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PODCAST

The Real Bottom Line

Wendy Brookhouse

Welcome to The Real Bottom Line – the podcast for business owners who want to exit on their terms. I"m Wendy Brookhouse, creator of The Exit Lab and the Business Value Amplifier. In each episode, I talk with founders and experts about what really drives value in a business – and how to build a company that"s ready to sell, whether that"s in 2 years or 10. We unpack what makes a business more attractive to buyers. We tackle financials, recurring revenue, customer satisfaction, and systems that take

business entrepreneurship

All Episodes

35:18

Episode 95: Escaping the hustle and grind with...

The Real Bottom Line ·

2023/03/21

Kristen’s business was started as a side hustle that became the main act in the Pandemic. She is a true purple brain – what I call people who are equal parts of logic/math and creativity. Her husband also owns a business in the creative side of marketing and they are definitely helping each other grow. She didn’t always like math, but she has truly gained respect and appreciation. We covered a lot of ground in this interview – How to use planning to escape the hustle and grindHow to

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39:17

Episode 94: Couples In Business Masterclass - Part 2

The Real Bottom Line ·

2023/03/13

In part two of this special episode of the Real Bottom Line we are concluding the Master Class – Mixing Love and Business. If you are part of an Entrepreneurial Couple, you are going to want to take a listen and find out about The Montebello Rule and why you need oneWhy intense hobbies are importantBeing open to renegotiationMoney, risk toleranceBalancing roles at work and homeLegacy Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and

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27:45

Episode 93: Couples In Business Masterclass - Part 1

The Real Bottom Line ·

2023/03/07

We recently ran a live masterclass for Entrepreneurial Couples – Mixing Love and Business: Crafting a recipe for success. And boy did we delve into the meat and potatoes of how to be successful – and Eleanor Beaton and Neil Stephen deliver the goods. So much so that we have taken the class and made it into a special two-part episode of The Real Bottom Line. In part one, we cover decision making Having space and grace around decision makingThe importance of shared values and the

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39:37

Episode 92: Up your Promotional Product game with...

The Real Bottom Line ·

2023/02/28

Have you ever gotten a key chain or some other branded product and wondered – what are they trying to tell me? Justin Lee is trying to change things. Justin’s journey to entrepreneurship was a bit winding and a big learning process for him. His focus now is on Promotional Products done differently. Some key subjects we discussed were How a repeatable process can unleash creativityHow it is important to be intentional with your promotional productsHow promotional products can impact your

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48:05

Episode 90: Valentine's Day Replay: Get Inspired with...

The Real Bottom Line ·

2023/02/14

Valentine’s Day is all about love, friendship, and showing others that you care. Last year, I had the absolute pleasure of speaking with Tareq Hadhad, CEO of Peace by Chocolate, who exemplifies all these qualities and more. A native of Syria, Tareq knows all too well how important it is to share peace and hope, especially during difficult times. The messages he shared in this episode are timeless and really worth a listen. The recent earthquake in Syria and Turkey was devastating, and the

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10:46

Episode 91: Your Future Life

The Real Bottom Line ·

2023/02/08

In this episode, we are going to talk about the next most important book for your reading list and how building a vision of your future life will change everything. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are feeling overwhelmed and hitting revenue plateaus. In just 60 minutes a day, over the course of 5 days, we will provide you with the blueprint to go from bottleneck to breakthrough by

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26:54

Episode 88: Visions Statements: What Are They Really?...

The Real Bottom Line ·

2023/01/31

In this episode, Anthea Mumby and I talk about the importance of having a vision statement for your company and your life. And the extra importance this takes if you are an Entrepreneurial Couple. When Anthea first made a vision statement and howHow it affected her mental healthWhat is in a vision statementHow often to review your vision statementHow to turn your vision into a tool for recruiting staff, ideal clients, and measuring your progressWhy you also need a personal vision

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22:16

Episode 89: Building Wealth With Your Business

The Real Bottom Line ·

2023/01/25

In this episode we talk about building wealth as a business owner Discussed in this episode: Is investing all your money in your business a good move?Are you building a business to sell or for personal income or both?Start with the end in mindWhat is your big purpose and how do you balance that with growing your wealth?How wealth helps you fulfill your big purpose in lifeProfit is good, wealth is goodWe may not have a choice about when we stop working in our businessBuild your wealth in

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36:08

Episode 88: Using Crypto & Blockchain In Your...

The Real Bottom Line ·

2023/01/17

Our first business couple interview!! Before we got there we talked about some of the ways they have structured their business operations so that they can work well together. Some key points: Saying Yes to Opportunity – even if you aren’t quite readyBalancing perfectionism and getting something out the doorRole fluidity And we talk about Crypto and Blockchain – not as an investment, but rather as a tool in business. Some of the topics we dug into were The different types of wallets

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19:47

Episode 87: Pots of Money

The Real Bottom Line ·

2023/01/10

In this episode, we talk about profit and available money in your business and what to do with it. Discussed in this episode: Your profit isn’t all available for you to spend1st pot is for shock proofing - how much is enough?2nd pot is for investing in your businessWe do a deep dive into the 3 areas for investment in your businessHow to measure ROI 3rd pot is for fun, to make life better4th pot is for futureHow to balance debt repayment with filling your pots Replay Link: 3 Key

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29:42

Episode 86: Building Irresistible Programs with Diana...

The Real Bottom Line ·

2023/01/03

My guest this week is Diana Lidstone. Diana has been building businesses for over 4 decades. She started with her own and then transitioned into helping women in service based industries as a Strategic Marketing and Growth Catalyst. Her engaging style is captivating – as are the subjects we cover: The advantages of technology and mentorsThe components of an irresistible programWhat is an upsell and down sellWhy it is important to simplify the number of offers you haveThe importance of

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23:14

Episode 85: The Inside Scoop On Paying Yourself,...

The Real Bottom Line ·

2022/12/28

In this episode you’ll get a technical, yet approachable, lesson in paying yourself, investing, retirement and insurance. Discussed in this episode: Start with the end in mind Think of putting your money into buckets RRSPs and TSFAs explained Best places to keep your money How to pay yourself Corporations and liability We break down life insurance as a strategy for wealth building Protecting and growing your wealth: risk and liquidity This is a very technical, yet approachable

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35:28

Episode 84: Helping musicians get paid for their...

The Real Bottom Line ·

2022/12/20

Laura Simpson is co-founder of the start-up Side Door. And a deal maker on Dragon’s Den! She is powered by the purpose of helping musicians get paid for their worth and providing a platform. We talk about her journey from journalist to CEOHow creative brains workHow to embrace innovative waysThe Covid PivotCreating a corporate culture where asking tough questions is the normDifferent types of investment fundraising Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed

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16:18

Episode 83: The Importance of Project Management

The Real Bottom Line ·

2022/12/13

In this episode, you’ll learn how to choose which projects to execute on and the role of project management in getting them done. Discussed in this episode: The challenge is that we have many more ideas than we can ever get done The hard part is to decide and curate which are the best for us One screen or filter we can use is our values to see which projects match most or all of our values Another tool is to create an x,y chart and plot the projects against resources needed and

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37:57

Episode 82: Hiring, Failure & Recession with Donna...

The Real Bottom Line ·

2022/12/06

Donna Alteen, CEO of Time Space Media will be celebrating 35 years in business in 2023. This interview is just full of great lessons and perspectives from the wisdom she has garnered along the way. Lessons like How to hire for curiosityA new Definition of failureHow to prepare for a recessionThe value of a business coach and communityHow to ensure your products and services always have a marketEnergy managementGiving yourself space to think. Join us for the Bottleneck to Breakthrough 5-Day

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20:57

Episode 81: Get Your Numbers Up to Date

The Real Bottom Line ·

2022/11/29

In this episode you’ll learn what numbers are important as you think back over the last year. Discussed in this episode: Get your numbers up to dateHow to keep your values in mind while looking at your numbersThinking about funding the life you chooseEvaluating your sales to know what to focus on next yearHow to audit your costs Costs of acquiring customers and lifetime valueQuantitative and qualitative decision making Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed

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32:36

Episode 80: An Accounting Discussion With Adam Knithila

The Real Bottom Line ·

2022/11/22

Adam Knithila owned a thriving accounting practice doing taxes for entrepreneurs – but it wasn’t what he loved doing. Here is how he sold his accounting practice and became a fraction CEO. In this episode we will talk about: Carrying a knapsack of rocksTactics for managing a recessionThe importance of cash reservesKnowing when to say knowHaving a growth mindsetCreating partnership. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and

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30:18

Episode 78: Preparing Your Business For Sale or...

The Real Bottom Line ·

2022/11/08

This week on The Real Bottom Line I interview Business Consultant Anthea Mumby – Founder of Dream Team Consulting We cover a lot of ground including What it is like to work in a business as the daughter of the ownerThe importance of using an expert when doing complex transactionsPreparing for business succession andHow to decide when it is time to sell and transition out of the businessThe importance of working with a coachThe importance of having a customized business visionHow to deal

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14:40

Episode 77: Why you should be your own chief...

The Real Bottom Line ·

2022/10/31

In this episode you’ll learn what role to never completely delegate and how it makes all your other roles easier Discussed in this episode: The 4 main business outcomes the CFO makes happen The skills you develop as you learn how to do this How mastering those skills makes your job easier Taking on this role sets up a level of formality in your business The real danger of not doing this What a bookkeeper, an accountant and a financial planner do for you What parts you should

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34:54

Episode 76: Public Relations and All Points In...

The Real Bottom Line ·

2022/10/25

We are going to talk about all things PR with Paul Fitzgerald, President of Salt and Pepper Media. We dig into some meaty topics like: Re-inventing vs. PivotingOops vs What ifWho needs PRThe difference between earned and paid mediaWhat is Crisis PR and why do you need it. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are feeling overwhelmed and hitting revenue plateaus. In just 60 minutes a day,

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