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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:52:07

Ep 362: Operating Within Realities

Market Proof Marketing: Home Builder Marketing Insights ·

2024/11/21

Market Proof Marketing · Ep 362: Operating Within Realities Kevin Oakley, is joined by Julie Jarnagin and Jackie Lipinski, and begin with a candid discussion on why Jackie is considering taking a bat to her Samsung refrigerator, highlighting the importance of accurate reviews. The importance of fostering a healthy space for debates and disagreements comes up, as well as Zillow's new home trends for 2025, and the average age of first-time home buyers. Story Time (4:00): Jackie's story time is her

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00:52:36

Ep 361: Thinking in Categories

Market Proof Marketing: Home Builder Marketing Insights ·

2024/11/14

Market Proof Marketing · Ep 361: Thinking in CategoriesKevin Oakley is joined by Beth Russell and Jackie Lipinski for episode 361 to discuss investing in your team for 2025, and how sometimes unplugging for a short time can lead to the generation of new ideas. They also share new reporting and content on the Do You Convert website, and dive into an interesting report out of University of Pennsylvania. Story Time (6:50): Jackie talks end of the year strategy, drawing a past example of tactfully

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00:56:24

Ep 360: Perfect Practice Makes Perfect

Market Proof Marketing: Home Builder Marketing Insights ·

2024/11/07

Market Proof Marketing · Ep 360: Perfect Practice Makes PerfectKevin Oakley, Julie Jarnagin and Jessie Suggs sit down on Halloween for episode 360! This week's episode kicks off with holiday prep, and avoiding going into hibernation during the winter holiday months. Also in this episode, Jessie recaps the Q3 2024 Online Sales and Marketing Benchmarks, and new prospecting metrics that were tracked this quarter. More news topics include some surprising renter stats, Google search prioritization of

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00:40:57

Ep 359: It Doesn't Happen Overnight

Market Proof Marketing: Home Builder Marketing Insights ·

2024/10/31

Market Proof Marketing · Ep 359: It Doesn't Happen OvernightJulie Jarnagin, Jackie Lipinski and Beth Russell host this episode and are gearing up for Halloween! An important topic surrounds time management, and replacing broken processes to streamline marketing tasks as we near the end of the year. They also share some exciting news... Do You Convert is hiring! Story Time (03:22)Beth talks prepping for next year, and an important question she's asking her builder partners -- who is protecting your

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00:43:06

Ep 358: The Wake Behind The Boat

Market Proof Marketing: Home Builder Marketing Insights ·

2024/10/24

Market Proof Marketing · Ep 358: The Wake Behind The Boat Kevin Oakley is joined today by Julie Jarnagin, and a big topic in this episode is looking ahead to November and December -- months that Kevin notes are usually met from a sales and marketing perspective with "ughh". They discuss opportunities for success, with examples of balancing expectations with shifting perspectives. News topics include uncertainty amid mounting challenges, Google's search dominance being shaken as it relates to Gen AI

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01:02:56

Ep 357: 2024 Summit Recap!

Market Proof Marketing: Home Builder Marketing Insights ·

2024/10/17

Market Proof Marketing · Ep 357: 2024 Summit Recap!Kevin Oakley is joined by Jackie Lipinski and Jen Barkan, and this episode kicks off reminiscing about the Online Sales & Marketing Summit! This week's big topics includes an in-depth conversation surrounding TikTok's AI-driven advertising, and selling to 55+ buyers. Oh, and just a reminder, it's Amy's Gourmet Apples season! Story Time (7:00)Jen discusses the feedback surrounding Summit regarding content, and the highlights of being with the team

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00:49:45

Ep 356: Buy Once, Cry Once

Market Proof Marketing: Home Builder Marketing Insights ·

2024/10/03

Market Proof Marketing · Ep 356: Buy Once, Cry OnceKevin Oakley, Jessie Suggs and Beth Russell recently sat down for Ep 356 of MPM! The subject of 'humaneering' comes up first, sparking a conversation around putting great attention and care into relationships. Also discussed are mortgage rates in relation to rent, and the strategies around value proposition at the top of the sales funnel. Story Time (1:15)Beth was talking to a marketer who will be speaking at Summit, and talked about how her

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00:47:15

Ep 355: The Trend Is Now Our Friend

Market Proof Marketing: Home Builder Marketing Insights ·

2024/09/26

Market Proof Marketing·Ep 355: The Trend Is Now Our FriendEpisode 355 kicks off with Kevin Oakley, Julie Jarnagin and Jackie Lipinski getting geared up for the Summit! They discuss mortgage rates, strategies for building elite teams and how AI might have an impact on insurance.Story Time (1:43):Jackie recently used apps to plan and visualize different haircuts, and realized just how much apps can help people visualize and feel more comfortable with their decisions.Julie has been preparing her

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00:49:02

Ep 354: Get Curious

Market Proof Marketing: Home Builder Marketing Insights ·

2024/09/19

Market Proof Marketing · Ep 354: Get CuriousKevin Oakley, Julie Jarnagin and Beth Russell sit down for this week's episode to discuss empathy, the power of symbolism within marketing, and the importance of marketers staying curious and deepening their knowledge. Topics this week also include changes surrounding Google, AI and the iPhone 16 launch, and the post-NAR settlement landscape.Story Time (2:52):Beth is taking an online course about storytelling with data, and talks skeletons!Julie received

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00:52:54

Ep 353: The Truth Is Old

Market Proof Marketing: Home Builder Marketing Insights ·

2024/09/12

Market Proof Marketing · Ep 353: The Truth Is OldKevin Oakley and Julie Jarnagin welcome Jen Barkan for this week's episode! Things kick off with Kevin bringing up the point that oftentimes, the truth is "old", but never gets old, and Julie followed up with a core lesson learned in writing school -- you have to learn the rules before you can break them. Story Time (5:36): Jen wanted to start tracking her nutrition, and was given an assessment to be assigned a coach, which she was originally

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00:44:20

Ep 352: Create Once, Publish Everywhere

Market Proof Marketing: Home Builder Marketing Insights ·

2024/09/05

Jackie Lipinski, Julie Jarnagin and Beth Russell host episode 352 and discuss creative ways to repurpose content -- bringing home the idea of "create once, publish everywhere." This episode also covers AI (is it getting dumber?), and finding ways to energize and approach even "mundane" topics. And last but not least, never underestimate how many people put their pets at the forefront of their homebuilding decisions!Story Time (3:38):Beth had a "moment of magic" on a leadership call recentlyJackie

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01:03:12

Ep 351: Consumers Gonna Consume

Market Proof Marketing: Home Builder Marketing Insights ·

2024/08/29

Kevin Oakley is joined by Julie Jarnagin and Andrew Peek for Episode #351! We share some exciting news this episode -- Do You Convert is Hiring! The team reminisces on Julie's first interview and podcast episode, and Kevin brings up a good analogy from the filming of The Mighty Ducks. Andrew gives you a great rundown of Reddit and what to expect there on the platform's growth, and Kevin reminds us - "consumers gonna consume." Story Time (05:43)Julie shares her running journey, and how while it

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00:59:04

Ep 350: Putting A Pin In Efficiency

Market Proof Marketing: Home Builder Marketing Insights ·

2024/08/22

The team celebrates Episode 350 of the Market Proof Marketing podcast! The theme of this episode hosted by Kevin Oakley, Julie Jarnagin and Andrew Peek is efficiency... but it's not what you might be thinking! Instead, Kevin argues that he doesn't understand the urge to push efficiency in the sales process at this time in the market, when potential homeowners want to feel like anything but an efficiency. Also discussed in this episode is Pinterest (is Gen Z just beginning to act old?), and some

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01:00:04

Ep 349: Strategic Spaghetti

Market Proof Marketing: Home Builder Marketing Insights ·

2024/08/15

Jackie Lipinski, Kevin Oakley and Beth Russell host Episode 349! In this episode, the team discusses the seasonal changes in homebuilder marketing, and focusing on the right things when it comes to leads and conversions. We have some new exciting blog posts they discuss, highlighting the importance of not oversimplifying how we view data. And of course last but not least, "strategic spaghetti", a great term Beth has been using to remind her builders to approach even new opportunities very

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01:10:21

Ep 348: Positively Impacting The Numbers

Market Proof Marketing: Home Builder Marketing Insights ·

2024/08/08

Kevin Oakley is joined by Jen Barkan and Andrew Peek this episode, and they dive into the Q2 Benchmarks that were just released! They touch on the spicy Attribution is B.S. three-part series recently posted, as well as news and thoughts surrounding the Olympics! Story Time (07:13)Jen shares a story from a coaching call, and a new term that was assigned to very old leads in a builder's CRM -- "the walking dead corpse revival." This brings up the importance of segmenting your database, and the hard

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00:56:46

Ep 347: Do The Right Thing

Market Proof Marketing: Home Builder Marketing Insights ·

2024/08/01

Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski this episode! The podcast starts out with something every marketer can relate to -- managing disgruntled homeowners on public platforms. The topic of brand management comes up, which boils down to a core element of doing the right thing. Attribution is also on the docket this episode, and why you should examine it with a critical eye to avoid avoidable data pitfalls.Story Time (05:45)Julie talks disgruntled homeowners on social media, and

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00:56:13

Ep 346: Kick Them Off The Fence

Market Proof Marketing: Home Builder Marketing Insights ·

2024/07/25

In this episode, Kevin Oakley is joined by Beth Russell and Julie Jarnaginfor this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's not-so-on-point content suggestions (Julie does not, in fact, want to see cats falling off of refrigerators). New news from Paramount streaming leads to a great call-to-action for builders, and the three discuss the difference between loyalty goals and

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00:55:01

Ep 345: Thinking Through Events

Market Proof Marketing: Home Builder Marketing Insights ·

2024/07/18

In this episode, Kevin Oakley is joined by Andrew Peek and the incredible Julie Jarnagin (who it was discovered needs a catchy nickname)! The team discusses the importance of storytelling, and dives into a remarkably relatable conversation around a spike in summertime builder events. Kevin also shares knowledge around fluid and crystallized intelligence, and the evolution of the two throughout one's career. Story Time (05:53)Julie shares a parenting bribe she approves of -- reading professional

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00:51:01

Ep 344: The Downfalls of Automation

Market Proof Marketing: Home Builder Marketing Insights ·

2024/07/11

In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! They discuss the downfalls of automation and new technology where there is not genuine and authentic interaction, and how the human element is ever important in marketing. Other popular topics discussed include ChatGPT, the conversation around cross-selling for faster follow-up, re-engaging "ghost leads," and the apps and podcasts that are enriching the team's lives this month! Story Time (01:28)Jessie shares her car purchasing

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01:01:13

Ep 343: Bringing Variety To Remarketing

Market Proof Marketing: Home Builder Marketing Insights ·

2024/07/03

In this episode, Kevin Oakley is joined by Andrew Peek and Jackie Lipinski! Kevin is back from PCBC and picked up on a lot of Econ talk around the importance of narrative, especially the cultural narrative. The team discusses a unique content tactic centered around floor plans from a homebuilder, and point out the key idea of knowing yourself as a builder, and minimizing friction in the purchasing process. They muse on the topic of remarketing, which though it is not new, has morphed from just

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