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PODCAST

Marketing, Demystified The Podcast

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts

business marketing

All Episodes

00:42:37

18: Cracking the Code on Conversions: Unlocking Value...

Marketing, Demystified The Podcast ·

2023/12/06

LinkedIn provides a goldmine of professional data and intent signals for marketers. How can you leverage LinkedIn's massive business network to generate more leads and revenue? To discuss cracking the code on getting conversions from LinkedIn Ads, we are excited to be joined by AJ Wilcox, LinkedIn Ads fanatic and host of The LinkedIn Ads Show podcast. Join us for this episode of "Marketing, Demystified," which is presented to you by Growgetter, your growth marketing partner.

en-us

00:39:31

17: The Winding Road to Revenue: Demystifying the...

Marketing, Demystified The Podcast ·

2023/11/27

The winding road to revenue. It certainly can be a trip, which makes it so much more important to understand the path to purchase of your prospects. To discuss the topic, Host Jennifer Mancusi is joined by Michael Nevski, director of global insights at Visa.Join us for this episode of "Marketing, Demystified." Catch previous episodes wherever you listen to podcasts. This episode is presented to you by Growgetter, your growth marketing partner.

en-us

00:50:50

16: How to audit growth - a chat with Asia Orangio

Marketing, Demystified The Podcast ·

2023/11/17

The roads to growth are plenty, which leads us to think about measurement and even auditing whether or not things are working and where improvements might be necessary. To discuss the topic, Host Jenn Mancusi is joined by Asia Orangio, a SaaS growth analyst, speaker and previously a board member at Moz. She’s CEO and founder at DemandMaven. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is presented to you by your growth marketing partner,

en-us

00:38:38

15: Driving business through online conversations - a...

Marketing, Demystified The Podcast ·

2023/11/01

Relationships matter in driving businesses forward, and one way to nurture relationships is through online conversations. But what are the best strategies to have relevant and authentic online conversations with customers and potential customers? To discuss the topic, "Marketing, Demystified" Host Jenn Mancusi is joined by Brooke B. Sellas, founder and CEO at B Squared Media, LLC, and an expert in online conversations. "Marketing, Demystified" is presented to you by Growgetter,

en-us

00:44:13

14: Why your content isn't driving results - a chat...

Marketing, Demystified The Podcast ·

2023/10/26

Content can drive results. We know it and have seen it, but many companies are struggling with moving their content from happening to performing. Let’s find out how that can be changed. To discuss the topic, Jennifer Mancusi is joined by our director of content strategy, Christoph Trappe, a globally recognized content marketer, podcaster himself and producer of “Marketing, Demystified.” Connect with Growgetter: ⁠http://growgetter.io

en-us

00:53:09

13: Building a Bold Performance Brand - a chat with...

Marketing, Demystified The Podcast ·

2023/10/16

To grow your company, branding matters, but how do we ensure the brand gets built and maintained correctly to drive growth. In other words, what goes into building a performance brand?To discuss the topic of performance branding, Jennifer Mancusi is joined by Jesse Purewal, currently VP, Corporate Marketing & Brand at PagerDuty and previously Head of Brand at Qualtrics and Partner at Prophet.Join us for this episode of "Marketing, Demystified," which is presented to you by Growgetter,

en-us

00:56:34

12: Understanding Your Audience Like Never Before! A...

Marketing, Demystified The Podcast ·

2023/09/20

Understanding your audience is so important to drive business results, but what are the best ways to do that? To discuss the topic, Jennifer Mancusi is joined by Rand Fishkin, founder of SparkToro.They discuss:What are the key factors to understanding your audience?How can you use data to understand your audience better?What common mistakes do businesses make when trying to understand their audience?And more... Learn more about SparkToro: http://sparktoro.com Show notes:

en-us

00:29:59

11: Defying Gravity: How to Get Your Marketing Off...

Marketing, Demystified The Podcast ·

2023/09/18

There comes a time when companies need to level up their marketing to ramp up their revenues, but what are the right strategies? On this episode of "Marketing, Demystified," Jennifer Mancusi of Growgetter discusses: What is the role of the marketing team in your businessMarketing essentials for businessesWhen to make your first marketing hireHiring internally vs. outsourcingHow to structure your growing teamGoal setting Find the Hireminds study Jenn mentioned here:

en-us

00:37:45

10: AI Advances: The benefits of AI in marketing - a...

Marketing, Demystified The Podcast ·

2023/09/14

AI can help us be more efficient and do better marketing. But how? Let's find out the benefits of AI in marketing from Cathy McPhillips, chief growth officer at the Marketing Artificial Intelligence Institute. Furthermore, Cathy is joining Host Jenn Mancusi on this episode of "Marketing, Demystified." Show notes and more: https://www.growgetter.io/podcast/ai-advances-the-benefits-of-ai-in-marketing/

en-us

00:43:06

9: Humanizing Brands for Competitive Advantage - a...

Marketing, Demystified The Podcast ·

2023/09/08

Building an authentic, human connection with customers is key for brands looking to stand out in a crowded marketplace. Emma Borochoff, who is Head of Marketing at 8fig, knows that humanizing your brand can be a powerful competitive advantage.She joins Host Jennifer Mancusi on this episode of "Marketing, Demystified" to share how you can humanize your brand. Connect with Emma here: https://www.linkedin.com/in/emmaborochoff/ Show notes:

en-us

00:31:27

8: Decode marketing performance: What is attribution...

Marketing, Demystified The Podcast ·

2023/08/28

Moving marketing from happening to performing includes understanding what works and what doesn’t. That’s why we need marketing attribution, which Jennifer Mancusi will discuss in this solo episode.Some of the topics that she will discuss include:What is marketing attributionWhat are first-touch attribution, last-touch attribution and multi-touch attribution modelsHow do companies get started with marketing attribution?What systems are needed to attribute marketing correctly?Can everything be

en-us

00:18:14

7: New report: How is AI in content marketing being...

Marketing, Demystified The Podcast ·

2023/08/16

The Content Marketing Institute released its new Salary Report this morning, and as part of that, it explores AI’s role in content marketing - an important topic to cover here for sure. Jennifer Mancusi is joined by Lisa Murton Beets, research director at CMI, to hear what the report found.Join us and grab your copy of the report here: https://contentmarketinginstitute.com/articles/content-marketing-salary-outlook

en-us

00:44:18

6: The Art of Personalized B2B Marketing: Exploring...

Marketing, Demystified The Podcast ·

2023/08/15

One way to stay in front of your target buyers is through account-based marketing - aka ABM. But how and when is the right time to start ABM? To discuss the topic, Jennifer Mancusi is joined by ABM expert Pam Didner. They discuss:What are the benefits of ABM?How do companies get started implementing their ABM strategy?What are some common challenges of ABM?How do you measure the success of ABM?What are some tools and resources for ABM?What is your advice for business owners who are considering using

en-us

00:42:39

5: Keeping track of progress: Choosing the right CRM...

Marketing, Demystified The Podcast ·

2023/08/08

Choosing the right Customer Relationship Management software - or CRM - helps businesses ramp up their revenue and keep track of leads, deals, and contacts as a whole. But how do you go about choosing the right CRM? To discuss that topic, Jennifer Mancusi is joined by Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com.Join us for this discussion. Episode web page: https://www.growgetter.io/podcast/keeping-track-of-progress-choosing-the-right-crm/

en-us

00:52:10

4: What’s a people-first go-to-market strategy? A...

Marketing, Demystified The Podcast ·

2023/08/03

So many go-to-market strategies start with a company-centric focus on channel and distribution. But what if we focused our go-to-market strategy around the people we are trying to reach? To discuss the concept of a people-first go-to-market strategy, Jenn Mancusi is joined by Mark Kilens, Founder of ClubPF and CEO of TACK. Join us for this episode. Read more about putting people first in your GTM strategy here:

en-us

00:30:32

3: Standing Out: The Power of Differentiation in a...

Marketing, Demystified The Podcast ·

2023/07/27

At the end of the day, to ramp up your revenue, it’s essential to stand out in crowded markets. In this episode, Jennifer Mancusidiscusses the topic of differentiation for companies and what she learned at Quirk's Media NYC. https://www.growgetter.io/podcast/stand-out-differentiation-strategy-in-marketing-to-ramp-up-your-revenue/

en-us

00:34:40

2: How to identify your most likely buyers and...

Marketing, Demystified The Podcast ·

2023/07/25

At the end of the day, growth marketing works when companies connect to the right buyers. But how do they do that, and how can they scale that process? To discuss the topic, Jennifer Mancusi is joined by Trinity Nguyen, VP of Marketing at UserGems, which helps revenue teams kiss their pipeline anxiety goodbye by turning job changes into new revenue.Join us for this discussion. Connect with UserGems here: https://www.usergems.com/ More resources from the episode:

en-us

00:53:55

1: The role of your website to drive growth - a chat...

Marketing, Demystified The Podcast ·

2023/07/10

Having a good website can help drive business growth. From the right look, content, and set up to making conversions happen - it all works together."Marketing, Demystified" Host Jennifer Mancusi (Vogel) is joined by Andy Crestodina, co-founder at Orbit Media Studios, an award-winning web design firm in Chicago, to discuss the topic.We cover:What makes a good business website?The right balance between look and functionalityWhat's the role of content strategy?The anatomy of a good call

en-us

00:00:36

Trailer: What you can expect on "Marketing,...

Marketing, Demystified The Podcast ·

2023/06/29

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts

en-us

79 results

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