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This Can"t Be That Hard

You love photography, but running a business? That"s a different story. If you"ve ever thrown up your hands trying to figure it out yourself and said "This CAN"T be that hard!!!" you"ve come to the right place. Host Annemie Tonken"s secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers

business marketing

All Episodes

36:31

292 - Breaking Free from Overwhelm with Maddie Peschong

This Can"t Be That Hard ·

2024/11/26

We’ve all been there: the to-do list feels endless, the deadlines are piling up, and the thought of getting it all done is just... laughable. Maddie Peschong knows the feeling, too. As a brand photographer, educator, and mom, Maddie has weathered her fair share of stressful seasons, and in this episode, she’s sharing how she finds her way back to balance.Why does overwhelm feel so paralyzing? Maddie explains how naming the real source of your stress is often the first step to tackling it. She...

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35:53

291 - Ennegram x Photography with Ellie McKinney

This Can"t Be That Hard ·

2024/11/19

I’ve taken my fair share of personality tests over the years, but none have resonated with me quite like the Enneagram. If you’re an Enneagram enthusiast, you might not be surprised to hear that I’m a Type 3 (The Achiever), and when I first read that description, I felt seen in a way that was almost embarrassing!In today’s episode, I sit down with wedding photographer and Enneagram expert Ellie McKinney to explore how understanding our Enneagram types can impact not only our personal growth b...

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28:53

290 - The Power of Community with Kim Box

This Can"t Be That Hard ·

2024/11/12

Being a photographer can sometimes feel isolating, especially when you’re working solo day in and day out. But knowing you have a supportive network of fellow creatives? That changes everything.This week, I got to chat with Kim Box, the founder of The Motherhood Anthology. Kim has built a community that truly embodies the spirit of connection and openness I think so many of us are looking for. The Motherhood Anthology is more than just a place to learn—it’s a space where photographers come to...

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16:16

289 - The Case for Systems

This Can"t Be That Hard ·

2024/11/05

Have you ever made the mistake of going to the grocery store without a list—or at least a plan? We've all been there, right? And while we might manage to wing it in the produce section or snack aisle, we almost always end up forgetting something essential.In the early days of my photography business, I actually ran things a bit like those haphazard grocery trips. Every morning, I’d jot down a list of to-dos from memory—relying solely on my brain to keep track of what needed to happen. On my g...

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43:01

288 - Photographer Horror Stories

This Can"t Be That Hard ·

2024/10/29

A few weeks back, I put out the call for your photography-related horror stories... from silly mistakes to dealing with nightmarish clients, to just plain bad luck. We've all been there. When you're a small business owner, things are bound to go wrong sometimes, and as much as we take our jobs seriously, there's also value in acknowledging the cringeworthy, mortifying, and downright bizarre situations that can come with running your own photography business!Thanks to everyone who shared ...

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28:03

Including Fido with Monica Adalsteinsson

This Can"t Be That Hard ·

2024/10/22

In the never-ending battle to stand out from other photographers in your niche, you may have tried many different tacks - whether in your editing style, your locations, or your business model. But have you ever considered that the thing that could push you to the top of your ideal client's list might already be living in their home? Over 66% of US families have a pet that they consider part of the family, and yet most family photographers don't specifically encourage pets in their sessio...

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18:14

5 Reasons to Run a Holiday Sale This Year

This Can"t Be That Hard ·

2024/10/15

I’m all about sharing the mistakes I made in my business to help you avoid making the same ones…. and one of the biggest, most costly mistakes I've ever made was not bothering to create a sale at the holidays for the first 8 years of my business. When I do the math, I estimate that one mistake cost me north of $50K (it still hurts to write that number!) If the word “sale” makes you cringe inside, then this episode is for you. There are plenty of reasons you can come up with to not run a ...

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35:49

285 - Stamina and Slow-Growth Marketing with Leah...

This Can"t Be That Hard ·

2024/10/08

Leah O'Connell has been a family photographer for over a decade, and her success has been a slow crescendo. In this era of streaming movies and Amazon Prime, we often expect everything to happen quickly, but most businesses - perhaps especially photography businesses - take a while to reach the point of sustainability... which is simply a part of the process!Leah's story is a refreshing reminder that steady, intentional growth is often the key to long-term success. If you’re feeling stuck in ...

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12:19

284 - New Business Blues

This Can"t Be That Hard ·

2024/10/01

This week's episode is a bit of a departure, but I promise it’s worth the ride: I’m sharing the story of a new business venture my husband and I launched at the beginning of this year. Think you might be able to guess what it is? I'd be pretty shocked if you did... this new enterprise is about as different from our work as photographers, Airbnb owners, and online educators as it's possible to be. But as different as it is, it's still business! Tune in to hear about the challenges, t...

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19:30

283 - My Client Privacy Update

This Can"t Be That Hard ·

2024/09/24

As photographers, we walk a fine line when it comes to client privacy. On one hand, we rely on being able to share session photos for marketing and growing our businesses. But on the other hand, a ever-growing number of clients are uncomfortable with their images being shared publicly. It's a tricky line to walk.For years, I offered some baseline privacy to my clients, and anyone who required more could pay an extra fee. But recently, I realized this approach no longer felt right to me, so I ...

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36:14

282 - The Unexpected Benefits of Failure with Alison...

This Can"t Be That Hard ·

2024/09/17

Failure is an inescapable fact of life and business, but how we respond to it is what defines the experience. Whether failure happens in your art, your business, or your personal life, learning how to navigate setbacks with grit and grace is a major stepping stone on the way to success. This week's guest is Alison Hatch, who is sharing the difficult journey she experienced taking over the Photo Native conference. Navigating financial struggles, emotional hurdles, and the sting of failure...

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35:36

281 - Betting on Yourself with Rebecca Hunnicutt

This Can"t Be That Hard ·

2024/09/10

Starting a photography business was one of the biggest bets I ever made on myself — until I did it again post-divorce. Both of those crossroads were both terrifying and a bit exhilarating.Today my conversation is with another photographer who has bet on herself in similar ways. Rebecca Honeycutt, is a lifestyle children's and family photographer in Portland, OR, and today she's sharing her inspiring story of betting on herself and building a thriving photography business, even when the odds s...

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15:55

280 - A Real-World Cautionary Tale

This Can"t Be That Hard ·

2024/09/03

I frequently hear from photographers who are thinking of reducing their prices as a way of attracting more clients. While I understand their logic, my advice is always to proceed with caution: the (potential) short-term gain always has to be weighed against the (potential) hit to their business' long-term sustainability.In today’s episode, I'm sharing a cautionary tale about a business that recently shut down due to their financial missteps. This was a business I relied on for my own business...

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28:42

279 - Finding (and Selling) Your Artistic Magic with...

This Can"t Be That Hard ·

2024/08/27

In this episode, I'm diving in on the artistry of photography - a topic I don't often cover on this podcast... but not to worry: it doubles a business conversation, too! Ashley Kaplan is my guest, talking about how creating truly unique and memorable photographs can be a huge part of your business and marketing plans if you know how to position and sell that difference. Ashley has mastered the skill of differentiating her work from her competition's... so much so that she is able to comm...

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27:35

278 - Boost your Bottom Line

This Can"t Be That Hard ·

2024/08/20

As creatives, I think we tend to overcomplicate things (right!?), but I'm all about making it simple for you to run a profitable photography business, and sometimes the simplest way to do that is to make sure you are squeezing every last drop of value out of what you're already offering. In that vein, today I'm sharing some strategic ways to maximize your sales opportunities and earn more from your photography business by implementing some tried and true sales and marketing strategies in...

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42:20

277 - Diversifying Your Photography Portfolio with...

This Can"t Be That Hard ·

2024/08/13

When I met Tiffany Crenshaw earlier this year, I knew I wanted to bring her on the podcast... and when she suggested a chat about not only the importance of showing diversity in your portfolio but also how exactly to go about making that a reality, I knew this episode was going to be a powerful one. Tiffany is a lifestyle photographer in Alabama, and in our conversation, she highlights the reasons why showing people a representation of themselves in our work matters. She shares her perso...

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26:10

276 - Business Lessons from the Garden

This Can"t Be That Hard ·

2024/08/06

I used to think I had a "black thumb" when it came to gardening, but back in 2020 when I had time to pay attention to my yard for the first time ever, I was surprised to discover that I had a bit more of a knack for it than I realized! Maybe that's less surprising now that I look back and see all the parallels between growing a garden and running a thriving business. Many of the skills I've learned in my business - things like patience, perseverance, and being willing to experiment and a...

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38:59

275 - A Unique Approach to Marketing with Bobbi...

This Can"t Be That Hard ·

2024/07/30

Every photographer reaches a point in their business where they're ready for the floodgates to open. You flip the switch on the virtual "open for business" sign, take a deep breath, and hope that the clients rush in.More often than not, though, we spend a good chunk of our businesses' early years (and sometimes later years) trying to find our people... and that process can be more frustrating than we care to admit. Today I'm talking with Bobbi Barbarich about exactly how to figure out wh...

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32:06

274 - Inquires Down? Consider this first...

This Can"t Be That Hard ·

2024/07/23

There's a lot of talk in the photo community these days about inquiries being down, which inevitably leads to talk (and a whole lot of insecurity) about pricing.The truth is, pricing may be a factor in the decreased inquiry equation... but it's only one factor. And the truth is that changing your prices without taking the time to evaluate the broader equation may do more harm than good.If you've been considering a shift in your prices (or any other area of your business), today's episode is f...

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44:05

273 - Maximizing Mini-Sessions with Paula Brennan

This Can"t Be That Hard ·

2024/07/16

It's often when I'm stuck between a rock and a hard place I come up with my most brilliant ideas... and I know I'm not the only one. Pressure has a way of forcing us to think outside the box and get creative about solutions we might not have otherwise considered. Paula Brennan, my guest today, likewise found a creative solution in a time of need, and it revolutionized her business. Paula is a personal brand photographer known for her creative (and wildly popular) approach to mini b...

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352 results

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