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PODCAST

Great Events

If you"re a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

business marketing

All Episodes

35:18

Championing Women and Building Confidence Through...

Great Events ·

2024/03/06

Ever feel like an imposter?You’re not alone. Imposter syndrome can affect anyone anytime, especially women in leadership roles.In this episode, we dive right into it with host Rachel Andrews, who is joined by Courtney Stanley, a renowned global keynote speaker, leadership coach, and podcast host to Dare to Interrupt. Courtney shares personal insights and actionable strategies, emphasizing the importance of diverse mentorship and collaborative efforts. This episode isn’t just about mastering imposter

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30:38

How Events Influence our Culture & Community

Great Events ·

2024/02/28

Celebrating Black culture in events goes beyond remembering historical struggles–It’s about shining light on successes, uplifting talents, and embracing the powerful impact of education and representation.Join Paulina Giusti & Felicia Asiedu as they share how events like Black Techfest and the UK Black Business Show are celebrations that bring communities together, showcase rich cultures, and highlight the achievements of Black professionals.You’ll hear insights into the value of cultural

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28:00

How Event Tech and Human Connection are the Building...

Great Events ·

2024/02/21

Engagement is about connection.And building connections is key to creating positive and memorable experiences for your audience.In this episode, your hosts, Rachel Andrews, Alyssa Peltier, and Felicia Asiedu, explore the world of engagement within events and marketing and how we can brace ourselves for changes in 2024.Join us as we share insights that empower you to make your events more engaging, build real connections, and break away from the usual to create experiences that really matter.Whether

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40:11

Welcoming 2024 with The 12 Hottest Event Trends

Great Events ·

2023/12/13

The countdown to 2024 has officially begun.And in terms of trends in the events industry, the future is looking bright. Things like staffing levels, diversity, sustainability, accessibility, and AI will be covered in this week’s #GreatEvents episode. All FOUR hosts, Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/), Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712/), Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews/), AND our new 2024 host, Felicia Asiedu

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21:03

Discover the Fastest Growing City of Events with Marc...

Great Events ·

2023/12/06

“No matter who you love, what the color of your skin is, what your religion is, or where you are from in the world, you're welcome here in San Antonio.” San Antonio is a welcoming city… A city that has something for everyone. In this episode of Great Events, Marc Anderson (https://www.linkedin.com/in/marc-anderson-a6b4634/), President and CEO of Visit San Antonio (https://www.visitsanantonio.com/meeting-professionals/), shares the ins and outs of San Antonio, the rich culture and history, the

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32:01

Personal Branding: Transforming Event Participants...

Great Events ·

2023/11/29

HOT TAKE: An event without community is worthless. Why? Because community creates connection, and connection creates relationship. In this episode, Katie Ray (https://www.linkedin.com/in/community-katie/), Director of Community at Metadata (https://metadata.io/), and Tiffany Sanford (https://www.linkedin.com/in/tiffany-j-sanford/), Demand Gen at Cvent (https://www.cvent.com/), discuss the contrast between audiences and communities and how, using that understanding, you can enhance events and

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9:36

How We’re Overcoming the Challenges in the Meetings...

Great Events ·

2023/11/21

Let’s face it… the meetings and events industry is changing daily and can get busy. And through the busyness, hurdles arise. In this episode, hosts Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712/), Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/), and Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews/) sit down to chat about the challenges they've faced in the world of events during the peak seasons at Cvent (https://www.cvent.com/). They also share

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39:06

Crafting Compelling Social Media Content for Events...

Great Events ·

2023/11/15

Engagement. A word that’s thrown around and talked about on the daily. But what does it really mean, and how do you accurately measure it? Well, you’re in for some good news. In this episode, Clark Campbell (https://www.linkedin.com/in/bclarkcampbell/), CEO and Co-founder at RVRB (https://www.linkedin.com/company/rvrbagency/), and Heather Pocorobba (https://www.linkedin.com/in/heatherrenaep/), Lead of Social Media Strategy and Corporate Communications at Cvent (https://www.cvent.com/), share all

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12:50

ABM & Events: Driving ROI and Maximizing Event Success

Great Events ·

2023/11/08

ABM has become a buzzy word in the marketing world. But what exactly does it mean? In this episode, EJ Oelling (https://www.linkedin.com/in/ej-oelling/), VP of ABX at 6sense (https://6sense.com/), breaks it down. She explains the difference between ABM and ABX while emphasizing the importance of bringing the experiential factor to ABM in events. But what about the data? Data is a crucial component of any successful ABM strategy, and EJ shares the five steps that drive their approach at

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34:55

Uncorking the Secrets of Wine Tasting Events with...

Great Events ·

2023/11/01

Ever think we’d do a live wine tasting on the podcast? Neither did we. Grab your choice of wine, and let’s get the party started. In this episode, Anthony Giglio (https://www.linkedin.com/in/anthony-giglio-88381a4/), Speaker, Writer, Author, and Wine Expert, joins the show to discuss all things wine. From the importance of that first sip to challenging traditional pairing rules, Anthony brings a fresh and entertaining perspective to the art of wine tasting. We'll explore the joy of unexpected

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18:05

Rethinking Your Martech Strategy and Avoiding the...

Great Events ·

2023/10/25

With over 11,000 Martech solutions available in 2023, filtering through the noise and implementing the right technologies becomes crucial. In this episode of Great Events, @Alyssa Peltier and Stephanie Sweetland (https://www.linkedin.com/in/stephaniesweetland/), Director of Marketing Technology and Automation at Cvent (https://www.cvent.com/), dive into the challenges faced by marketers and event planners in managing various technology systems. They discuss the pain points of siloed data, lack of

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15:57

Event ROI: Brad Gillespie’s Strategies for Impact,...

Great Events ·

2023/10/18

Understanding and demonstrating ROI holds greater significance than ever in light of the industry's resource constraints and staffing concerns. One key step towards effectively navigating the dynamic events landscape is mastering the art of calculating and quantifying the value of event benefits within ROI. In this week's episode, we're honored to be joined by Brad Gillespie (https://www.linkedin.com/in/tbradg/), VP and General Manager of Cvent Consulting (https://www.cvent.com/), who will provide

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31:40

Keynote Sourcing: Unlocking the Secrets to a...

Great Events ·

2023/10/11

A great keynote can be a strong tool to ensure attendees leave your event with a memorable experience. You want your speaker to be someone your audience can resonate with while providing an engaging and thought-provoking panel. But sometimes, finding the right speaker and sourcing them in time for your event can be difficult. So, how should you get started? In this episode, Kayla Sommers (https://www.linkedin.com/in/kayla-sommers-cmp/), Events Lead at Cvent (https://www.cvent.com/), joins the show

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33:19

How AV Can Make or Break Your Next Event (with Brandt...

Great Events ·

2023/10/04

After adapting to virtual events during the pandemic, many planning teams are searching for ways to improve their AV components. But to make improvements, it’s essential to understand what’s going on in the audio/video world. So, how can you learn where to start? In this episode, Brandt Krueger (https://www.linkedin.com/in/brkrueger/), Senior Production Manager for EideCom (https://eidecom.com/), joins the show to delve into AV trends in events. Having been in the industry for over 25 years, Brandt

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17:13

Unpacking Our Best Practices for How to Pack For Your...

Great Events ·

2023/09/28

Planning an event is a tall task in itself, and making sure everything is packed and ready to go only adds to the stress. So how can you make the packing process more efficient without worrying about forgetting the essentials? In this episode, hosts Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews/) and Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712) sit down to unpack the key to a successful packing experience. You’ll hear their insights on how to utilize

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25:56

Bridging Generational Gaps in Your Career

Great Events ·

2023/09/13

When striving towards a more inclusive workplace, there’s a lot of focus put on diversity, equity, and inclusion. But one part of the conversation that’s oftentimes overlooked is ageism. It’s important that we work to bridge the gap between generations, and there’s no better way to close that gap than by starting a dialogue. In this episode, Karen Carter (https://www.linkedin.com/in/karencartermktg/?originalSubdomain=uk), Director in Enterprise Marketing at Cvent (http://cvent.com/), joins hosts

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26:35

The Gift of Giving: How Swag Can Create an Impact on...

Great Events ·

2023/09/06

Your audience is the most important part of your event. At the end of the day, you can spend all the time in the world planning the perfect event, but without an audience, it may all go to waste. One way to make your attendees both feel great about your brand and enticed to come to your event, is to offer them some sort of swag. Who doesn’t love free stuff? In this episode, Alex Olley (https://www.linkedin.com/in/alexolley/), Co-Founder and Chief Revenue Officer at Reachdesk

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45:32

The Power Behind Women in Leadership

Great Events ·

2023/08/30

As time continues, we’re seeing the number of powerful women in leadership roles continue to rise. It’s important to take the time to reflect on how far we’ve come, while also continuing the conversations centered around empowering each other inside the workplace. In this episode, host Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews) leads a panel on Women in Leadership during Cvent CONNECT. Join Tracy Judge (https://www.linkedin.com/in/tracyjudge/), Reina Herschdorfer

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33:07

Into the World of Nonprofit Events: A Conversation...

Great Events ·

2023/08/23

While events can be used as a great marketing tool, they can also be used to do a lot of good as well. Every year, there are a large number of charity and nonprofit events all over the world that are working to help change lives for the better. In this episode, Tyler Armstrong (https://www.linkedin.com/in/tyler-armstrong-198b5981/), Managing Director of Special Events at UNICEF (https://www.unicef.org/), joins the show to share his insights into the world of nonprofit events. At UNICEF, Tyler’s been

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27:55

Get Connected: Live From Cvent CONNECT

Great Events ·

2023/08/16

Cvent CONNECT is our annual industry conference that brings event professionals together for the opportunity to network, learn from, and inspire each other. With attendees from widely different areas of the industry, it’s a wonderful opportunity to experience the magic of the meetings and events community. In this episode, hosts Rachel Andrews, Felicia Asiedu, Paulina Giusti, and Alyssa Peltier sit down and reflect on their experiences at this year’s CONNECT. You’ll hear some of their key takeaways

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233 results

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