x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Health Connective Show

Health Connective

Medtech companies are at the forefront of innovation in healthcare, but it can be hard to keep up with everything going on–new technologies, regulations, the changing needs of healthcare providers. Yet, all of these things can impact your decision-making processes.But worry not–we’re here to tackle it together. Published every two weeks, the Health Connective Show is your go-to source for the latest developments. Each episode promises a fresh perspective on the most pressing issues in the medtech

technology marketing

All Episodes

26:58

The State of Content Marketing & SEO for Practices...

Health Connective Show ·

2021/10/25

Search engine optimization has continued to evolve over the years. Search engines are frequently updated to be more intuitive to people’s needs, and your SEO strategy needs to evolve along with that. What your practice was doing 10 years ago is not going to get you the same results today. Even if your practice is showing up well in search results now, failing to keep up with the latest best practices could result in your practice falling behind with the next update. Hosted on Acast. See

en

27:56

JOEI: Helping Orthopedic Surgeons Learn and...

Health Connective Show ·

2021/10/18

Scott Zeitzer catches up with returning guest Dr. Ira Kirschenbaum for the 100th episode of the Paradigm Shift of Healthcare. In this episode, Dr. Kirschenbaum shares a passion project of his: theJournal of Orthopaedic Experience & Innovation(JOEI). He stresses the need for continued open conversation between surgeons to help advance the field of orthopaedics. Hosted on Acast. See acast.com/privacy for more information.

en

27:02

Showing Up Everywhere & Welcoming Your Guests (#99)

Health Connective Show ·

2021/10/11

As competition for patients increases, practices have to be ready to reevaluate their marketing strategies.Michaeland Scott discuss ways to combine the value of speaking engagements with advertising efforts. They review the need to have a stellar intake system for new patients, and they share some pitfalls to avoid for practices' ad campaigns. This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think

en

27:49

Attract Patients and Another Stream of Income through...

Health Connective Show ·

2021/10/04

With referring physician groups getting bought out and the ups and downs of patient volumes during the pandemic, practices need a reliable way to grow without having to churn through more patients. Chen Yen, an author, national speaker, and founder of Fill My Holistic Practice and the Introverted Visionary brand, joined us to discuss how practices can do just that. Chen explains her approach to practice growth that helps practices create new revenue streams the “introverted” way. Hosted on Acast

en

27:52

Adapting to Consumerization in Healthcare (#97)

Health Connective Show ·

2021/09/27

Patients have different expectations of their healthcare providers than they did in the past. The desire for consumer-focused healthcare has continued to grow over the years, and the pandemic has only accelerated this push among patients. While consumerization may force practices to change their normal processes, those that can adapt can improve patient interactions, build trust, and create long-lasting relationships with patients. Hosted on Acast. See acast.com/privacy for more information.

en

27:56

The Increasing Importance of Telehealth for Small...

Health Connective Show ·

2021/09/13

COVID may have sped up the adoption and use of telemedicine, but it's likely here to stay even as COVID impacts wax and wane. Patients are indicating a desire for telemedicine beyond COVID safety measures. In this episode, Michael and Scott discuss some of the recent statistics on telemedicine use among patients, and how practices can leverage telemedicine to provide more convenient care options to patients, compete with larger health systems, and better support patients during the process of

en

26:19

How COVID-19 Is Continuing to Change Patient Behavior...

Health Connective Show ·

2021/09/06

The recent surges in COVID cases and new variants mean that we aren’t moving to a “post-COVID” existence just yet. Patients feel more uncertainty than ever, and they want to be able to look to their providers for guidance. Join Michael and Scott as they share tips for practices to make convenience a priority, proactively get information to patients, and help them feel safe. This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take

en

27:53

Physician Entrepreneurship & Training (#94)

Health Connective Show ·

2021/08/30

Come learn with Dr. Arlen Meyers, president and CEO of the Society of Physician Entrepreneurs, as he shares how today’s healthcare professionals can bring their ideas to life. Physician entrepreneurs are vital to medical innovation, yet the road is filled with obstacles ranging from internal culture to a lack of business training in medical school. Learn how Dr. Meyers directs healthcare professionals to overcome these challenges, and why he believes that entrepreneurship is a tool to restore the

en

27:06

Activate Staff to Fulfill Your Brand Promise (#93)

Health Connective Show ·

2021/08/23

Marketing creates the “promise” for what patients should expect when engaging with your practice. But it isn’t your marketing team that delivers that promise. It’s your staff! Join Michael and Scott as they discuss how to activate staff to play their critical role in delivering remarkable care that leads to increased word of mouth and better patient experiences. This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short

en

27:32

How Can Your Practice Be Remarkable? (#92)

Health Connective Show ·

2021/08/16

Customer service is the new word of mouth, so spending a little time being more accommodating to different types of patients can pay off in big ways. Join Michael and Scott as they share simple ways to improve your practice’s interactions with patients that can make a huge difference when those patients decide whether they’ll recommend you to someone else. From improving your scheduling process to making it easier to pay your bill, your practice can become remarkable without gimmicks. This

en

26:18

Connecting With Senior Patients Online (#91)

Health Connective Show ·

2021/08/09

The digital behaviors of seniors are evolving, so what does it mean for practices? Seniors are getting more comfortable online, which brings new opportunities for practices to become a trusted source of healthcare information for this key audience. Join Michael and Scott as they dig into stats about how seniors are more confident online, as well as how to communicate with them in your practice’s digital outreach as a result. This conversation is brought to you by P3 Practice Marketing, online

en

27:56

Expanding the Reach of the Practice (#90)

Health Connective Show ·

2021/08/02

For practices to expand outside their local market, they must start with the basics. But while you can update your website content to focus on the fact that you treat out-of-town patients, you often can’t rely on organic search alone to reach out of town patients searching for a specialist. Join Michael and Scott as they discuss how to expand your geographic reach through Facebook and Google ad campaigns, location targeting, andproper evaluation of results. This conversation is brought to you by P3

en

27:36

What Word of Mouth Looks Like for Today’s Practices...

Health Connective Show ·

2021/07/26

Word of mouth is still a key referral engine for any practice, but it happens differently than in the past. If doctors aren’t careful, they might ignore some of the most important parts that drive their practice’s reputation. There’s a false belief that just because you’re doing a great job with your patients, everyone will understand that. But doing a great job in a patient’s mind is more than the surgery, and their experience is more than their interactions with the doctor. In this episode,

en

27:43

How the Small Practice Can Survive Today, Pt. 2 (#88)

Health Connective Show ·

2021/07/19

In this second of a two-part series, Michael and Scott continue discussing keys for the small practice to survive. Although there has been a slight shift towards more physicians working at hospitals, that doesn’t necessarily spell the doom of small practices. Learn how to consider your practice’s specialty mix, the use of virtual visits, and how entrepreneurial physicians might be the key to independent practices thriving in the future. This conversation is brought to you by P3 Practice Marketing,

en

27:54

How the Small Practice Can Survive Today, Pt. 1 (#87)

Health Connective Show ·

2021/07/12

There has been a slight shift towards more physicians working at hospitals, but will that really spell the doom of small practices? In this first of a two-part series, Michael and Scott discuss keys for the small practice to survive, including how to diversify referral sources, have the right mix of specialties, and leverage their brand to their advantage. This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Sign up for our

en

27:42

Top 6 Ways Patients Search for Doctors Online, Pt. 2...

Health Connective Show ·

2021/07/05

A majority of patients research doctors online before booking an appointment, so where should you focus to clean up your digital footprint? The conversation continues as Michael and Scott dive into three more ways to win online search: map listings, mobile-first design, and voice search. Follow the discussion and learn more about how to capture this set of patients that your practice might otherwise miss. This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic,

en

26:03

Top 6 Ways Patients Search for Doctors Online, Pt. 1...

Health Connective Show ·

2021/06/17

More patients are going online to research doctors, and many of them don’t have a referral. Join Michael Roberts and Scott Zeitzer as they share the latest research on how patients use search engines, review sites, and social media prior to booking appointments. Then follow the discussion about how to capture this set of patients that your practice might otherwise miss. This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Sign up

en

25:19

Get Back On Track, Pt. 3 (#84)

Health Connective Show ·

2021/06/11

This week’s episode is the third in a three-part series about getting projects back on track. No matter the size of a project, it’s the culmination of ideas that have come along the way. It’s important to know how to execute ideas and celebrate the people behind them. In this episode, learn how to manage milestones, deadlines, and people on large projects, all while avoiding the dreaded scope creep. Don’t miss Part 1 and Part 2 of the Get Back On Track series. This conversation is brought to you by

en

24:33

Get Back On Track, Pt. 2 (#83)

Health Connective Show ·

2021/06/02

This week’s episode is the second in a three-part series about getting projects back on track. Part 2 focuses on how to blend creativity and analysis, a.k.a. the “art and science” involved in project development. Creativity sometimes benefits from the addition of constraints instead of having wide open spaces. In this episode, learn keys to gathering team feedback, bypassing assumptions, and clarifying the right problems that you’re trying to solve. This conversation is brought to you by Health

en

20:41

Get Back On Track, Pt. 1 (#82)

Health Connective Show ·

2021/05/26

This week’s episode is the first in a three-part series about getting projects back on track. The bigger a project, the more likely it is to get derailed along the way, and delays can come with major price tags. How do we exceed expectations and overcome some of these common obstacles? Part 1 focuses on project workflows. This conversation is brought to you by Health Connective, custom marketing solutions for med tech and pharma. Sign up for our newsletter to receive the latest marketing and

en

161 results

Similar Podcasts

Lead With AI

Tamara Nall

Linux in the Ham Shack

Black Sparrow Media

Data Engineering Podcast

Tobias Macey

Eye On A.I.

Craig S. Smith

Reflections

Livewire Labs