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PODCAST

Master B2B Friday 15

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

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All Episodes

23:46

How prepared are recent college graduates to work in...

Master B2B Friday 15 ·

2024/10/04

This week on the Friday 15...Andy & Brian talk about the skills necessary for new hires in B2B eCommerce and whether people just coming out of college possess those skills. Plus, does a software company offer an answer to how you find recent grads who have the skills you need?

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28:42

Are return-to-office mandates good for productivity?

Master B2B Friday 15 ·

2024/09/27

This week on the Friday 15 - an All-Breaking-News edition. Andy & Brian take a look at Amazon's decision to have everyone return to the office 5 days a week and what impact this has on employees and on the business more broadly. While executives report improved productivity when they've had employees return full-time to the office, Andy & Brian share some statistics showing that these mandates also cause higher turnover while also disproportionately negatively affecting women in the

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23:49

Making analytics actionable in B2B eCommerce

Master B2B Friday 15 ·

2024/09/20

Andy & Brian discuss the challenges of deciding which data to track, and how to use it to make better business decisions.They offer 6 ways to make analytics more actionable: 1) Collect data in one place and with a holistic view 2) Compare data over time. 3) Know your KPIs - look across channels, not just eCommerce. 4) Set and measure against benchmarks 5) Set and measure against goals, then monitor. 6) Use testing to impact specific KPIs (bounce rate, conversion rate, AOV, etc).

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24:09

Is Great UI/UX Necessary in B2B eCommerce?

Master B2B Friday 15 ·

2024/09/13

This week on the Friday 15 podcast, Andy & Brian discuss the reasons why it's challenging for B2B eCommerce businesses to build a great user experience. A few reasons they dig into:- Because buyers need to make these purchases for work, the interface may matter less than in B2C. - B2B businesses aren't willing to make the investments necessary to create a great experience. - The size of many B2B catalogs are orders of magnitude larger than the catalogs of B2C, which makes it much more

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23:33

Is eCommerce Replacing Inside Sales in B2B eCommerce?

Master B2B Friday 15 ·

2024/09/06

This week on the Friday 15, Andy & Brian discuss whether your eCommerce site can replace some of the work being done by the inside sales team...The biggest takeaway this week is that the inside sales team brings an enormous amount of efficiency and revenue opportunity when paired with outside sales and when paired well with eCommerce. In this episode they'll break down what inside sales does for a living, and whether the growth of eCommerce will impact the success of that role.

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37:48

Growing Your Digital Business without Creating...

Master B2B Friday 15 ·

2024/08/30

The Friday 15 crew is off this week for the long holiday weekend, but we wanted to share a recent Fireside Chat we held with Shannon Zonca, the Senior Director – Contract eCommerce at MillerKnoll, and Rob Richardson, the Senior Digital Product Manager at MillerKnoll, about how a manufacturer can grow its digital business without creating issues around channel conflict.In this new interview, you’ll hear more about: How a manufacturer can take advantage of their dealer network to grow their online

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24:26

What is the best way to search for an implementation...

Master B2B Friday 15 ·

2024/08/23

This week on the podcast, Andy & Brian talk through the pitfalls and best practices when hiring a system integrator. They share some of the red flags that SIs say they look out for when working with a client (Biggest? Inadequate buy-in from senior management). As well as red flags from practitioners (Biggest? Inadequate experience working with B2B companies.

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24:19

Should the eCommerce function for large global...

Master B2B Friday 15 ·

2024/08/16

This week, Andy & Brian talk about whether large, complex, global enterprises should centralize their digital operations, and how to think about that decision.They dig into 4 areas: 1) To what extent the market is dominated by local preferences and behaviors 2) What are the service components of the business? 3) What are the fulfillment requirements? 4) Where is talent located?

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21:51

Should B2B companies be fully transparent with online...

Master B2B Friday 15 ·

2024/08/09

Andy & Brian discuss the pros and cons of B2B companies making their pricing available in online channels.They're mostly aligned with the common wisdom that pricing should be transparent, but they offer 4 reasons why it may make sense to hide some prices: 1) Withholding prices gives the seller pricing power. 2) Making the customer call for price raises their commitment to complete the buying journey. 3) The “price available upon request” notice carries an aura of exclusivity and status. 4)

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21:21

Is profit now more important than sales growth in B2B...

Master B2B Friday 15 ·

2024/08/02

This week on the podcast, Andy & Brian discuss:- How will Amazon react to being deemed a "distributor" by the US government, and will that make them liable for the products third-party sellers put on the platform? - Does digital investment necessarily lead to improved profitability? - 3 steps to improving your digital profitability.

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21:41

What is the biggest disconnect between rank-and-file...

Master B2B Friday 15 ·

2024/07/26

This week, Andy & Brian talk about why frontline employees and executives have such different views on the state of their businesses:- What's the "purpose gap" and is there a way to reduce it? - How can companies ensure they're allowing their staff to make forward progress on their projects? - Is having differing views on the customer the biggest disconnect between executives and rank-and-file staff?

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23:20

The biggest impediments to setting priorities for...

Master B2B Friday 15 ·

2024/07/19

This week on the podcast Andy & Brian discuss:- How B2C promotions (like Prime Day) impact B2B sales - Why internal challenges are the reason why digital strategies fail - 5 strategies for fixing internal challenges

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21:52

What's the greatest impediment to building a great...

Master B2B Friday 15 ·

2024/07/12

This week on the podcast, Andy and Brian talk through the 6 characteristics of a great culture and how to implement them in your company...1) Build your culture based on real-world dilemmas 2) Move your culture from abstraction to action 3) Pain your culture in full color 4) Hire the right people, and they will build the right culture 5) Make sure the culture drives the strategy 6) Don't be a purist

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55:42

Webcast Replay: Accelerating Your Digital Vision

Master B2B Friday 15 ·

2024/07/05

The Friday 15 podcast is off this week for the July 4th holiday, but we wanted to share a recent webcast we hosted about how companies have accelerated their digital maturity.Join Andy, Brian and expert practitioners including Zoro.com’s CTO Andy Goodfellow, Theresa Kuske from medical device marketplace Chamfr, and Steve Baruch, formerly of MSC, on this special Webcast as they walk through how they overcame obstacles to speed up digital transformation in their organizations. Master B2B has just

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20:18

What's the most difficult part of gaining and...

Master B2B Friday 15 ·

2024/06/28

This week on the Friday 15, Andy & Brian provide a template for getting and sustaining buy-in for digital initiatives, including:1) How you build the business case. 2) How you measure value. 3) How you sustain alignment.

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24:54

Is the first-party marketplace model working in B2B?

Master B2B Friday 15 ·

2024/06/21

This week Andy & Brian take a look at why the hype behind first-party marketplaces has cooled, and whether we'll ever see the promise of the model fulfilled.

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26:41

What We Learned at the Master B2B Summit

Master B2B Friday 15 ·

2024/06/14

This week Andy & Brian share some of what they learned while hosting the Master B2B Summit in Chicago, including:- Who owns the customer experience at different companies? - Where should your next budget dollar be spent? - Who should be the next hire on your team? Plus answers to those questions and more...

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21:42

Previewing the Master B2B State of eCommerce Report

Master B2B Friday 15 ·

2024/06/07

In this week's episode, Andy & Brian give a preview of Master B2B's State of eCommerce Report, which will be released in July. But we didn't want to wait to share some of the key findings about how both B2B buyers and sellers have changed their behaviors over the past year.

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15:28

The Keys to Accelerating Digital in 2024

Master B2B Friday 15 ·

2024/05/31

This week on the Master B2B Friday 15 podcast, Andy & Brian talk about how to accelerate your digital maturity in 2024. The discussion centers around a new report Master B2B published in association with commercetools called, "Accelerating Your Digital Vision" that's digs into how organizations can quickly speed up their digital maturity.You can download the free report here.

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15:19

Should brands sell on Amazon, even without access to...

Master B2B Friday 15 ·

2024/05/17

On this week's Friday 15 podcast, Andy & Brian talk about whether brands should sell on Amazon, even if they don't get access to customer data. The resounding answer is, "yes," but with some caveats:- Brian believes the Amazon 3P Seller Central approach makes more sense than the 1P approach...so why do brands still sell to Amazon directly? - Don't discount the value of Amazon as an awareness tool. - Brian shared a survey of companies that don't sell on Amazon and the number one reason why they

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112 results

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