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PODCAST

The Digital Tourism Show

Learn from the industry"s top business and marketing experts. The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing. Every episode has one aim, to help you grow your business and better understand your customers purchase journey.

business management & marketing

All Episodes

8:25

219: Why Google Ads may not solve sales issues in...

The Digital Tourism Show ·

2019/10/01

Chris discusses some preconceptions about Google Ads and at what stage it is right for your business… if at all. Google Ads is a great tool when used correctly. As a marketing channel, I have seen outstanding results from Google Ads that have transformed businesses for the better, but it’s important to recognise that most of these businesses realised how important it was to invest time and money in order to receive a true return on investment. Check out the calculator video here:

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35:26

218: How to Grow a Successful Camper-van Rental...

The Digital Tourism Show ·

2019/09/05

Andy McCluskey is the owner and founder of Open Road Scotland, Scotland's leading self drive operator for Motorhomes, Campervans and Motorcycles for the inbound tourist market. Andy will chat about how he set up and grew the business, the pitfalls and discuss the key drivers for success. Open Road is an owner operated business with a small number of support staff. Andy runs and manages all aspects of the business including Operations, Marketing and Promotion, Customer Relations so the insights

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7:10

217: Why a Marketing Agency Can't Guarantee Bookings

The Digital Tourism Show ·

2019/08/29

Chris debunks some myths and tells some home truths about working with a marketing agency. There is often very little open discussion about using marketing agencies and many tour operators and suppliers are regularly misled about what they can expect when working with an agency. I want to cut through the silence and offer my [admittedly biased] perspective on the situation. This blog is relevant to anyone working in the tour and activity industry, but it’s particularly relevant to anyone

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33:35

216: From Homelessness To Tour Guide: The Story...

The Digital Tourism Show ·

2019/08/22

Lead by Chris Torres, Zakia will discuss how she came up with the idea of a global social enterprise that trains people who have experienced homelessness to become walking tour guides of their own city and offers alternative walking tours to tourists and locals. Since launching in the Scottish Capital in 2016, Invisible Cities now also operates in Manchester and Glasgow with further plans for expansion to York and other UK cities. For more information visit www.invisible-cities.org

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28:24

215: What Makes An Attractive Tour with Sean Galloway...

The Digital Tourism Show ·

2019/08/15

Chris will be chatting with Sean on how ToursByLocals curates and selects tours for their platform and gives his take on what makes a good tour. A must for all tours and activity operators. Sean decided to make a change and joined ToursByLocals as a Tour Experience Coordinator where he gets great pleasure in helping tour operators and his team self discover through smart coaching to develop personally and professionally.

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34:04

214: Better Guides Increases Revenue with Kelsey Tonner

The Digital Tourism Show ·

2019/08/05

Kelsey Tonner, of Be a Better Guide, provides valuable advice on how training your guides increases revenue. *This video was filmed 2 years ago and has now been included into the Digital Tourism Show. Still very much as relevant today as it was then. Kelsey Tonner is an experienced, global tour guide and founder of the Be a Better Guide Project, a movement that brings together tour guides and tour operators from around the world to learn from one another. His mission is to help anyone, anywhere,

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19:09

213: The Importance of Blogging & Approaching...

The Digital Tourism Show ·

2019/07/17

Over the years, Kathi has travelled all around Scotland, writing blogs and travel guides along the way. But this hasn’t been a casual travelling blog; Watch Me See - A Scotland Travel Blog has built up a strong following and Kathi has worked hard to turn it into a viable business. She has done this partly by working with other travel businesses and much the Q&A discussed the best way for bloggers and businesses to work together. Kathi discusses how to approach and work with bloggers and

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37:36

212: Creating A Five Star Customer Experience &...

The Digital Tourism Show ·

2019/06/19

Bridgeen Mullen will discuss how The Clydeside Distillery focus on customer service, creating a five star customer experience and how to exceed expectations. Bridgeen will also discuss the challenges opening a new attraction.

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11:00

211: Guide To Video Marketing

The Digital Tourism Show ·

2019/05/23

In this video I discuss how you can use video to boost your marketing strategies and increase your chances of bookings. This video was actually recorded nearly 2 years ago but was separate from The Digital Tourism Show. It is still very much relevant today as it was then. More so in fact. I will be re-releasing other videos to become part of TDTS so look out for these amongst other new content.

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28:53

210: How To Create Award Winning Marketing Campaigns

The Digital Tourism Show ·

2019/05/02

From sending teacakes into space to setting people on fire*. Rosie Street, the Marketing Manager at Glasgow Science Centre will discuss how you can come up with creative ideas to market your business. Rosie, a people centred marketeer, is responsible for leading a fantastic team at GSC, managing the strategic planning, implementation and day to day marketing activity at Glasgow Science Centre. Rosie helped create award winning campaigns including the successful 'Terry - the teacake that went to

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41:30

209: Design Thinking & Innovation In The Travel Space

The Digital Tourism Show ·

2019/04/25

Jack is a Technology Consultant for the CYBG Accelerator. He is responsible for developing innovative digital services for new and existing CYBG customers to help them become more financially fit. He and his team do this using techniques borrowed from Design Thinking and Lean Start-up methodologies. Prior to his current role, he held roles within financial services focusing on customer experience management and corporate innovation. He is Product Owner for B currency, an augmented reality currency

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62:11

208: Growing Your Tour Business Through Linkedin

The Digital Tourism Show ·

2019/04/15

Peter Syme of 1000 Mile Journeys and Splash! White WaterRafting, drops by to chat about how he has made six figures growing his business through a seldom used social platform for the tours and activities sector... LinkedIn.

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33:49

207: Can A Subscription Model Work In The Tourism Sector

The Digital Tourism Show ·

2019/03/27

Welcome to another Digital Tourism Show and I have the pleasure to be joined with Cavid Nadirov of Get Guided. And in this video, we will be discussing various business models within tourism including can a subscription model work within the tourism sector?

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37:41

206: Destination Marketing - Heart & Soul Of Scotland

The Digital Tourism Show ·

2019/03/21

Carron Tobin is a skilled practitioner in destination development and collaboration. She was a former exec director with the Loch Lomond & Trossachs National Park championing their socio-economic agenda. She set up ruralDimensions in 2009, and over the last 10 years has worked on a range of exciting initiatives across rural Scotland including facilitating the establishment of Scotland’s first tourism cooperative and devising the template for local responses to the national tourism

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40:40

205: How I Grew A Successful Adventure Tour Business

The Digital Tourism Show ·

2019/03/14

Neil Lapping is the owner and Chief Adventure Officer for Macs Adventure, which was founded in 2003. Neil has grown the business from a kitchen table to a market leading, multi-million pound adventure tour operator employing over 90 people. It quickly became one of the fastest growing adventure tour operators in the world, operating over 450 tours in over 35 countries and now boasts offices in the UK, US and Germany. During a Q&A discussion, lead by Chris Torres, Neil will share his story on

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52:05

204: The Current State Of Tours & Activities

The Digital Tourism Show ·

2019/03/14

Peter Syme was our second speaker of the evening, and he was joined by Alex and Chris Torres (TMA’s founder). Peter has been involved in the adventure tours sector for 34 years — ever since he started working as a tour guide as a teenager. Peter owns several different adventure tour businesses, including 1000 Mile Journeys and Splash White Water Rafting. Peter is an outspoken commentator on the tours and activities industry, and he has made a few splashes of his own when he has spoken at various

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47:21

203: Autonomous Vehicles & The Future Of Sightseeing

The Digital Tourism Show ·

2019/03/14

Alex is a huge name in the tours and activities industry; he founded TourCMS, a trailblazing piece of software designed to connect tour companies with travel agencies. TourCMS has been incredibly successful over the last few years; in fact, it was the first reservation system used by some of the industry giants, such as Expedia, GetYourBeds, and HotelBeds. Recently, Alex sold TourCMS in order to dedicate his time and expertise to his next exciting venture: Autoura. Autoura is Alex’s next big idea

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3:25

202: TripAdvisor Flip-Flopping On the Flip-Flop

The Digital Tourism Show ·

2019/03/14

Welcome to episode 202 of the Digital Tourism Show. You may be wondering what has happened to episode 200 and 201? These are being published over the next 2 weeks but I had to jump a couple of episode off the back of some recent news. You may know that Dermot Halpin of TripAdvisor Experience previously announced at the Arival event in Las Vegas last year that they were offering preferential treatment to those who use their recently acquired Bókun booking platform. Two Months later, TripAdvisor

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37:16

201: Creating A Killer Brand

The Digital Tourism Show ·

2019/03/14

This episode bring the workshop by David McGinty from Walnut Wasp on 'Creating A Killer Brand' filmed at Travel Massive Glasgow. David has worked with companies like Highland Park Whisky, Drygate Brewery, Edrington, Show Racism the Red Card and many more, to deliver brand messaging for international markets.

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32:10

200: How To Rank On TripAdvisor

The Digital Tourism Show ·

2019/03/14

This episode shows my workshop on How To Rank On TripAdvisor that I did at Travel Massive Glasgow. This was recorded prior to their recent announcement about free paid listings for Bókun users. Still a lot of good advice however.

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