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PODCAST

Business Growth Spotlight

Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you"re a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.Join host Heidi Schalk as we dive deep into the stories and strategies of industry

business marketing

All Episodes

23:57

Ep. 93 The Evolution of Customer Success in the Age...

Business Growth Spotlight ·

2025/09/01

Show Notes: In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Katie Mineck, VP of Customer Success at DigitalOwl, to dive into the future of AI, leadership, and customer success. Katie shares how DigitalOwl is leveraging AI to transform medical record summarization: not to replace people, but to empower them. She explains why companies hesitant about AI should start small, experiment with accessible tools, and focus on enablement rather than replacement. The c...

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43:13

Ep. 92 Building Sales Systems That Drive Growth with...

Business Growth Spotlight ·

2025/08/29

Show Notes: What does it really take to build a sales engine that fuels long-term business growth? In this episode, we sit down with Jill Pederson of SalesStar, who breaks down the strategies, systems, and mindset needed to make it happen. Jill shares: ✨ Why a strong, well-trained sales team is the backbone of growth ✨ How a compelling positioning statement sets you apart in the market ✨ Outreach strategies that actually get results ✨ The common marketing cha...

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42:12

Ep. 91 Pitch Perfect: How Ryan O’Hara and Pitchfire...

Business Growth Spotlight ·

2025/08/27

Show Notes: What happens when a creative intern with a knack for storytelling decides to shake up the way businesses connect with prospects? You get Pitchfire—a platform that’s reimagining how sales outreach is done. In this episode, Ryan O’Hara takes us on his rollercoaster ride from intern to founder, and trust us—it’s anything but boring. We dive into: ✨ How Pitchfire went from idea to game-changer ✨ Why storytelling isn’t just for Netflix, it’s the secret weapon in sales...

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32:52

Ep. 90 Scaling Without Stumbling: Avoiding Common...

Business Growth Spotlight ·

2025/08/25

Show Notes: In this episode of the Business Growth Spotlight, host Heidi Schalk interviews Carlos Mats, the founder of IKA, a company focused on leveraging AI to enhance customer relationships and automate business processes. Carlos shares his journey from being an artist and technologist to creating a pioneering AI platform that aims to revolutionize user interaction with technology. The conversation covers the unique features of IKA, the importance of balancing automation with personalizati...

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41:19

Ep. 89 How Tailwind Scaled: Customer Feedback, AI in...

Business Growth Spotlight ·

2025/08/22

Show Notes: In this episode of Business Growth Spotlight, host, Heidi Schalk, interviews Danny Maloney, CEO of Tailwind, to explore the realities of entrepreneurship, business growth, and marketing innovation. Danny shares how Tailwind has evolved through strategic pivots, the critical role of customer feedback in shaping product development, and why transparency is essential for strong leadership. The conversation dives into the future of AI in marketing, how businesses can adapt to ch...

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19:41

Ep. 88 The Future of Healthcare Outsourcing: Culture,...

Business Growth Spotlight ·

2025/08/20

Show Notes: In this episode, Heidi Schalk sits down with Lilit Azatyan, co-founder of Pogos, takes us inside her entrepreneurial journey in the tech and healthcare outsourcing industry. She opens up about the real challenges of leadership—building trust, learning to delegate effectively, and navigating the fast-changing world of healthcare technology. Lilit shares how Pogos partners with startups as a strategic outsourcing solution, helping them scale operations, strengthen client relationshi...

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20:13

Ep. 87 From Startup to Scale: Streamlining...

Business Growth Spotlight ·

2025/08/18

Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk sits down with David Daneshgar, founder of Whippy AI, to explore the highs and lows of entrepreneurship and what it takes to scale a business effectively. David shares lessons learned from his startup journey, emphasizing the critical role of sales processes, strong documentation, and strategic hiring. The conversation covers funding insights, the evolving future of AI, and how to market effectively in today’s f...

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46:03

Ep. 85 The Evolving Game of E-Commerce: Adapt or Fall...

Business Growth Spotlight ·

2025/08/13

Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk speaks with Jonathan Silverstein, founder of Mobile1st, about the critical role of website optimization and data analytics in accelerating business growth. Jonathan delves into the challenges businesses face in today’s fast-changing digital marketing environment, offering practical insights on how to effectively engage decision-makers and increase revenue per visitor. The discussion explores the importance of continuo...

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23:02

Ep. 86 From Paperwork to Precision: Modernizing...

Business Growth Spotlight ·

2025/08/13

Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk speaks with Hari Srinivasan, founder and CEO of iCover, about how technology is reshaping the life insurance landscape. They explore the innovative use of AI and predictive analytics to simplify underwriting and improve the overall buying experience. Hari shares key insights on marketing strategies, the value of referrals in a trust-based industry, and the challenges of balancing automation with a personal touch. The ...

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32:54

Ep. 84 Embracing AI: The Key to Business Growth and...

Business Growth Spotlight ·

2025/08/11

Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk speaks with Raghu Bala, co-founder of Synergetics, about how businesses can harness the power of AI to drive growth and innovation. Drawing from decades of experience in the software industry, Raghu explores the transformative potential of AI in corporate training and beyond. The conversation addresses common misconceptions around AI, the shift toward personalized learning experiences, and how businesses can better en...

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35:03

Ep. 83 Alejandro Rivas-Micoud on UX, Culture, and...

Business Growth Spotlight ·

2025/08/08

In this episode of Business Growth Spotlight, we sit down with Alejandro Rivas-Micoud, CEO of Userlytics Corporation, for a powerful conversation about why user experience (UX) is no longer optional—it's mission-critical. Alejandro breaks down the evolution of usability testing, from manual processes to today’s cutting-edge, AI-driven research tools. He shares how companies that truly listen to their users gain a serious edge—and how continuous testing fuels smarter decisions and stronger pro...

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33:22

Ep.82 Empowering Creatives Through Community and...

Business Growth Spotlight ·

2025/08/06

Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk speaks with Christina Hawatmeh, founder of Scopio, a platform designed to bridge the gap between global creatives and major brands. Christina shares the vision behind Scopio, detailing her entrepreneurial journey and the challenges she faced as a woman navigating the tech space. The discussion highlights the power of visual storytelling, the evolving relationship between AI and human creativity, and the critical...

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22:47

Ep. 81 Innovating Across Borders: Leading Through...

Business Growth Spotlight ·

2025/08/04

Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Daniel Peña, co-founder and CEO of DevSavant, a specialized software development firm. Daniel shares his unexpected path from the legal world to the tech industry, offering a behind-the-scenes look at the founding of DevSavant and the principles that guide its success. The discussion explores how the company stands out in a saturated market, emphasizing the importance of a growth mindset when buil...

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31:34

Ep. 80 Collective Entrepreneurship: Leveraging AI and...

Business Growth Spotlight ·

2025/08/01

Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk speaks with Anthony Bay, founder of Techquity, who brings decades of experience in technology and media to his latest venture. Anthony shares the story behind Techquity’s creation—a partner-driven collective dedicated to helping businesses harness technology for both growth and positive social impact. The conversation explores the strategic use of AI to streamline operations and drive innovation, as well as the unique...

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23:31

Ep. 79 The New Era of Financial Intelligence for...

Business Growth Spotlight ·

2025/07/30

Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Trevor Greenway, co-founder and CEO of interVal, to explore how AI is transforming the way business owners and financial advisors understand and act on business valuation. Trevor shares the story behind interVal’s development and how the platform empowers users with real-time, data-driven insights that support smarter financial decisions. The conversation highlights the importance of demystifying busine...

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45:34

Ep. 78 More Than a Product: Building a Brand That...

Business Growth Spotlight ·

2025/07/28

In this episode of the Business Growth Spotlight podcast, host Heidi Schalk speaks with Jennifer McKnight of Cobb International, who shares her unique transition from the world of luxury brands to leading an outdoor cooking company with a global vision. Jennifer discusses how aligning internal team values with a brand’s mission can drive long-term success and create a loyal customer base. The conversation covers how to effectively communicate premium value in a competitive market, the power o...

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50:36

Ep. 77 The New HR Playbook: Culture, Strategy, and...

Business Growth Spotlight ·

2025/07/25

Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk speaks with Jenny Morehead, CEO of Flex HR, who shares her unique journey from a background in sales and marketing to leading a human resources company. Jenny discusses how HR, often seen as an administrative function, can actually serve as a strategic engine for business growth when properly aligned with company goals. The conversation dives into common HR missteps businesses make, offers practical advice for aspirin...

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42:40

Ep. 76 Authenticity Sells: Building Brands Through...

Business Growth Spotlight ·

2025/07/23

Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk chats with John Brubaker, founder of Hats by Bru, who shares his unconventional journey from being a speaker and author to launching a hat business. John reflects on the power of storytelling, the role of vulnerability in building meaningful relationships, and how authentic connection fuels business success. The conversation explores how to navigate career pivots with confidence, the value of word-of-mouth mar...

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38:46

Ep. 75 Authenticity Over Algorithms: Staying Relevant...

Business Growth Spotlight ·

2025/07/21

Show Notes: In this episode, Heidi sits down with Joyshree Reinelt, co-founder and “business humanizer” at Innate Motion, for a powerful conversation about putting people back at the heart of business. Joyshree unpacks what it really means to humanize a brand and why empathy isn’t just a buzzword but a strategic advantage. She dives into how companies can shift from being purely profit-driven to becoming truly purpose-led, and what it takes to stay relevant in a constantly evolving mark...

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46:16

Ep. 74 Mission Reimagined: Navigating the Shift from...

Business Growth Spotlight ·

2025/07/18

Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk speaks with Anthony Garcia, a combat veteran turned entrepreneur, who shares his powerful journey from military service to founding Purepost—a company committed to helping veterans successfully transition into civilian careers. Anthony discusses the often-overlooked challenges veterans face when translating military experience into marketable skills and how his platform works to close that gap through innovative, skil...

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154 results

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