Med Spa Marketing Group Chat

In this informative episode of "Med Spa Marketing Group Chat," hosts Lauren, the Graphic Designer and LinkedIn Manager at Alpha, Katrina, the Social Media Manager of Esthetics Center, and Bekah, Creative Assistant at Alpha, delve into essential content creation strategies for Med Spa providers. The discussion focuses on practical tools and tips to enhance social media presence, particularly on Instagram. They explore affordable and easy-to-use equipment like the Alex Earle ring light and portable

In this insightful episode of "Med Spa Marketing Group Chat," hosts Mitchell, the Director of Digital Marketing at Alpha, Lauren, Graphic Designer and LinkedIn Manager at Alpha, and Kevin, VP of Brand Strategy at Alpha, explore the power of referrals in the Med Spa industry. The episode focuses on how providers can establish and enhance their referral systems. Emphasizing the impact of personal recommendations over online searches, the hosts discuss the importance of creating a systematic approach

In this informative episode of "Med Spa Marketing Group Chat," hosts Katrina, the Social Media Manager at Esthetics Center (Alpha's founding partner), Lauren, Graphic Designer and LinkedIn Manager at Alpha, and Bekah, Creative Assistant at Alpha, launch a new series focused on helping providers in the Med Spa industry to self-promote and navigate the world of marketing. This episode zeroes in on setting up and optimizing social media profiles, particularly Instagram, for maximum impact. The hosts

In this engaging episode of "MedSpa Marketing Groupchat," hosts Lauren, Mitchell, and Kevin delve into the complex world of email and SMS marketing strategies. Lauren, the Graphic Designer and LinkedIn Manager at Alpha, Mitchell, the Director of Digital Marketing at Alpha, and Kevin, the VP of Brand Strategy at Alpha, explore the challenges and nuances of managing an effective digital marketing campaign. The episode covers a range of topics, including the psychology behind email habits, the impact

In this episode of "Med Spa Marketing Group Chat," hosts Katrina, Lauren, and Bekah delve into the dynamic world of influencer marketing within the Med Spa industry. Katrina, the Social Media Director at Esthetics Center (Alpha's founding partner), Lauren, the Graphic Designer and LinkedIn Manager at Alpha, and Bekah, the Creative Assistant at Alpha, discuss the evolving landscape of social media influence and its impact on brand strategy. Key topics include the authenticity and engagement in

In this festive episode of "Med Spa Marketing Group Chat," hosts Katrina, Social Media Director at Esthetics Center (Alpha's founding partner), Mitchell, Director of Digital Marketing at Alpha, and Kevin, VP of Brand Strategy at Alpha, delve into the dynamic world of holiday marketing in the MedSpa industry. The episode unpacks the essentials of initiating holiday marketing campaigns well in advance, emphasizing the importance of strategic timing for maximum engagement. Listeners will gain insights

In this engaging episode of "MedSpa Marketing Groupchat," hosts Katrina, the Social Media Director at Esthetics Center, Mitchell, the Director of Digital Marketing at Alpha, and Kevin, the VP of Brand Strategy at Alpha, delve into the heated debate of traditional vs. digital marketing in the MedSpa industry. The team boldly claims that traditional marketing is "dead," sparking a discussion on the relevance of TV, radio, and print in an era dominated by streaming services and social media. They

Meet the marketing team behind Alpha Aesthetics Partners and hosts of "The Med Spa Marketing Group Chat," Kevin Balzer, Mitchell Outka, Katrina Hopper, Lauren Larocca, and Bekah Wilkinson! The goal of this podcast is to be the most actionable marketing podcast in the med spa industry. In this inaugural episode, the team outlines the key topics we'll explore in detail, including digital marketing strategies, patient engagement, branding, and much more. Join them on this exciting journey to unlock the