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PODCAST

Neil Wilkins Podcast

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

business management & marketing

All Episodes

00:47:31

AI Marketing in Practice, with Garik Tate

Neil Wilkins Podcast ·

2024/07/26

Neil Wilkins talks to Garik Tate, the CEO of Valhalla http://valhalla.team about how to implement AI Marketing in practice.In this practical conversation, Neil and Garik discuss cutting cost and increasing ROI through efficient and timely placement of AI tools within your marketing processes. They talk about maximising the customer lifetime value of your existing customers through a focus on personalisation through accurate AI tool deployment. And there is some ground breaking insight from Garik in

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00:43:10

The Role of Holistic Health in Entrepreneurial...

Neil Wilkins Podcast ·

2024/06/03

The Role of Holistic Health in Entrepreneurial Success, with Nisha Srivastava.Nisha Srivastava joins Neil Wilkins for a podcast episode to discuss the role of holistic health in entrepreneurial success. Nisha has 30 years experience working with A-list musicians and actors as well as a range of professional sports teams and has established best practice methods of gaining a deep self-understanding, that can drive success in business and every day life, no matter what life throws at us. Free

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00:43:56

AI Executive Briefing, with Ben Bohman

Neil Wilkins Podcast ·

2024/05/31

Neil Wilkins is joined by Tech Analyst and AI Specialist, Ben Bohman, for an AI Executive Briefing. Neil and Ben discuss the power of analysing internal data with external datasets, how to make CRM enhancements, steps to reducing fear in the C-suite and helping to build true ROI through efficiency improvements.Connect with Ben Bohman https://www.linkedin.com/in/benbohman/ Stratishield AI http://www.stratishield.ai/ More content like this at Neil Wilkins Online http://neilwilkins.online Subscribe to

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00:44:30

Linkedin Marketing Update 2024

Neil Wilkins Podcast ·

2024/05/29

Leveraging LinkedIn's Latest Features for Maximum Impact in the webinar by Neil Wilkins for Cambridge Marketing College http://marketingcollege.com/events The State of LinkedIn Marketing in 2024 Over 1 billion members worldwide 55 million registered companies 93% of B2B marketers use LinkedIn for content marketing Buyers on LinkedIn have 2x the buying power of the average web audience LinkedIn's Newest Features for Marketers LinkedIn Creator Mode Collaborative Articles Verification

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00:43:50

Overcoming Marketing Challenges, with Marcus Schaller

Neil Wilkins Podcast ·

2024/05/23

Overcoming Marketing Challenges, with Marcus SchallerFor over 20 years, Marcus has worked as a marketing strategist, coach, and copywriter, helping entrepreneurs and B2B companies conquer their most frustrating marketing challenges. As a marketing coach, Marcus helps entrepreneurs and revenue teams conquer their most frustrating marketing challenges. In this conversation with Neil Wilkins, Marcus highlights key elements in overcoming marketing challenges, such as: Setting Priorities Making Clear

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00:37:36

AI and Search, with Tom Amitay

Neil Wilkins Podcast ·

2024/05/22

AI and Search, with Tom Amitay Neil Wilkins and Tom Amitay discuss the impact of AI on search and what marketers can do to prepare for the future. The answers Tom give may not be what you are expecting. Tom Amitay is an expert in marketing automation, boasting over a decade of experience in generating growth for tech companies. As the CEO and co-founder of Entail AI, he has assisted companies such as Top10.com, Mayu Water, and Upstep in generating scalable and authentic marketing strategies

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00:41:55

H2H Marketing, with Bryan Kramer

Neil Wilkins Podcast ·

2024/05/20

Bryan Kramer joins Neil Wilkins on this episode of the Neil Wilkins Podcast to talk about human to human (H2H) marketing. Bryan describes the 3 pillars of effective human connection: Simplicity, Empathy, Imperfection and how marketers can use these pillars to become more relevant, engaged and successful in building professionally intimate relationships with customers. Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker,

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00:44:44

Mastering the Art of Failing, with Alex Love

Neil Wilkins Podcast ·

2024/05/15

Mastering the Art of Failing, with Alex Love Alex Love joins Neil Wilkins on the podcast. Alex is a dynamic and multifaceted professional and the VP of Marketing and Communications at RIVA Solutions, Alex brings a wealth of expertise and a unique perspective to the table, honed through years of experience in both the private and public sectors. Alex is the host of the "Mastering the Art of Failing" podcast and embodies the spirit of a lifetime learner, holding an MBA and an unquenchable

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00:41:22

Keeping the Human in AI Marketing, with Menekse Stewart

Neil Wilkins Podcast ·

2024/05/13

Keeping the Human in AI Marketing, with Menekse Stewart Menekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool, that helps thousands of small business owners in 30 countries, save 40+ hours a month. In this conversation, Neil and Menekse explore the 70% of marketing tasks that can be taken care of by AI, allowing marketers to focus on the 30% where they add most value. In a profound turn of mindset, marketers can

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00:44:01

Market Disruption

Neil Wilkins Podcast ·

2024/05/13

Neil Wilkins shares the 4 Principles of Market Disruption and how important it is to constantly challenge your marketing, brand position, understanding of customer needs and stakeholder relationships. Neil believes that market disruption will become a necessity in the mindset of the modern marketer. More webinars like this at Cambridge Marketing College http://marketingcollege.com

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00:47:08

Podcast Best Practice

Neil Wilkins Podcast ·

2024/05/10

Podcasting is a digital medium in which audio or video content is streamed or downloaded for listening or viewing on personal devices, offering on-demand access to a variety of interests. "Think of podcasting as the new radio, but one where you control what plays, when it plays, and how often it plays." Jane Lee, Podcast Consultant As of 2024, there are over 2 million podcasts with over 48 million episodes available globally. 75% of UK adults are familiar with podcasting, with 25%

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00:28:49

From the Brink of Suicide, with Ash Morton

Neil Wilkins Podcast ·

2024/05/08

Neil Wilkins is joined on the podcast by Ash Morton, a man who has been profoundly affected by finding his dead brother, when he was just 15 years old. Through a life of drugs, loss and a near death experience, just moments from his own suicide, Ash describes how by enduring these challenges and embracing surrender, he has been able to carve out a new life, filled with hope, optimism and new found understanding of life’s journey. Key Moments: 15:20 Moments from suicide 22:30 Returning from a near

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00:31:59

Map of Marketing

Neil Wilkins Podcast ·

2024/04/29

Neil Wilkins talks about the history and future of marketing, current trends and customer journey and how these elements integrate to give us a Map of Marketing which guides our choices, priorities and ultimately value, from our marketing communications.More content like this http://marketingcollege.com/events

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00:23:46

Legal Regulatory Compliance and Governance, for...

Neil Wilkins Podcast ·

2024/04/25

"Effective marketing requires a diligent adherence to legal standards, regulatory frameworks, compliance mandates, and governance principles, ensuring that each campaign and marketing activity, not only captivates, but cultivates trust and integrity in every engagement.” "Remember that the backbone of successful marketing lies in robust legal, regulatory, compliance, and governance strategies. Stay informed, stay compliant, and let your marketing efforts be as lawful as they are

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00:36:16

Growth Gears in Marketing, with Doug Reifschneider

Neil Wilkins Podcast ·

2024/04/24

Doug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug’s mantra is ‘find a need and fill it’. Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing and "Big M Marketing" because without strategy, "little m" marketing falls flat because it is what Chief Outsiders calls

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00:45:29

How to Close 50% of Sales, with Nancy Zare

Neil Wilkins Podcast ·

2024/04/22

This can't be possible? But it is! With the right approach. Nancy Zare, alternatively known as The Sales Whisperer, makes sales conversations comfortable and profitable for service-based professionals.Nancy teaches people how they can close over 50% of their sales calls, get so busy that they have to turn down prospects and get to pick and choose who they bring on as clients. THIS sounds like a story worth hearing. Connect with Nancy

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00:41:56

Money Matrix, Marketers and Finance

Neil Wilkins Podcast ·

2024/04/19

"Welcome to the moment where ambition meets strategy, where every marketer has the power to sculpt their path to success. In this journey, remember, it's not just about the budget you start with, but the wisdom with which you allocate it. Today, we embark on a quest not just to spend less, but to achieve more, to not just chase trends, but to create value that resonates. Let's redefine growth, one strategic decision at a time, and transform potential into tangible

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00:44:02

People Driven Strategy, with Erin Andrea Craske

Neil Wilkins Podcast ·

2024/04/19

Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness.Erin says, “I am a former business exec, an

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00:49:22

Sport in Times of Crisis, with Matt Readman

Neil Wilkins Podcast ·

2024/04/16

Matt Readman, chief strategy officer of Omicom-owned sports creative agency Dark Horses has just launched a new report called Sport in Times of Crisis. This is a comprehensive look at modern sport and brands through the lens of three of the most prevalent issues facing the planet and consumers - Politics, Cost of Living and Climate. It gives brand owners, insights, learnings and advice, on how to not only understand sport better through that lens, but also how to use it to build their

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00:57:20

Process Mapping for AI Automation

Neil Wilkins Podcast ·

2024/04/05

“AI is being rapidly adopted in marketing, with 84% of marketers using AI in 2020, up from 29% in 2018” (Source: Salesforce)"AI is the future, not just of technology, but of humanity." (Quote: Stephen Hawking) “AI takes traditional process mapping to the next level by automating inefficiency discovery, enabling real-time monitoring, and generating actionable process improvement insights - all at a speed and scale not possible with manual methods alone. This empowers businesses to

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