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PODCAST

Design Biz Survival Guide

Design Biz Survival Guide

What if you could hang out with experienced design professionals and entrepreneurs who have drive and vision, ask them about their successes and failures, and more; then take an insight or two to guide your own business journey? That"s what we do each episode on Design Biz Survival Guide. Hosted by Rick Campos – recovering interior designer turned business coach with over a decade of experience in the design industry –– every episode is an in-depth look at how to launch, navigate, and grow your

business entrepreneurship

All Episodes

21:07

139: When I Discovered the Impact of LEADERSHIP

Design Biz Survival Guide ·

2023/12/18

For this final podcast episode of 2023, host and founder of Design Biz Survival Guide Rick Campos recalls when he discovered Leadership and Community in a fourth-period classroom in high school back in 1985 and how lessons learned over 30 years ago influence his business model today. We also re-cap our highlight of the year, acknowledge our supporting partners, and make a very special announcement about Design Biz Retreat 2024. Show Highlights: The leadership skills honed in student council amid a

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34:40

138: Antonio Deloatch | Changing Markets and Building...

Design Biz Survival Guide ·

2023/12/04

Today, we welcome Antonio Deloatch, owner and principal designer of his namesake design firm based in New York and Los Angeles. In this episode, Antonio shares his global journey of design and the experiences that inspired him to launch his own design business eleven years ago. We also discussed his move from LA to New York and his strategy for establishing a brand in a new market. Antonio’s story is a lesson in perseverance, accountability, and pure passion that every design professional can learn

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46:33

137: Heather Vercellino | Going ALL IN on the...

Design Biz Survival Guide ·

2023/11/20

Today, we welcome Heather Vercellino, owner and principal designer of Verce Design based in Troy, Michigan. In this episode, we discuss Heather’s “all-in” approach to overcoming obstacles and pursuing her passion. As a mom of three, Heather understands the need for boundaries and shares how she has developed a business model that allows her to be her best self for her clients and her family. Heather also shares her perspective on business coaching and the positive impact it had on her

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49:52

136: Peter & Alex Spalding | Purchasing for Profit

Design Biz Survival Guide ·

2023/11/06

Today, we welcome Peter and Alex Spalding – brothers and co-founders of Daniel House Club, a to-the-trade purchasing platform for interior design professionals. In this episode, we speak to Peter and Alex about the development of their own design firm, the challenges they experienced, and their response to the most common pain point in the business of design – profit margin. They uncover the hidden discount layer that is typically unavailable to interior designers, and they break down their business

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45:07

135: Keri Petersen | Online Visibility for Your...

Design Biz Survival Guide ·

2023/10/23

Today, we welcome Keri Petersen, founder of KP Spaces based in Seattle, WA. In this episode, we discuss Keri’s journey of figuring out the back end of the business of design and the self-work she had to put in to grow her business with confidence. We dive deep into the concept of SEO and online advertising and the impact it has had on the visibility of her business. Keri also pulls back the curtain on some of the misconceptions about paid advertising and why it’s a marathon, not a sprint. Listen

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35:57

134: Jessica Jones | Journey to Entrepreneurship

Design Biz Survival Guide ·

2023/10/09

Today we welcome Jessica Jones of Jess Jones Design Group, a full-service interior design studio based in Orange County, California. In this episode, Jessica shares how ten years under the wing of an established designer prepared her for her own entrepreneurial journey in the business of design. Jess shares the self-discovery process she experienced while developing and refining her business model, and we also discuss her leadership role with ASID and the impact that the experience had on her life

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45:04

133: Michelle Lynne + Ben Rutledge I Demystifying CRM...

Design Biz Survival Guide ·

2023/09/25

Today, we welcome Michelle Lynne and Ben Rutledge, co-founders of Sidemark - an all-in-one marketing and sales software for interior designers. In this episode, we discuss the most common pain points for designers when it comes to processes and productivity and the valuable leads and revenue you could be missing out on by not implementing a comprehensive customer relationship management strategy - also known as CRM - in your design business. We also break down the basics of CRM and the many tools

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18:54

132: Las Vegas Market Re-Cap & High Point Market Warm Up

Design Biz Survival Guide ·

2023/09/11

Welcome to our Las Vegas Market Re-Cap + High Point Warm Up episode! In this episode, I’ll share a little about my Las Vegas Market Experience along with some tips and advice if you have never been. I’m also going to provide some insight into the upcoming High Point Market to help you plan ahead and make the most of your time there. Then we’ll chat with the Director of Content and Community for ANDMORE - Amanda Brinkman, about the changes in branding that we’ve all seen for market and what it all

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41:27

131: 5-Year Anniversary Podcast Takeover with...

Design Biz Survival Guide ·

2023/08/28

Today, we welcome back Meredith Huck of House of Huck, but this time she’ll be asking the questions, and I’ll be sharing “my” journey as part of our 5-Year Anniversary Podcast Takeover! In this episode, we reveal how I juggle the podcast, coaching, and producing learning opportunities for design professionals using information and advice that I learn from every conversation I have with fellow entrepreneurs on and off the podcast. We also discuss some of my biggest takeaways from over 130 podcast

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42:12

130: Peter Lang | The Designer CPA

Design Biz Survival Guide ·

2023/08/14

Today we welcome Peter Lang, Founder of The Designer CPA - a public accounting firm that specifically works with interior design business owners. In this episode, we discuss the nuances of accounting for the business of design, best practices, and the value of integrating your CPA into your regular business and financial strategy sessions. Peter also shares how he has leveraged years of data specific to the business of design to develop a resource guide of financial benchmarks to help you set

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36:47

129: Gideon Mendelson I 20 Years in the Business of...

Design Biz Survival Guide ·

2023/07/31

Join us as we journey with Gideon Mendelson, founder, and creative director of the Mendelson Group, as he reflects on his two-decade-long journey in the interior design industry. With experiences ranging from team development and client experience to marketing and striking a work-life balance, Gideon shares his insights into how the industry has evolved and the factors behind the success of his full-service interior design firm. The importance of success in design and relationships is also

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31:55

128: Amber Peterson | Navigating your Design Journey

Design Biz Survival Guide ·

2023/07/17

Today we welcome Amber Peterson - Director of Store Design and Planning at PIRCH. In this episode, we explore Amber’s design journey and how she filled in the gaps in her design education to pursue a retail design career. We also discuss her design team’s approach to setting expectations, collaborating with brands, and the delicate balance of designing with consumers and designers in mind. If you’ve ever walked through a PIRCH showroom and wondered…“Who designed this?”, you’re about to find out. As

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35:37

127: Rachel Usher I Community Over Competition, UK...

Design Biz Survival Guide ·

2023/07/03

Today we welcome UK Interior Designer Rachel Usher to the podcast. Rachel is our first international featured designer on the podcast, and in this episode, she shares her journey of transitioning from a career filled with structure and authority into a new creative career path and some of the challenges she faced and overcame along the way. We also discuss international and cultural nuances when it comes to the business of design and the benefits of expanding your professional network beyond

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59:22

126: Jude Charles | Demonstrating Leadership through...

Design Biz Survival Guide ·

2023/06/19

Today we welcome back producer, author, and storyteller Jude Charles to the podcast. In this episode, Jude walks us through the process of producing his newly released docu-series about the life and journey of our favorite design community guru LuAnn Nigara. We revisit the five pillars of dramatic demonstration, and then we dive deep into the value of leadership and how communicating examples of your process and intention through storytelling establishes trust with your clients. We also revisit our

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36:08

125: Ali Faulkner | Detailed Processes and...

Design Biz Survival Guide ·

2023/06/05

Today we welcome Ali Faulkner of AEF Interiors, a full-service design studio based in Costa Mesa, California. In this episode, Ali shares how her hospitality background instilled a high level of service when developing her design business model and her perspective on the client experience. We also discuss Ali’s emphasis on detailed documentation to translate the design journey to clients, contractors, and artisans and its impact on building trust and referrals. Ali’s systems and documentation are

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39:41

124: Wanda Allen I Follow Up Sales Strategies &...

Design Biz Survival Guide ·

2023/05/22

Today we welcome international speaker, coach, and author Wanda Allen to the podcast. Wanda is an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance and strengthen relationships by developing strong follow-up skills. In this episode, we discuss how our mindset impacts lead generation and follow-up, the role that perseverance plays in the process, and why the second best answer you can get is a “no.” Be prepared to be inspired to

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38:41

123: Gina Hacken I From Designer to Design Business...

Design Biz Survival Guide ·

2023/05/08

Today we welcome Gina Hacken – principal designer and owner of Gina Lauren Interiors. In this episode, we talk about work-life balance, and Gina shares how she leveraged years of experience in the industry to ultimately launch her own design business in order to be there for her family and fulfill her passion for design on her own terms. We also discuss her realization that designing and running a design business are two very different things and the network she leaned on to get advice, support, and

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48:53

122: Mimi & Hill | Building a Diversity-Based Business

Design Biz Survival Guide ·

2023/04/24

Today we welcome Hillary Kaplan and Miriam Silver Verga – principal designers of Mimi & Hill, a full-service interior design firm based in Westfield, New Jersey. In this episode, Hillary and Miriam share how they met, their shared passions, their distinct differences, and how their relationship culminated into a design business. We also discuss their team structure and how they rely on an untapped pool of talent to create a more diverse scope of design services. We hope you enjoy this conversation

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49:54

121: Jamie Van Cuyk | Master the Art of Hiring

Design Biz Survival Guide ·

2023/04/10

Today we welcome Jamie Van Cuyk, Owner and Lead Strategist of “Growing Your Team,” a consulting firm specializing in mastering the art of hiring. In this episode, Jamie shares her process of identifying candidates, developing an effective interview, and evaluating personality and fit. We also discuss the state of the employment market, what the new hybrid workplace looks like, and the factors contributing to the disparity in salary requirements across the industry. Jamie started hiring while working

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49:05

120: Garrison Hullinger | Balancing Residential,...

Design Biz Survival Guide ·

2023/03/27

Today we welcome Garrison Hullinger, founder and principal designer of Garrison Hullinger Interior Design. The Portland-based firm has been recognized as one of the 100 fastest-growing businesses in Oregon and SW Washington, but the design journey for Garrison has been one of patience, self-discovery, and reinvention. In this episode, we discuss the development and growth of his design career and then dive deep into the process of developing a truly multi-disciplinary design firm. We also discuss

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