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PODCAST

The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

business marketing

All Episodes

19:39

2188: TBT: Why Proximity Mailers Don't Work, And How...

The Level 10 Contractor Daily Podcast ·

2025/09/04

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going to join Rich on what they used to call their Tuesday Morning Ad Clinic; a client with a Siding Company asks Rich to critique some neighborhood mailers they got from their manufacturer… and when Rich took a look, the mailers basically just said “we’re in your neighborhood.” Suffice it to say, he wasn’t thrilled with that, so he gave them some advice as to what might work better.

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52:25

2187: Easy & Inexpensive Way To Significantly...

The Level 10 Contractor Daily Podcast ·

2025/09/03

This discussion with the founder of gFour marketing, Brian Kaskavalciyan, is all about how to use follow up emails, texts, and mailers to MASSIVELY increase repeat & referral business. Rich gets really worked up about this… and at the end, he basically says you are, well, stupid… if you don’t take Brian up on his services. That’s a bold claim… take a listen to see what that’s all about!

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45:38

2186: An Amazing Online Resource for Roofers and...

The Level 10 Contractor Daily Podcast ·

2025/09/02

Rich interviews Heidi Ellsworth, founder of Roofer’s Coffee Shop, an online community for contractors. They discuss its evolution from classifieds to a multimedia hub offering podcasts, webinars, articles, directories, and forums. Heidi also shares insights on women in roofing, industry innovation, and expanding into specialized “coffee shop” platforms.

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17:21

2185: 5 Ways To Provide Social Proof To Your Prospects

The Level 10 Contractor Daily Podcast ·

2025/09/01

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today’s topic: Social Proof. What we’re talking about here is showing people that OTHER people who have used you actually LIKE you… here’s how to get it done.

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35:00

2184: Be 100% Responsible

The Level 10 Contractor Daily Podcast ·

2025/08/31

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

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39:31

2183: Topic Showcase: SEO

The Level 10 Contractor Daily Podcast ·

2025/08/30

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about search engine optimization, most commonly known as SEO. This includes coding and content put in place on your website to get Google’s attention so Google serves you up to their customers and your prospects. We will discover today that the practice of SEO has been unnecessarily shrouded in mystery. It is actually as simple as

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18:31

2182: You First Have To Make People Want to Listen

The Level 10 Contractor Daily Podcast ·

2025/08/29

If you’ve read the book, Unlocking Unlimited Lead Flow, then this will be very familiar to you. This is the story of the 172 hardwood dowel rods… going way, way back to the very beginning of Rich’s career, and his client who made pool tables, air hockey tables, and video game cabinets, Dynamo. This version of the story has a few extras not found in the book… and is a fantastic example of how to build an identity with high levels of power, precision… and passion.

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31:37

2181: TBT - Incentive Programs for Referrals

The Level 10 Contractor Daily Podcast ·

2025/08/28

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going back in time to December, 2012… and if memory serves, that’s when the world was supposed to end because of the Mayan Calendar, or something… Rich sounds awfully calm in the face of impending doom as he discusses creating incentive programs for people who give you referrals.

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42:43

2180: Marketing Matters 56: How I Grew Net Profit...

The Level 10 Contractor Daily Podcast ·

2025/08/27

Rich Harshaw talks with Tim Brown Jr. of RGS Exteriors, discussing the strategic makeover that elevated net profit from 5% to 15% in just three years. They unpack actionable tactics, mindset shifts, and operational strategies tailored for remodeling pros aiming for sustainable, high-margin growth.

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01:01:08

2179: Keynote Replay - Generating Online Leads - GAF...

The Level 10 Contractor Daily Podcast ·

2025/08/26

Rich’s keynotes energize contractors to “make the jump” to $10 million+. He lays out identity-based websites, top-rank SEO, guaranteed PPC leads, and strategic radio/TV media—all integrated to deliver real lead volume, differentiate brands with precision and passion, and empower sustained, market-dominating growth.

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22:29

2178: 5 Ways To Make Your Website Content More Diggable

The Level 10 Contractor Daily Podcast ·

2025/08/25

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… There are a few building blocks of the Level 10 philosophy that just never change… that you can take to the bank. Identity, Engaging Content, and Farming are three that come to mind. And also Diggable content. Yes, you have to have interesting, relevant ENGAGING content… on your site, in your ads… anywhere you are marketing. But the key is to make sure that people actually SEE it. That’s what DIggable content is

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40:04

2177: Words Have DIfferent Meanings On Different Levels

The Level 10 Contractor Daily Podcast ·

2025/08/24

It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

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31:11

2176: Topic Showcase: Injecting Fun Into Your Marketing

The Level 10 Contractor Daily Podcast ·

2025/08/23

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, it’s all about Fun! Specifically, it’s a challenge to you to find ways to make doing business with your company more exciting and pleasurable! It’s not only possible, it might actually be a big competitive advantage for you.

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09:14

2175: Dealing With Crummy Internet Lead Services

The Level 10 Contractor Daily Podcast ·

2025/08/22

Have you ever bought leads from Home Advisor or Modernize or similar companies? How’d it go? If you’re like most companies--not all that well. But there is a small group of contractors out there who have cracked the code and are making money hand over fist from what Rich calls “aggregated” leads… and in this episode, he covers both the pros and cons of pursuing them… and if you do, how to capitalize.

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16:18

2174: TBT - Canvassing Strategies That Work

The Level 10 Contractor Daily Podcast ·

2025/08/21

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we dig deep into the archives for a webinar Rich did on Canvassing in 2013. The information is still good… he covers why traditional canvassing approaches can be problematic, and three different ways to approach it that might be better and more effective. If you have any interest in knocking doors, this is the podcast for you.

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23:43

2173: Raising Your Prices

The Level 10 Contractor Daily Podcast ·

2025/08/20

Rich frequently talks on the podcast about the importance of building your brand; today Rich is going to talk about raising your prices so you can AFFORD to build your brand. He’s going to share the story of the Ignition Code--which is all about having the swagger that comes with KNOWING you’re the best. When you get there, it’s time to raise those prices and get paid what you're really worth. Your sales staff might not like it--and Rich has a solution for that, too. You might want to take this one

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11:35

2172: Quick Tips: Contests

The Level 10 Contractor Daily Podcast ·

2025/08/19

Have you ever thought about running a contest in your business as a lead generator? You know, like a sweepstakes… or a giveaway? As you’re about to hear, contests can be very effective--if you have the right tools and the right plan in place. On the podcast, Rich is going to give you some quick tips on how to run a contest.

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14:40

2171: 5 Ways to Reach Out To Previous Customers

The Level 10 Contractor Daily Podcast ·

2025/08/18

Everybody knows that reaching out to your existing customer base is a great way to generate incremental sales… but for many contractors, it’s one of those “should do” things that they never really get around to. Consider today’s podcast a little nudge in that direction… a little inspiration to get you moving.

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36:25

2170: George Carlin on God

The Level 10 Contractor Daily Podcast ·

2025/08/17

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

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27:06

2169: Topic Showcase: Referrals

The Level 10 Contractor Daily Podcast ·

2025/08/16

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we talk about referrals. We love referrals--love them!---which is why we practically beg every customer for a list of friends and family, understanding that if we could leverage this social proof, we could transform one job into a never-ending stream of revenue. Unfortunately, as we all know too well, referrals are more elusive than Bigfoot, and

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619 results

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