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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

41:31

Bonus #61: Turn Cold Leads Into Closed Contracts —...

Cubicle to CEO ·

2025/02/12

Attract. Cultivate. Engage. Three simple steps to turn cold leads into closed contracts for high ticket services. In today’s episode, Hope Trory breaks down her ACE framework and real-world examples showing how she closed contracts for high ticket services by making simple tweaks in each of these areas. Connect with Hope: Take the ACE Marketing Assessment: https://ace.hopeworksdesign.com/start https://www.linkedin.com/iln/hopew/ IG: @hopeworksdesign Iconic business leaders all have

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55:49

285. How an “Unscalable” Funnel Signed 99 Clients &...

Cubicle to CEO ·

2025/02/10

What if the secret to scaling your high-ticket offer wasn’t a bigger audience, but a smarter funnel? Today’s case study unpacks how Vix Meldrew’s surprising move to lean into an unscalable funnel strategy actually added $150K of revenue and signed 99 clients in just one year. After seeing shifts in buyer behavior, Vix leveraged the Lipstick Effect (an economic theory explained in our conversation) to tweak her funnel, swapping out a traditional webinar for a micro-class and private podcast combo,

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65:57

284. Build Trust in 4 Minutes: The Brand Video That...

Cubicle to CEO ·

2025/02/03

A single video was the secret sauce to a 600% revenue surge for this entrepreneur.In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before. This isn’t

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36:58

Bonus #60: Optimize Your Website For Sales With This...

Cubicle to CEO ·

2025/01/29

Is your website optimized for sales? In this episode with award-winning graphic & web designer Amanda Hamilton, self-audit your own website as Amanda walks us through 10 key components every high-converting website must include. Amanda also shares plug + play AI prompts to generate copy for your website that actually sounds like you. Connect with Amanda: Use 'CEO100' to get her resources for free! www.justaddyourbrand.com/ceo www.justaddyourbrand.com Use www.stocksy.com for high quality

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65:11

283. $155K Sold in 5 Days: A Data-Packed “Deal Week”...

Cubicle to CEO ·

2025/01/27

Over the most recent Black Friday/Cyber Monday weekend, 7-figure online education founder Gemma Bonham-Carter pulled off one of her most profitable campaigns yet, raking in $155,000 in just five days during her 2024 Deal Week. With a multi-product lineup, Gemma leveraged pricing, novelty, and daily urgency to drive record-breaking results This data-heavy case study gives you the full debrief on all the levers that made this work: list size, promo calendar, page visits, offer selection, conversion

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48:43

282. 50% List Growth, $9K Revenue, 1 Zero-Spend...

Cubicle to CEO ·

2025/01/20

I’m a sucker for fresh ideas, and this is the most unique marketing case study we’ve covered on the podcast in ages.In December 2023, Nadine Nethery turned heads with a holiday-themed scavenger hunt on her website aptly named “I’ve Elfed Myself.” The concept? Nine hidden treasures tucked across her site that had her audience clicking, hunting, and completely hooked. In just 24 days, Nadine grew her list by 50%, generated $9K in revenue from 68 buyers, and secured two new clients — all without

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43:44

Bonus #59: Is It A Strategy Or Mindset Problem? How...

Cubicle to CEO ·

2025/01/15

It can be difficult to locate the leak in your business. Does scaling require a new strategy? Or does it require you doing mindset work to determine the real issues holding your business back? Today, expert scaling strategist, Celi Arias, shares her no-nonsense approach to helping entrepreneurs scale their businesses in a way that fits their lives.Access the transcript of this episode HERE: https://otter.ai/u/eiLo3G-5nusBg50kSj-zkYMUuKY?utm_source=copy_url Connect with

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28:29

281. 5 Entrepreneurs Who Were Paid To Create Their...

Cubicle to CEO ·

2025/01/13

The start of a new year is the perfect time to explore a new revenue stream for your business, especially one that produces residual income you can actually scale. In this roundup, you’ll hear insights from 5 business owners, including myself, on how we productized our expertise and got PAID to create our first digital course. In other words, pre-selling an offer that doesn’t exist yet using the beta launch framework we teach in our Paid to Create Challenge. I’ll introduce each sound bite with the

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39:22

280. 10 Out-Of-The-Box Customer Acquisition &...

Cubicle to CEO ·

2025/01/06

Welcome back to our highly anticipated roundup series, this time featuring our top 10 guest insights on boosting customer acquisition and retention. Try these tested tips on creative lead generation, qualifying high-converting customers from the get-go, and lucrative ways to keep your buyers coming back for more.I’ll set the stage for each sound bite with the guest’s name and the original episode number, so you can dive deeper into the full case study interview if an idea really hits home. And for

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54:46

279. Energy Management Time Management? The...

Cubicle to CEO ·

2024/12/30

With a new year around the corner, it’s time to rethink how we approach productivity. Could managing your energy—not your time—be the secret to unlocking major breakthroughs in your business and health? In today’s case study, you’ll hear how Amina AlTai leveraged her energy cycles to transform her business and health. Initially driven by necessity following a brain injury and autoimmune challenges, Amina developed a productivity framework that aligned her work schedule with her body’s natural

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49:22

278. Scaling a Corporate Gifting Program to Drive 25%...

Cubicle to CEO ·

2024/12/23

Corporate gifting isn’t just a thoughtful gesture—it’s a $33 billion market opportunity. And for Julie Maskulka, founder of Anecdote Candles, corporate gifting now drives 25% of her company’s revenue. Known for combining storytelling with scent, Anecdote is carving out a unique space in this massive market, offering a custom candle gifting program that delivers an impressive average order value of $2,727. Through testing different strategies like lowering minimum order quantities and tapping into

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62:38

277. How a Self-Published Book Attracts $50K Clients...

Cubicle to CEO ·

2024/12/16

What if writing a book could triple your rates and position you as the top expert in your field? Today’s case study explores how a self-published book became the ultimate lead generator for Abi Prendergast’s service-based business. Abi is the creator of Day #1 Evergreen, the evergreen funnel system that has helped clients generate up to $1.8 million annually — without the stress of live launches. But it wasn’t her system that put her on the map—it was the book she wrote about it. In 2023, Abi

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58:30

Get PAID To Promote Your Membership? How a $15...

Cubicle to CEO ·

2024/12/09

Today’s case study dives into how subscription box queen Sarah Williams achieved her highest-ever conversion rate during the annual launch of her subscription box coaching membership, Launch Your Box.Sarah’s $15 Subscription Box Week combines interactive exercises, live Q&A sessions, and daily interviews with successful members to give participants a hands-on preview of her program. And since the pre-launch experience has a cost of admission, Sarah is literally getting paid to sell to her

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52:35

Negotiation Strategies That Make This Creator $130K A...

Cubicle to CEO ·

2024/12/02

Today’s case study centers on a highly requested, sparsely covered topic on our podcast: adding sponsored brand deals as a revenue stream to your business.In our conversation with Lisette Calveiro, CEO of Influence with Impact, we specifically lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships this year alone — accounting for 20% of her 2024 revenue. Lisette breaks down all the overlooked pricing factors beyond views and follower counts that net

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58:45

Increasing Annual Sales By $1M with a Strategic...

Cubicle to CEO ·

2024/11/25

Today’s case study is the business poster child of making lemonade out of lemons, starring the husband/wife duo Michelle Luchese and John Ruggiero who turned a bad wedding ring buying experience into founding Manly Bands, the #1 digital marketplace for men’s wedding jewelry and a multi-million dollar business. Helping to catapult their brand to #1 are lucrative licensing deals with household brands like Jack Daniels, Jeep, and Fender. In this conversation, we specifically unpack their partnership

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58:37

How Jasmine Star Fundraised $555K From Her Community...

Cubicle to CEO ·

2024/11/18

We’ve got an online marketing icon behind the mic today!Jasmine Star is a world-class speaker, podcast host, and the founder of Social Curator, a SaaS company that works like a social media marketing agency in your pocket. In today’s case study, we uncover exactly how Jasmine fundraised over $555,000 from her community in just 1 hour to propel the growth of Social Curator. Instead of looking to banks, VCs, or angel investors, Jasmine turned to her community of already invested users for a

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57:22

Bonus #58: Growing Your Leadership Capacity (Amplify...

Cubicle to CEO ·

2024/11/13

This bonus episode is a replay of the panel Ellen hosted on the topic of leadership growth and leadership capacity for Carmen Ohling's Amplify Your Life Conference. Take a listen as these business owners share their approaches to leadership across their differing industries - and keep an ear out for a little challenge that we encourage you all to take on for yourself this week!Keep up with the work Carmen is doing through The Amplified Life Company at https://carmenohling.com/ Access the

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33:44

Want To Collab & Go To Mexico Together In 2025? Join...

Cubicle to CEO ·

2024/11/11

Experience a preview of the MixerMind at one of Linda’s open houses November 20th or 21st! Sign up for you preferred Open House date here: https://resources.lindasidhu.com/a/2147981062/HV842Z9z Meet all the qualifications and ready to skip straight to joining me as a participant in the MixerMind? Lock in your spot by November 26th for an epic 2025: https://resources.lindasidhu.com/a/2147711406/HV842Z9z All details about the MixerMind shared at the links above. Have a question about my MixerMind

en

40:42

Bonus #57: Prep For Black Friday: Smart Marketing...

Cubicle to CEO ·

2024/11/06

We all know running ads during Black Friday may leave your business in the dust when corporations are funneling cash to their campaigns. So what can you do to set your business apart this holiday season? Stephanie Paradiso of Inspired Social is a certified master social media strategist who is giving us the insider scoop on how to make Q4 your biggest revenue quarter yet. Access the transcript of this episode HERE: https://otter.ai/u/R-4hcBv9GasC3ItXtHzAmeSND_w?utm_source=copy_url Connect with

en

48:46

Reducing Risk To Fuel 60% Growth With a Gig Economy...

Cubicle to CEO ·

2024/11/04

Reducing risk is a huge lever scaling startups can use to their advantage. This was a big theme in my conversation with Match.com co-founder, and current CEO of BabyQuip, Fran Maier. BabyQuip is the world’s largest baby gear rental marketplace, empowering thousands of independent contractors around the country to build successful side hustles, while helping families travel more easily. In today’s case study, Fran details how they were able to grow their network of these independent contractors

en

413 results

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