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PODCAST

The Business of Cycling

The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest "The Business of Cycling" BlogSign up for "The Business of Cycling" Newsletter

business management

All Episodes

58:12

The Radavist aka John Prolly aka John Watson Origin...

The Business of Cycling ·

2023/09/05

John Watson aka John Prolly aka The Radavist is a pioneer of online cycling content creation. His blog prollyisnotprobably.com was one of the most visited cycling blogs in the early 2010s. The site morphed into The Radavist in 2015 and sits among the top cycling blogs worldwide.We discuss the origin of his blog and the reasons he made the transition to The Radavist. We also discuss his decision to sell the site to Pro's Closet in 2021.Read the latest 'The Business of Cycling' BlogSign up for 'The

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71:11

Gary Fisher and the Genesis of the Mountain Bike

The Business of Cycling ·

2023/08/21

Gary Fisher is a living legend. He is widely considered one of the inventors of the modern mountain bike. He played a large part in popularizing the first ever downhill mountain bike race, the repack race. He founded Gary Fisher Bicycles and eventually sold to TREK where he stayed on as a consultant for several years. His passion for cycling is deep and his mind is as sharp as they come.He currently lives in the bay area of California, and it's hard to overstate how big of an impact Gary had on

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61:58

Career Development, Leadership, and Succession with...

The Business of Cycling ·

2023/08/08

SIDI CEO Davide Rossetti is among the most experienced managers in the cycling industry. He has worked in Sales and Marketing in multiple multinational Italian brands such as Safilo(eyewear), COIN, Cisalfa(Intersport), Invicta, AlpineStars and Northwave.In this wide-ranging discussion, we dove into topics around career growth, distribution, collections, and his leadership strategy. We also discuss succession of family owned brands and how holding companies differ from private equity in terms of

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36:20

VanMoof Bankruptcy Emergency Podcast with Bastian Dietz

The Business of Cycling ·

2023/07/21

Bastian Dietz is the Director for Global Business Development for SQLab part of Boards and More GMBH.We discuss the bankruptcy of e-bike brand VanMoof and aim to understand the reasons behind the downfall of one of the darlings of the cycling startup universe.We talk about how their proprietary parts strategy and lack of a strong service network led to cashflow issues.We also discuss how the problems were clearly visible on forums like Reddit and Trustpilot months before the company showed any signs

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47:16

Making the TDF Yellow Jersey & Cycling Kit Deep Dive...

The Business of Cycling ·

2023/07/18

Fergus Niland is the creative director at Santini Cycling Wear. Fergus is among the most experienced cycling clothing designers in the industry.We dive deep into the current state of cycling clothing, how clothing for professional teams is made, and what makes a great piece of kit. We also dive into the details of Santini’s collaboration with ASO and the Tour de France.Santini has been making premium road cycling clothing since 1965 from their headquarters in Bergamo. They are the official clothing

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40:39

Former CMO of Rapha, Specialized Slate Olson

The Business of Cycling ·

2023/07/05

Slate Olson held some of the most important marketing roles in cycling thoughout the 2010s.He started the US office of Rapha in 2010 and then he moved to the role of CMO in 2015. He took over as CMO of Specialized in 2015, reporting directly to Mike Sinyard until 2017 when he decided to be closer to family in Portland.Other notable roles included Sr. Brand Director at Nike and President of Chrome Industries.He accomplished all this while being of the kindest, most sincere people in the cycling

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74:54

Do bike brands have their chin out on E-bikes? with...

The Business of Cycling ·

2023/06/20

Jonathan Sherwood is one of the most thoughtful people I have ever met in the cycling business.Jon is currently is Director of Sales for Power Sports EMEA at Bell Helmets. He previously held the role of Marketing Director at Zyro Fisher, as well as Global Brand Marketing Director for Bell Helmets.Jon has worked for Mizuno, Fox Racing and he started his own distribution company in South Africa at just 20 years old. We discuss a wide range of topics including whether power sports brands may pose a

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43:01

USA Brand Building with Crank Brothers CEO Gaspare...

The Business of Cycling ·

2023/06/05

"It's better to stalk a few people than just kind of please everyone."Crank Brothers CEO Gaspare Licata is as sharp as they come. The Italian native started his career with Fizik of the Selle Royal group. He moved up the ranks and eventually took on the challenge of running the Crank Brothers brand in Laguna Beach, CA.In our conversation you can hear insights into how product drives innovation and sales for the brand. Lots of interesting nuggets for anyone that is curious about how brands are

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40:19

Can 122 World Tour cyclists be wrong? with Francesco...

The Business of Cycling ·

2023/05/16

In three short years cycling industry veteran Francesco Sergio and his partners have taken the cycling shoe brand Nimbl from an zero to being worn by 122 cyclists in the Pro Peloton, including powerhouse Jumbo Visma.We speak with co-founder and owner of the brand about his journey, how he earned his stripes in international sales with Cinelli and Cervelo, and how by chance he came to start one of the most advanced cycling shoe brands on the market.Read the latest 'The Business of Cycling' BlogSign

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44:10

Making a Career as a Cycling Influencer with Youtuber...

The Business of Cycling ·

2023/05/02

Juliet Elliot is a pioneer in online cycling content creation.She started with the blog 'Bikes 'N' Stuff' then shifted to Instagram and now her focus is mainly on Youtube where she has over 100 thousand subscribers. She posts new videos weekly and her style and enthusiasm are infectious.We talk about how she got started in cycling through love of fixed gear bikes, and how she has made a career of her passion for riding.Link to her blog: https://bikes-n-stuff.com/Link to Juliet's YouTube channel:

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62:33

Brexit Fallout, Covid, and Ferocious Competition with...

The Business of Cycling ·

2023/04/18

The British clothing brand Milltag went into liquidation earlier this year. In my conversation with Pete Kelsey, co-founder of the brand, we talk about the headwinds that the brand faced after Brexit and the challenges of running a niche clothing brand in Europe.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

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73:52

Passion isn't Optional in Cycling Media with Tyler...

The Business of Cycling ·

2023/03/20

If cycling is anything, it's insular. There is a real reason for this. To be successful in the cycling business, a genuine passion for the sport is required.Nowhere is this more true than in cycling media.Cyclists that consume this media can smell if you are coming from a place of honesty or not. Cycling, especially road cycling, is really a niche sport.Therefore to be part of this community you have to speak the language. No poseurs allowed! I spoke recently with Bikerumor founder Tyler Benedict

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30:45

Moving Beyond Rapha with David Van Orsdel

The Business of Cycling ·

2023/02/24

David Van Orsdel is an ex-professional cyclist and has a content marketing agency that specializes in cycling. David is originally from Minnesota and lives in Lucca, Italy. In our conversation we talk about how he ended up in Italy riding bikes. We also discuss the state of content creation in the cycling industry and the challenges of creating unique content with limited resources. And how Rapha has impacted content creation style in across the cycling industry.Read the latest 'The Business of

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73 results

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