x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Jag Show: Podcast Tips, Tricks, and Best Practices

Podcast and radio veteran Jon "JAG" Gay provides tips, tricks, and best practices for you and your podcast. By day, JAG launches and improves podcasts for financial advisors, small businesses, nonprofits, and corporate communications departments. His company rebranded from JAG in Detroit Podcasts to JAG Podcast Productions in August, 2025. After 15 years as a radio DJ and program director, and now 8 as a podcast host and producer, he brings over two decades of audio experience and perspective to

technology tech news

All Episodes

00:03:12

Can I Find Your Podcast?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/03/01

Jag: Can I find your podcast?First off happy Mardi Gras to everybody in Louisiana, I may be a native of Massachusetts and an adopted Michigander. But I really do miss y'all around this time of year. Laissez le bon temps rouler! Okay. Back to my main point of today's podcast. Can your podcast be found? Now what the word podcast is, can be different things to different people. For the OG crowd that's been in a podcasting for 10, 15 years they may feel that it has to technically be a podcast, meaning

en

00:03:31

Should My podcast Have A QR Code?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/02/15

Do I need a QR Code for my podcast? Yes, it's a great idea to promote your show.For example, did you see the "bouncing QR code" commercial during the Super Bowl? It was for Coinbase, the Cryptocurrency exchange. The ad was a huge success - in fact, the website crashed when I tried to sign up.The pandemic has resurrected QR codes, which were dead before 2019. Now it's how you read a restaurant menu, it's how I host bar trivia, and there are a number of other applications. Today, I explain how

en

00:03:16

Can I Use Commercial Music in My Podcast? (2022)

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/02/08

Can you use commercial music in your podcast? Or movie clips? Or other snippets that are commercially licensed?No. You can't, and you shouldn't.This is a question I'm frequently asked by clients and potential clients. And I've heard every excuse in the book. Oh, it's only a few seconds, so it falls under "fair use." Oh come on, are Guns N Roses really gonna sue me? Well, remember when Metallica did sue Napster back in the day.?So let's dive a little deeper. The bottom line is, when it

en

00:03:00

Spotify's Biggest Problem Isn't Joe Rogan

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/01/31

Spotify has been all over the news in the last week because of Joe Rogan, but Rogan is a symptom of a much bigger problem.If you haven't heard, the Joe Rogan Experience, one of the biggest podcasts in the world, has come under heavy scrutiny for promoting COVID misinformation. Several artists, led by Neil Young, have pulled, or are in the process of trying to pull, their music off of Spotify. And while we still don't have hard numbers, the hashtag "Delete Spotify" has been trending. The response

en

00:59:36

How to Start a Podcast in 2022

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/01/14

On Thursday, January 13th, I was thrilled to present a podcasting "Professional Edge Workshop" to the Birmingham Bloomfield (Michigan) Chamber of Commerce. It was supposed to be an in-person workshop, but you know, Omicron. The good news is, we recorded it, and I'm presenting the audio here. If you'd like to watch the video of the presentation or download my PowerPoint slides as a PDF, you can do so here:https://jagindetroit.com/how-to-start-a-podcast-in-2022/We covered three main topics:Why a

en

00:02:59

Start Your Podcast for Under $100

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/01/03

As I ate healthy breakfast and got on my exercise bike today, I thought about resolutions.You may have a 2022 New Year's Resolution to start - or even restart- a podcast. Today I'll tell you how to start your podcast for under $100.The first thing you need to do is plan. Plan out a limited number of episodes. If you don't have a goal in mind, you'll do a bunch, then fall off - same as going to the gym or losing weight. Your process has to have an end point. Whenever I bring on a new podcast

en

00:03:00

How to Use a Blue Yeti - If You're Stuck with One

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/12/01

For years, I've railed against the Blue Yeti microphone. As a radio mentor once taught me, "the worst thing for a bad product is good marketing."When I consult a podcast from the jump, I always recommend solo podcasters get the Samson Q2U or ATR 2100x microphones - they're actually about the same cost as the Yeti. But occasionally I consult clients who have already bought the Yeti, and they may not be able to return it, or are on a tight budget and can't swing a 100 plus dollar mistake

en

00:02:59

Do Podcast Ratings and Reviews Matter

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/11/23

Link to this episode:https://jagindetroit.com/ratingsandreviewsIt seems almost every podcast you listen to - the host asks you at the beginning - or end - or both - to rate and review the show. But do ratings and reviews actually matter?Before COVID, my wife and I really got into cruising. Rather than pay extra for excursions through the cruise line, she'd find the local businesses on trip advisor and look at the reviews. Same is true for restaurants. Whether we were local or travelling, Yelp

en

00:02:59

The Rise of Spoken Word Audio, By The Numbers

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/11/18

Earlier this month, Edison Research and National Public Radio released their annual survey of spoken word audio consumption. The numbers were eye popping.Bear with me as I'm going to hit you with a lot of numbers today, but I'll try to keep this moving with some context and key points.For the purpose of the survey, "spoken word audio" is everything from news to sports to talk to audiobooks. And yes, that includes podcasts. The survey's been around since 2014.In the past month, 75% of US adults

en

00:02:57

It Shouldn't Hurt to Be a Child

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/11/12

Audio is an incredible powerful medium to tell a story.Typically I use this show to give you industry trends and podcast tips. But I want to share with you a project that I was honored to be part of, and really shows the power of audio and podcasting.Recently, I teamed up with my colleagues at Tanner Friedman Strategic Communications, to create a podcast for their client, CARE House of Oakland County. CARE House is a CAC, or Child Advocacy Center, providing resources to victims of child abuse.I

en

00:03:00

Apple vs Spotify Redux

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/11/03

Who's bigger? Spotify or Apple? Well, both....Welcome in to episode 100 of this season of the Jag Show Podcast. Spotify says it's now bigger than Apple in terms of users. That's from their Q3 numbers. As always, Tom Webster from Edison Research has a great explainer on this. (Full disclosure: Spotify and Apple are both Edison clients). Webster says that more users prefer Spotify, but Apple still leads the pack in total downloads.https://tomwebster.media/the-crux-of-the-kurfuffle/ Bottom line, use

en

00:02:59

Will Amazon Change The Audio Landscape?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/10/28

Amazon has changed the way we read, and the way we shop. Could they change the way we consume audio?Respected podcast journalist Ashley Carman reported in the Verge this week about an Amazon plan called "Project Mic." The idea is to combine elements of Clubhouse, traditional radio and more, to turn anyone into a DJ - with the ability to create content with music. These programs can be then streamed over Audible, Amazon Music, Twitch, and Alexa-equipped devices. You can read Carman's scoop here:

en

00:02:59

There Are No Podcasting Cheat Codes

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/10/21

If you have a podcast, you probably get spammed daily with promises of more downloads and boosting you to the top of the charts. Don't fall for it.There was a podcasting company called Ozy Media. They claimed “to vault you ahead of the curve – and spark change.” Then, to stand out in an overcrowded space, they faked audience metrics and even a Goldman Sachs fundraising call. And, eventually, like all supposed podcast "hacks," the house of cards came tumbling down. Steve Goldstein of Amplifi

en

00:02:59

Why I Stopped Doing Video for My Podcast

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/10/14

So I've decided I'm no longer going to shoot and edit video for my podcast.So for a few months, I recorded video down here in the JAG in Detroit studio. There are some podcasts who love doing video. My podcasting collaborator Johnny Peterson has really had the video side of his business take off. But for me, I had to know what I don't know. I worked in radio for 15 years. I'm an audio specialist. I am not a professional video editor. And the time I was spending editing the video for just this

en

00:03:04

The Many Fails of Facebook

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/10/06

It's been a really bad week for Facebook - including on the podcasting side.Apologies for not getting a podcast episode out last week. With Facebook rolling out podcasts for business and fan pages, I was ready to do a how-to episode on that. After all, with podcasts hitting Facebook, we can get more ears on your show, and podcasting in general. Well, turns out the Facebook podcasts process is far from perfect, and there's no rhyme or reason as to whether your podcast will actually show up on your

en

00:03:16

Why You Can't Trust Joe Rogan

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/09/22

Joe Rogan is here to entertain you, not to be a trusted source of information. There's a difference.Last night, a friend of mine posted a meme that said "Those who fail to learn from history are doomed to repeat it." On one side was a baseball fan, at a game, with a COVID-vaccinated QR code on a bracelet. On the other side - a tattoo from a concentration camp. Needless to say, I was offended, particularly as a Jewish man. But before I chimed in, I read the other comments. My friend, as it

en

00:03:47

What Should I Charge for Ads on My Podcast

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/09/14

What Should I Charge for Ads on My Podcast?How much should you charge advertiser in your podcast? Libsyn and AdvertiseCast have crunched the numbers, and average CPM for a one minute ad is $23.57. That means podcasters are charging $23.57 for every thousand listeners to their podcast. So if you want a statistic, there it is. But here's the thing - every podcast is different, and your listeners are valuable to advertisers in your space. So I say, charge whatever you think you can get. But if

en

00:03:23

How Ted Lasso Can Help Your Podcast

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/09/08

Book a podcast discovery call with Jag here: https://jagindetroit.com/calendarAfter countless recommendations, I subscribed to Apple TV and started watching Ted Lasso.I'm just into Season 2 of Ted Lasso, and I figured out why it's so popular. In a world of political divisiveness, climate disasters, and general ugliness, Ted Lasso is a show of, as my friend put it, relentless positivity. Now I'm not saying your podcast needs to be all sunshine, rainbow, and homemade biscuits, but Ted Lasso is a

en

00:02:50

Are Show Notes Important?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/09/01

Website Link: https://jagindetroit.com/shownotesAre Show Notes Important? YES! Your show notes are important to the success of your podcast.Why Show Notes Are Important:Google Search is still one of the top ways people find podcasts. And, at least for now, Google can't search audio - it can only search text. So if you write show notes with SEO (Search Engine Optimization) in mind, you can get help your ranking in Google Search. Think about your title, and how that relates to questions, ideas,

en

00:04:02

Is Apple Finally Getting Its Act Together?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/08/25

Turns out, Apple Podcasts may finally be getting it's act together.I have not been shy in recent weeks about sharing my dismay at Apple Podcasts' new updates. Starting in May, shows weren't updating, new shows were taking forever to be approved, and people who make money off of their podcasts were getting hit hard. Well, there's good news. James Cridland of PodNews says Apple seems to have fixed their bugs by the end of July, and numbers are coming back up.Here's what I've seen. The most recent

en

185 results

Similar Podcasts

Lead With AI

Tamara Nall

Linux in the Ham Shack

Black Sparrow Media

Data Engineering Podcast

Tobias Macey

Eye On A.I.

Craig S. Smith

Reflections

Livewire Labs