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PODCAST

Marketing Beyond with Alan B. Hart

Join Alan B. Hart as he dives into conversations with the world"s leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.

business marketing

All Episodes

43:11

426: Cortland’s New Approach to Branding Multifamily...

Marketing Beyond with Alan B. Hart ·

2024/07/03

In this episode, you'll learn about:The role of Revenue OperationsCortland’s unique approach to branding, awareness, and rethinking marketing as an investment rather than an expenseThe importance of peer-to-peer recommendations and how Cortland manages their online brand reputationTim Hermeling is EVP of Revenue Operations at Cortland. He is a goal-oriented person, both professionally and personally, as seen in his love of competing in triathlons and marathons. Tim went to college to be a sports

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39:49

425: Marketing Strategies to AVOID Repeat Customers...

Marketing Beyond with Alan B. Hart ·

2024/06/26

Jeff Biesman grew up in Texas with dreams of being an NFL GM. While those dreams didn't pan out, he learned a lot along the way and decided to heed the advice he received to separate his hobbies from his career and went on to grow his marketing skill set in a very purposeful way. His path started in CPG product marketing with Converse, LA Gear, and Disney, went on to learn digital and performance marketing at Sony, got deep into data with Bank of America, moved onto venture-backed startups

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29:52

424: Frustrated with 3rd Party Data Quality? Intuit...

Marketing Beyond with Alan B. Hart ·

2024/06/19

Dave Raggio holds dual roles as Vice President of QuickBooks Acquisition Marketing and Intuit SMB MediaLabs. He began his studies in aerospace engineering at Auburn, but found his passion for marketing while running a triathlon team and helping athletes at this school secure scholarships. After graduation, he started off in the agency world, seeking a wide understanding of the marketing world. Eventually, he went client-side with Method and Northface before entering the B2B world when he joined the

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44:09

423: How Affirm is Competing with Credit Cards and...

Marketing Beyond with Alan B. Hart ·

2024/06/12

Erika White is the Vice President of Marketing and Communications at Affirm. While she has experienced great success in her career, as a child, she was a rambunctious and highly social student who was told she was wasting her potential. However, one special teacher believed in her, challenged her, and got her to see the potential in herself. That lesson stuck with Erika as she obtained both her bachelor's and master's degrees from the University of Southern California and began to build an

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35:52

422: Asking the Right Question and Staying Relevant...

Marketing Beyond with Alan B. Hart ·

2024/06/05

Elina Vilk has been the Chief Marketing Officer at Hootsuite since August 2023. She has more than two decades of experience in the industry, but her love of marketing started years before that, when she was a 12-year-old refugee immigrant who had to raise money to get to her 8th grade graduation by being the top candy salesman at her school. Elina says this taught her a lot about marketing and gave her the first insights into consumer-based selling and asking the right questions that have

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42:52

421: Important Findings from the CMO Survey with...

Marketing Beyond with Alan B. Hart ·

2024/05/29

Christine Moorman is the T. Austin Finch Senior Professor of Business Administration at the Fuqua School of Business at Duke University, where her research explores how consumers, managers, organizations, and financial markets learn about and use marketing knowledge. Christine tells us she didn't set out to become a professor, but through the encouragement of her mentors, she came to see it was the best path for her to pursue. After she received her Bachelor of Science in Marketing and Political

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35:11

420: How to Find and Use Reputation Data with Liz...

Marketing Beyond with Alan B. Hart ·

2024/05/22

Liz Carter has been in marketing for over 20 years and has been a CMO for the past four years. First at ServiceMax and now at Reputation. Liz grew up in a small town in North Carolina, where her family runs a hosiery manufacturing company. Eager to venture out, she moved to Atlanta, where she began doing gig work to pay the bills. Eventually, in 2001, she began doing event marketing for Internet Security Systems, where she began to learn the ins and outs of the software business. From there, she

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45:34

419: The Fundamentals of Great Leadership with Mark...

Marketing Beyond with Alan B. Hart ·

2024/05/15

Mark Miller is a Wall Street Journal and international best-selling author with over one million books in print in more than twenty-five languages. He is a storyteller, photographer, lifelong learner, and the embodiment of a servant leader. For almost 45 years, he was the Vice President of High-Performance Leadership at Chick-fil-A, and today, Mark serves as the Co-Founder of Lead Every Day, an extension of his life-inspired mission to encourage and equip leaders with the tools they need to be

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44:38

418: How to Market Effectively Without Third-Party...

Marketing Beyond with Alan B. Hart ·

2024/05/08

Jeremy King is an ocean creature enthusiast as well as the founder and CEO of Attest, a highly successful consumer research SaaS company. Jeremy started his career as a scientist, focusing on genetics, ecology, and animal behavior. He worked for McKinsey & Company for nine years and holds an MBA from Harvard Business School. Attest has headquarters in New York and London, but they serve customers across the world and currently run research in 59 countries. Some of their customers include Unilever,

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38:28

417: How to Improve Customer Engagement and Rethink...

Marketing Beyond with Alan B. Hart ·

2024/05/01

Spencer Burke is a girl dad to two young daughters, an experience that has helped him hone the patience and listening skills he needs as the senior vice president of growth at Braze. Spencer got his master's degree in information systems from the London School of Economics and started his career at PwC as a management consultant before joining Braze in 2011. Back then, it was still a small company in the early days of the mobile ecosystem. Over the past 12 and a half years, Spencer has held many

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53:19

416: A Masterclass in Design with Mauro Porcini,...

Marketing Beyond with Alan B. Hart ·

2024/04/24

Mauro Porcini is a widely known design thought leader, author, and first-ever Chief Design Officer at PepsiCo. He is also a presenter and judge on the TV shows New York by Design and America by Design on CBS and Amazon Prime Video. Mauro is from Italy, where he studied design in Milan and did his thesis on wearable technology with Philips Design. After opening and closing an agency with music artist Claudio Cecchetto, he spent 10 years at 3M, then was hired at PepsiCo as Chief Design Officer in 2012

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43:48

415: How ETS is Rebranding and Evolving with Michelle...

Marketing Beyond with Alan B. Hart ·

2024/04/17

On the show today, Alan and Michelle talk about her career journey, the ETS rebrand, the uniqueness of her current role, and why more organizations should be thinking of a similar structure at the leadership level. ETS's focus on people and mission of driving human progress forward is what drew Michelle to the company. As Chief Marketing and Innovation Officer, she is responsible for internal and external communications, customer insights and analytics, branding and marketing, e-commerce,

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28:43

414: Bubble Goods is Offering a New Avenue for Food...

Marketing Beyond with Alan B. Hart ·

2024/04/10

In this episode, Alan and Jessica talk about Bubble Goods, who it serves, and how they are helping emerging food brands and unique consumers alike.Jessica Young is a fan of Fufu and the founder and CEO of Bubble Goods. With 10+ years in the food and wellness industry, Jessica saw a gap in the market: food brands were innovating (specifically in the health foods sector), but they didn’t have the digital know-how or right platform to launch and scale on. It was becoming harder and harder for these

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28:15

413: Creative Destruction at Calendly with Chief...

Marketing Beyond with Alan B. Hart ·

2024/04/03

In this episode, Alan and Jessica talk about the evolution of Calendly from serving solopreneurs to enterprise organizations, the success factors that have made that shift possible, how she thinks about the RIO and effectiveness of marketing spend, and balancing the need to drive results and be creative through “creative destruction.”.Jessica Gilmartin is an amateur baker, an ex-yogurt mogul, and the new Chief Revenue Officer at the scheduling automation platform Calendly. She took her first

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48:08

412: How can we Trust AI? with Jacqueline Woods, CMO...

Marketing Beyond with Alan B. Hart ·

2024/03/27

Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM Global Partner Ecosystem Division, where she focused on building cloud, data, AI, and SaaS strategies. Before that, she was Global Head of Customer

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38:32

411: How citizenM Hotels are Disrupting the...

Marketing Beyond with Alan B. Hart ·

2024/03/20

In this episode, Alan and Robin discuss his path from Wall Street to citizenM, their focus on affordable luxury, the innovations they are bringing to the hospitality industry, and who they are working to serve. Robin also tells us about their unique citizensOf campaign and how it is helping them integrate into communities, as well as their partnership with World Bicycle Relief and how they encourage their guests to participate in impactful ESG initiatives.Robin Chadha is the Amsterdam-based Chief

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45:34

410: Circle has Community Building Down to a Science...

Marketing Beyond with Alan B. Hart ·

2024/03/13

In this episode, Alan and Andy discuss his path to creating Circle, how to build community, best practices and takeaways for community builders, how to build a great member experience, how to find the right members for your community, and much more!Andy Guttormsen is the co-founder and chief revenue officer of Circle, an all-in-one community platform for professional creators and brands. He started his career on Wall Street, but quickly found that it wasn't the place for him. He attempted to start a

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37:30

409: Offering Solo Travel as a Solution for...

Marketing Beyond with Alan B. Hart ·

2024/03/06

Lee Thompson is the co-founder and CMO of Flash Pack, a travel brand dedicated to small group adventures rooted in friendship that he founded with his now wife and CEO, Radha Vyas. Lee’s career merged with his passion for adventure as a self-employed photojournalist. He met Radha on a chance first date between gigs, and they immediately started planning what became Flash Pack. By 2016, they were married, had both quit their jobs, and were starting their new adventure as business owners. Initially,

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39:49

408: David’s Bridal is Innovating Retail Brand...

Marketing Beyond with Alan B. Hart ·

2024/02/28

Kelly Cook does it all! She is a mother of five who plays the drums AND serves as President of Marketing, IT, and Finance at David’s Bridal. Her love of learning and trying new things can be seen in her impressive and varied work history. From Continental Airlines, to Waste Management, Inc. to DSW, Pier One, Sears, Kmart, and now David’s Bridal, Kelly tells us she learned a lot about herself and her craft by challenging herself in new industries and encourages other marketers to try the same.In this

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37:29

407: Does Your Career Align with Your Values? with...

Marketing Beyond with Alan B. Hart ·

2024/02/21

Regina Lawless is an inspiration. She is a recent empty nester, founder of Bossy & Blissful, a community for black women executives and business owners, and author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life.After graduating with her BA in communications from California State University-Sacramento, Regina got her first job in human resources at Target. After about 8 years in retail HR, she did a stint in banking, then moved to the airline industry, and in 2016

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486 results

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