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PODCAST

The Business of Psychology

Dr Rosie Gilderthorp

Are you a mental health professional with a feeling in the pit of your stomach that the system is BROKEN? Did you start your training full of ideas about changing the landscape of mental health for the better but now you find you are so busy seeing people in crisis that you don"t have time to do any of it? Do you KNOW that we need to get out of our therapy rooms and start reaching people in other ways? Do you KNOW that the key to better mental health is prevention not crisis management? If you do

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All Episodes

38:34

Race in Therapy with Kimberly-Anne Evans

The Business of Psychology ·

2023/09/22

Race in Therapy with Kimberly-Anne EvansHello and welcome to the Business of Psychology podcast. Today I'm really excited to be joined by Kimberley-Anne Evans from Kaemotherapy. Kimberley is a psychotherapist, public speaker, coach, and founder of Kaemotherapy, which specialises in helping mental health professionals in private practice, organisations and educational settings to develop practical skills to work with a racially diverse range of clients and grow their businesses.Full show notes and a

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19:17

Why you shouldn’t discount your psychology and...

The Business of Psychology ·

2023/09/15

Why you shouldn’t discount your psychology and therapy services (and when I do)Hello and welcome to The Business of Psychology Podcast.Today I am talking discounting; the reasons you might want to do it, reasons it can be a pretty dangerous game, and the reason that I am doing it for the first time in a few years!Full show notes of this episode are available at The Business of PsychologyLinks & References:Episode 109: Ethical marketing in private practice. Scarcity, should we use it?The

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41:00

How to publish a children's book with Counsellor Sue...

The Business of Psychology ·

2023/09/08

How to publish a children's book with Counsellor Sue SteerWelcome to today's episode of the Business of Psychology. I'm joined by Sue Steer, who is a counsellor, but also a children's author. I'm really excited to talk to Sue about her journey into private practice and the process of adding a children's book to her already successful business.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks & References:Start & Grow: The Complete Course for

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22:27

What matters to our clients in private practice?

The Business of Psychology ·

2023/09/01

What matters to our clients in private practice?Hello and welcome to this week's episode of the Business of Psychology and welcome to the new season. I'm really excited to be doing a new series of the podcast and we're kicking off with three episodes that are all about getting more clients into your practice or getting those first few clients, and what it takes in the modern setting to do that, because what I'm hearing a lot from people is that it feels like things have changed and that the industry

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18:28

Who are you helping? Three ways to specialise your...

The Business of Psychology ·

2023/09/01

Who are you helping? Three ways to specialise your psychology or therapy practiceHello and welcome to today's episode of The Business of Psychology Podcast. We are continuing today with our special theme around specialisation and how you can find the people that you really want to help in your practice.Full show notes of this episode are available at The Business of PsychologyLinks & References:Episode 103: Why you should specialise – old gold that is still importantEpisode 61: Turning a

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07:26

How to make sure your marketing actually works: How...

The Business of Psychology ·

2023/09/01

How to make sure your marketing actually works: How to use authority for psychologists and therapistsHello and welcome to today's episode of The Business of Psychology. Today we're going to be talking about how to make sure the marketing that you invest your time in actually works to bring people into your practice and attract the right kind of clients.Full show notes of this episode are available at The Business of PsychologyLinks & References:Episode 19: How psychologists and therapists can

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31:12

Is it harder to be in private practice now than it...

The Business of Psychology ·

2023/06/16

Is it harder to be in private practice now than it was in 2018? The question every psychologist or therapist stepping into private practice wants to askToday I'm answering a question which is at the forefront of newbies into private practice’ minds, and I think it's a really important question for all of us to reflect upon, especially those of us that have been in private practice for a while and might find ourselves in the position of giving advice to people who are new into private practice. And

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25:41

AI is coming: How to use AI in your psychology or...

The Business of Psychology ·

2023/06/09

AI is coming: How to use AI in your psychology or therapy practice in 2023Today we are going to be talking all about AI and its potential to help us in our work. I am very keen to try and embrace the potential of this technology rather than just getting scared by it and I think it has possible applications for psychologists and therapists that go far beyond the churning out of boring social media posts so I'm looking forward to diving into that. We are going to look at how AI can be used in

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42:21

How to keep the body in mind as a psychologist or...

The Business of Psychology ·

2023/05/05

How to keep the body in mind as a psychologist or therapist with Dr Nancy BancroftIn this week's episode of the Business of Psychology, I am really pleased to be here with Dr Nancy Bancroft. Nancy is a clinical psychologist who you should be following on Instagram @thebodyinmind. She has a passion for mind-body connection, and is making the shift from the NHS to building a business based on that passion.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks

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25:57

Using social proof ethically and effectively for...

The Business of Psychology ·

2023/04/28

Using social proof ethically and effectively for psychologists and therapistsWelcome to today's episode of the Business of Psychology. This is a solo episode where I'm going to be talking about social proof.A lot of the time people assume that social proof is all about testimonials, and that's really frustrating to me because there are actually lots of ways that you can improve your marketing with social proof, and it really frustrates me that we overlook many of them when our less qualified, less

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42:10

Stepping into Workplace Resilience: Dr Jo Burrell and...

The Business of Psychology ·

2023/04/21

Stepping into Workplace Resilience: Dr Jo Burrell and Dr Felicity BakerIn this week's episode of the Business of Psychology podcast I'm joined by Dr Jo Burrell and Dr Felicity Baker from Ultimate Resilience. I'm really excited to talk to them about the business they have built together that helps workplaces create psychologically healthy teams through evaluation, training and professional support.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Jo

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50:57

Funding perinatal support for all with Amy Woolston &...

The Business of Psychology ·

2023/04/07

Funding perinatal support for all with Amy Woolston and Adele PhillipsIn this week's episode of the Business of Psychology, I am delighted to bring you this interview with Dr Amy Woolston and Dr Adele Phillips from The Koala Tree. They're two clinical psychologists that set up a really inspiring social enterprise together, and I think that you're going to find their story very practically useful, as well as great inspiration. This is one for you if you've ever wanted to reach a group that can't

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46:26

All That We Are: Best Selling Author Gabriella Braun

The Business of Psychology ·

2023/03/31

All That We Are: Best Selling Author Gabriella BraunIn this week's episode of the Business of Psychology podcast, I'm really thrilled to be here with Gabriella Braun. Gabriella is the director of Working Well, and she is the author of one of my favourite books of the past few years, 'All That We Are'. We are going to talk a lot about the book, because I know lots of people will be fascinated by the process.Full show notes and a transcript of this episode are available at The Business of

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25:42

How to know if any marketing activity is working for...

The Business of Psychology ·

2023/03/24

How to know if any marketing activity is working for your private practice Don't spend any time or money on marketing until you have listened to or read the transcript for this episode. Too often psychologists and therapists spend time on marketing because they think they "should" not because they know it works. There are no "shoulds" only what works for you.This episode shows you how to work it out with two common use cases, blogging for therapy inquiries and Instagram to get more downloads of your

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47:32

Cyber Security: What mental health professionals need...

The Business of Psychology ·

2023/03/17

Cyber security: What mental health professionals need to know to protect their practiceI'm joined by Eric Alter, Senior Vice President of Risk, and Cyber Engagement Leader for Marsh Commercial, who provide Oxygen insurance for therapists.We're talking about cyber insurance and why we might want to consider getting some protection from the threat that we face as practitioners working in an increasingly cyber-heavy environment.At the end of the episode, I also give a little note about what I did

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18:00

5 marketing trends private practice owners should...

The Business of Psychology ·

2023/03/10

5 marketing trends private practice owners should know about Key PointsRelationships are key to all business goalsAuthority is more important than social media (affiliations, media, public speaking, guesting on podcasts or blogs, books, longer form content that shows your expertise brings the right kind of audience, helps your SEO) Don't bend yourself out of shape to fit with social media trends create stuff you are proud of and use social media to get more eyes on it. 3-4 times a week is fine

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13:51

Create a marketing strategy for your private practice...

The Business of Psychology ·

2023/03/03

Create a marketing strategy for your private practice in 2023: The marketing machine To market your practice effectively you need a strategy. That strategy needs to take people through a logical journey including:Entry - where they meet you for the first timeNurture - where you develop the relationship and trustSales - where you tell them how they can work with youSounds simple, right? In this episode, I walk you through examples of what this can look like in real mental health private practices

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45:25

Avoiding people and algorithm pleasing on Instagram...

The Business of Psychology ·

2023/02/24

Avoiding people and algorithm pleasing on Instagram with Elsie Owen (aka the people-pleasing therapist)Welcome to Season 4 of The Business of Psychology!This interview with Elsie Owen, @the_peoplepleasing_therapist on Instagram, is one of those episodes that really reminds me why I began this project in the first place.Elsie is really inspiring to me; I get asked a lot of questions about Instagram specifically, and about marketing strategy in general, and often I feel like people are heaping tons of

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16:52

How to network as a mental health professional

The Business of Psychology ·

2022/11/11

How to network as a mental health professionalLinks for this episode:Instagram:@rosiegilderthorp@ThePregnancyPsychologistFull show notes for this episode are available at The Business of PsychologyFree Client ChecklistAre you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? Never fear! Psychology Business School has got your back. And the good news is, there's actually not that much you need to do

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38:13

How to use batching and sprints to create more time...

The Business of Psychology ·

2022/11/04

How to use batching and sprints to create more time in your weekLinks for this episode:Instagram:@RosieGilderthorp@ThePregnancyPsychologistRecommended books:The Lean Startup by Eric RiesSprint by Jake KnappFull show notes for this episode are available at The Business of PsychologyToday, I wanted to talk to you about two methods of productivity that I find really helpful in running my practice. The reason I've decided to share this now is that a lot of people have been asking me how on earth I'm

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