Adtech Unfiltered

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns. Catapulting into the spotlight in the 2010s, influencers have become a valuable component of the social media marketing world. Once a niche space targeting younger audiences, influencer marketing is now on pace to reach ad spend levels between $5 and $10 billion by 2022.   These social-first spokespeople market products and services to

This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.

Centro's Adtech Unfiltered: coming in April 2019.