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PODCAST

Executive Conversations

Maeva Cifuentes

A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.

business marketing

All Episodes

00:31:35

How to be a Demand Gen Marketer w/ Max Eiden

Executive Conversations ·

2022/05/31

“One of the biggest issues when you only focus on leads is that you don’t have any Marketing-Sales alignment.” Hello hello! For episode 72 of the Flying Cat Marketing Podcast, we sat down with Max Eiden, founder of hey.ad, to discuss why marketing should not focus on generating leads, why people are overly focused on lead gen today, and how we can change marketing to be more customer-centric. Hey.ad is a lead generation company based in Hamburg, Germany. They help B2B SaaS companies increase their

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00:25:17

How to monetize your podcast and build a business w/...

Executive Conversations ·

2022/05/17

“A good interviewer makes sure the conversation goes down a great rabbit hole that could have never been scripted. Those candid moments, right? It's like an art, you get to pull it and play with it and make it like a beautiful shining pearl.”Hello hello. Welcome to another episode of the Flying Cat Marketing Interview Series. For episode 73 of the Flying Cat Marketing podcast, we’re with Wil Slickers, founder of Hospitality.FM, a podcast network for hospitality businesses.When Wil first started

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00:26:18

Channel remarketing as a B2B business model w/...

Executive Conversations ·

2022/05/17

“Rather than hire direct salespeople, you can accelerate your sales by going through a third party who's already got a customer base. They've already got that reach. They've already got a marketing program, so they can take that product out for you really quickly.”Hello, hello. Welcome to another episode of the Flying Cat Marketing Interview Series. Today, I'm really excited to speak to Stewart Townsend, who is the co-founder of Podcast Hawk and also works as a consultant for

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00:25:49

The Cross-functional role of Content in an...

Executive Conversations ·

2022/05/02

“If content works, and all of the processes that support that content work, then content has this ability to have a huge impact, not just in marketing, but across the business and the brand as a whole.”Hello hello and welcome to another episode of the Flying Cat Marketing podcast. Today we spoke with Lauren Lang, Senior Content Marketing Manager at Constructor, as a part of our SaaS leader interview series. Constructor is an AI platform that helps e-commerce companies personalize their site

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00:18:34

How to create genuinely useful thought leadership...

Executive Conversations ·

2022/04/12

How do you create thought leadership content at scale even if you don’t have access to leaders? By broadening your definition of what a thought leader is, and taking a holistic approach to content creation, that’s how. This week on the Flying Cat Marketing podcast, we talk to content marketer Brooklin Nash about how he takes expert voices and elevates them through B2B SaaS brands. Brooklin is a six-figure freelancer, aspiring seven-figure agency owner, and trusted by companies like Mixpanel,

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00:24:50

Getting Started in ABM Without an Expensive Tech...

Executive Conversations ·

2022/04/12

Hello hello! We’re about to show you that account-based marketing (ABM) can also be done without fancy technology.While at the beginning you might need to focus on every single detail to get accounts to convert, ABM can be highly scalable.In this episode, we invited the Director of Evangelism at B2B gifting company Alyce, Nick Bennett, who grew their whole business by following an ABM approach. He definitely knows a thing or two about targeted marketing. ABM has become a buzzword, and people are

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00:24:11

"The right way to create competitor pages that drive...

Executive Conversations ·

2022/03/29

“Readers are smart and they're doing their own research. So if you just give them a copy-paste approach to comparison pages, they're going to call you on that.”Hello hello! In this week’s episode of the Flying Cat Marketing interview series, we’re here with Federico Jorge. Federico is the founder of Stack Against, delivering SEO-optimized comparison pages for SaaS businesses. Federico tells us all about his best practices for creating competitor pages that drive revenue and challenge the

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00:20:18

A Deep Dive into Product-Led Growth w/ Breezy Beaumont

Executive Conversations ·

2022/03/22

“Product-let growth is basically just putting your product at the center of all that you do… In the product-led world, you’re letting the customer choose what’s the best journey for them.”Hello hello and welcome back to the Flying Cat Marketing podcast! In this episode, we had a conversation with Breezy Beaumont, Head of Growth at Correlated, on what product-led marketing is all about, how the role of a marketing team shifts within a product-led organization, and how you can make it work for your

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00:24:50

How to create a company culture that puts you ahead...

Executive Conversations ·

2022/03/14

How do you manage a large remote team while motivating your employees to take great care of your customers? By treating them as you’d like them to treat your customers, of course. In this week’s episode of the Flying Cat Marketing podcast series, we catch up with Adam Harris. He’s the CEO of property management software company Cloudbeds and tells us all about his experience virtualizing human connection while managing a remote team.Adam walks us through the challenges of managing and scaling an

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00:23:56

Successful Content Plays with Erin Balsa: Metrics,...

Executive Conversations ·

2022/03/07

“If you're ever contemplating gating content, you need to make sure it's something that you would personally be comfortable giving your own information for, or maybe even paying for.”Hello Hello and welcome to another episode of the Flying Cat Marketing Podcast. On episode 64 of the Flying Cat Marketing podcast, we’re with Erin Balsa, Founder and Chief Picky Editor at Erin Balsa Content Marketing, where she works with B2B companies whose content needs mouth-to-mouth resuscitation.Before

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00:19:02

How to be a Product-Driven Marketer with Camille Trent

Executive Conversations ·

2022/03/01

“Relying on your product marketer to be the only person that understands and talks to customers is a mistake.”Hello Hello! On episode 63 of the Flying Cat Marketing podcast, we sat down with Camille Trent, the head of content marketing at Dooly, to discuss product marketing, its importance, and how content and product marketers can work together closely to bring value to the whole team. We start by asking the question: Are all content marketers product marketers?Dooly is a sales enablement platform

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00:23:07

Driving Growth w/ Jay Desai: Waitlists, Pricing...

Executive Conversations ·

2022/02/22

“Another growth play that I think is very underrated and not many companies utilize, is having a really good understanding of your pricing strategy.”Hello Hello! Welcome to episode 62 of the Flying Cat Marketing podcast. Today, we’re here with Jay Desai, the Head of Marketing at Captivate Talent, a company that connects SaaS companies with sales, marketing, and customer success talent.Before Captivate Talent, Jay founded products like Swpely, a modern content tool, and GrowthKit, a site that shares

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00:26:06

Fundraising Pitfalls & Upskilling with Foti from...

Executive Conversations ·

2022/02/15

“If you’re in it for the long run, start with SEO, and do it strategically. SEO is the gift that keeps on giving ”Hello hello! During this episode of the Flying Cat Marketing podcast, we sat down with Foti Panagiotakopoulos, the founder of GrowthMentor, to discuss the ins and outs of bootstrapping a start-up and managing the workload with a small team.GrowthMentor is a platform that lets solo marketers and solo founders receive one-on-one mentoring from vetted growth-marketing, start-up, and

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00:23:05

Prioritizing Product-Market Fit with Richie Khandelwal

Executive Conversations ·

2022/02/08

Want to know how to build a product so good it sells itself? Listen to this week’s episode of the Flying Cat Marketing podcast! This week, we bring you insights from Richie Khandelwal, founder of Pricelabs, a SaaS pricing solution for the SMB and mid-market Airbnb and vacation rental space. We caught up with Richie to learn how Pricelabs got started when he was looking for a way to ease his own rental pricing pain back in 2014. From there, it’s gone from strength to strength, scaling all the way to

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00:31:14

Google Search Console Keyword Mining in B2C...

Executive Conversations ·

2022/02/01

Hi there and welcome back to the Flying Cat interview series! In this episode, we get the lowdown on the differences between B2B and B2C SEO from Marcos Sabino who heads up the SEO team at TravelPerk, a B2B business travel software. Originally from Portugal, Marcos recently transitioned from B2C e-commerce at Myprotein, a sports nutrition brand based in the UK, to B2B SaaS at TravelPerk in Barcelona. He explains how, while the basic principles of B2C and B2B SEO are similar, he’s encountered big

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00:35:20

Finding Great Writers & Producing Thought Leadership...

Executive Conversations ·

2022/01/25

In today’s episode, we’re peeling back the curtain and talking with Flying Cat Marketing’s very own Head Content Editor Robert Beames. Rob has hired over a dozen freelance writers in the last year but had to test triple the amount to find his team of writers. With that sometimes quite painful experience in mind, he shares how he now casts his net so he gets to the creme de la creme of freelance writers without having to waste time on disappointing test pieces. Aside from figuring out a way to filter

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00:27:24

AI as a Powerful Content Marketing Tool with Pankil Shah

Executive Conversations ·

2022/01/17

The content marketing industry is fast-paced: you need to be up-to-date on tools that can help you outperform competitors. We’re joined with Pankil Shah, who tells us everything you’ll need to know about using AI to help write content. Hello hello and welcome back to the Flying Cat Marketing interview series! This time we caught up with Pankil Shah, co-founder of Outranking.ai, an AI writing assistant for content marketers.Pankil gave great insights about how to use AI for writing marketing content,

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00:27:00

#56 How to Build and Manage a Profitable Sales Team...

Executive Conversations ·

2021/10/13

Hello hello! Welcome back to another enthralling episode of the Flying Cat Marketing interview series. This week, we get to learn all about sales—and how CEOs can hire great salespeople to get out of it! For that, we’re joined by Ryann Dowdy, co-founder and CEO of Social Sellers Academy. Along with her co-founder Kelly Roach, Ryann helps businesses scale by giving them the systems in place to recruit the best sales reps and the training to turn them into successful teams. They’ve helped hundreds of

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00:36:46

#55 Then & Now: RMS in Vacation Rentals with Sarah...

Executive Conversations ·

2021/10/06

“My start in the vacation rental industry was six years ago. In my initial days, I wasn’t really introduced to reporting and other things. Soon enough, I started wondering where the system was and that’s when I realized that there wasn’t one...and it wasn’t my company’s fault, it’s just where the industry was at the time. Aside from knowing the term ‘revenue management’ there wasn’t a lot of knowledge behind it. So I got the freedom to figure out what that was.” Hello hello! Welcome back to another

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00:22:38

#54 Integrating a Marketing Team into a Business with...

Executive Conversations ·

2021/09/29

In this week’s episode, we chat with Sara Stella Lattanzio, anti-buzzword marketing strategist and marketing manager at 1plusX—the company behind the fastest AI-powered marketing intelligence platform for marketers. She started with 1plusX as the sole member of the marketing team for a year, focusing on events and other low-cost ways to successfully promote the company.If you’re trying to expand your marketing team, or maybe find ways to integrate their everyday tasks with the rest of the team’s,

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137 results

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