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PODCAST

Private Practice Workshop

John Clarke from Private Practice Workshop

This podcast is the only resource you need to learn how to market and grow your business as a counselor, psychologist, or therapist in private practice. Hosted by John Clarke, a licensed psychotherapist, and private practice consultant, this show is packed with powerful and effective techniques that will allow you to build your practice into exactly what you want it to be. If you want targeted marketing advice from a private practitioner who knows what it takes to build a practice, then you"ve come

business management

All Episodes

48:53

Tiffany McLain on Money, Diversity, and Privilege #168

Private Practice Workshop ·

2020/08/26

Warning: this episode contains profanity. John sits down with San Francisco-based therapist and money expert Tiffany McLain for an open-ended dialogue about: Therapists and money Black Lives Matter The implications of sliding scale Diversity in private practice Examining your own privilege The privilege of being in private practice ...and much, much more. www.heytiffany.com If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and

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49:09

How Dr. Tara Egan Found Success #167

Private Practice Workshop ·

2020/08/12

In this episode, John sits down with Business Made Human mastermind member Dr. Tara Egan to talk about: How Tara went from school psychology to private practice + parent coaching How publishing books has helped grow Tara’s business Scaling through multiple streams of income Visit Dr. Tara Egan's website: https://www.charlotteparentcoaching.com If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options.

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21:39

5 Things I’ve Done Wrong and 5 Things I’ve Done Right...

Private Practice Workshop ·

2020/07/29

In this episode, John shares five things he's done wrong and five things he's done right in business. He shares the lessons he's learned along the way, and how his vision about business has changed since he decided to become an entrepreneur in 2013. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 What I have done wrong: Took on too much at once Failed to set work boundaries Didn't learn about managing people

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16:14

Why You Need an Email Funnel for Your Private...

Private Practice Workshop ·

2020/07/22

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Covered in this episode: Why you need an email list 3 functions of an email funnel: Collect leads To warm up leads To segment leads Steal our private practice email funnel for free at the link below http://www.privatepracticeworkshop.com/ck

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44:48

Bonus Episode: “Best of” with Allison Puryear and...

Private Practice Workshop ·

2020/06/03

In this bonus episode, we revisit the top 2 downloaded episodes of all time of the Private Practice Workshop podcast. Hear from Allison Puryear of Abundance Practice Building on networking to grow your practice, and from Laura Long of Your Badass Therapy Practice on how to master your money. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

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37:13

Tour de Profit’s Rich Allen #163

Private Practice Workshop ·

2020/05/20

John sits down with seasoned business coach Rich Allen to extract how Rich conceptualizes businesses using the unique metaphor of a bicycle. Also included in this episode: Rich’s story of growing up as 1 of 12 siblings Why Rich became a business coach Rich’s bicycle metaphor Why you have to have vision Why you have to know your “why” How to lead a team When and who to hire next Rich’s website: https://tourdeprofit.com/ Free Kajabi trial: https://go.privatepracticeworkshop.com/free-kajabi-trial

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13:52

How to Validate Your Business Ideas #162

Private Practice Workshop ·

2020/05/13

In this solo episode, John breaks down in 6 easy steps, how to choose, validate, and build your new business idea such as an online course or membership site, etc. Steps included in this episode: Figure out your north star (money, meaning, etc.) Choose a painful and urgent problem Ask your audience what they want your help with Ask them how they want your help Ask them what they’d pay for it Market and sell your idea before/while you build it Run a beta group, collect feedback, and repeat the

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20:04

Our New Normal #161

Private Practice Workshop ·

2020/04/29

John hits record for another solo, open-ended episode reflecting on what’s happened in the past 2 months and what therapists in private practice could expect for the months ahead. Get the free private practice email funnel: www.privatepracticeworkshop.com/ck Get the Fully Booked Owner Dashboard at https://privatepracticeworkshop.com/ Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code

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40:51

Online Course Creation with Jeremy Mast #160

Private Practice Workshop ·

2020/04/22

Private practice owner Jeremy Mast chronicles his experience in growing a fully booked practice and then turning his clinical specialty of treating porn addiction into an online program that scales. Included in this episode: How Jeremy got fully booked Why Jeremy joined Business Made Human® What Jeremy learned in Course Creation Academy How Jeremy got proof of concept for his online program Why every therapist should be building their own online course or membership site right now How he has built

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17:12

How to Troubleshoot Your Marketing (6 Easy Steps) #159

Private Practice Workshop ·

2020/04/15

John lays out 6 easy steps to troubleshoot your private practice marketing, including: Set your targets (how many inquiries per week do you need? How long do clients stay on average?) Look at what you’re currently doing. Find what’s working, and what’s not. Double down on what’s working, cut out what’s not. Learn 2 platforms extremely well. Get off social media and stop listening to therapists who have the same problems you do. Stick to your 2 things until you hit the targets you set. Join Fully

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36:28

Grace and Gratitude with Gordon Brewer of the...

Private Practice Workshop ·

2020/04/13

John sits down with group practice owner and private practice consultant Gordon Brewer for an open-ended dialogue about all things therapy and private practice. Included in this episode: Embracing our failures and setbacks Why you have to start with why Crafting your vision and mission Dealing with crises Finding your purpose Cultivating gratitude The essential characteristics of the most successful private practice owners Join Business Made Human by Friday, April 17 at 5 PM EST and get $3,432 in

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24:02

How to Build a Business Made Human® (6 Easy Steps) #157

Private Practice Workshop ·

2020/04/08

In this solo episode, John breaks down how to build a Business Made Human® in just 6 easy steps including: Start with why (your purpose statement) Establish an endpoint (your mission statement) Map out how you’ll get there (your vision statement) Establish your company values Set your ideal income Craft your ideal schedule around your ideal income Join Business Made Human by Friday, April 10 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/business-made-human Join

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21:30

How to Market Your Practice the Right Way (4 Easy...

Private Practice Workshop ·

2020/04/06

In this solo episode, John breaks down exactly how to market your private practice the right way, in just 4 easy steps including: Know your audience Clarify your message (focus on benefits and outcomes) Get paid and organic Google traffic Grow and engage your email list Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Get the free private practice email funnel: www.privatepracticeworkshop.com/ck Sign up for a

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22:51

How to Adjust Your Marketing for COVID-19/Coronavirus...

Private Practice Workshop ·

2020/03/25

John sits down with expert digital marketer Matt Headland to talk through exactly how you should adjust your marketing for COVID-19/Coronavirus for your therapy private practice. COVID-19/Coronavirus Resource List: https://go.privatepracticeworkshop.com/covid-19-therapist-resource-list Free Course Creation Masterclass: https://go.privatepracticeworkshop.com/course-creation-masterclass Find out how well your business is doing by taking our Healthy Private Practice Assessment:

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01:05:16

COVID-19/Coronavirus Contingency Planning (Live Q&A...

Private Practice Workshop ·

2020/03/19

Therapists, we are facing a time of stress and uncertainty as it relates to running a private practice during this pandemic. The bad news is that this is surely to affect your business, if you haven’t already. The good news is that there are things you can to mitigate its effects and start planning for your upswing in the near future. Tune in to this special episode to hear mine and Dr. Jeremy Sharp’s (of The Testing Psychologist) essential advice and strategies for managing your private practice

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39:56

“Simplicity Strategist” Chrissy Bensen #153

Private Practice Workshop ·

2020/03/18

John sits down with writer, LMFT, former group practice owner, and “simplicity strategist” Chrissy Bensen to talk all things: Why being real is so important to simplifying The carrot that you’re dangling over your head Isolation vs community The ugly effects of comparison How to simplify your life and business Why you need to “be seen” Why you need to name your values https://www.engineer-simplicity.com/ Take the free Business Made Human® personal assessment:

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38:57

How to Identify Your Brand Values #152

Private Practice Workshop ·

2020/03/11

John sits down again with “sidekick”/co-host Matt Headland for another segment-based episode, where they cover: Private practice current events “Rate my homepage” live website critique Marketing hack Tech tip Quote to ponder Referenced in the show: https://www.joinmodernhealth.com/ https://www.creswellcounseling.com/ https://jeremymast.com/ Khalil Gibran: “The obvious is that which is never seen until someone expresses it simply.” Matt’s website: https://www.mattheadlandmedia.com/ Take the free

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47:31

The Copywriting Sandwich #151

Private Practice Workshop ·

2020/03/04

In a completely new format, John is joined with “sidekick”/co-host Matt Headland for a segment-based episode where they cover: Private practice current events “Rate my homepage” live website critique Marketing hack Tech tip Quote to ponder And much more. Don’t miss this episode unlike any other! Referenced in the show: https://jeffersonstreetcounseling.com/ https://www.millenniallifecounseling.com/ Google Ads Anon Preview Tool: https://ads.google.com/anon/AdPreview Mark Twain: “Eat a live

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34:51

How Mike Becker Got Fully Booked #150

Private Practice Workshop ·

2020/02/26

John sits down with private practice owner and Fully Booked alumni Mike Becker to talk about his journey from full-time agency to full-time private practice. Included in this episode: Why Mike became a therapist Treating addiction in a private practice setting How niche is niche enough? Creating a practice for your clients, not for yourself Why confidence is key Why you should embrace failure Mike’s website: https://www.lighthousetherapysolutions.com/ Mike’s instagram:

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33:08

Copywriting in 5 Steps with Megan Kachigan #149

Private Practice Workshop ·

2020/02/19

John sits down with professional copywriter Megan Kachigan to learn about her 5-step process to copywriting. Megan breaks down each step in an easy, accessible way, so that you can start implementing each step to improve your own copy. The 5 steps include: Hook Emotional connection Proof/objection handling Benefits Call to Action Visit Megan's Website. Get Megan’s Free Social Media Caption Templates here. Find out how well your business is doing by taking our Healthy Private Practice

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228 results

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