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PODCAST

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You"ll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign

business marketing

All Episodes

10:37

Will Maximize Conversions bidding inflate my CPCs?

Inside Google Ads with Jyll Saskin Gales ·

2024/11/14

It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of conversions, ROAS, or customer acquisition cost.Key Smart Bidding topics discussed:Manual bidding vs. Smart Bidding for brand search

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13:35

Should you run Search and Performance Max together?

Inside Google Ads with Jyll Saskin Gales ·

2024/11/07

Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together.We're talking about:Search & Performance Max: Power Pair?Search & Retargeting: Is RLSA still a valid Google Ads strategy?Impression Share & Budget: How to increase or decrease visibilityTune in for your weekly dose of Google Ads strategy,

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15:33

How to optimize a Google Shopping campaign

Inside Google Ads with Jyll Saskin Gales ·

2024/10/31

In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggling campaign and transformed it into a profitable machine, using a fun little system of "Heroes, Kitties, and Doggies" to

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13:31

Should you use micro-conversions in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/10/24

What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions!In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like:What are micro-conversions?Why do micro-conversions matter?How to use micro-conversions to improve Google Ads performance?Do you need to convince clients it's okay to use micro-conversions?When should you remove

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13:40

When is high click-through rate (CTR) a bad thing in...

Inside Google Ads with Jyll Saskin Gales ·

2024/10/17

Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions to help you navigate your way through them.She addresses your questions on topics such as hidden search terms, red flags with CTR and CPC metrics, and how to effectively turn your Quality Score into optimizations.Tune in to learn how to optimize your search

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10:32

Does Performance Max work for lead gen?

Inside Google Ads with Jyll Saskin Gales ·

2024/10/10

Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses. We'll discuss:Key requirements for Performance Max success in lead generationHow to use value-based bidding to optimize for lead qualityTips on tracking and managing lead form submissionsStrategies to improve your overall lead generation efforts with Google AdsBe sure to stay tuned until the end of the

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10:16

How should I set up my Google Ads campaign?

Inside Google Ads with Jyll Saskin Gales ·

2024/10/03

It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up campaigns for the first time.We discuss:Why you should always start a new Google Ads campaign "without guidance"The truth about Ad Strength and how it impacts (or doesn't impact) your campaign performanceHow to structure your Google Ads account if you own multiple businessesPlus,

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18:03

Are Display ads worth it in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/09/26

Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget.She covers common complaints with Display campaigns and how to combat them, including spammy placements, fake leads and retargeting strategies. Tune in to discover if Display ads are truly worth your investment and learn how to

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14:45

When should I change my bid strategy in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/09/19

Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy. She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Conversions, and from Maximize Conversions to Target CPA. She also addresses common issues like low conversions and unstable results, providing

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21:42

Bonus: Here's what you missed Today in Digital Marketing

Inside Google Ads with Jyll Saskin Gales ·

2024/09/13

Today, September 12, 2024, as a bonus treat for my Inside Google Ads listeners, enjoy this full episode from the Today in Digital Marketing podcast by Tod Maffin.Subscribe to the Today in Digital Marketing podcast wherever you're listening to this one. Every weekday at 5pm ET, get Tod's fast-paced 10-minute marketing news podcast and email newsletter covering everything you missed in the world of digital marketing, ecommerce, and social media that day.You can also subscribe to the Today in

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12:21

Do single keyword ad groups (SKAGs) still work in...

Inside Google Ads with Jyll Saskin Gales ·

2024/09/12

It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your Google Ads strategy. Plus, Jyll shares her top tips for spying on your competitors' keywords, including her unique indirect competitor

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12:31

What is Demand Gen in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/09/05

Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google."Topics discussed in this episode include:What are Demand Gen campaigns and how do they differ from other campaign types?Which businesses can benefit from Demand Gen campaigns?Does targeting get too specific with signed-in users

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13:51

4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye

Inside Google Ads with Jyll Saskin Gales ·

2024/08/29

You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly sought after consultant with 600 5-star reviews on Fiverr. He's sharing his expertise with host Jyll Saskin Gales, a Google Ads Coach, on starting with broad targeting, the importance of creative diversity, setting realistic budgets, and letting go of ego. Tune in to learn how to optimize

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11:57

How can local businesses use Google Ads? ft. Harrison...

Inside Google Ads with Jyll Saskin Gales ·

2024/08/22

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measuring the effectiveness of online ads in driving in-store visits. Jack shares valuable tips on setting realistic budgets, optimizing for store visits,

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17:09

5 Things You Need To Fix Your Conversion Tracking ft....

Inside Google Ads with Jyll Saskin Gales ·

2024/08/15

Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you need to maintain accurate conversion tracking and audience building in 2024 and beyond.Ameet breaks down the jargon and complexities of tools like

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20:58

Can you advertise on Amazon without selling on...

Inside Google Ads with Jyll Saskin Gales ·

2024/08/08

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on

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20:11

What are the limitations of Google Ads Grants? ft....

Inside Google Ads with Jyll Saskin Gales ·

2024/08/01

If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help you get the most out of your ad grants campaigns.Key Topics:Understanding Google Ad Grants and its limitationsCommon struggles nonprofits face

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11:24

Is Manual CPC bidding in Google Ads a mistake?

Inside Google Ads with Jyll Saskin Gales ·

2024/07/25

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads Google Ads coachingWant to

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16:02

What settings should I use for my Google Ads campaigns?

Inside Google Ads with Jyll Saskin Gales ·

2024/07/18

Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world examples to help you pick the right one for your business (hint: it's probably DDA!)You can get episode transcripts delivered to your inbox

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9:55

Can you layer audiences in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2024/07/11

Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try your hand at a new Insider Challenge at the end of the episode!In Episode 24, you’ll learn about:How audience layering works in Google Ads.How to create

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