x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Call To Action

Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

business marketing

All Episodes

56:37

114: "Why aren't ad agencies advertising themselves?"...

Call To Action ·

2023/06/02

This week we’re leading the frontline charge against agencies not advertising themselves by catching and conscribing long-serving ad man, David Moore. A creative director and copywriter living in the land of beef and corn, he’s written ads for dog wormers, mainframe computer channel extenders, and $1000 dollar steaks. He even named the tallest, fastest roller coaster in the world. Lauded on LinkedIn for sharing ads for advertising agencies, David is dead set on reminding us all that agencies

en

57:36

113: "Should you chuck buyer personas in the bin?"...

Call To Action ·

2023/05/19

Wi-re-du doo doo push pineapple shake the tree as we catch the messaging expert helping brands sing with a hula melody. This week, it’s Diane Wiredu (doo doo*). Founder of Lion Words, Diane is laser focused on customer research and brand strategy. She’s a top writer getting SaaS and B2B companies to simplify their message, attract more perfect-fit customers and get better results from their marketing. She roars to us on her favourite Dave, her penchant for hotel lift music (and people with

en

48:19

112: The man behind the Ad Agency of the Year with...

Call To Action ·

2023/05/05

This week, we said pspspsps to tempt and catch the c̶a̶t̶ man behind US Ad Agency of the Year, Mischief, Greg Hahn. Dubbed a “legend who deserved to be a legend” by George Tannenbaum, Greg has produced creative work that works for decades, winning pretty much every award in the ad land arsenal in the process. But, more importantly than that, he’s one of our most important industry voices, talking the talk as Mischief walks the walk. He talks to us on his first job knocking on stranger's doors,

en

60:15

111: "Is advertising changing for better or worse?"...

Call To Action ·

2023/04/21

When life gives you Lemon, make lemonade. So, this week, we catch and squeeze a glass full of tasty topics from creative super brain, Orlando Wood. Chief Innovation Officer at System 1 group and author of Lemon and Look Out, Orlando is dead set on delving deep into the links between advertising, psychology, and the creative arts. He talks to us on interviewing unsuspecting passengers on the Eurostar, advertising as a barometer to society, art history, how a dazzling artform became a dreary

en

70:42

110: How to beat uncertainty and unpredictability...

Call To Action ·

2023/04/07

This week, we tracked a trail from Tilehurst to Tinseltown to catch one of Reading’s finest exports, Matt Watkinson, where he was, and remains, in LA. An internationally renowned author, speaker to a whole host of brands, and consultant on all things CX, product and business, Matt’s latest tome, Mastering Uncertainty, explores and advises how to turn this inherent source of anxiety into an advantage. 3 years and almost 100 episodes since his first Call To Action chinwag, Matt talks through a ton

en

62:04

109: A masterclass in brand health tracking with...

Call To Action ·

2023/03/24

This week, we opened wide and said 'aaaah-nd welcome back' as we once again caught Better Brand Health author, Jenni Romaniuk. Research Professor and Associate Director at that conveyer belt of marketing minds, the Ehrenberg-Bass Institute, Jenni has advised many of the world’s biggest brands and authored what’s now a trilogy of true industry bibles. 3 years and 1 new book better, we snared Jenni for a second Call To Action chinwag on penning Better Brand Health, pomegranate trees, marketer’s

en

64:00

108: Meet the woman called in when one of the big...

Call To Action ·

2023/03/10

This week, we thought Phuket and sailed the Thai seas to catch marketer and problem solver, Lisl MacDonald. With over 30 years of experience in the business, Lisl cut her teeth in London with BT, Virgin, and Ogilvy, before her sense of adventure and curiosity took her to Asia to set up her own consultancy. Obsessed with interrogating ideas, she is a fellow of the Royal Society of Arts and chairs judging panels for the prestigious MSS Star Awards. Lisl talks to us on her unusual upbringing on a

en

93:18

107: Game of Thrones actor, Tim Plester, on why the...

Call To Action ·

2023/02/24

The Lannisters send their regards this week as we catch Game of Thrones and After Life actor, Tim Plester, for a right royal chinwag. All-round stellar chap (off-screen anyway), Tim is best known for selling drugs to Ricky Gervais in Netflix’s After Life and slitting Cat Stark’s throat in Game of Thrones. But alongside his film and TV exploits, Tim has made documentaries capturing the weird-and-enduring folk customs of our Sceptred Isle, won the National Student Playwright of the Year Award and

en

57:15

106: How Joe Glover built the loveliest community in...

Call To Action ·

2023/02/10

This week Glover’s in the air(waves), everywhere I look around, as we catch Joe from The Marketing Meetup for a positively lovely chinwag. The kind of guy who gives marketing a good name, Joe Glover is the smile behind a growing community of marketers that’s currently 25,000 strong. At weekly events, his community hears from Oscar nominees, disabled rights champions, and marketing heroes such as Ritson, Rory, and many of the world’s best-known marketers. Lend us your ears as we talk Cantona,

en

46:45

105: "When will agencies understand the value of...

Call To Action ·

2023/01/27

This week, we took one giant leap to catch aspiring astronaut turned account manager, Faizan Ali. Currently Account Director at VMLY&R, Faizan is a loud and proud advocate for account managers worldwide. Having cut his teeth at Saatchi, JWT, and Hogarth Worldwide, he shares stellar advice on LinkedIn on how to calm storms, massage egos and help sell the work. Tune in for an out-of-this-world chinwag on all things account management; why it’s both extremely hard and very simple, the

en

55:31

104: How to raise your prices with current clients...

Call To Action ·

2023/01/13

This week, we used a puff of smoke to catch pricing magician Blair Enns performing his favourite trick; making RFPs disappear. Founder of Win Without Pitching and Author of The Win Without Pitching Manifesto and Pricing Creativity, Blair is dead set on getting creative businesses to price their work properly, single-handedly saving those who sell ideas for a living from giving them away for nada. We pulled a ton of topics out of a hat including his early years in account management and new

en

44:23

103: Meet the man to thank for skippable ads on...

Call To Action ·

2022/12/16

This week, we put pedal to the metal and found a new top gear, a Walter Geer III. Sport-bike racer, track and field All-American, and seriously impressive fella, Walter is Chief Experience Design Officer at VMLY&R HEALTH, bridging tech, storytelling, design, and user experience to create innovative design solutions to health. Walter hits top speed talking on a ton of tantalising topics like the lies he told people in awful suits, his early rich media roles at The New York Times and

en

59:45

102: “Culture is only as strong as the worst...

Call To Action ·

2022/12/02

This week, we twiddled our Poirot-Esque moustache and put our egg-shaped heads together to track down and catch ad industry titan, Sara Tate, for a chinwag. Sara is former CEO of TBWA London and, alongside Anna Vogt, penned The Rebuilders, a guide to building resilience and turning obstacles into opportunities. She talks to us on TV detectives, working in a teabag factory, being a nosy ninny, struggling early on in her strategy career, courier-related mini-mega cringes, writing about setbacks

en

56:40

101: How to practice being lucky with Andy Nairn,...

Call To Action ·

2022/11/18

This week, we’re up all night to get Lucky General, Andy Nairn. One of the world’s most respected brand strategists, Andy is a founder of one of the UK’s most successful agencies, Lucky Generals, and author of Go Luck Yourself. Boasting a client roster including Amazon, Virgin Atlantic and Yorkshire Tea, they’ve been shortlisted for Campaign’s Agency of the Year five years in a row. Andy chats to us on manipulating the UK music charts, chopping thistles and weeding wild oats, working for David

en

70:32

100: Mark Ritson unleashes his devilish take on the...

Call To Action ·

2022/11/04

We laid traps of tactics before strategy to lure Mark Ritson (and Ritdad) as he was reintroduced to mainland UK to unleash his Tasmanian devilish take on the industry, for Call to Action’s 100th episode. He’s spent 25 years working as a marketing professor, has been a columnist at Marketing Week for over a decade, is a world-class speaker and has built, presented, and demolished marketing plans for some of the world’s biggest brands. Through his Mini MBA courses in Marketing and Brand Management,

en

73:36

99: Steve Harrison & Giles Edwards vent eloquent fire...

Call To Action ·

2022/10/28

Ahead of our 100th episode next week, one of the most outspoken and brilliant voices in ad land, Steve Harrison, dropped by …Gasp! HQ and tore up our usual script for a special bonus episode of Call to Action. Copywriter, author, and great friend of the agency, Steve stuck the boot very much on the other foot and snared Giles to shoot the breeze on all things …Gasp!, with an extra dose of eloquent fire for good measure. It is Steve after all. We chat on why we’re called …Gasp!, art director

en

32:40

98: ‘Client-side or agency-side; a proper marketer...

Call To Action ·

2022/10/21

Let’s get ready to rumble! Grab your ringside seat for the second episode in our battle royale-style heavyweight series; They Might Be Right. It’s the boisterous brother of Call To Action that breaks up bundles in the pithy playground of Twitter. Named in honour of Bill Bernbach’s famed jacket pocket card, we invite our challengers into the octagon of debate for a verbal slugfest, whilst being mindful and welcoming to the opinions of others. This week’s motion is ‘Client-side or agency-side; a

en

58:16

97: Beating quick fix mentality through psychedelics...

Call To Action ·

2022/10/07

We took a trip in a boat on a river, with tangerine trees and marmalade skies, to catch two girls with kaleidoscope eyes, Stefana Bosse and Jennifer Tessler, this week. Stefana and Jennifer’s own personal experiences with psychedelics and inner work inspired them to found Alalaho, a series of psilocybin-assisted retreats offering a safe, legal environment for a psychedelic journey. Join us in the sky with diamonds as we explore tasty topics like mushrooms or truffles, their favourite Beatle, what

en

72:35

96: Loud, proud critic (and lover) of the ad...

Call To Action ·

2022/09/23

Life’s a peach, this week, as we soak up the sun in South Carolina to snare a man who can sniff out agency B.S. a mile away. Here to vent eloquent fire, it’s Derek Walker. Chief instigator, janitor, secretary, and mailroom person for his tiny agency brown and browner, Derek is a stellar copywriter and a loud, proud critic (and lover) of the ad industry. He talks to us on his “late start” in advertising, agencies flat-out refusing to hire him because he’s black, what he learned from Pizza Hut,

en

48:25

95: How to explain data in a way people ACTUALLY...

Call To Action ·

2022/09/09

We picked a card, any card, and drew the econometrics Ace and Founder of magic numbers, Dr. Grace Kite. Grace has over 20 years of number crunching experience across all the main advertising buying categories and is dead set on helping marketers make the most of their data. Tune in as we pull a ton of topics out of a hat, including her first job at a bingo hall, her fascination with real people, why data people need people skills, explaining analytics to clients like they’re a mate in the pub,

en

174 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...