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PODCAST

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We"ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you"ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We"ll give you ALL of their

business marketing

All Episodes

11:09

Are Waitlists Even Worth It? | Bathroom Break #63 🚽

The Marketing Millennials ·

2025/07/07

Do waitlists even matter to customers anymore? Or are they a waste of time? Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, there are some instances where a wait list wouldn’t make sense, like a free virtual event. Jay and Daniel talk about building hype…and what to do when that hype gets busted. Plus, what’s the biggest hacks in DTC vs

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40:41

The Future of Retail Media, with Sephora’s Head of...

The Marketing Millennials ·

2025/07/04

Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media.The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising. I had a blast chatting with

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15:36

Go-to-Market Plays #13: How to Multiply Your Best...

The Marketing Millennials ·

2025/07/02

It’s time to talk about customer and market segmentation - no math needed. For now, at least. What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your roadmaps. But what does measuring volume even mean? Daniel reveals that a lot of Marketers have an idea of what their ideal customer is, but the

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10:46

Use THIS On Your Website Today | Bathroom Break #62

The Marketing Millennials ·

2025/06/30

Do testimonials and reviews actually sway people’s opinions of your product? According to Daniel, you NEED social proof on your website, and Jay agrees. But you don’t want anything generic because it’ll sound weird and forced. Instead, you’ll want testimonials that are specific. Think: “This product cut our costs down by 150%,” or something similar. You want to show impact. Also, what do your logos and landing pages look like? Make sure it matches your client. Daniel mentions thinking about

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44:38

How To Build A Winning Marketing Playbook with Kyle...

The Marketing Millennials ·

2025/06/27

What does it take to create $100 million in incremental pipeline in a single year? Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he’s ever worked under. From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world. Plus, what’s ClickUp’s “No Lead Left Behind”

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13:11

Go-to-Market Plays #12: How to Price Your Product

The Marketing Millennials ·

2025/06/25

Price is a form of psychology all on its own…but how do you determine how much your product should cost?You know how some brands will base product price off of what their competitors are doing? Or how some just throw a price out there? Tamara has a hot take: neither of these are good strategies. So, Daniel brings up some points: validation and pressure testing. Plus, Tamara shares the Van Westendorp Pricing Test, a framework she insists is perfect for Marketers. Basically, it takes customer

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12:11

AI Tips, Tricks, and Tactics | Bathroom Break #61 🚽

The Marketing Millennials ·

2025/06/23

It’s no secret that AI is super helpful. But how do Daniel and Jay use it? It’s more than just about asking ChatGPT questions or telling it to summarize blocks of text. In Daniel’s case, he uses it to repurpose podcast transcripts into multiple forms of content. (Work smarter, not harder, besties.) It’s a great way to experiment with different formats and tones depending on who your audience is. Jay mentions you can even use it to optimize your website. What’s the difference between engine

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35:05

How to Build a Thriving Community with David Spinks

The Marketing Millennials ·

2025/06/20

What are the key qualities of a successful community, and how can businesses effectively build and nurture them? In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand. How can in-person experiences complement online interactions? David shares his thoughts

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16:46

Go-to-Market Plays #11: 3 Marketing Psychology Plays...

The Marketing Millennials ·

2025/06/18

Fill in the blank: the best marketers aren’t just creative, they’re ________. If you said “behavioral scientists,” you’d be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion. Daniel mentions why FOMO is millennials’ biggest fear…and how you can play the FOMO card to drive urgency. Plus, Tamara gives an example of why Mailchimp is the best example of the

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14:09

Attribution is a Lie | Bathroom Break #60 🚽

The Marketing Millennials ·

2025/06/16

Attribution is broken, and Jay and Daniel are here to call it out.This episode dives into why marketers rely too much on dashboards, how long buying cycles mess with data, and why the last-click model is misleading at best. Daniel shares how adding a simple “Where did you hear about us?” question changed everything. Jay explains why the best companies sit in on sales calls and focus on actual revenue, not spreadsheet battles. And, they both agree: marketing attribution isn’t a math

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38:20

How to Make Content Stand Out in the AI Age with...

The Marketing Millennials ·

2025/06/13

Most marketers are busy feeding the content machine. Jillian Hoefer is building the content factory.This episode’s guest, Jillian Hoefer, is Senior Content Marketing Manager at UserEvidence and a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact. And, we dig into the gritty stuff like how to design surveys that don’t suck, work with analysts to

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12:13

Go-to-Market Plays #10: The Psychology of Pricing

The Marketing Millennials ·

2025/06/11

That “middle” option on a pricing page? It’s not there by accident. It’s there to mess with your brain…in the best way possible. This episode’s guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use decoy pricing to nudge people toward the offer they actually want you to buy. And, we dig into the difference between setting a price

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11:19

Test This With Your Content Today | Bathroom Break #59 🚽

The Marketing Millennials ·

2025/06/09

Ebooks, webinars, white papers…B2B needs more exciting names to use for content. It’s time to test the waters with it. Here’s what Daniel and Jay suggest. Daniel points out that even using “festival” for his annual big virtual event is more enticing than just a webinar and it seems to work much better. Jay suggests instead of an eBook, try playbook or guide—he even mentions that from his experience, using “guide” increased his downloads by 30%. And, Daniel shares a hack about writing

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35:30

Affiliate Marketing Playbook with Cricket Treanor,...

The Marketing Millennials ·

2025/06/06

Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy. This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s affiliate marketing program. At Patagonia, their mission is centered on the environment, and their clientele is adventurous. So, when it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you

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46:02

The Evolution of Social Media (with Hugh Stephens,...

The Marketing Millennials ·

2025/06/04

What do you get when you mix scheduling, stories, auto posting, and Instagram? You get Sked Social. But things haven’t always been this way…This episode’s guest, Hugh Stephens, created Sked Social as an all-in-one tool for Instagram back in 2013. Remember your feedback then? It has evolved from hipster filters and casual posts to algorithm-driven feeds and AI-generated content. Now, it’s a battle for creativity and a battle against the algorithm AND sameness. How should you stand out? When’s the

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9:51

Copy This Tactic for Your Next Post | Bathroom Break...

The Marketing Millennials ·

2025/06/02

Daniel and Jay have a tactic for YOU to use on social…and it’s foolproof. Doesn’t matter if you’re a DTC brand or a podcaster looking for your next guest. First, the setup is everything and the headline’s the most important. Next, mention you’re looking for XYZ and encourage your audience to tag friends who meet the description. Then, watch that engagement roll in—complete with a list of people who are interested in your work, your brand, etc. Plus, what does Daniel have against lazy

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40:15

325 - Building and Branding with Influencer Marketing...

The Marketing Millennials ·

2025/05/30

Think about everything that’s changed in social since 2015. If you make a list, influencer marketing would be pretty high on it. This episode’s guest, Robyn Nissim, has seen the influencer marketing space grow since then. From building Ulta’s first influencer program to working as the Head of Social Media at brands like Alo and Anastasia Beverly Hills, it’s all about connection. Who is your influencer connecting with? Where would you like to drive them to? Who is the IT girl of the moment, and

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10:25

Go-to-Market Plays #9: Turning Customer Feedback into...

The Marketing Millennials ·

2025/05/28

Customer interviews are a goldmine for information and strategy ideas. But how do you turn their words into action? Daniel and Tamara talk about how customer feedback is great, but turning their insights into actual change is even better. First, you have to make sure you’re asking the right questions to get the information you need. Next, there’s two types of interviews: generative and concept-testing. Which one should you choose based on your goals? Tamara shares why “right place at the

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10:26

Reverse Engineering Your Competition | Bathroom Break...

The Marketing Millennials ·

2025/05/26

How do you reverse engineer stuff in marketing? Should you copy your competitors? Daniel and Jay point out it’s not about copying your competition, but seeing what they’re doing and tweaking it to your brand. From category competitors to potential audiences for podcasts and newsletters, it’s a good idea to check them out and analyze. Who’s competing? Who are the leaders in your category? What are they doing better than you? Plus, Daniel introduces two free tools to show you what your

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32:08

How to Align Copy and Content with Creative Director...

The Marketing Millennials ·

2025/05/23

What does it mean to be a creative director?Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns. She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you. Carly also shares her insights on writing great

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