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PODCAST

Education Marketing Leader with Chris Rapozo

🎙️ Welcome to The Education Marketing Leader Podcast Hosted by Chris Rapozo, this podcast delivers actionable insights and proven strategies specifically for higher ed marketers. Each episode explores the challenges and opportunities in education marketing, providing you with tools to refine your campaigns, elevate your institution’s brand, and engage your audiences effectively. Learn how to create impactful content strategies, leverage personalization, optimize social media, and tackle challenges

business marketing

All Episodes

29:15

Getting Started with Student Influencer Marketing - A...

Education Marketing Leader with Chris Rapozo ·

2024/04/11

In the latest episode of the Education Marketing Leader podcast, Abby Humbel, Digital Marketing Manager at Hagerstown Community College, shared practical insights on implementing student influencer marketing. 💡Here's a breakdown of the episode:💠 Strategy IntroductionAbby explained the shift towards using student influencers to create authentic, relatable content that reflects real student experiences, aiming to connect with prospective students on a genuine level. 🤜 🤛💠 AdvantagesThe

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32:38

How Universities Can Champion Diversity in Their...

Education Marketing Leader with Chris Rapozo ·

2024/04/04

In the latest Education Marketing Leader podcast episode, I sat down with Maria Kuntz, Communications Director at the University of Colorado Boulder.Maria shared her unexpected journey into higher education marketing and her commitment to inclusivity in communication. 💡Key insights for higher education marketing professionals:♦ Inclusivity Starts with Acknowledgment:Recognizing you don’t have all the answers is the first step toward fostering an inclusive environment.♦ Training is Crucial:Educating

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29:10

University Branding Essentials - A Conversation with...

Education Marketing Leader with Chris Rapozo ·

2024/03/28

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Elliot Lollis, a Senior Brand Strategist at Up&Up. We discussed how colleges and universities can elevate their institution's brand amid the stiffening competition.Below are some takeaways from the show: 👂 Listen Before You LeapThe cornerstone of Elliot's strategy revolves around deep listening—understanding the unique DNA of an institution before crafting a brand story that resonates with both internal

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31:53

Creating an effective higher ed content strategy - An...

Education Marketing Leader with Chris Rapozo ·

2024/03/21

In the latest Education Marketing Leader podcast episode, I was thrilled to welcome Julie Johnson Novara, the visionary behind Julie Johnson Writing Services. 🔏With a rich background in international studies, education, and a deep-seated love for storytelling, Julie brings a fresh perspective to crafting compelling content strategies for higher education institutions. 💡Here are some key insights from the episode: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐥𝐚𝐫𝐢𝐭𝐲Begin by clearly understanding your content goals,

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38:05

The Art of Public Scholarship: Empowering Academic...

Education Marketing Leader with Chris Rapozo ·

2024/03/14

🎙️ Exciting Recap from the Latest Episode of the Education Marketing Leader Podcast! 🚀In a recent episode, I learned about public scholarship and how to amplify research through podcasting from Robert S. Li 🎓🎙, co-founder of University FM and Professors.fm.For all you higher education marketing professionals, this episode is a wellspring of innovative strategies and valuable insights!🔊Amplifying Faculty Voices Through Podcasting:Robert shared his journey from the University of Michigan to

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38:57

Mastering Higher-Ed Earned Media Placements - A...

Education Marketing Leader with Chris Rapozo ·

2024/03/07

As a J-School grad, I'm always excited to speak with a TV reporter gone higher-ed marketer.During the latest Education Marketing Leader podcast episode, I spoke withSiobhan Lopez, the Assistant Director of Media Relations atSouthern New Hampshire University.Siobhan'sjourney is a narrative that's as compelling as it is instructive.Here's the scoop:Siobhan's decade-long stint in broadcast journalism was more than a career—it was a masterclass in storytelling.Transitioning to higher ed marketing, she's

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37:59

How to Build Engaging Student Communities - A...

Education Marketing Leader with Chris Rapozo ·

2024/02/29

Just dropped an insightful conversation with the brilliantHarrison "Soup" Campbell, Head of Community Experience atZeeMee, where we dove deep into the evolution of student engagement in the higher education space. 🎓💡Soup shared his incredible journey from University Admissions Pro to the groundbreaking work ZeeMee is doing to revolutionize how colleges and universities connect with prospective students. 🌟🔑 𝕂𝕖𝕪 𝕋𝕒𝕜𝕖𝕒𝕨𝕒𝕪𝕤:𝐄𝐚𝐫𝐥𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐬 𝐂𝐫𝐮𝐜𝐢𝐚𝐥: The shift

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37:16

How to Redesign a Higher-Ed Website - A Conversation...

Education Marketing Leader with Chris Rapozo ·

2024/02/22

In the latest episode of theEducation Marketing Leader podcast, I had the pleasure of chatting withKathleen Stockham, the CMO at South College.Kathleen's journey from television news to e-commerce giant America Online and eventually to the helm of South College's marketing is nothing short of inspiring.Kathleen took us behind the scenes of South College's website overhaul, a project critical for modernizing their digital presence.The revamp was more than just about aesthetics.It was about creating a

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29:35

How to Market to First Generation College Students -...

Education Marketing Leader with Chris Rapozo ·

2024/02/15

In the latest episode of the Education Marketing Leader podcast, I sat down with Kristin Nichols, Founder of Nichols Higher Education, to discuss a topic that many of us are interested in:𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐟𝐢𝐫𝐬𝐭-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐥𝐥𝐞𝐠𝐞 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬.With the enrollment cliff looming, Kristin underscored the untapped potential within this demographic.Drawing on over two decades of experience working in higher-ed, she shared how institutions can

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38:11

The Power of Personalization in Higher Ed Marketing a...

Education Marketing Leader with Chris Rapozo ·

2024/02/08

In the latest episode of theEducation Marketing Leaderpodcast, I had the pleasure of interviewing Sean Beasley, Director of Marketing at Missouri State University's College of Business.Sean's journey from journalism to higher ed is a testament to the transformative power of personal touch in education marketing.Here's why this episode is a must-listen for higher education marketing professionals:👥Personalization Is Key: In an era of fierce competition, Sean emphasizes the critical role of

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31:23

Creating a Well-Rounded Higher-Ed Web Strategy - An...

Education Marketing Leader with Chris Rapozo ·

2024/02/01

In the latest episode of the Education Marketing Leader, I had the pleasure of hosting Joshua Charles, the Director of Web Strategies at Rutgers University Business School. Josh's journey from web programming to marketing, driven by his passion for education, is inspiring.During the episode, Josh explains how web strategy acts as the digital front door for institutions, vital for attracting and retaining students, especially with the upcoming demographic enrollment cliff. He emphasizes that a

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22:17

How to Reclaim Your University Website - An Interview...

Education Marketing Leader with Chris Rapozo ·

2024/01/25

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Jenny Martin and Tim Wombles from the University of Missouri–St. Louis. Jenny, with her roots in higher education advancement, and Tim, who started as a graduate assistant and found his calling in digital communications, shared their journey toward transforming UMSL's web presence. The duo is gearing up to present at Hannon Hill's 2024 Cascade User Conference, showcasing how UMSL reclaimed its digital

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27:41

Fostering Inclusive Communication on Higher-Ed...

Education Marketing Leader with Chris Rapozo ·

2024/01/18

In this episode of the Education Marketing Leader podcast, I met one of the fastest men on the AMA HigherEd circuit: Shamell Forbes is the Campus Partnerships Associate at Campus Sonar, a former track and field star, the father of one cat, and the son of two immigrants. 🇯🇲We had a fascinating discussion on the pivotal role of inclusivity in higher education marketing communications.Shamell, with his background in social work and transition to higher education on the EdTech side, brings a unique

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31:07

How to Increase Student Enrollment Through SEO - An...

Education Marketing Leader with Chris Rapozo ·

2024/01/11

Ever wonder how universities climb the ever-shifting mountain of Google rankings? Well, I recently sat down with a man who's built his agency into a sherpa for higher-ed institutions struggling to reach the peak. 🏔Meet Abu Noaman, CEO of Elliance, Inc., who shared his story of using digital marketing to unlock enrollment growth for colleges and universities.Abu's journey is one of personal triumph and a deep belief in the transformative power of education. 💪He saw education as a ladder out of

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36:58

How To Create Inclusive Higher-Ed Web Content - An...

Education Marketing Leader with Chris Rapozo ·

2024/01/04

The first guest on the "Education Marketing Leader" podcast in 2024 is well-known on the higher-ed conference circuit. Her passion for empathy in communications and mission to break down content walls benefit equity-deserving students from around the globe. Meet Day Kibilds, Strategy Director at Ologie and host of the "Talking Tactics" podcast.During our chat, we focused on how to create inclusive Higher-Ed Web content.Her experience as an international student who had difficulties enrolling in a

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34:49

How To Personalize A Higher-Ed Website - An Interview...

Education Marketing Leader with Chris Rapozo ·

2023/12/28

In the final episode of the Education Marketing Leader podcast of 2023, I interviewed one of the show's early supporters, who kept me accountable and introduced me to guests when needed.Meet Kat Liendgens, my boss and CEO of Hannon Hill.Kat, a fellow German immigrant, moved to the United States a few decades ago. After earning degrees in English and Information Technology, she used her academic and technical expertise as Associate Dean of IT.Following several years in the IT space, Kat took an

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30:09

How to Improve Your Higher-Ed Student Journey - An...

Education Marketing Leader with Chris Rapozo ·

2023/12/21

Getting the student journey right from beginning to end is tough! But when done right, you'll ensure a positive, engaging educational experience for your students that leads to better academic outcomes.Want to know how to get there? Check out the latest episode of the Education Marketing Leader with guest Rustam Irani from RGI Consulting Group. Rustam is a seasoned higher education marketing pro with a knack for storytelling and a background in business.The episode brought some serious insights on

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37:55

How to use Marketing for Student Engagement - An...

Education Marketing Leader with Chris Rapozo ·

2023/12/14

Struggling to get your Summer classes filled? 🌻You came to the right place!In the latest Education Marketing Leader podcast episode, I had the pleasure of speaking with Brianna Palmer, the Program Coordinator for the Marketing & Student Engagement Team at Kennesaw State University. Brianna shared how marketing can significantly boost student engagement within higher education. 📈Brianna's insights into the power of data for tracking student participation in academic and extra-curricular

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39:59

How to Create a Great User Experience on your...

Education Marketing Leader with Chris Rapozo ·

2023/12/07

How good is your higher-ed website's user experience? As good as it can be? In the latest episode of the Education Marketing Leader podcast, I had a great time chatting with Joel G Goodman, CEO of Bravery Media, on UX. Our discussion explored the intricacies of designing user-centric, high-performance websites for higher education. Joel started the conversation by underscoring the importance of site speed and mobile optimization. In an era where our phones are extensions of our hands, he highlighted

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35:56

Authentic Higher-Ed Storytelling - An Interview with...

Education Marketing Leader with Chris Rapozo ·

2023/11/30

I am excited to share another episode of the Education Marketing Leader podcast on storytelling.This week, John Azoni, the guy behind UNVEILD and the voice of the Higher-Ed Storytelling University podcast, joined the show to tell us how to communicate authentic narratives to drive enrollment.John has a heart of gold, and his journey is as inspiring as his expertise.From his early days in homeless outreach in Detroit to his passion for authentic storytelling, John brings a unique perspective to

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