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PODCAST

Social Media for Small Business

Suzi Dafnis | Cat Matson

Social media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matson of catmatson.com.

business

All Episodes

37:58

Buying Personas

Social Media for Small Business ·

2014/03/23

Brylee Clelland of Traffika speaks to us about how to build the audience personas of the customers you're reaching and trying to reach, and how to use that information to improve your social media results in this episode of Social Media for Small Business. Listen to hear how to start creating profiles of your perfect cusotmers and where to look to find who is already in your network and their specific demographics, Show notes can be found at www.abn.org.au/smsb/persona

en

34:23

Yelp Marketing Strategies for Small Business

Social Media for Small Business ·

2014/03/10

Yelp Australia's Brisbane community manager explains how to use Yelp to help people find your business. Learn how your free listing can drive interest and traffic and customer love to your business. Shownotes at http://www.abn.org.au/smsb/yelp

en

33:07

How to Activate a Community through Social Media, for...

Social Media for Small Business ·

2014/02/24

Baked Relief is a movement started by Danielle Crismani after severe flooding devastated parts of Queensland, Australia. Using Twitter and Facebook she enabled home cooks and bakers to feed more than 10,000 people during the flood clean up. #bakedrelief continues to provide disaster aid and leverages social media to make an impact. Shownotes at: http://www.abn.org.au/smsb/baked

en

39:47

The Elements of a Good Content Marketing Strategy

Social Media for Small Business ·

2014/02/10

Jean-Vida Douglas of Filtered Media speaks to us about the elements of a good content marketing strategy. We look at Content Marketing - that is, the creation and sharing of media and publishing content in order to acquire customers and why you should focus on people and their interests rather than your product. Plus, why we're loving Instagram, Slideshare and why this is the year to start content marketing strategically.

en

33:40

Microdomination - How to leverage social media and...

Social Media for Small Business ·

2014/01/27

Our guest today is Trevor Young, author of microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand us about thee emergence of a new breed of entrepreneur — one who is creative and connected, and socially savvy. Plus latest social media from Facebook and 22 Social Media Facts and Statistics You Should Know in 2014.

en

33:35

How to be Highly Recommended through Social Media

Social Media for Small Business ·

2013/12/30

Paul Rand, author of Highly Recommended - Harnessing the Power of World of Mouth and Social Media to Build YourBusiness and Your Brand is our guest. Learn what it takes to be the most recommended business in your niche.

en

30:46

Listening to What Matters on Social Media

Social Media for Small Business ·

2013/12/16

Jess Whittaker, Head of Digital at iSentia explains what we should be listening for on social media and what actions to take on what is being said about out business, our competitors and our industries.

en

30:36

Easy Video Marketing on Social Media

Social Media for Small Business ·

2013/12/02

Alexandra Kinloch, creator of Cinch Video speaks about the elements of a good video and how Cinch makes filming, editing and sharing video easy. Plus tips on how to use video as part of your soical media mix.

en

38:43

Building a large, highly engaged community on Facebook

Social Media for Small Business ·

2013/11/18

Sam Shazzam of GoodFunnySmart.com tells us how to keep your Facebook community energised, what analytics metrics matter and how she monetises her facebook page.

en

37:43

Social Media Stategy that Buzzes

Social Media for Small Business ·

2013/11/03

James Fitzgerald of Social Media Knowledge outlines when we should combine free and paid social media services- even when on a tight budget, and what to do if you're not getting the results you like.

en

29:57

Getting REAL value from Facebook

Social Media for Small Business ·

2013/10/20

Steve Hibberd of Tiger Piston explains how to get value - real value - from your Facebook activity. We look at when to pitch, when and what to measure when making offers for customers to buy.

en

LinkedIn Pages for Small Business

Social Media for Small Business ·

2013/10/06

What should your small business be doing on LinkedIn? Selina Power of Blue Wire Media explains how to use LinkedIn to build your business and how your business can benefit from a LinkedIn page.

en

38:08

Understanding Consumer Behaviour

Social Media for Small Business ·

2013/09/23

Shona Mackin of Socialface explains why having a good understanding of the behaviour of your customers is critical to your success with social media.

en

39:39

Facebook

Social Media for Small Business ·

2013/07/29

Facebook continues to be king of social media. Loren Bartley of impactiv8 exlains how to increase the likes on your page and what posts work best for small businesses. Plus we look at the elements of a perfect post.

en

40:53

From Little Things Big Things Grow

Social Media for Small Business ·

2013/07/19

Problogger Darren Rowse is our guest on this 50th episode of Social Media for Small Business. We discuss the little actions you can take that will make a big difference to your social media results.

en

32:03

Tapestry

Social Media for Small Business ·

2013/07/01

Andrew Dowling of Tapestry speaks about niche social networks and the implications for marketers.

en

27:12

2013 Social Media Trends in Australia

Social Media for Small Business ·

2013/06/17

The 2013 Yellow Social Media Report from Sensis covers the full spectrum of the social media environment in Australia and reveals new patterns of usage and behaviour, particularly the impact of mobile devices on social media.Christena Singh of Sensis is our guest.

en

32:52

Content Marketing for Small Business

Social Media for Small Business ·

2013/06/03

Whether it's a tweet, an article a Q&A on yoru website, small businesses are creating more content than ever. Cas McCullough of Content Marketing Cardiology explains the best types of contents small business should publish to really add value to their clients.

en

36:26

Google+ for Small Business

Social Media for Small Business ·

2013/05/20

There are many reasons why it's important for small businesses to have a presence on Google Plus. Edmund Pelgen of Traffika explains why Google+ is much much more than a social network.

en

36:49

Social Callout

Social Media for Small Business ·

2013/03/25

There has been a new trend of businesses working with bloggers. Are bloggers the new media? Katrina Allen of Social Callout talks about this new trend.

en

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