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PODCAST

Marketing Girly by Sky Society

Get real marketing advice from women who’ve done it. Hosted by Natalie Peters, Marketing Girly shares honest career journeys and actionable tips on how to get into marketing, land competitive marketing jobs, and build a marketing career you actually love. Each week, hear from successful women in marketing across different industries and specialities as they reveal how they broke into marketing and what really matters when growing your career.

business careers

All Episodes

48:36

#132 LIVE Marketing Intern Panel

Marketing Girly by Sky Society ·

2024/11/05

Listen to Sky Society's LIVE virtual panel featuring marketing interns from leading companies, offering a unique perspective on their internships.✨ Ellie Kirby, Digital Marketing Intern @ LVMH (Givenchy Beauty)✨ Esme Huynh, Digital Marketing Intern @L'Oréal Luxe✨ Brooke Taylor, GolfPass Direct-to-Consumer Product and Services Intern @ NBC Sports Next✨ Elaina Skowronek, E-commerce Marketing & Management Intern @Fanatics✨ Sara Walker, Creative Partnerships @ NBC Sports

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45:45

#131 Mastering Marketing in Media with Kristin Hume,...

Marketing Girly by Sky Society ·

2024/10/29

✨ Kristin Hume, Senior Director of Brand & Marketing @NPR☁️ Insights on growing audiences and building brands in a competitive industry☁️ How to focus on high-impact marketing efforts when everything “works”☁️ Tips for caring and feeding of your friendly creative☁️ Overcoming imposter syndrome and advocating for career growth☁️ Key steps for crafting a unique brand identity and standing out in a crowded market.Join the Sky Society Women in Marketing pri...

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17:18

#130 Mock Marketing Projects in Marketing Experience...

Marketing Girly by Sky Society ·

2024/10/21

Join Natalie for a special solo episode where she shares why mock marketing projects matter and what you'll see inside Marketing Experience Lab.Join the waitlist for Marketing Experience Lab here!

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34:53

#129 Empowering BIPOC Women in Media with Deena...

Marketing Girly by Sky Society ·

2024/10/15

✨ Deena Campbell, Beauty Director @ Marie Claire ☁️ Deena’s career transitions across journalism, brand, and editorial☁️ Behind the scenes of working with top beauty brands like Chanel, Christian Dior, and more☁️ Advocating for BIPOC women in media and uplifting black-owned beauty brands☁️ Deena’s groundbreaking launch of a dedicated Black hair channel at Essence☁️ Tips for women breaking into the beauty industry and how to stand outJoin the Sky Society Women in Marketing private L...

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37:06

#128 Luxury Event Planning with Ally Grodd, President...

Marketing Girly by Sky Society ·

2024/10/08

✨ Allison Grodd, President @ Propelle + Konnect☁️ Allison opens up about her journey from running nightclub events to partnering with top luxury brands☁️ Insights into the creative process behind creating immersive experiences for luxury brands☁️ Behind the scenes of brand activations in airport retail spaces☁️ Practical tips on intuitive interviewing Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skys...

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52:43

#127 Creative Directing from Fashion to Snacks

Marketing Girly by Sky Society ·

2024/10/01

✨ Amanda Aiese Ford, Art Director @ LesserEvil☁️ Behind the scenes look at creative and art directing☁️ The importance of setting boundaries with any new role☁️ Amanda’s unexpected journey to e-commerce☁️ Insights into fashion and e-commerce creative shoots☁️ How to find fulfillment and growth in your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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28:28

#126 SEO, Storytelling, and AI Insights with...

Marketing Girly by Sky Society ·

2024/09/24

✨ Lindsey Barr Editor-in-Chief @ LinkNow☁️ Lindsey’s transition from academia to a career in SEO and content creation☁️ Tips for balancing creativity and technical expertise in content strategies☁️ Unpacking the changes in search trends and how they affect SEO approaches☁️ How AI is shaping the SEO landscape and its potential impact on content strategyJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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45:39

#125 Building and Selling an Influencer Marketing...

Marketing Girly by Sky Society ·

2024/09/17

✨ Ali Grant, Partner & CMO of the Digital Dept.☁️ Explore Ali’s journey, from starting Be Social right after college to building a leading agency in the influencer marketing space☁️ Insights into the rebranding process following Be Social’s merger with Socialyte☁️ The evolving landscape of social media and influencer marketing☁️ Practical advice for aspiring female entrepreneurs on building confidence, perseverance, and learning by doing☁️ The importance of personal branding and con...

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28:02

#124 September Surge Prep: How To Stand Out In Your...

Marketing Girly by Sky Society ·

2024/09/10

Join Natalie for a special solo episode where she shares her favorite tips for standing out in your job applications.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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59:01

#123 Exploring Inclusive Storytelling and Unique...

Marketing Girly by Sky Society ·

2024/09/03

✨ Niara Simon-Hollis, Sr. Marketing Director, Streaming at Tastemade☁️ Do’s and don’ts when relocating for a job☁️ Embracing diversity and storytelling in marketing☁️ The value in having a unique perspective and point of view☁️ Prioritizing company culture when evaluating new roles☁️ Transitioning from fashion to entertainment marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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49:09

#122 From Sorority Social Media Manager to Freelancer...

Marketing Girly by Sky Society ·

2024/08/27

✨ Becca Bunch, Founder & CEO of Homemade Social☁️ Transitioning from freelance to CEO☁️ Actionable advice for getting started in freelance marketing☁️ Setting boundaries and enforcing them☁️ Niche marketing to gen-z and millennialsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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54:26

#121 It’s Never Too Late to Pursue Your Passion with...

Marketing Girly by Sky Society ·

2024/08/20

✨ Nikki Carrido, VP of Marketing Strategy + Sponsorships at the Museum of Pop Culture (MoPOP)☁️ Normalizing making financially-driven career choices☁️ Transitioning from finance to marketing☁️ Tips for switching careers when you don’t have direct experience☁️ How to sell yourself in an interview☁️ Navigating the career trade-off of financial security and passionJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skyso...

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47:15

#120 Career Advice From an Analytical Marketing Girly...

Marketing Girly by Sky Society ·

2024/08/13

✨ Kate Shapiro, Performance Marketing Manager @ Jack in the Box☁️ Challenges of being the youngest person on your team☁️ Transitioning from a law degree to a marketing career☁️ Overcoming imposter syndrome when you lack direct experience☁️ Exploring the role and challenges in performance marketing☁️ AI and performance marketing trendsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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49:34

#119 Defying Odds in Sports Marketing with Dakota...

Marketing Girly by Sky Society ·

2024/08/06

✨ Dakota Zinn, Director of Partnership Solutions @ Kansas City Chiefs☁️ Building, fostering, and leveraging relationships in your career ☁️ How to ask for and create your own opportunities☁️ The impact of Taylor Swift on the Chiefs’ audience and partnerships☁️ Behind the scenes of partnership marketing☁️ Tips for getting promoted in sports marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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44:20

#118 Mastering Content, Copy and Career with Sarah...

Marketing Girly by Sky Society ·

2024/07/30

✨ Sarah Dawley, Senior Manager, Content @ Hootsuite☁️ Navigating relationships in the workplace☁️ Resume and cover letter advice☁️ How to ace your next interview☁️ Balancing career and maternity leave☁️ Content strategy, copywriting and social media marketing☁️ AI and its impact on marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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41:37

#117 Failure Is a Superpower with Elle Hvozdovic, Sr....

Marketing Girly by Sky Society ·

2024/07/23

✨ Elle Hvozdovic, Sr. Marketing Manager, Growth and Expansion at CAVA☁️ The power of positivity in interviews☁️ Overcoming setbacks in your career☁️ Dealing with the emotional toll of rejection and self-doubt☁️ How to leverage your diverse background in your marketing career☁️ Day in the life marketing at CAVA Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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50:15

#116 How to be a Better Candidate with Lauren Kaiser,...

Marketing Girly by Sky Society ·

2024/07/16

✨ Lauren Kaiser, Senior Director of B2B Marketing @ The New York Times☁️ The value of certifications and additional education☁️ Mistakes candidates make in interviews☁️ Building client relationships in b2b marketing☁️ Insights into Lauren’s role at the New York Times☁️ Balancing a marketing career and motherhoodJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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38:01

#115 Building Brand Love with Karolina Kielbowicz,...

Marketing Girly by Sky Society ·

2024/07/09

✨ Karolina Kielbowicz, VP, Brand Marketing @ CorePower Yoga☁️ Insights into building brand love☁️ Pandemic driven innovation☁️ Community building and brand strategy☁️ Brand marketing career adviceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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50:02

#113 Building a Career in Sports Marketing with Laura...

Marketing Girly by Sky Society ·

2024/07/02

✨ Laura Statuti, Senior Manager, Fan Engagement Marketing @ NFL☁️ Early career advice to break into sports marketing☁️ Importance of independence and problem solving☁️ Cover letter tips and strategies☁️ Resume mistakes and advice for entering the sports industryJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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36:34

#113 From Sales at Google to Marketing at Sweetgreen...

Marketing Girly by Sky Society ·

2024/06/25

✨ Alexa Gasbarrino, Sr. Product Marketing Manager at Sweetgreen☁️ Moving toward things that interest you☁️ Internal networking at Google☁️ Exploring the multifaceted role of a product marketer☁️ Relationship building and outreach for career progressionJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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192 results

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