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PODCAST

AutoKnerd

AutoKnerd: Where the Sales Floor Gets Smarter Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer. Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip

leisure automotive

All Episodes

24:06

EP013: The Power of Emotional Connection: Mastering...

AutoKnerd ·

2024/05/23

In our 13th episode of AutoKnerd, we dive deep into the essential practice of fact-finding in the car sales process. Discover why it's crucial for car sales consultants to invest significant time in asking questions and uncovering the unique needs and desires of each customer. Join me as I explore how every need and desire is intricately tied to an emotion, and why understanding and tapping into these emotions can transform the sales experience. Learn how selling based on these emotional connections

en

24:49

EP012 Closing Starts Here

AutoKnerd ·

2024/05/16

In this episode of AutoKnerd, host Andrew Sardone delves into the crucial step of the car sales process: needs assessment. With a philosophy centered on prioritizing the customer's experience, Andrew emphasizes the importance of understanding the customer on a deeper level to guide them towards the perfect vehicle. Tune in as Andrew explores the emotional connection customers have with the features they desire in a car, and how to leverage this connection to drive purchasing decisions. By elevating

en

27:36

Meet and Greet - Super Simple and Super Overblown

AutoKnerd ·

2024/05/09

🎙️ Elevate Your Automotive Sales Game with AutoKnerd Podcast! 🎙️ 🚗 Ready to Drive Sales Success? Tune in to our latest episode as we delve into the crucial first step of the automotive sales process: The Meet and Greet. Discover expert tips and strategies to optimize your customer interactions and maximize profitability. 🤝 Learn the importance of professionalism, politeness, and kindness in fostering customer rapport and paving the way for a profitable fact-finding needs assessment. 💡 Uncover

en

49:00

Profitable Meet and Greet Preparation

AutoKnerd ·

2024/05/01

🎧 New Episode Alert: Sales Consultant Success - 10 Preparations Before Greeting a New Client 🚗 Are you a sales consultant looking to elevate your game and maximize your success in the automotive industry? Tune in to the latest episode of the AutoKnerd podcast as we unveil the essential preparations every sales consultant must make before saying hello to a new client! In this insightful episode, we explore the ten crucial steps to enhance readiness, effectiveness, and success during the initial

en

22:20

Hard Truths About Selling Cars

AutoKnerd ·

2024/04/25

🚗 AutoKnerd Podcast: Unveiling the Hard Truths of Car Sales! 🌟 Calling all aspiring and seasoned car sales consultants! Join Andrew Sardone, a seasoned industry expert, as he uncovers the raw realities of the automotive sales business in the AutoKnerd podcast. 🎙️ In this episode, Andrew dives deep into the unspoken challenges and essential truths that every car salesperson should know. From the harsh realities of self-reliance to the untold aspects of the business, this episode is a must-listen

en

37:59

Explaining the Unexplainable Features

AutoKnerd ·

2024/04/18

Join Andrew Sardone, a veteran Sales Trainer and an expert in electric vehicles (EVs), for insightful discussions on navigating technology in the automotive industry. In this week's AutoKnerd episode, Andrew tackles the challenge of explaining complex tech features to individuals who are less familiar with modern technology. Whether you're a sales professional looking to enhance your communication skills or someone seeking to understand automotive innovations better, this episode offers practical

en

28:49

End the sales drought... permanently

AutoKnerd ·

2024/04/11

🎙️ Exciting news! Just released the latest episode of AutoKnerd where we dive deep into the financial ups and downs of car sales consultants. 🚗 Discover how low periods and customer reluctance can impact sales, and why maintaining a positive headspace is key to improving closing ratios. Join me as we explore strategies for staying positive and creating a happier, more successful sales experience for both consultants and customers. Tune in for valuable insights and tips to elevate your sales game

en

28:39

Positivity ALWAYS wins!

AutoKnerd ·

2024/04/04

In today's episode of AutoKnerd, we delve into the art of sales consultancy and the power of conducting a thorough needs assessment with your customers. Join us as we explore how taking the time to understand your customer's needs can elevate positive emotions, build trust, and ultimately, win the deal. Tune in for valuable insights and strategies to enhance your sales approach and create lasting connections with your customers!

en

30:37

Juiced Up: Demystifying Electric Vehicles

AutoKnerd ·

2024/03/28

Join host Andrew Sardone on AutoKnerd as we dive deep into the electrifying world of electric vehicles (EVs). In this episode, we debunk common myths and misconceptions surrounding EV adoption, from range anxiety to battery woes, with humor, sarcasm, and expert insights. Tune in for a shockingly bright exploration of the future of transportation!

en

43:38

History: Henry Ford and his future fuel

AutoKnerd ·

2024/03/21

In this episode, we explore the visionary journey of Henry Ford and his groundbreaking experiments with ethanol as a fuel for automobiles. From the early 20th century to the present day, Ford's passion for sustainability and innovation paved the way for advancements in alternative fuels and sustainable transportation. Delve into the fascinating world of automotive history with us and discover the legacy of Henry Ford—a visionary ahead of his time.

en

55:45

Intro to ADAS

AutoKnerd ·

2024/03/14

In this episode, we explore the evolution of Advanced Driver Assistance Systems (ADAS), from their origins as a solution to distracted driving to their role in paving the way for fully autonomous vehicles.

en

22:15

TAKE CONTROL OF YOUR CUSTOMER!

AutoKnerd ·

2024/03/07

Join us on AutoKnerd as we explore a game-changing approach to car sales: prioritizing relationships over control. Discover why building genuine connections with customers is crucial for long-term success. With insightful discussions and practical tips, this episode will challenge your perspective and empower you to revolutionize your sales strategy. Tune in now to unlock the secrets to sustainable success in the world of car sales!

en

25:46

Selling Emotions and Winning the Day

AutoKnerd ·

2024/02/28

Join us on AutoKnerd as we dive into the emotional journey of automotive purchasing, exploring how feelings shape our decisions behind the wheel. From the excitement of stepping into a dealership to the challenges of navigating doubts and uncertainties, each episode uncovers the emotions that drive our choices. Discover the power of positive connections, empathetic strategies, and proactive problem-solving in enhancing the car-buying experience.

en

73 results

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