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PODCAST

Brand Therapy

Hi! We"re Phil and Lauren, hosts of Brand Therapy. As brand strategists, we"ve helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world"s leading experts for the latest techniques to master social media, websites, business, and everything related to branding.If you"re ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we

business entrepreneurship

All Episodes

32:35

170. How do you generate organic leads? (f. Yann Ilunga)

Brand Therapy ·

2022/05/05

Tired of leaning on referrals for new business? 😵 Today's episode will give you new ideas! Hosts Phil and Lauren reconvene with long-time friend and lead generation consultant Yann Ilunga for his take on generating business contacts. With an emphasis on LinkedIn, Yann breaks down his process and tools for meaningfully connecting with potential clients and customers. For a dose of pure invigoration, check out this episode!

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19:17

169. How do you brand your space?

Brand Therapy ·

2022/04/28

Wish you could experience your brand beyond a screen? 👀 You're about to learn how! This fun episode teaches you how to translate your brand from a concept to a living space. Brand strategists and hosts Phil and Lauren share their recommendations for making a branded space that also works on camera. From selecting paint colors to considering lighting, you'll be inspired to do some spring refreshing in your home or office!

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29:11

168. How do you build a creative business? (f....

Brand Therapy ·

2022/04/21

How do you turn a creative hobby into a money-making business? 🏦 Hosts Phil and Lauren met with client extraordinaire Michele Plachter for her tips. As the owner of a successful interior design firm, Michele has experienced the ins and outs from building a business of one to a profitable team. From her inspirational origins to biggest tips, this episode will inspire you to be ambitious with your business pursuits.

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13:04

167. How do you send outreach messages?

Brand Therapy ·

2022/04/14

What's the secret behind effective outreach? 🤫 This episode spills all. Brand strategists and hosts Lauren and Phil dish on their techniques for effective messages to strum up business. You'll get ideas for methods, distribution, and techniques for crafting the perfect casual message. For anyone who's looking to shake the tree, this episode is for you!

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27:42

166. How do you build a design business? (f. Shyne...

Brand Therapy ·

2022/04/07

Dreaming of turning your side gig into a full-time career? ☁️Then get ready for major inspiration from this Brand Therapy episode. Brand strategists and hosts Phil and Lauren meet with Shyne Webster, who's an agency owner, founder, storyteller, and (get this) full-time student. Shyne spills her secrets to juggling a successful agency at only 19 years old while also shedding light on Gen Z's content expectations. For a dose of sunshine to your day, don't miss this episode with Shyne!

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23:43

165. How can you hammer out content?

Brand Therapy ·

2022/03/31

Wishing you could have uninterrupted time to focus on content? 🎧 Listener, you're in luck! This one-of-a-kind episode is a one-way working session where hosts Phil and Lauren give you prompts to create authentic content. Each prompt will provide you with a launching point and timeframe to write, design, or film content, and by the episode's end, your content calendar will be ready to go! This might just be Brand Therapy's most productive episode yet.

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39:53

164. How do you understand your learning style? (f....

Brand Therapy ·

2022/03/17

Wish you could pinpoint your super strengths? ⭐️ Then you'll find this Brand Therapy episode inspirational! Hosts Phil and Lauren meet with client Kathleen Brigham, the Founder of Brigham Learning who specializes in learning assessments. Kathleen gives an overview of executive functioning skills and provides a fascinating analysis of Phil and Lauren's individual strengths and weaknesses. If you want to operate to your full potential, you don't want to miss this episode!

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15:22

163. How can you think like your audience?

Brand Therapy ·

2022/03/10

Wondering how you can read the minds of your ideal customer? 🔮 This episode will give you the tools to think like your audience! Hosts Phil and Lauren share their techniques for stepping into the shoes of your target market. You'll learn how to abandon assumptions, survey truth-tellers, listen to tough feedback, and connect with your customer by solving their most pressing problems. For a fun reality check, listen up!

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32:55

162. How do you master relationship marketing? (f....

Brand Therapy ·

2022/03/03

Wish you could genuinely connect with your audience? ❤️ Then you'll love learning about relationship marketing! Hosts Phil and Lauren meet with Jessika Phillips, a speaker, business owner, and marketing expert to learn how to convert potential customers into brand advocates. Jessika breaks down the nuances behind growing a customer base without relying on gimmicky campaigns. You'll be inspired to define your brand manifesto, determine your "why", and create an experience that keeps people coming

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17:38

161. How does the LinkedIn algorithm work?

Brand Therapy ·

2022/02/25

Want to go viral on LinkedIn? 🤝This episode dishes on everything you need to know! After combing through countless articles about LinkedIn's algorithm, brand strategists hosts Phil and Lauren share their takeaways. You'll learn how to avoid being marked as spam, maximize the Golden Hour, think like LinkedIn's home feed, and navigate the algorithm like a pro. By the end of this episode, you'll have the tools to make it big on LinkedIn!

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31:08

160. How do you provide exceptional customer service?...

Brand Therapy ·

2022/02/18

How would you score your business's customer experience? 📝 The best judge will be today's guest Susan Salgado, a keynote speaker with a doctorate in organizational behavior. Hosts Phil and Lauren ask Susan to share her wisdom on hospitality, customer connection, and effective communication in the digital age. With fascinating recommendations and endless knowledge, this episode will have you rethink everything about your business experience!

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25:49

159. How do you cross-sell and upsell?

Brand Therapy ·

2022/02/10

Are you maximizing sales opportunities in your business? 🤑 After listening to this episode, you might think otherwise! Hosts Phil and Lauren have a frank discussion about making money through cross-selling and upselling. You're going to learn how to define your core offering, increase margin opportunities, widen your net, and define a cross-sell and upsell for easy sales. You're going to love this episode!

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16:22

157. How do you tell clients that you're raising your...

Brand Therapy ·

2022/01/27

Do you increase your rate with inflation? 📈 As of 2022, your hosts are! Hosts Phil and Lauren get real about all things price increase—the when, how, and if of telling clients—and encourage you to charge for your worth. This episode is going to inspire you to take an objective look at your business, your margins, and the way you communicate your value.

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29:54

156. How do you find your purpose? (f. Ramón Estrada T.)

Brand Therapy ·

2022/01/20

Do you know your life's purpose? 🔮 If not, don't fret, because scaleup strategist and overall genius Ramón Estrada T. is on Brand Therapy! Hosts Phil and Lauren meet with client Ramón to discuss his tactics for preventing burnout, inspiring vision, defining your purpose, and, importantly, aligning your business with your life goals. This episode will give you questions to get you thinking about the bigger picture—and motivate you to get after it!

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20:43

155. How do you repurpose content?

Brand Therapy ·

2022/01/13

Wish you could speed up your content creation speed? 🏃🏼 In this fun Brand Therapy episode, you'll learn the ins and outs of repurposing content! Hosts Phil and Lauren dish on their tried-and-proven tactics for recycling content to save you time and energy without compromising on value. This episode breaks down how to transform a long-form piece of content into multiple pieces so you can get the most bang for your buck online. Enjoy!

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27:09

154. How do you quickly make Instagram Reels? (f....

Brand Therapy ·

2022/01/07

Who wants to go viral? 🙋🏼‍♂️ In this fun Brand Therapy episode, we meet with Instagram Reels expert and food mindset coach Jessie Golden to learn the secrets. Hosts Phil and Lauren grill Jess on her tactics for making Reels—getting ideas, filming, editing, the works—while breaking down her secrets for getting 250k+ views. We talk about getting uncomfortably specific, finding inspiration, and getting out of your own way for Instagram Reels success. If you're hoping to grow your social media

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15:44

153. 2021 Year-End Recap

Brand Therapy ·

2021/12/16

What can you learn from 24 guest episodes in a year? 🤓 A heck of a lot! In this year-end recap, brand strategists and hosts Phil and Lauren swap their favorite lessons from 2021 podcast guests. This episode is educational, fun, a bit silly, and packed with lessons that will kickstart your 2022 with a jolt!

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29:17

152. How can you be authentic at work? (f. Kristine...

Brand Therapy ·

2021/12/10

Feel like coworkers and clients don't see the "real" you? 💯 Authenticity coach and guest Kristine Thody is here to teach you how to let down your armor and let the real you shine. As a client of hosts Phil and Lauren, Kristine Thody has helped leaders across Fortune 500 companies unlock authenticity for fulfilling lives, connections, and careers. In this episode, you're going to learn her go-to moves for figuring out who you are, what you love, and how to unleash your true self with no fear.

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16:00

151. How do you create a content funnel?

Brand Therapy ·

2021/12/02

Wish you could grow your newsletter list on autopilot? 📈 This episode tells all. Brand strategists and hosts Phil and Lauren share their secrets to creating a content funnel that gets you seen and subscribers hooked. From planning out your key platforms to creating an irresistible offer, your email list will be catapulting before you know it.

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27:59

150. How do you plan an event? (f. Erika Kulovitz)

Brand Therapy ·

2021/11/19

Dreaming of building an online or offline event? ⚙️ Then you're going to love this Brand Therapy episode. Our hosts Phil and Lauren meet with event producer Erika Kulovitz for insights on crafting the perfect educational experience. Erika shares her wisdom on understanding your attendees, booking speakers, and creating forward-thinking experiences in a post-COVID world. Get ready to be dazzled!

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