche

Help Best ·

2024/06/02

We're often approached to help access gyms, big clubs, martial arts gyms, cheer gyms...and other businesses that are slightly different from our core audience.We usually say "no" - but with access gyms and clubs, we CAN help them build a coaching program. Here's more.

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04:32

29: What I Learned From 84 Award Nominees

Help Best ·

2024/05/26

top tips:Keep it simpleDo something fun (it’s more fun when you have customers)Partner, don’t competeAsk for helpLearn from your mistakesBe a proud promoterLocation mattersDonate a percentageI also sent a VM to 84 nominees for the annual Two-Brain awards...and guess what? They told me the exact same things:Keep it simpleMake it funAsk for helpLearn from mistakes"make lots of money, and give it away."SO simple.

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09:15

28: The 3 Phases of Skill Acquisition

Help Best ·

2024/05/19

The process of skill acquisition happens in three stages:First, the cognitive stage.In this stage, you have to be consciously focused on what you’re doing. You have to think about each step; follow a recipe; or follow instructions. Because you don’t own the knowledge yet, you might feel dumb, like “This is harder to learn than I thought!” or even “I’m just not getting this!”This stage is almost always done with a teacher or a mentor.Second, the associative stage.Now you’ve got the process memorized,

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03:57

27: What "8-Year-Old-Easy" REALLY Means

Help Best ·

2024/05/12

it doesn't mean they're dumbit means get really specificthis is a super hard skill most biz coaches don't haveI started practicing in 2012 and get better all the timeif you've seen incubator - rampup - stage 1, you know what I mean. stage 1 is right down to copy this and paste it herewe need to do the same on callsgeneral advice like "what are you doing to build culture?" is the standard for mentorship outside tbb, but it's not good enough for usTo practice, I'm writing a general daily "WOD" on

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05:18

26: Changing the Conversation

Help Best ·

2024/05/05

Like many episodes, this is a summary of the best advice from Two-Brain mentors.Over two hours, we roleplayed and picked the BEST questions and strategies to ask when a call starts on the wrong foot, or the mentor finds themselves in the backseat while a client drives the car...everywhere and nowhere.

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06:29

25: Accuracy Vs. Precision

Help Best ·

2024/04/28

Accuracy vs Precision These are two terms that are often used interchangeably, but they actually mean different things. While accuracy is non-negotiable in mentorship, precision is priceless. here's what I mean: Accuracy means that you are directionally correct. Getting more members will help you grow your gym - that's accurate. Getting 5 more members at $200 per month will add $1000 to your topline revenue - that's precise. Our job, as mentors, is to be precise. Accuracy is the bare minimum. Yes,

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04:02

24: Programming for Business

Help Best ·

2024/04/20

Programming for BusinessSummaryEffective programming for fitness goals. 0:01Good programming starts with the goal and works backward, breaking down the problem into essential elements with clear steps and achievement points for celebration.Setting and achieving fitness and business goals. 1:33Chris Cooper outlines a goal-setting framework for business success, emphasizing clear goals and measurable progress.Breaking down a large goal into smaller tasks for success. 3:03Chris Cooper outlines a plan

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05:15

23: Sticking To The Plan

Help Best ·

2024/04/14

It's 5am. Do you know where your client is?Our motto: Goal, plan, stick to the planhow do you balance sticking to the plan with reacting to circumstances?the 80-20 rule. 80% of your time should be spent taking action on the plan, 20% reactingThis will shift as a client maturesIn stage 1/2, the curriculum IS their planin growth, their plan is the annual planin tinker, their plan is their 90-day sprintremember the rock climber's rule: 3 points of contact, 1 hand moving (about 80/20)

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04:21

22: The Curse of Optionality

Help Best ·

2024/04/07

What's the best answer?The classic mentor answer is "it depends". How do we get from "it depends" to action--and results--for the clients?The most common trap I fall into as a mentor is trying to impress with information. I want to tell people all of the options. I find myself saying "or..." when really I should be saying "this is best for now." I give options instead of solutions.Our clients come into Two-Brain overwhelmed with options already. They struggle with decision fatigue: they can't make

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05:34

21: Task Switching

Help Best ·

2024/03/31

As mentors, we all have to work on multiple "fields of play" every day:Our gymOur familyOur mentor callsOur 'other' businessOur workouts.How do you stay focused when switching around mentally? How do you avoid exhaustion and burnout? Storm Strout has two great working strategies to share.

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03:23

20: The Cynical Avatar

Help Best ·

2024/03/24

"This won't work for me,""My gym is different,""We regret signing up"This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here:https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/And you can download the printable PDF of all avatars here:https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Avatars_Chart.pdf

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04:27

19: The Skeptical Avatar

Help Best ·

2024/03/17

"Someone else disagrees."This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here:https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/And you can download the printable PDF of all avatars here:https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Avatars_Chart.pdf

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06:47

18: The Swerving Avatar

Help Best ·

2024/03/10

"I've already tried that."This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here:https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/And you can download the printable PDF of all avatars here:https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Avatars_Chart.pdf

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07:32

17: The Lost Avatar

Help Best ·

2024/03/02

"I'm buried!" This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here:https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/And you can download the printable PDF of all avatars here:https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Avatars_Chart.pdf

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06:35

16: The Stalled Avatar

Help Best ·

2024/02/25

"I just want to be a coach."This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here:https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/And you can download the printable PDF of all avatars here:https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Avatars_Chart.pdf

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