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PODCAST

Brand Collective

The Brand Collective Podcast by Smartsheet is a place to explore and uncover what happens behind the scenes of some of the world's most interesting brands. With marketers’ minds and creatives’ hearts, we’re a team that’s passionate about finding—and sharing—brand recipes that strike the perfect balance between creativity and effectiveness. Strong brands live here. Here are their stories.

business marketing

All Episodes

44:14

Duolingo x Zaria Parvez: Leaning Into Risk

Brand Collective ·

2022/02/14

If you’re a TikTok user, chances are you’ve scrolled past a crazy green owl. That’s the work of our latest guest, Zaria Parvez, social media coordinator at Duolingo. In this episode, we uncover the secrets behind Zaria’s rapid success on TikTok and how she learned from trial, error, and taking some major risks to gain 2.8 million followers. Zaria shares why she chose Duolingo for her first job out of college and how her lack of experience in the industry has been part of her advantage. You’ve read

en-US

66:00

Unreal Digital Group x Hana Jacover: Lifting Others...

Brand Collective ·

2022/01/31

In this episode, we sit down with Hana Jacover, former director of demand generation at MadKudu and current director of marketing technology at Unreal Digital Group. Hana shares her insights on the democratization of data in today’s marketing efforts and the importance of making data accessible to drive powerful insights. She also offers her unique perspective on leadership and the idea of leaning into authenticity to create communities. Hana firmly believes in the idea of “lifting others as you

en-US

49:26

The Bachelor x Ryan Neal: Growing Your Personal Brand

Brand Collective ·

2022/01/14

Unless you’re not a TV fan, you’ve likely caught an episode of one of reality TV’s biggest shows, The Bachelor. In this episode, we sit down with Ryan Neal, a recording artist and producer who was a contestant on The Bachelor: Listen to Your Heart. Ryan shares his background as a musician and how being on the show amplified his following, rocketing him into the world of creating and growing a personal brand. Ryan shares his experience of gaining a massive following overnight and how it forced him to

en-US

39:33

Spotify x Naomi Barnett: Organizing Creative Chaos

Brand Collective ·

2022/01/03

Episode Summary:If you’re a music lover, chances are you’ve heard of a little brand called Spotify. In this episode, we’re lucky enough to get a peek behind the scenes from Naomi Barnett, editor of Spotify’s digital newsroom, For The Record. Naomi shares their appreciation for all things organization and how they’ve been able to combine the left and right sides of their brain to uplevel their creative output. They share a refreshing perspective on their ability to stay organized with intricate

en-US

40:09

Brandfolder x Miranda Miller: Owning Your Creative...

Brand Collective ·

2021/12/13

Anyone who has worked in the creative industry knows that no two roles are the same. From agencies big and small to in-house gigs across a variety of industries, creative roles can vary greatly. Miranda Miller, senior marketing designer at Brandfolder, shares her creative journey and the lessons learned as she has grown throughout her career. In this episode, Miranda shares her insights on how her agency experience coupled with her love for working with her hands has turned her into the designer she

en-US

54:04

BarkBox x Zoe Costello & Will Storie: Crafting...

Brand Collective ·

2021/11/29

If you’re a dog lover, you know there’s basically nothing that rivals the pure joy our furry friends experience when they get a new toy. BarkBox has taken that small simple pleasure and turned it into so much more: a household name in the dog world. Zoe Costello & Will Storie, two senior copywriters for BarkBox, paired their passion for comedy with their love for dogs to help build a brand many of us know and love today. In this episode, Zoe & Will share their insights on how humor fits into

en-US

40:01

Industry Dive x Chelsea Ennis: Scaling Impactful Design

Brand Collective ·

2021/11/15

This one’s for all the creatives and marketers out there who’ve ever had people think that all they do is “arts and crafts.” As we know, it’s so much more. Design departments can no longer be underestimated as they touch nearly every aspect of a business. As brand touchpoints continue to multiply exponentially, each moment needs to be thought through on a visual and emotional level. Industry Dive’s creative director, Chelsea Ennis, has helped grow the design department to prove, with no uncertainty,

en-US

43:26

Patreon x Kyle Skinner: Creativity in Community

Brand Collective ·

2021/10/27

Communities are built through little moments, genuine connections between people and the world around them. Building a community from a brand perspective means removing the self-promotion and putting the moment ahead of the message. That’s just a glimpse of what Kyle Skinner, social media engagement manager at Patreon, talks about with us. Tune in to hear how he goes above and beyond, not to win points for the brand, but just to show support for fellow creators.Having spent his early career helping

en-US

44:38

Agency Fifty3 x Brianna Huynh: Experiential Marketing...

Brand Collective ·

2021/10/27

How do you build a brand? There are tactical, strategic and even philosophical questions that come into play when answering a question like this. Arguably every brand is working to elicit an emotional response and a cognitive attachment from its audience. But the avenues to do so are wide-ranging. In this episode, we dig into these challenges with Agency Fifty3’s creative director, Brianna Huynh, by discussing her passion: experiential marketing and the power it has to shape opinions and move the

en-US

5:09

Welcome to the Brand Collective Podcast!

Brand Collective ·

2021/10/06

A podcast about our favorite brands featuring stories from the marketers and creatives behind them. Here's a preview of what's to come!

en-US

70 results

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