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PODCAST

The Marketing Madmen

NICK CONSTANTINO

TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about. Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing. They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.

business marketing

All Episodes

44:08

153. The NFL’s Marketing Evolution: Insights from...

The Marketing Madmen ·

2024/08/15

Dive into the dynamic world of the NFL with former NFL player Brian Finneran. Discover how the league has transformed into a marketing juggernaut, the role of video games like Madden NFL in fan engagement, and the potential for international expansion. Gain personal insights from Finneran’s career and the impact of sports on community and business. https://www.nick-constantino.com/nfls-marketing-evolution/ Key Takeaways: The NFL’s marketing strategies have evolved, making it a powerhouse in the

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44:25

Driving Success: The Intersection of Golf and...

The Marketing Madmen ·

2024/08/10

Dive into the dynamic world of golf and entrepreneurship with PGA golfer Jamie Arnold on the Marketing Madmen podcast. The crew explores Jamie’s journey from the corporate world to founding Golf House Academy, the impact of golf’s evolution on business, and practical tips for both the boardroom and the fairway. Key Takeaways: Transitioning from corporate life to entrepreneurship can lead to fulfilling opportunities in passion areas like golf. The costs associated with being a PGA player are often

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45:01

151. Unveiling the Marketing Matrix: Navigating...

The Marketing Madmen ·

2024/08/03

The show features a comprehensive discussion on the state of the marketing industry with Brooke MacClean from MarketWake. The conversation covered the emergence of intermediaries in agency-CEO relationships, the need for a balance between creativity and data analytics, and the challenges of short-term contracts and industry fragmentation. The importance of building strong client relationships and the benefits of in-person meetings were also emphasized. Brooke advocated for selective client

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44:53

150. NAVIGATING THE NEW ERA OF MARKETING: INSIGHTS...

The Marketing Madmen ·

2024/07/27

Dive into the dynamic world of marketing with Jeff Jenkins, as he shares his journey from biochemistry to CMO, his international marketing experiences, and the innovative strategies at Taco Bell and Carters. Explore the evolving role of CMOs, the impact of AI on marketing, and the importance of brand adaptability across generations. Key Takeaways: The role of CMOs is evolving, with a renewed focus on balancing immediate sales and long-term brand building. Understanding local culture and consumer

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44:59

Being Your Authentic Self – As a Person and A Business

The Marketing Madmen ·

2024/07/22

Description: Join us with guest Todd Brown, Vice President, Marketing Strategy & Enablement at Fiserv. We talk about the journey to being your full self and how that honesty can translate to success in business and in life.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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44:53

Inside Hospitality: Cesar Wurm’s Journey to IHG’s...

The Marketing Madmen ·

2024/07/20

Title: “Inside Hospitality: Cesar Wurm’s Journey to IHG’s Premium Brands” Description: Join us as we dive into the dynamic world of hospitality with Cesar Wurm, VP of Commercial Premium Brands at IHG. Discover Cesar’s unique path from a rooms division intern to a marketing maestro, the evolution of IHG’s premium brands, and the innovative strategies behind their loyalty program revamp. Tune in for an insightful conversation on the nuances of hospitality marketing and the power of listening to your

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25:15

BONUS. GOOGLE ALGORITHM LEAK

The Marketing Madmen ·

2024/07/17

- Google algorithm leak revealed over 600 pages of code, providing insights into how website rankings are determined - Link building has diminished in importance, with Google now emphasizing content quality and freshness - Businesses should focus on creating unique, relevant, engaging content that provides value to users - User engagement metrics like bounce rate and session duration signal website authority and impact rankings - Google Analytics provides valuable data to understand user behavior

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47:16

148. Uncorking Success: The Art of Wine Marketing...

The Marketing Madmen ·

2024/07/13

Description: Join the Marketing Madmen, Nick Constantino and Trip Jobe, as they dive into the intoxicating world of wine marketing with Beth Nowak and Michael Smith from Copper Cane Wines. Discover the blend of tradition and innovation that makes Joe Wagner’s wines a hit and learn how the hospitality industry is adapting to the evolving tastes and expectations of today’s consumers. Key Takeaways: Joe Wagner’s entrepreneurial journey and his innovative approach to winemaking. The significance of

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44:53

147. I'LL TAKE MINE WITH A PICKLE (BALL) BACK

The Marketing Madmen ·

2024/07/05

Dive into the dynamic world of pickleball and the entrepreneurial spirit of Michael Gottfried, founder of PCKL, in our latest podcast episode. Discover the strategies that transformed a passion for manufacturing into a thriving sports equipment brand, and explore the marketing insights that are shaping the future of this rapidly growing sport. Key Takeaways: Pickleball’s explosive growth is creating new opportunities in sports marketing and equipment manufacturing. Michael Gottfried’s manufacturing

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50:55

MARKETING MADHOUSE - Entertainment Marketing & An...

The Marketing Madmen ·

2024/07/03

Join host Moira Vetter and guest Zakia "Kia" Holland, VP Brand Marketing of Sony Pictures Television. They discuss how Kia's path led her to the exciting world of entertainment marketing, the importance of taking time to reflect, and focusing on the things that matter. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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47:04

146. LEGAL INSIGHTS WITH A PERSONAL TOUCH: UNRAVELING...

The Marketing Madmen ·

2024/06/29

Join Nick Constantino on Marketing Madmen as he and Josh Nelson, CEO of Nelson Elder Care Law, slice through the complexities of elder law in Atlanta. Discover the genuine care and smart strategies that set Nelson Elder Care Law apart in a bustling market. Key Takeaways: Elder law is more than contracts; it’s about understanding and navigating the fine print of life. Josh Nelson offers a unique approach by providing essential legal documents for free, emphasizing education over intimidation

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45:34

MARKETING MADHOUSE - Rebirth and Rebranding

The Marketing Madmen ·

2024/06/27

Moira sits down with guest Cesar Wurm, VP of Commercial Premium Brands at IHG Hotels. Moira and Cesar share a heartfelt conversation about rebirth and rebranding, both professionally and personally, and how adversity often brings opportunity.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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44:58

MARKETING MADMEN PODCAST WITH BRET PLAYER

The Marketing Madmen ·

2024/06/22

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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50:29

144. GRIND, GRIT, AND DIVERSE PERSPECTIVES: AN...

The Marketing Madmen ·

2024/06/13

In this episode, Nick Constantino interviews Cassius Butts, an entrepreneur, business leader, and educator. Cassius shares insights from his diverse upbringing and experiences, emphasizing the importance of embracing different perspectives and the "grind and grit" required for entrepreneurship. The conversation explores how their backgrounds influenced their career paths, with one speaker initially wanting to be an industrial-organizational psychologist but realizing the value of understanding human

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48:42

143. Valor in Transition: Unveiling Veteran Realities...

The Marketing Madmen ·

2024/06/08

This episode features a meaningful discussion with Scott Johnson, the founder of The Warrior Alliance, about the organization’s efforts to support veterans. The hosts, Nick Constantino and Ed Kennedy, facilitated a conversation that shed light on the challenges veterans face when transitioning to civilian life and the common misconceptions about them. Scott shared his personal journey and the pivotal experiences that led him to establish The Warrior Alliance, particularly his involvement with a

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44:57

142. THE CROWD SOURCED QUESTIONS EPISODE... VOLUME 2

The Marketing Madmen ·

2024/06/01

In this episode Nick and Trip take questions from listeners. We cover budgets, the different marketing channels, full-proof strategies, and what NOT to do. To submit questions for a future episode email madmen@xtra1063.com!Support the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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44:47

MARKETING MADMEN QUESTIONS PART 2

The Marketing Madmen ·

2024/06/01

Support the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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46:09

141. MARKETING POWER

The Marketing Madmen ·

2024/05/25

Introduction & Personal Journeys:Nick Constantino hosts a vibrant episode of “Marketing Mad Men” with guest Freddy Carmichael, VP of Corporate Affairs for Georgia Power. Carmichael shares his background in radio and his path in the energy sector, including his time as an NCAA golfer and his transition from basketball to golf. Marketing Insights: Plant Vogtle: Carmichael discusses the marketing strategies for Plant Vogtle, recognizing the need for proactive storytelling and the challenges

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45:16

140. THE CMO WHISPERER

The Marketing Madmen ·

2024/05/18

Summary: The marketing industry is undergoing significant transformations, with shorter tenures for CMOs and an influx of new agencies. Daniel Weiner, featured on “Marketing Mad,” has established himself as a vital link between marketing executives and agencies. The discussion covers the industry’s evolution, the critical role of relationships, and the challenges in a saturated market. Key points include the difficulty of selecting the right agency, the tendency of agencies to misalign expectations,

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45:24

139. THE #AI EPISODE

The Marketing Madmen ·

2024/05/11

Unless you have been living under a rock you have undoubtabley felt the buzz around AI how it is going to revolutionize the world…. But also steal your jobs and eventually rise up against its carbon-based creators like Skynet. I am not sure if all that is true, but I am sure that it is a powerful tool to help marketers plan, create, and publish content while removing redundant tasks. I am sure of that because of this conversation with Fank Lazzaro who speaks all over the country on this topic. If

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194 results

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