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PODCAST

Million Dollar Nonprofit

Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar

business non-profit

All Episodes

5:02

Episode 153: How to Turn Donor Survey Data Into...

Million Dollar Nonprofit ·

2025/08/22

Most nonprofits stop at collecting survey data—but the real magic happens when you use it. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to transform raw donor responses into powerful fundraising campaigns that speak directly to what your supporters care about most.You’ll learn the Summarize, Segment, Spin framework: how to clean messy data into clear donor themes, build audience segments that go beyond dollars, and spin insights into ready-to-send emails, social posts,

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4:57

Episode 152: The 7-Minute Survey Funnel That Boosts...

Million Dollar Nonprofit ·

2025/08/21

Most nonprofit surveys miss the mark—too long, too boring, or full of questions nobody ever uses. But when done right, surveys aren’t just for data—they’re a gold mine for donor insights that actually increase giving. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the 7-Minute Survey Funnel, a simple 3-step system: Ask the right questions, Automate the delivery, and Act on the results. You’ll learn how to uncover what really motivates your donors, segment them by interest,

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4:48

Episode 151: How to Combine AI and Handwritten Notes...

Million Dollar Nonprofit ·

2025/08/20

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to bring back the timeless power of handwritten thank-you notes—without sacrificing hours of your day. Handwritten notes cut through the noise of emails and digital messages, leaving a lasting impression donors keep on their desks, fridges, or even tucked in books for years.Using Tom’s 3-Step Perfect Handwritten Note System—Prompt, Personalize, Produce—you’ll discover how to pair AI with the human touch to create short,

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5:15

Episode 150: How to Transform Your Donor Wall Into a...

Million Dollar Nonprofit ·

2025/08/19

Most nonprofits still rely on the traditional donor wall—big, beautiful, but stuck in a lobby where most supporters will never see it. Today on The Million Dollar Nonprofit, Tom Kelly shows you how to bring your recognition wall online, making it modern, searchable, and shareable. In this episode, you’ll learn the simple 3-step framework—Collect, Create, Celebrate—that turns a static donor list into a living celebration of generosity. From curating donor tiers with AI to designing a dynamic online

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5:14

Episode 149: How AI-Powered Donor Spotlights Can...

Million Dollar Nonprofit ·

2025/08/18

Most nonprofits spend their time asking donors for support — but what if you flipped the script and made your donors the heroes of the story? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how AI-generated donor spotlights can transform donor retention and loyalty by turning everyday supporters into celebrated champions. You’ll discover how to create mini donor stories in minutes, design warm visuals, and share them across your platforms to build recognition and social proof

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5:34

Episode 148: Celebrate Donors Year-Round: Birthday &...

Million Dollar Nonprofit ·

2025/08/16

Most nonprofits miss the simplest opportunities to make donors feel valued—birthdays and holidays. Instead of connecting, they send one big “please donate” email and call it a year. But these moments are emotional touchpoints that build real loyalty.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn calendar dates into meaningful connections. You’ll learn how to set up automated birthday and holiday messages that feel personal, heartfelt, and handwritten—without ever

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4:38

Episode 147: How to Build Donor Loyalty with Automation

Million Dollar Nonprofit ·

2025/08/15

Most nonprofits chase new donors, but the real secret to sustainable fundraising isn’t acquisition—it’s loyalty. Loyal donors give more, stay longer, and become your biggest advocates. And the best part? You don’t need to burn out to keep them engaged.In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through The Loyalty Loop, a simple three-phase system to turn one-time donors into lifetime supporters. You’ll learn how to:Connect: Make the first impression unforgettable with a

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4:02

Episode 146: From First Click to Lifelong Donor:...

Million Dollar Nonprofit ·

2025/08/14

Ever feel like your donor communications are just chaos? Someone gives, you send a receipt (maybe), and then… crickets. You’re left wondering who to follow up with, what to send, and how to keep people engaged—without writing dozens of new emails from scratch.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to map out your entire donor journey—from the very first interaction to lifelong loyalty—using just one AI prompt. No more guesswork. No more accidental donor drop-off

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7:04

Episode 145: How to Keep Donors Engaged and Inspired...

Million Dollar Nonprofit ·

2025/08/13

Most nonprofits completely overlook one of the easiest, most heartfelt ways to bring past donors back — celebrating the anniversary of their gift. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to set up a fully automated “Giving Anniversary Campaign” that feels personal, handwritten, and deeply meaningful — without adding more to your plate. You’ll learn the simple 3-step framework: Remember, Recognize, Re-Invite, so donors feel seen, valued, and inspired to give again

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7:35

Episode 144: The 30-Day Donor Follow-Up Strategy That...

Million Dollar Nonprofit ·

2025/08/12

Most nonprofits lose 70% of their donors after just one gift—and it’s rarely because donors don’t care. More often, they simply feel forgotten. In this episode of The Million Dollar Nonprofit, Tom Kelly introduces the “Give, Thank, Repeat” Loop—a proven, automated 30-day follow-up system that strengthens trust, makes donors feel valued, and inspires repeat giving.You’ll discover how to craft a warm, personalized thank-you sequence, add surprise-and-delight touches that stand out, and keep the

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8:43

Episode 143: Transform Donor Thank-You Emails into...

Million Dollar Nonprofit ·

2025/08/11

Most donor thank-you emails are forgettable. “Thank you for your generous gift.” Click. Delete. Gone. But here’s the truth — polite doesn’t build loyalty. Personal does. Specific does. Unexpected does.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn your thank-you emails into relationship-building machines using his MVP Framework — Memorable, Valuable, and Personal. You’ll learn how to tell short, impactful stories, give donors something worth opening your email for,

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7:54

Episode 142: Turn One Night Into Long-Term Support:...

Million Dollar Nonprofit ·

2025/08/10

Most nonprofits lose their biggest post-event opportunity — here’s how to keep the momentum (even if you’re exhausted).The event went off without a hitch, the room was buzzing, and people were excited to be there. And then… nothing. No recap, no follow-up, no donation bump. The energy disappears, and all that hard work fades into a fond memory.Not this time.In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through his 4 R’s of Follow-Up — a simple, automated system to recap the

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7:53

Episode 141: The Ultimate Nonprofit Event Automation...

Million Dollar Nonprofit ·

2025/08/08

Event chaos ends here.Tired of chasing down RSVPs, sending last-minute reminders, and getting ghosted after your nonprofit events? You’re not alone—and you’re not stuck. In today’s episode of The Million Dollar Nonprofit, we’re building your Event Echo Engine—a simple, 3-step automation system that helps you:→ Get more people to RSVP→ Actually show up→ Stay engaged (and donate!) after the eventAll with fewer headaches and zero chaos.We’ll walk through the full strategy—smart invites, automated

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7:39

Episode 140: How to Reengage Your Cold Donor List and...

Million Dollar Nonprofit ·

2025/08/07

Your old event lists aren’t dead — they’re dormant.You know that spreadsheet from last year’s gala? The trivia night roster? The silent auction RSVPs from 2021? Most nonprofits treat those lists like they’re useless. But those names already showed up for you. They bought tickets, placed bids, and raised their hands to say, “I care.”Today on The Million Dollar Nonprofit, I’m walking you through a powerful 4-step system — the R.S.V.P. Donor Reboot — to help you turn cold event lists into warm,

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7:07

Episode 139: Reactivating Lapsed Donors with AI (It’s...

Million Dollar Nonprofit ·

2025/08/06

Most nonprofits lose up to 70% of their donors after the first gift. But what if reactivating those donors didn’t require more emails, more hustle, or more guesswork?In this episode of The Million Dollar Nonprofit, I break down a proven 3-step system called the Reactivation Flywheel — a smart, automated way to reconnect with lapsed donors and turn “we haven’t heard from them in years” into “they just gave again.”You’ll learn:How to segment lapsed donors the right wayWhat to say (and what NOT to) in

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8:04

Episode 138: Why Your “Last Chance” Emails Aren’t...

Million Dollar Nonprofit ·

2025/08/05

You don’t need a month-long campaign to raise real money. Sometimes, all it takes is three emails and 48 hours. But here’s the key—urgency without the hype.In today’s episode of The Million Dollar Nonprofit, Tom Kelly walks you through the exact 3-email flash campaign framework that’s helped nonprofits raise thousands—fast—without burning out their list or sounding spammy. You’ll learn how to structure your emails, what to say (and avoid), and how to use AI to write it all in under 30 minutes.We

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5:58

Episode 137: Nonprofit Email Subject Lines That...

Million Dollar Nonprofit ·

2025/08/04

You’ve got a powerful story. A generous donor list. A solid campaign plan. But if your email subject line doesn’t land? None of it matters. No opens. No clicks. No gifts.In today’s episode of The Million Dollar Nonprofit, I’ll show you the five subject lines that helped real nonprofits raise over $100,000, and break down why they worked—plus how to use AI to generate dozens more that fit your mission, your voice, and your donors.You’ll learn:The psychology behind high-performing subject linesHow to

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4:20

Episode 136: Is Your Fundraising Urgency Burning...

Million Dollar Nonprofit ·

2025/08/03

You’ve seen those guilt-trip emails: “If you don’t give now, someone suffers.” Yikes. That kind of pressure may get one donation—but it kills trust.In today’s episode of The Million Dollar Nonprofit, Tom Kelly breaks down a better way: ethical urgency. Learn the Three C’s Framework—Clarity of Timing, Consequences of Delay, and Community in Motion—to move donors to action without manipulation.You’ll walk away with:✅ A messaging formula that feels good (and actually works)✅ AI prompts to build your

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8:25

Episode 135: How to Turn Donors Into Builders (and...

Million Dollar Nonprofit ·

2025/08/01

Don’t Beg, Build: How Empowered Donors Give More—and Keep GivingThere’s a lie baked into nonprofit culture: “We’re just asking for help.” But today, we’re flipping that script. Because you’re not begging—you’re building. And when donors feel like builders, not wallets, they don’t just give... they stay.In this episode of The Million Dollar Nonprofit, Tom Kelly unpacks the Builder Mindset Framework—a simple, powerful shift in how you talk to donors. You’ll learn how to create messaging that affirms

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6:24

Episode 134: How to Collect Nonprofit Impact Stories...

Million Dollar Nonprofit ·

2025/07/31

Automate Your Nonprofit’s Impact Stories—No Interviews, No StressLet’s face it: collecting testimonials can be a mess. You forget to ask, they forget to reply, and when the story finally comes in? It’s a three-sentence scramble with no punctuation. But what if collecting powerful donor-ready stories was automatic?In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to capture, clean, and publish real impact stories—without interviews, awkward asks, or email chasing. You’ll learn

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