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PODCAST

Business of Being Creative with Sean Low

I"m Sean Low, and I"ve been lending practical business advice to those in the business of being creative since the early 2000s, including accomplished notables such as Preston Bailey, Vicente Wolf, Nate Berkus, Sawyer Berson, Style Me Pretty, Marcy Blum, Michelle Rago, and Sylvia Weinstock--to name a few. The key to my own success has been my ability to help artists build their businesses in a way that most honors the art that is behind them. I"ll give you straight up, no holds barred advice on

arts design

All Episodes

19:32

175: Risk

Business of Being Creative with Sean Low ·

2024/09/10

Just because you cannot see the air you breathe does not make it any less necessary for you to live. Same goes for risk. If you do not know what risk you are taking, when and how in your creative business, you are just gambling. More like playing Russian Roulette. Let’s talk arbitrage. Original Episode Number: 53 | Original Air Date: 5/25/2021 Links & Resources: Link to Sound File for Visually Impaired: Click Here Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips

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17:33

174: What Makes A Great Client

Business of Being Creative with Sean Low ·

2024/09/03

Great clients are made not born. The better you define your process and what is expected of them and your creative business, the better the experience will be for everyone. That said, there are three overarching characteristics that help define clients and allow for true alignment: Motion In Fear, Resolute Decision Making and Patronage. Listen in… Original Episode Number: 28 | Original Air Date: 11/17/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Talk Back Voicemail

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18:08

173: AI Is Here To Stay

Business of Being Creative with Sean Low ·

2024/08/27

Artificial Intelligence is not the stuff of science fiction any more. It is here and will become part of our lexicon forever more. What it means for you and your creative business is fascinating. Being human has never been more important. Original Episode Number: 119 | Original Air Date: 01/24/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Sean or record a voice message directly through his show’s site

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19:28

172: When The Game Changes, You Need To Change Too

Business of Being Creative with Sean Low ·

2024/08/20

COVID has caused major disruptions and required alternate ways of doing business. It means that your business model needs to account for risk and perhaps change altogether. Let’s talk 3 point baskets. Original Episode Number: 66 | Original Air Date: 09/07/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow Have

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23:27

171: Storytelling

Business of Being Creative with Sean Low ·

2024/08/13

You tell two stories. The first is why we should believe in your work as an artist and the second is why we should believe the story of your business. The story of your art is ephemeral, your business grounded. Two voices that must each speak for you to be successful. Enter Frederick The Mouse. Listen in… Original Episode Number: 16 | Original Air Date: 08/25/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on

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10:15

170: The Importance Of Downtime

Business of Being Creative with Sean Low ·

2024/08/06

We have all been frenetic and now Summer is here. What does it mean to take a break? The gift of rest is not just for you. Original Episode Number: 105 | Original Air Date: 06/28/2022 Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35

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15:25

169: Back At It

Business of Being Creative with Sean Low ·

2024/07/30

New year. New opportunities. The 21 day challenge. Change one thing. Let’s talk about the marshmallow test. Listen in… Original Episode Number: 81 | Original Air Date: 01/04/2022 Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35

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41:05

168: Conversation with Futurist Michael Beneville

Business of Being Creative with Sean Low ·

2024/07/23

Michael Beneville is a remarkable futurist with a firm understanding of what tomorrow might be. This is one you are probably going to have to listen to over and again because the pearls of wisdom are mind boggling (to me anyway). Listen in… Original Episode Number: 42 | Original Air Date: 03/09/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Guest: Michael Beneville Links: Area 15 | The Spatial Web | Beneville Studios Link: Join Sean's Collective of Business Creatives

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16:14

167: Discovering What Lies Underneath

Business of Being Creative with Sean Low ·

2024/07/16

Tis the season for selling. How do you describe what you do? Beyond your why? Let’s talk about journaling and what to do with it. Original Episode Number: 118 | Original Air Date: 01/10/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow Have an opinion on Sean's tips and advice? Talk Back!! Email Shawn. --

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17:16

166: There Has To Be A Paragon

Business of Being Creative with Sean Low ·

2024/07/09

Your ideal project — the one that gives you the best chance of success has to be known. What this timeframe, thought process, looks like has to be known to everyone. It is from there that you leap. Let’s talk Parmigiano-Reggiano cheese. Original Episode Number: 65 | Original Air Date: 08/31/2021 Links & Resources: Link to Sound File for Visually Impaired: Click Here Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media:

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15:12

165: Having Perspective

Business of Being Creative with Sean Low ·

2024/07/02

Doing work you hate never leads to the work you love. And skill is a commodity, passion is everything. What do these things mean? Do they matter? Let’s discuss… Original Episode Number: 41 | Original Air Date: 3/2/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media:

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12:02

164: Managing Your Team

Business of Being Creative with Sean Low ·

2024/06/25

If you are making a change in your business, you have to have everyone be ready. If you are fortunate enough to need to hire a team or have a team, you have to understand The Goal by Eliyahu Goldratt. Let’s talk about Herbie one more time. Original Episode Number: 102 | Original Air Date: 6/7/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Sean or record a voice message directly through his show’s site

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13:46

163: Perfectionism vs. Vision

Business of Being Creative with Sean Low ·

2024/06/18

Perfectionism lives within so many artists. Cliches abound: “Perfect is the enemy of good”, “Be the best”, “Profit and perfect are mutually incompatible.” Really it is a conversation about Creation versus Craft. Enter Jiro Loves Sushi. Original Episode Number: 50 | Original Air Date: 5/4/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site

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17:08

162: Be Grateful: Shun The Non-Believers

Business of Being Creative with Sean Low ·

2024/06/11

Creative business is built on the microscopic. For so many creative businesses, the very idea of serving more than 500 customers in a year is silly. Most are built on less than 50. And yet we speak in platitudes and generalities not radical authenticity. We do it because we have framed the conversation in terms of fear and rejection. How about we consider being grateful as we shun the non-believers. Listen in… Original Episode Number: 26 | Original Air Date: 11/3/2020 Links & Resources: Host: Sean

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21:00

161: Emotional Resonance, Professionalism, Stillness,...

Business of Being Creative with Sean Low ·

2024/06/04

Emotional resonance is what separates you, the artist, from the rest of us. While you have a gift at your craft, that is not why you are paid. You are paid to be professional, to make us feel and to feel while not getting lost in the emotion of the moment. Simultaneously, engaged and removed from the situation. Enter stillness, a flashlight and generosity. Listen in… Original Episode Number: 8 | Original Air Date: 6/30/2020 Links & Resources: Host: Sean Low of The Business of Being Creative

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24:18

160: When Is It Time To Quit?

Business of Being Creative with Sean Low ·

2024/05/28

As we come to Fall, so many creative businesses are confronted with the challenge of whether it is worth it to keep going. There are no easy answers but there is a framework to think it all through. No story today, just straight talk. Listen in… Original Episode Number: 18 | Original Air Date: 9/8/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Talk Back Voicemail Guest: Margarita Oudalova of Oudalova Events & Design Link: Join Sean's Collective of Business Creatives

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25:43

159: Value Delivery

Business of Being Creative with Sean Low ·

2024/05/21

Transparency is not Saran Wrap. It is being secure in what you charge and then knowing how you are going to earn it. As clients get smarter, value is not about being relative to competition, it is about knowing what you earn and when. Let’s talk bananas. Listen in… Original Episode Number: 34 | Original Air Date: 1/12/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Talk Back Voicemail Guest: Carl Clemetson from Hometown Elegance Event Catering And Production Link: Join

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15:06

158: Learn To Leap With Dick Fosbury

Business of Being Creative with Sean Low ·

2024/05/14

I am going to talk about a story that is near and dear to me. I have told this story and its importance to creative business many times. I have even told it at a college commencement speech I was so honored to give a few years ago. It is the story of Dick Fosbury and his path to winning the gold medal for the high jump in the 1968 Summer Olympics in Mexico City. You might say, huh? What does this have to do with my business? Well, close your eyes, jump over the bar backwards and lets find out if you

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22:49

157: Treating Great Customers Better

Business of Being Creative with Sean Low ·

2024/05/07

Most creative businesses are caught in the new client trap. They take on a project and then use the success of that project to get another (and another). Very little is ever offered to the great client to treat them better. It does not have to be this way. Let’s talk about Soul Cycle and Peloton. Listen in… Original Episode Number: 25 | Original Air Date: 10/27/2020 Links & Resources: Link to Sound File for Visually Impaired: Click Here Host: Sean Low of The Business of Being Creative Talk Back

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19:27

156: Risk, Vulnerability And Purpose

Business of Being Creative with Sean Low ·

2024/04/30

Every business takes a risk, that is the very nature of business. The question is whether you are properly paid for that risk. If risk is being vulnerable then the choice to be vulnerable has to be yours. Otherwise, you turn singular risk into exploding risk. Defining risk requires purpose and purpose requires intentional idiosyncracy. Listen in… Original Episode Number: 32 | Original Air Date: 12/15/2020 Links & Resources: Link to Sound File for Visually Impaired: Click Here Host: Sean Low of The

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