Design Nerds Anonymous

2:07

Design Nerds Anonymous Trailer

Design Nerds Anonymous ·

2023/09/06

Tune in as we bring you firsthand accounts from individuals entrenched in the industry's dynamic landscape, as well as those revolutionizing the field. Our conversations traverse a multitude of topics. From strategies to attract and retain emerging talents, to the art of harnessing personas within the realm of business-to-business, and even the mastery of leveraging data to propel your business forward. Each season tackles significant challenges in the interior design industry. ThinkLab team

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36:12

How to Keep Gen Z from Leaving the Design Industry

Design Nerds Anonymous ·

2023/03/30

In this episode of Design Nerds Anonymous, we ask the question "How to Keep Gen Z from Leaving the Design Industry." In the past two years, the interior design industry has faced significant changes, with firms struggling to retain and attract talent. But what are the reasons behind this trend, and how can we address them? Today, we have the pleasure of speaking with two industry leaders, Cheryl Durst, CEO of IIDA, and Khoi Vo, CEO of ASID. Together, we'll explore the calls to action for the

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14:13

What Gen Z Wants Most From Product Partners

Design Nerds Anonymous ·

2023/03/23

In this episode of Design Nerds Anonymous, we pass the mic to the newest generations in the industry to learn what they need most from product manufacturers and distributors. You’ll hear about how their workflow has changed, their biggest issues with websites, how to inspire them with your product, and more. If you’re a product manufacturer or distributor, this episode is a must-listen. Hear directly from Gen Z designers at Interior Design’s “30 Under 30” events about what they need most from your

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30:41

What Gen Z loves (and Hates) about the Design Industry

Design Nerds Anonymous ·

2023/03/16

In this episode of Design Nerds Anonymous: “The Gen Z Confessionals,” you’ll hear the anonymous voices of top design talent under the age of 30, as we dive into the world of design through the eyes of Gen Z. From what attracted them to the industry in the first place to their take on the most puzzling norms in the field, we’re exploring where Gen Z designers see the biggest opportunities for improvement that could benefit all generations in the design ecosystem. Discover valuable insights from

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32:23

Understand Gen Z’s Entrée Into the Design Industry

Design Nerds Anonymous ·

2023/03/09

Welcome to Design Nerds Anonymous: “The Gen Z Confessionals,” a miniseries dedicated to exploring the impact of Gen Z’s entrance to the workforce and the ways they are making waves in the design industry. Each episode includes unfiltered, anonymous insights from top Gen Z talent who participated in a “design confessional” hosted by ThinkLab at Interior Design’s 30 Under 30 networking events for 2022. In this episode, we discuss how Gen Z designers are changing the way we communicate and

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2:01

Gen Z is coming to the Design Industry

Design Nerds Anonymous ·

2023/03/06

Get ready to hear from the freshest voices in the design industry! In a new four-episode miniseries, we’re putting the “anonymous” back in Design Nerds Anonymous, gathering unfiltered insights directly from the next generation of designers. These talented designers share their perspective on the industry, their career paths, and what they're looking for from the design ecosystem. These fascinating interviews took place at Interior Design’s “30 under 30” networking events in 2022, as part of a

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38:35

The Case for Investing in Relationships with Dealer...

Design Nerds Anonymous ·

2022/12/01

In this episode, ThinkLab holds a roundtable discussion with Shelley Rosetta, consultant at dealer organization Solomon Coyle, and Meredith Campbell, host of ThinkLab’s The Learning Objective podcast. Both discuss the benefits of treating dealer designers as partners and vital members of your project team. In this episode: [10:33] Shelley explains live design, how it works, and why it’s unique to the dealer designer. [18:00] Meredith and Shelley name what they see as the biggest benefits of

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3:43

Introducing Barriers to Entry, a Web3 Podcast for A&D

Design Nerds Anonymous ·

2022/11/30

We're so excited to introduce you to a new podcast from the SURROUND podcast network called Barriers to Entry. The show will feature the leaders, the designers, the early adopters, and the influencers who are helping to shape what web3 will mean for the architecture and design industry. Along the way, Barriers to Entry will cut through the hype cycle and attempt to demystify all things Web3, while laying out the real-life implications and applications for our world. Hosted by SANDOW DESIGN GROUP’s

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34:00

How to Engage the Next Generation of Designers

Design Nerds Anonymous ·

2022/11/17

In this episode, ThinkLab interviews Ryan Jenkins, Wall Street Journal best-selling author and keynote speaker, author of The Generation Z Guide and Connectable and Bobby Bonett, Executive Vice President of Digital and Strategic Growth at SANDOW Design Group, about what makes GEN Z different and how their preferences may have a “ripple up” effect across the design industry. You’ll learn what younger generations expect from brands who are trying to recruit, retain and connect with them, and how to

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31:11

Behind the Scenes with THEMART and Mannington Commercial

Design Nerds Anonymous ·

2022/11/10

In this episode, ThinkLab holds a roundtable discussion with Byron Morton, VP and co-head of leasing for THEMART in Chicago, and Amanda Darley, VP of marketing for Mannington Commercial. Both bring their perspectives on how brands, events, and even buildings can be leveraged to create and customize experiences — and why creating these experiences matters more than ever for our industry as we move into 2023. In this episode: [0:23] Amanda references a new blog post about ThinkLab’s Five Buyer

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33:05

How to Create Loyal Superfans for Your B2B Brand

Design Nerds Anonymous ·

2022/11/03

In this episode, ThinkLab interviews Zappos chief experience officer Stacey Wagner on what B2B companies can learn from the retailer’s renowned customer service model, which has won them legions of superfans. We also speak to two residential designers — Mark Woodman and Andrea Goldman — about what they look for in a brand partner and the new roles that innovative brands are creating in response to recent disruptions. In this episode: [8:00] “If you’re truly continuing to try to raise the bar for

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33:08

How to Amplify Your Impact Demystifying Sustainability

Design Nerds Anonymous ·

2022/10/27

In this episode, ThinkLab interviews David Schwarz, founding partner at HUSH, about the design firm’s innovative approach to sustainability, and Rebecca Best, head of sustainability at Material Bank, on how the world’s largest material aggregator is helping designers make more sustainable decisions. Our first guest is David Schwarz, founding partner at HUSH, an experience design firm. Schwarz shares forward-thinking ways HUSH is leveraging design to connect the occupants of a space to how their

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28:40

How to Build Trust with B2B Clients in Today’s...

Design Nerds Anonymous ·

2022/10/20

In this episode, ThinkLab interviews Julia McClatchy, an associate partner at McKinsey & Company, on how and why hybrid selling is becoming the dominant B2B sales role. We also share an excerpt from an episode of ThinkLab’s new podcast, MPowered, which gives practical advice on what design specifiers are looking for on brand websites. Our first guest, Julia McClatchy, explores detailed research findings on how the B2B sale is evolving. She also shares four pieces of advice for brands trying to

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27:00

How to Build Personal Connections with Today’s B2B...

Design Nerds Anonymous ·

2022/10/13

In this episode, ThinkLab interviews Colleen Stanley, author and leading sales expert on emotional intelligence, and Meena Krenek, global practice leader of interiors for HKS, about the insights and advantages you can gain from using your EQ and tapping into your clients’ perspective. Our first guest, Colleen Stanley, author of Emotional Intelligence for Sales Success, discusses why harnessing the power of your emotional quotient (or EQ) is more important now than ever. She also describes how our

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32:42

Why Your Brand Needs Specifier Personas Now More than...

Design Nerds Anonymous ·

2022/10/06

In this episode, ThinkLab interviews two experts on the importance of buyer personas and how these profiles can help guide brands on how they go to market, as well as ease frustration with the specifying process in a phygital world. Our first guest is Jim Kraus, president of the Buyer Persona Institute, who defines how these personas work by walking through what he calls “the five rings of buyer insights.” Kraus also discusses how the wider world leverages personas for sales and marketing and

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29:26

[BONUS] Do Something Different: Surprising Advice...

Design Nerds Anonymous ·

2022/10/06

In this episode, ThinkLab interviews three design industry pros: Anya Ostry, head of a multi-market tenant representation team at CBRE; Shannon White, district manager for Mannington Commercial, covering the Colorado territory; and Meena Krenek, a global practice leader of interiors for HKS. These three women participated in one of ThinkLab’s earlier hackathons, and here, they share their current concerns and advice on how to adjust to the emerging “new normal” as sellers. In this

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2:32

Getting Unstuck: Navigating Today’s Ecosystem of...

Design Nerds Anonymous ·

2022/10/04

What do design clients want most right now? Where should I focus my efforts to amplify my impact? How can I engage the next generation of designers? Join ThinkLab’s Amanda Schneider for a series of impactful conversations with visionary leaders as we answer all of those questions and more to navigate what’s next for today’s ecosystem of B2B interior design clients – welcome to season 4 of the Design Nerds Anonymous podcast! This season, we’re sharing data-driven insights from our groundbreaking new

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19:35

Introducing MillerKnoll's Looking Forward Podcast

Design Nerds Anonymous ·

2022/06/30

We are thrilled to welcome MillerKnoll's podcast, Looking Forward: Conversations about the Future of Work to the SURROUND Podcast Network by SANDOW! Host Ryan Anderson takes time to share some highlights from Season 1 and set the stage for Season 2 by answering the two most frequently asked questions he gets asked once people find out what he does for a living: What is the current state of return-to-office? And what does it mean for the future of the workplace? Check out more episodes at

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38:03

The Future of NeoCon Shows + Hot Topics in the Design...

Design Nerds Anonymous ·

2022/05/05

In this episode, ThinkLab interviews Byron Morton, vice president of sales and leasing for NeoCon and theMART, and Avinash Rajagopal, editor-in-chief of Metropolis. Morton discusses the changes that are coming to NeoCon 2022 and beyond, as well as sharing details about MART 2.0, a renewal and renovation project of theMART that will expand on its amenities and sense of community. Rajagopal touches on three hot-button topics currently influencing the interior design industry and which will drive

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43:32

How This Commercial Real Estate Firm is Redesigning...

Design Nerds Anonymous ·

2022/04/14

In this episode, ThinkLab explores disruption in commercial real estate and the sector’s entrée into design services. We focus on JLL’s new solution to simplify the design process and accelerate the time from design to build. First, we speak with Thales Teixeira, former Harvard professor and co-author of Unlocking the Customer Value Chain: How Decoupling Drives Customer Disruption. Drawing on his work in consulting and his book, Thales shares his advice on how to avoid disruption, including staying

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