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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

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All Episodes

00:37:39

2025 MM+M Women of Distinction preview: Inspiring...

The MM+M Podcast ·

2025/06/02

The 2025 MM+M Women of Distinction ceremony is here!Every year, we honor dozens of renowned women leaders who have contributed mightily to the medical marketing industry – whether as an agency lead, a pharma client or a media exec.We also recognize our Women to Watch – the ascendant talent who will come to leave their stamp on the industry sooner than later.In this two-fer episode, you’ll hear pharma editor Lecia Bushak interview Deileta Kamhunga, VP of partnerships at MD Newsline. Then, reporter

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00:25:24

Recognizing AAPI Month in medical marketing

The MM+M Podcast ·

2025/05/30

As part of MM+M’s coverage of AAPI month, reporter Heerea Rikhraj sits down with Sheldon Zhai, president and head of technology and AI at Supreme Group, to chat about his journey as the founder of Supreme Optimization, as well as the future of marketing and AI.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:31:36

What to expect at ASCO 2025: Eisai oncology clinical...

The MM+M Podcast ·

2025/05/28

As far as healthcare conferences go, the American Society of Clinical Oncology (ASCO) annual meeting is the top of the crop.Every year, thousands descend on Chicago for days worth of oncology-focused presentations, data readouts and industry-shaping news. Ahead of ASCO this weekend, Eisai’s Dr. Corina Dutcus speaks with Pharma Editor Lecia Bushak to preview the annual oncology megaconference.Additionally, we dive into some data from the upcoming 2025 MM+M Agency 100 list, namely the representation

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00:58:52

A medical marketer turned mental health warrior aims...

The MM+M Podcast ·

2025/05/22

Jon Nelson first appeared in MM+M’s coverage in December 2021 when he penned an op-ed about his patient journey with mental illness.Over the ensuing years, Nelson has dedicated himself to mental health advocacy and — in his words — the mission of “pulverizing” the stigma around depression and mental illness.Since May is Mental Health Awareness Month, Nelson joins the show for a conversation with managing editor Jack O’Brien about his more than decadelong patient journey and the need to incorporate

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00:23:24

Shaping health narratives: An approach to accurate...

The MM+M Podcast ·

2025/05/19

This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. Driven by the understanding that onscreen narratives significantly impact real-world health outcomes, this conversation explores Lilly's strategies for addressing the underrepresentation and misrepresentation of chronic conditions in film and television, focusing on actionable solutions for marketers and content creators. Mark Pappas, EVP, innovation at CMI

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00:13:57

What do jam bands and POC marketing have in common?

The MM+M Podcast ·

2025/05/16

Ahead of the end of Dead & Company’s residency at the Sphere in Las Vegas, managing editor Jack O’Brien talks with 2025 MM+M 40 Under 40 honoree Joey Cohen of Flora Management.For this week’s MM+M Fast Break, Cohen draws parallels between jam bands and point of care marketing for pharma brands.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in

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00:50:17

Pharma ad ban considerations, ‘most favored nation’...

The MM+M Podcast ·

2025/05/13

Plenty of health policy changes were announced during the first five months of 2025 – however, many medical marketing industry stakeholders are focused on one policy proposal that hasn’t been unveiled yet: a ban on pharmaceutical advertising.In this week’s episode, reporter Heerea Rikhraj speaks with CheckedUp CEO and 2024 MM+M Pinnacle Award honoree Dr. Richard Awdeh about the potential ban on pharma TV ads and its implications for healthcare communications. For Trends, pharma editor Lecia Bushak

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00:11:31

Dynavax’s chief medical officer unpacks new data on...

The MM+M Podcast ·

2025/05/08

In this MM+M Fast Break, Pharma Editor Lecia Bushak talks with Dynavax chief medical officer Rob Janssen about the company’s latest survey on Hepatitis B vaccination, as well as what medical marketers should keep in mind when it comes to the current vaccine messaging landscape.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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00:24:41

Becoming omni-ready: A pharma playbook from Salix and...

The MM+M Podcast ·

2025/05/08

In this episode, leaders from Salix Pharmaceuticals and Syneos Health Communications share their real-world journeys to becoming truly "omni-ready" — from overcoming data roadblocks to rethinking ROI and scaling strategic pilots. Hear how cross-functional alignment, mindset shifts and bold decisions shaped their omnichannel success and get practical insights for navigating your own transformation. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:45:16

2025 MM+M Pinnacle preview: UCB’s immunology lead...

The MM+M Podcast ·

2025/05/07

Over the course of 30 years, in a variety of marketing, medical and leadership roles, Camille Lee has demonstrated an ability to drive transformative growth across diverse therapeutic areas.For this week’s episode, Lee – who serves as SVP, U.S. head of immunology at UCB – previews the 2025 MM+M Pinnacle Awards and reflects on what it means to receive the career achievement honor.After that, managing editor Jack O’Brien and reporter Heerea Rikhraj recap the HealthFront hosted by Publicis Health Media

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00:13:59

Selma Blair, actress and MS patient advocate, live...

The MM+M Podcast ·

2025/05/01

In this MM+M Fast Break, Managing Editor Jack O’Brien talks with actress and MS patient advocate Selma Blair about her awareness work, what medical marketers need to know about working with celebrity ambassadors and how media is impacting the spread of health information.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:34:04

Selma Blair, Chelsea Handler and Sophia Bush bring...

The MM+M Podcast ·

2025/04/29

Publicis Health Media is hosting its fifth annual HealthFront conference on Wednesday and Thursday, with programming featuring medical marketing leaders discussing the evolving nature of the health media and advertising opportunities for pharma brands.Additionally, top talent speaking on the stage will include comedian Chelsea Handler, actress and activist Sophia Bush as well as actress and MS patient advocate Selma Blair. In this week’s episode, PHM CEO Andrea Palmer previews the annual industry

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00:14:16

Starting reactions in oncology marketing: How Amino...

The MM+M Podcast ·

2025/04/28

In an information-overloaded environment, how can we make sure that the right cancer treatment finds the right patient? That’s the question Amino, a marketing agency dedicated to oncology, aims to answer. Josh Righter, head of Amino, explains how.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:28:59

Beyond GLP-1s: How device therapy could mitigate the...

The MM+M Podcast ·

2025/04/23

It’s all about GLP-1s on this week’s episode. Pharma Editor Lecia Bushak speaks with Fractyl Health CEO Harith Rajagopalan about the company’s prospects in the weight loss space, the recent developments in the GLP-1 arms race and how this will impact marketing around these disease states in the future.For the Trends segment, we’re continuing the GLP-1 focus with an update on how Eli Lilly is overtaking Novo Nordisk in the diabetes and obesity treatment market.Check us out at: mmm-online.comFollow

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00:18:46

ViiV corporate comms chief champions youth HIV/AIDS...

The MM+M Podcast ·

2025/04/23

In this MM+M Fast Break, reporter Heerea Rikhraj talks with Bithiah Lafontant, director of corporate communications at ViiV Healthcare, about the impact of HIV on young people as well as the importance of providing resources for HIV prevention and linkage to care. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:13:47

Snow Companies founder pens MS patient journey in book

The MM+M Podcast ·

2025/04/18

In this MM+M Fast Break, Managing Editor Jack O’Brien talks with Snow Companies founder Brenda Snow about detailing her MS patient journey in her new book, Diagnosed: The Essential Guide to Navigating the Patient’s Journey.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:40:02

Will the potential for pharmaceutical cannabis go up...

The MM+M Podcast ·

2025/04/17

Marijuana has never been more popular in America and many believe there could be opportunities to utilize the drug for pharmaceutical purposes. So what’s the hold up?Ahead of 4/20, Managing Editor Jack O’Brien talks with MMJ International Holdings CEO Duane Boise about growing pharmaceutical cannabis and what medical marketers need to know about the state of the legal cannabis market.For the Trends segment, Reporter Heerea Rikhraj unpacks Pfizer’s decision to scrap its GLP-1 receptor after a patient

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00:32:46

Does agency size matter? How a foundation of cultural...

The MM+M Podcast ·

2025/04/16

As the biopharma industry's needs evolve, discover how moving beyond the traditional network agency model can lead to more effective, integrated solutions. The transformation from ClinicalMind to Woven Health Collective highlights the power of intentional collaboration and patient-centric approaches. This conversation is essential for health care professionals, strategists, and innovators looking to foster collaboration and drive meaningful change in the health care sector. Access the podcast

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00:18:24

How Addison Whitney’s AI-driven naming platform is...

The MM+M Podcast ·

2025/04/09

Guided by complex regulatory and trademark requirements, brand teams have often had to sacrifice creativity for compliance. Traditional naming methods, unchanged for decades, alongside crowded markets have led to shrinking white space, high attrition rates and weakened brand strategies. In this episode, Joe Daley, president of Addison Whitney, powered by Syneos Health, explores how Ari, the industry’s first AI-driven naming platform, is breaking through these barriers. By integrating real-time

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00:56:45

10 questions for Marc Iskowitz

The MM+M Podcast ·

2025/04/09

Longtime MM+M staffer Marc Iskowitz, who's passing the baton after 15 years, takes a walk down editorial memory lane with colleagues in this farewell episode. We also bring you audio highlights from last Thursday’s MM+M Transform conference.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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666 results

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