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PODCAST

The Turn

The Turn takes a broad look at golf, not just as a game but as a business. Julia Kelly and Kris Strauss have decades of experience in the golf industry. The duo discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

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All Episodes

54:50

The Ultimate Golf Roadtrip

The Turn ·

2021/02/19

Many dream about it. Patrick Koenig did it. A few years back, Patrick left his career behind and completed a golf road trip that consisted of playing 450 rounds at more than 400 courses and 49 states. He joined the show for a second time to share some great stories from his experience.

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22:29

A golf and travel outlook for 2021

The Turn ·

2021/02/03

In this edition, Jared Cohen and Kris Strauss get an outlook on the resort and travel side of the industry for 2021 with new General Manager and COO of the Lodge of Four Seasons in Lake of the Ozarks, Missouri, Robin Graf. Robin has more than 30 years experience in the golf and hospitality industry!

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30:19

Gearing up for the Sentry Tournament of Champions...

The Turn ·

2020/12/23

The New Year is upon us and for some of us that means one thing...the return of the Sentry Tournament of Champions to Kapalua to kick off a new tour season! NBC Sports commentator, and resident Kapalua expert, Mark Rolfing joins Jared Cohen and Kris Strauss to talk everything from the tournament, to the course conditions to bets on the course that were never settled. Happy New Year and Aloha!

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43:00

A Deep Dive Into Golf Agronomy and Science Trends

The Turn ·

2020/12/03

2020 has provided unique challenges for agronomists around the world with everything from new safety precautions, climate change, misconceptions and more. Simon Doyle, Director of Agronomy for Troon International and Brianne Kenny, Troon Manager of Environmental Science, join the show for a unique round-table discussion on trends in the world of golf agronomics.

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28:25

Ushering in the Next Generation of Golf

The Turn ·

2020/11/10

There is something new coming to Austin, TX in 2021. What was once an after school golf program is now a new Golf Entertainment venue called Golfinity. A a revolutionary new indoor golf performance club. Golfinity Co-Founder Aaron Bergman joins Jared Cohen and Kris Strauss to discuss his background in the game of golf, the mindset behind Golfinity, how it will impact both players and teaching professionals and much more!

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29:33

A Monumental Agreement Completed for Golf in D.C.

The Turn ·

2020/10/08

The National Links Trust (NLT) recently completing a long-term lease agreement with the National Park Service for the management, operation and improvement of East Potomac Park, Langston and Rock Creek Park Golf Courses in Washington, DC. NLT co-founders Will Smith and Michael McCartin join Kris Strauss and Jared Cohen for a discussion on the present and future of this monumental development for golf in Washington D.C.

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21:39

Kicking off Women's Golf Month with Brookwater...

The Turn ·

2020/10/02

October 2020 is Women's Golf month throughout the world of Troon. Throughout the month, Troon-managed golf properties will be flying pink checkered flags on their 18th greens, having fundraising events and offer unique opportunities to get into the game of golf! As for the state of the game for women in the industry, Jared and Kris are joined by a well respected general manager from across the globe in Australia, Jane Bell, of Brookwater Golf and Country Club.

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12:12

The PGA of America's Executive of the Year, Dana Garmany

The Turn ·

2020/09/14

As you may have seen by now, the PGA of America recently announced their 2020 awards...and also a new award, Executive of the Year! The first ever recipient of this new honor was none other than Troon Founder and Chairman, Dana Garmany. Dave Marr recently had Dana on his Dave Marr Show on SiriusXM to talk about it and the show was nice enough to share a portion of this great conversation with The Turn Podcast. Enjoy!

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40:30

Golf Course Design with David McLay-Kidd

The Turn ·

2020/07/31

Born and raised in Scotland, son of a Golf Course Superintendent, David McLay-Kidd has been around golf his entire life. The golf course designer of famed golf courses from all over the world, joins Kris Strauss and Jared Cohen for an incredible discussion about his up-bringing has fueled the visions of his projects, his outlook on course design trends, pulling back the curtain on his work at Gamble Sands as well as the Inn at Entrada and much more!

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37:18

The State of Golf Operations Globally

The Turn ·

2020/07/22

Our guest for this episode in 2019 spent 152 days on the road with 265,850 miles traveled, 44 cities visited and landed in 17 countries. If anyone has a pulse on the state of the game globally, it's Senior VP of Operations for Troon International, DJ Flanders. Jared Cohen and Kris Strauss catch up with DJ on the way golf properties from Australia to the UAE to Cambodia have been weathering the COVID-19 storm and other trends he is seeing.

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23:59

A Resort and Travel Guide in Difficult Times

The Turn ·

2020/07/07

How are leaders of travel destinations weathering the COVID-19 storm? Spencer Schaub, the general manager at Pronghorn Resort in Bend, OR, joins Jared Cohen and Kris Strauss for a discussion on trends, guidelines and tactics being made to all guests to still experience one of the best destinations in the United States and still feel safe and comfortable.

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30:24

Photography and Social Media with Patrick Koenig

The Turn ·

2020/06/19

If you scroll through Instagram, it's hard to miss the incredible photography published by Patrick Koenig. In this edition of The Turn, Patrick joins Jared Cohen and Kris Struass for a discussion on some tips for great photography, implementing it for your social media and websites plus some great stories along the way!

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25:44

Justin Thomas

The Turn ·

2020/06/12

Justin Thomas, the number four ranked golfer in the world and Team Troon ambassador, took part in a Q&A with Troon Vice President of Sales and Marketing, Julia Kelly, for members of Troon Private Clubs, Troon Rewards Members and Troon Cardholders. We share this great session with you all as Justin discusses his life while quarantined, stories of some of his favorite golf shots on tour, anticipation of the Tour returning and more!

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26:11

The Direction of Food & Beverage and Hospitality

The Turn ·

2020/06/05

While so much has needed to be adjusted in the world of food & beverage and hospitality amidst the COVID-19 pandemic, Ed Doyle, president of RealFood joins Jared Cohen and Kris Strauss and explains why the "new normal is the old normal." Plus trends and leadership as this industry looks to forge ahead out of an incredibly difficult time

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36:11

Working with Influencers

The Turn ·

2020/05/27

Jared Cohen and Kris Strauss are joined by golf influencer Hannah Gregg for a great discussion on working with influencers. As someone who has also worked on the marketing agency side as well, Hannah also shares digital and social media trends she is seeing have success. Follow Hannah on Instagram at @hannahbgg!

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32:47

Moments Matter

The Turn ·

2020/05/19

Our apologies for the long gap between episodes as we have all seen our lives impacted by the COVID-19 pandemic. But we're back and will continue to be back with great episodes of the next several weeks. For this edition, Jared Cohen and Kris Strauss are joined by Troon Vice President of Operations, Bill O'Brien, who was one of the creators for Troon's Moments Matter campaign. A campaign that has taken off with incredible stories of associates and members at properties in the Troon family of brands

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34:19

Troon President and CEO, Tim Schantz

The Turn ·

2020/02/27

A special edition of the Turn as Jared Cohen is joined by President and CEO of Troon, Tim Schantz. The two discuss Tim’s recent world travels that have seen him land in Saudi Arabia, Dubai, Japan and more. They discuss the state of the game of golf globally, the state of the company as this year, it is celebrating its 30th Anniversary while getting to know more about Tim’s path to where he is today.

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46:29

Trends in Golf Coaching and Instruction

The Turn ·

2020/01/15

“Golf is the game of a lifetime.” One of the many monikers for why Tim Mahoney, the director of education for Troon, has aided success on the golf courses for professionals like David Duvall and Billy Mayfair through 18 handicaps looking to enjoy their time spent on the course. Mahoney joins the show to discuss some of the latest trends in golf instruction and coaching along with some fantastic insights and stories along the way.

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25:07

Pulling Back the Curtain with a Thriving Golf Club

The Turn ·

2019/11/20

It wasn't long ago the United States dealt with the recession and among the businesses that really felt the struggle was the golf industry. Manchester Country Club in Bedford, New Hampshire was among those whom was really feeling that struggle. Fast forward to today and the club, lead by general manager Brian Kelley, is as great as ever across the board. Kelly and MCC teammate Catherine McNamera join the show to pull back the curtain to provide insight for the success they are having at the

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26:02

A Picture is Worth a Thousand Words, But Video is...

The Turn ·

2019/11/05

Jared Cohen sits down with Caleb Sapp, the founder of Anecdote Film Co., and Lauren Ruocco, Director of Sales and Marketing for Troon Privé, for a discussion on the power of storytelling as part of your marketing strategy and why creating human interest stories is becoming one of the most powerful forms of marketing for your club.

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