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PODCAST

Winfluence - The Influence Marketing Podcast

There"s a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason"s wealth

business marketing

All Episodes

28:36

Tapping into Human Behavior to Be a Better Marketer

Winfluence - The Influence Marketing Podcast ·

2022/10/31

When you pull back from the narrow focus of influence and influence marketing and look at marketing and advertising overall, the linchpin to being successful in any of this stuff we call a job or career is understanding consumers. The first rule of any type of communications is to know your audience. If you don’t know them, or don’t start there, you’re creating a long way to the goal rather than an efficient one. But it’s more than just understanding where they live, how much money they make, their

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34:09

How to Leverage Podcasts as a Guest or Host

Winfluence - The Influence Marketing Podcast ·

2022/10/27

Did you know that 41 percent of Americans 12 and older have listened to a podcast in the last month? Twenty-six percent have listened in the last week. That’s 74 million people. And of the people who listen each week, they average hearing eight podcasts. All that information is from The Infinite Dial. It is the annual social media and audio listening habits research provided by Edison Research. I mark my calendar each March to get the latest download. It’s easy to be bullish about podcasting when

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27:51

What Zencastr Has Done to Better Serve Podcasters

Winfluence - The Influence Marketing Podcast ·

2022/10/24

For those of you out there who are content creators, whether you call yourself an influencer or not, you know I am a loud champion of owned channels. I harp on the fact that you can’t rely on the social networks … borrowed channels … for your content or audience forever. You need to have your own website. Your own email newsletter and list. Perhaps your own podcast. I do talk about podcasting a lot, but it’s not because I love podcasts and podcasting. It’s because podcasters are influencers. And

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47:34

Exploring the Math & Science of Influencer Marketing

Winfluence - The Influence Marketing Podcast ·

2022/10/17

You're starting to hear a theme emerge in a lot of influencer marketing industry predictions and trends talk, it's been there but seems to be getting louder. The word or phrase I'm referring to is "data-driven." Most of your influencer marketing platforms have that verbiage in their marketing literature because marketing decision makers like you respond to it. Data means more insights, more predictive decision making, better chance of success without us humans mucking it up. But to understand the

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29:21

A Deep Dive into Instagram with HubSpot's Kipp Bodnar

Winfluence - The Influence Marketing Podcast ·

2022/10/10

If you read the tea leaves of the conversations people are having about social media channels these days, you’d probably think TikTok was dominant, Instagram was struggling, YouTube was relevant and everything else was dead. But the way the conversations go and reality aren’t always aligned. HubSpot published two reports over the last couple of months specific to Instagram. One was its 2022 Instagram Engagement Report. The other was a report specific to shopping on the platform. Both reports

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42:15

What Happens When a Successful Creator Builds an...

Winfluence - The Influence Marketing Podcast ·

2022/10/03

Influencer marketing software is a hell of a lot of confusing. There are platforms that do everything … help you find, prioritize, analyze, select, book, contract, collaborate, review, measure and even pay creators. Then there are softwares that do just one of those things. And some that do 2-3 of those tasks. Then there are managed services that will do all or part of the full process for you. But then there are derivations of all that that only do one platform, like TikTok or Instagram, but

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38:39

Solving the Creative Gap in Snack-able, Vertical...

Winfluence - The Influence Marketing Podcast ·

2022/09/26

The world of social media and content is changing … again. It does that every so often. Unfortunately. more often than we probably care for it do so. Where Instagram, then Instagram Stories were the content du jour for influencers and, thus brands, a year or so ago, now our focus is on snack-able, vertical video. Thanks TikTok. Actually, platforms like TikTok, Instagram Reels and YouTube Shorts are just a continuation of the evolution of what consumers consume. Now, we can get into a chicken-and-egg

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3:16

Get out the vote! Winfluence needs your help for the...

Winfluence - The Influence Marketing Podcast ·

2022/09/20

Winfluence was nominated to be a part of Guru Events' Top 50 Marketing Podcasts of 2022. Now, the creators have arranged for four shows at a time to go up against one another in an NCAA Tournament-style bracket to determine which is (allegedly) the top podcast for the year in the category. Winfluence is up this week against three other great podcasts, but is far behind in the voting. Get out and vote for Winfluence to support Jason's competitive drive and have a little harmless, silly fun for our

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36:54

The Content Creator-to-Media-Empire Path of Black...

Winfluence - The Influence Marketing Podcast ·

2022/09/19

The world of content creators is deep and wide. There exists literally at least one creator for almost every interest or niche out there. Part of what I love about being an influence marketing strategist is discovering new, interesting, creative people who connect with audiences in fun ways. If they make sense to work with a client I’m helping, I get super excited. In addition to the diversity of topics the world of content creation offers is the diversity of business models, sizes and scopes of a

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32:18

FEED DROP: B2B Influencer Wisdom from SAP's Rachel...

Winfluence - The Influence Marketing Podcast ·

2022/09/15

You regular listeners are probably wondering what’s up with an episode drop on a Thursday. We’ve gotten into a nice weekly rhythm here on Winfluence. But today, I have a treat for you. We’re going to drop in on an episode from The Business Storytelling Podcast hosted by my friend Christoph Trappe. He’s a smart content marketing guy who, as his show’s title might imply, focuses on storytelling for brands and businesses. I was going through his old episodes and found a really good one I thought you

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27:11

Exploring the Nuances of Global and Luxury Marketing...

Winfluence - The Influence Marketing Podcast ·

2022/09/12

The primary reason I like to interview people about this wild, wonderful world we work in is that I know I don’t know everything. Even though we talk about a lot of the topics that I consider myself fairly well schooled or experienced with, someone else always brings a different perspective to the table. It’s the accumulation of those different perspectives that I feel makes me, and I suppose, you, smarter. We’re better at our jobs because we listen to someone else’s perspective, even if it’s about

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16:53

The Five Tells That Mean You Should Pass on Hiring an...

Winfluence - The Influence Marketing Podcast ·

2022/09/05

Does the name Sam Farha mean anything to you? If it does, you’re probably a fan of poker. Farha is a rather famous professional poker player. He is most know, however, for a hand he lost. In 2003 Farha was on the verge of elimination from the World Series of Poker Texas Hold ‘Em Main Event … the one you typically see on ESPN. In fact the 2003 tournament, and Sam Farha’s role in it, helped make televised Texas Hold ‘Em tournaments a ratings boon for the network. Farha found himself down early after

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34:28

Leveraging Podcasts to Enhance Your Brand of Influence

Winfluence - The Influence Marketing Podcast ·

2022/08/29

Winfluence is not a podcast about podcasts. There are plenty of those out there. I listen to 2-3 to keep myself informed about the tips and tricks, ideas and innovations in the space. There are far more qualified people out there sharing that type of content specific to genre. Podcasts, however, are content creations of content creators who leverage those mechanisms to build audiences and influence. And so they fall squarely in the crosshairs of what we need to know and explore on the show. I’ve

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36:23

How Gary Arndt Engineered a Meteoric Rise to...

Winfluence - The Influence Marketing Podcast ·

2022/08/22

This is episode 178 of Winfluence. I don’t typically count or even add the episode number to the shows because I’ve always thought episode numbers were more of an internal cataloging system for the podcaster and listeners don’t care. I keep track, but it’s easier to just search for the guest or topic on my website or even the podcast apps than have to remember numbers. Thanks to mobile phones, who has brain capacity to remember numbers anymore. But I call out episode 178 today because this episode

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25:23

Are Talent Managers & Managed Services Gouging Creators?

Winfluence - The Influence Marketing Podcast ·

2022/08/15

At the end of each show, I offer you up the opportunity to ask a question or throw out a topic you’d like my take on to inspire a show. You’re always welcome to do that by emailing me. The address is jason@jasonfalls.com. I love it when you do because it gives me a good topic to talk about and it probably helps your fellow listeners and Winfluence community folks learn, too. I also have people in the industry reach out about trends and problems they’re seeing. When one piques my interest, that topic

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39:19

Building Smart Influence Approaches While Instagram...

Winfluence - The Influence Marketing Podcast ·

2022/08/08

Instagram is changing its algorithm and user experience. Kylie Jenner isn’t happy about it. She once critically wounded Snapchat by saying she never goes there anymore. Now she’s created a PR issue for the platform. But the changes to Instagram go far beyond pissing off a Kardashian. Instagram is now outwardly saying video is better. They’re prioritizing it over the their heritage approach of photography. They’re also testing features that are much like TikTok. This is largely because TikTok is

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32:44

Leveraging AI to Find Micro-Influencers

Winfluence - The Influence Marketing Podcast ·

2022/08/01

We’ve gotten into a little bit of a pattern here on the show. Seems like every other interview or so is with some founder or executive at an influencer marketing software company. There are lots of reasons for that. First, they’re anxious to mention their platform to you since they know the people who listen to WInfluence are interested in and often shopping for solutions to problems with influencer marketing. That makes this group of people easy interviews. My goal in having them on the show is to

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15:26

Getting Out of Your Influence Marketing Comfort Zone

Winfluence - The Influence Marketing Podcast ·

2022/07/25

I just returned from a short vacation with my children, Grant and Katie. We choose a city the kids haven’t been to each summer and go explore for four or five days. This year, we chose Denver, or the Denver area. We stayed in an AirBnB between Denver and Boulder. We spent a day in Golden, Colorado as well. Plus we drove up into the Rockies one day … so it was far more than just Denver. Now, I have been to Denver a few times in my life, as well as Salt Lake City. I even drove from there to Logan,

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44:54

Moving Influencer Audiences Down the Funnel

Winfluence - The Influence Marketing Podcast ·

2022/07/18

The influencer marketing space is overrun with agencies and marketplaces and software solutions and such. It’s hard for a brand to find the right partner to actually solve the specific problems they have that influence can address. Case in point, I reached out to a talent agency last week – you know, one that manages talent, like celebrities and influencers. But I made the mistake of using the term “talent management” in my email. I was quickly lectured on the fact they do not provide management

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31:05

Leveraging Micro- and Nano-Influencers for Small and...

Winfluence - The Influence Marketing Podcast ·

2022/07/11

Many of you are small business owners. Some of you might also work in marketing teams or even at agencies where influencer marketing budgets are thin. So when you hear people rattling on about the software platforms they use for their influencer marketing efforts, you probably think, “Yeah … wouldn’t that be nice.” The soup-to-nuts platforms are expensive. Or at least they are for small businesses. When you’re spending millions of dollars on marketing and hundreds of thousands on influencer

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