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PODCAST

That"s What I Call Marketing

Conor Byrne hosts That"s What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO"s, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

33:52

Top of the Marketing Charts - Sept 2024

That"s What I Call Marketing ·

2024/09/30

Check out the newsletter here for supporting charts and links: https://www.thatswhaticallmarketing.com/post/top-of-the-marketing-charts-sept-2024In this edition of That’s What I Call Marketing, we take a look back at what hit the top of the marketing charts in September. There’s a lot to unpack, from campaigns that caught my eye to debates that will get you thinking. We dive into some big questions around attribution—Analytics Partners ask if it’s doing more harm than good—and data-driven targeting,

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56:21

S3 EP37: Living Your Brand Promise with CMO Greta Hammel

That"s What I Call Marketing ·

2024/09/24

Greta Hammel is CMO of Promise Gluten Free Bread & Gallaghers Bakehouse. Greta is a seasoned marketing expert with incredible experience in global brands like Cadbury and Philadelphia. Greta shares her invaluable insights gained from years of experience in both large multinational corporations and smaller, scaling organisations. The discussion delves deep into her journey from working in major global markets to her current role in leading the innovative gluten-free brand, Promise Gluten-Free. We

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46:50

S3 EP36: Total Brand Value with Shane McGonigle &...

That"s What I Call Marketing ·

2024/09/17

In this episode of 'That's What I Call Marketing,' host Conor Byrne is joined by CEO of the Marketing Institute Shane McGonigle & Damian Devaney Partner at TBV Global, to talk about Total Brand Value. Sharing a passion for elevating marketing and helping develop world class marketers this episode covers the transformative value of brand and the important role of brand management. This isn't about soft fluffy brand stuff that gives marketing a bad name and allows some commentators spout

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58:45

S3 Ep35: Advertising. The Weak Force with Prof. Koen...

That"s What I Call Marketing ·

2024/09/10

In this episode of 'That's What I Call Marketing,' host Conor interviews Professor Prof. Koen Pauwels, a distinguished marketing expert from Northeastern University in Boston. The conversation delves into various aspects of marketing, including consumer behaviour, global branding challenges, impactful strategies, and the importance of understanding historical marketing theories to tackle modern marketing complexities. Prof. Koen Pauwels shares his extensive academic journey and consulting experience

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49:31

S3 Ep34: The Marketing Scientist with Peter Hammer...

That"s What I Call Marketing ·

2024/09/03

Peter Hammer is in fact The Marketing Scientist. In a genius move while working at the Ehrenberg-Bass Institute for Marketing Science he claimed the domin and now he consults brands across the globe. In this episode of 'That's What I Call Marketing,' host Conor Byrne meets Peter Hammer and they delve into the evolving landscape of video content and advertising, sharing insights from Peter's experience with prominent brands like Paramount, Sony, and Discovery. From analysing the significant changes

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29:45

Top of the Marketing Charts - August 2024

That"s What I Call Marketing ·

2024/09/01

Explore the top marketing highlights from August. Dive into Sportsbet's engaging 'Elite Average Games' campaign, X's (formerly Twitter) legal battle to reclaim advertising revenue, and Teamwork.com's humorous take on client relations. Discover 'Who Gives a Crap's' unique sports sponsorship, Starbucks' new CEO appointment, Mars' acquisition of Kellogg's snack division, and Uber's venture into in-app advertising. Learn about Guinness' Premier League sponsorship, the latest from Snoop Dogg with Solo

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59:05

S3 Ep33: The Cannes Sessions with James Hurman and...

That"s What I Call Marketing ·

2024/08/27

Another two part episode to conclude our Cannes Sessions. First up is James Hurman, founder of Previously Unavailable and Co-Founder of Tracksuit and he is followed by Jimmy Knowles of Canva.Part OneJames Hurman returns as a guest to That’s What I Call Marketing, we met to discuss his book Future Demand, which is a great read I would highly recommend and I wanted to catch up with James to chat about how Future Demand has really captured the imagination as an important way to reframe conversations

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54:32

S3 Ep32: The Cannes Sessions, with Jon Lombardo &...

That"s What I Call Marketing ·

2024/08/20

Jon Lombardo and Peter Weinberg built a reputation as the gurus of B2B marketing, being named as the Les & Peter of B2B Marketing (by Les and Peter) and they took time out of their yacht hopping in Cannes to join me to talk about what they are up to since leaving the B2B Institute. Before we get into the details of the episode, in a highly controversial moment, Jon and Peter take time out to clarify and rectify a comment they made on the Uncensored CMO podcast recently. Now getting into the

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1:07:53

S3 Ep31: The Cannes Sessions with Gerry D'Angelo...

That"s What I Call Marketing ·

2024/08/13

A two part episode as part of the Cannes Sessions. Brought to you by Freedman International & your host Conor Byrne https://www.linkedin.com/in/conorbyrne/Part One - Media today and tomorrowI sit down with Gerry D’Angelo, esteemed advisory board member, Snr Advisor at McKinsey & Co. With a distinguished career as Vice President, Global Media at Procter & Gamble, Gerry has a wealth of experience in overseeing massive media investments and managing critical relationships with media

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56:14

S3 Ep30 (episode 100): The Cannes Sessions with Mauro...

That"s What I Call Marketing ·

2024/08/06

Today actually marks episode 100 of That's What I Call Marketing and in this episode we get to meet Mauro Procini SVP and Chief Design Officer of PepsiCo and get a front seat into the minds of one of the most influential designers in the world. You will find out how he has set about building a cohesive, diverse, and purpose-driven team of 370 designers across 17 global locations. His journey offers a wealth of insights into creating a dynamic, diverse, and purpose-driven culture within a global

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45:59

Top of the Marketing Charts - Jul 2024

That"s What I Call Marketing ·

2024/08/01

Bringing you the latest news and trends in marketing from July 2024. This episode takes a look at some of the recent developments in AI and what that means for marketing, looks at the brands that are winning in sports sponsorship in this summer of sports, catching up with some of the top campaigns out there and looking at some of the big names in marketing that are on the move. Hosted on Acast. See acast.com/privacy for more information.

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52:08

S3 Ep29: Marketing Team of the Year with Kevin Kent...

That"s What I Call Marketing ·

2024/07/30

Kevin Kent heads up Marketing and Consumer Sales at Laya Healthcare, one of Ireland’s three (current) healthcare providers, which recently won the prestigious 'Marketing Team of the Year' award. Kevin provides a the background to Laya Healthcare, from ts beginnings as Bupa, its evolution into Quinn Healthcare, and ultimately, its establishment as Laya Healthcare in 2012. Kevin shares insights into the highly competitive Irish health insurance market and discusses the strong customer focus that is at

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59:45

S3 Ep28: The Cannes Sessions with Karen Nelson Field...

That"s What I Call Marketing ·

2024/07/23

This is a 2 part episode with two wonderful guests.PART ONEFirst up is the brilliant Karen Nelson-Field, I had such a laugh recording this with Karen, as you will see throughout. We cover a lot, media measurement, human data, and the rapid transition to machine-based data, the day measurement 'died,' the importance of human-first data and aligning AI models with human behaviour, the nuances of brand attention, emotional impact in advertising, and the convergence of significant industry changes

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55:53

S3 Ep27: The Cannes Sessions with Mark Ritson

That"s What I Call Marketing ·

2024/07/16

Well for many my guest today needs no introduction, he is the outspoken marketing professor, no it's not Scott Galloway, it is the one and only Mark Ritson. We talk about something I hadn’t heard Mark talk much about in other podcasts, his early interest in marketing and his experiences with global brands. As we are at Cannes we talk about Cannes and Mark criticises the overemphasis on creativity, we hit on Marks view about the decline of American marketing education, the importance of market

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49:54

S3 Ep26: The Cannes Sessions with Chidi Achara, Chief...

That"s What I Call Marketing ·

2024/07/09

In this engaging episode of 'That's What I Call Marketing,' I meet Chidi Achara and delve into his journey in the advertising and marketing world. The discussion kicks off with Chidi reflecting on his foundational years at renowned advertising agencies like Gray and BBH, where he learned valuable lessons about strategic thinking, creative storytelling, and relationship management. These skills were put to use while managing the Levi's account globally and contributing to the establishment of BBH New

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52:19

S3 EP25: Building A Legacy Series, Part 3: Going for...

That"s What I Call Marketing ·

2024/07/02

Welcome to the third episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will take a look at evolving world of communications and how Legacy Communications are shaping the future. In Episode Three of this 3 part series, host Conor Byrne discusses the opportunities Sports Sponsorship provides to brands by meeting with 3 brands at very different stages of their sponsorship journey. The panel includes Amy

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13:05

Top of the Marketing Charts - June 2024

That"s What I Call Marketing ·

2024/07/01

What was top of the marketing charts in June 2024? Explore how brands activated around major sports events like Euro 2024 and Copa America, including standout campaigns from Paddy Power, Iron Brew, KFC, and others. Get insights into the creative strategies behind successful ad campaigns, such as KFC’s 'Believe in Chicken' and the emotional 'Hey Jude' for the English football team. Also, hear about some marketing mishaps and the latest trends in advertising, from innovative strategies to humorous

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51:49

S3 EP24: Building a $1Billion Global Brand

That"s What I Call Marketing ·

2024/06/25

Todays guest is Colin Westcott Pitt, Global Chief Brand Officer with Glanbia Performance Nutrition. And today we are talking about building a ONE Billion Dollar Global Brand.Colin has a background in working in global alcohol brands and we chat about that and about his time working on Dos Equis which at the time had the brilliant Most Interesting man in the world campaign, so we chat about that and how that field of marketing has changed and evolved.8 years Colin moved to Glanbia, an Irish global

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15:22

Vol6: The Cannes Sessions - Daily Round Up

That"s What I Call Marketing ·

2024/06/21

Cannes ends today Friday so this is the final daily round up for this year. A shorter episode today, but I chat to Clare Molyneaux of Pubilcis France, one of the Young Lions jurors Eduardo Marques before heading to the Terrace Stage for the Young Lions awards, what an experience to see how much it means to everyone and I get a reaction from the Irish silver medalists. I grab Jimi McGrath of Droga5 Dublin to get his thoughts on the week and then head over to meet James Hurman and get his thoughts on

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38:18

Vol5: The Cannes Sessions - Daily Round Up

That"s What I Call Marketing ·

2024/06/20

A bumper edition of the Cannes Sessions Daily Round Up today. I started the day over at the LinkedIn rooftop where all things B2B have been discussed all week and this morning I caught, Rita Kirwan, Lauren de Boer & Tom McAleer to get their take on the state of B2B.I then headed out (in the rain...I know can you believe it) to the RTL Ad Alliance beach where I saw a panel being hosted by Emmanuel Probst of IPSOS. And right after that Justin Reid and Lara Krug from the Kansas City Chiefs took to

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