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PODCAST

Digital Coffee: Marketing Brew

Welcome to Digital Coffee: Marketing Brew, your go-to podcast for a steaming cup of marketing insights and strategies in the digital realm. Hosted by the ever-knowledgeable Brett Deister, this dynamic and informative channel is designed to kickstart your day with a jolt of inspiration and knowledge to fuel your marketing endeavors. Each episode of Digital Coffee delivers a rich blend of content, covering the latest trends, tools, and techniques in the ever-evolving world of PR and digital

business marketing

All Episodes

29:40

Unlocking SEO Mastery: Insights from Alison Ver Halen...

Digital Coffee: Marketing Brew ·

2024/07/24

🚀 Ready to transform your content marketing game? Tune in NOW! 🎧✔️ Hear Alison Ver Halen's top strategies for SEO and blogging in 2024!✔️ Discover AI tools that supercharge idea generation and conquer writer's block.✔️ Learn why your blog should come before LinkedIn or Medium for ultimate SEO success.Catch all this and more on Digital Coffee: Marketing Brew with Brett Deister and Alison Ver Halen! ☕✨3 Fun Facts1. Alison Ver Halen made a significant career transition from studying English and

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33:56

Craig Cooke's Insights on Embracing Tech and Building...

Digital Coffee: Marketing Brew ·

2024/07/17

🔥 Ready to revolutionize your digital marketing game? 🔥✅ Tune in to the latest episode of Digital Coffee: Marketing Brew featuring industry expert Craig Cooke!✅ Craig shares his entrepreneurial journey and insights on digital transformation from basic websites to AI.✅ Learn how to embrace new tech, adapt as a marketer, and stay ahead of industry trends.✅ Don't miss Brett Deister and Craig Cooke as they dive deep into the future of marketing innovation!3 Fun Facts1. Craig Cooke transitioned from

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22:47

Unlocking the Digital Divide: Janet Granger Explains...

Digital Coffee: Marketing Brew ·

2024/07/10

📢 Ready to bridge the generational digital divide? 🎙️✅ Expert Janet Granger joins host Brett Deister on Digital Coffee: Marketing Brew!✅ Discover how understanding generational differences can transform your marketing strategy. 💡✅ Learn real-world tips on effective communication and tech tools for diverse age groups.✅ Listen now and start connecting better with every generation! 🌐3 Fun Facts1. Janet Granger drinks her coffee black and enjoys its bitterness, which she has come to appreciate more

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42:35

Mastering Email Funnels: Christina Lopez Shares...

Digital Coffee: Marketing Brew ·

2024/07/03

🚀 Ready to revolutionize your marketing strategies? 🌟✔️ Discover the secrets of high-converting email funnels with Christina Lopez!✔️ Join Brett Deister on Digital Coffee: Marketing Brew for an insightful chat.✔️ Learn how to automate, collaborate, and avoid creator burnout.👀 Tune in now and transform your approach to content creation!3 Fun Facts1. Christina Lopez avoids caffeine entirely, ensuring a structured workflow for content ideation and creation.2. Lopez successfully uses freebie swaps as

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36:10

From Videos to Viral: Jon Weberg's Guide to Effective...

Digital Coffee: Marketing Brew ·

2024/06/26

🚀 Ready to revolutionize your marketing game? Join us on Digital Coffee: Marketing Brew! 🎙️✅ Uncover the secrets to engaging B2B marketing with Jon Weberg and Brett Deister.✅ Learn why entertaining, educating, and enticing content is key to captivating your audience.✅ Discover the value of genuine, human connections in the digital age.🎧 Tune in now and transform your marketing strategy! 3 Fun Facts1. Jon Weberg prefers his coffee with a unique sugar-free spritz and enjoys flavored teas.2. Jon

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30:04

How AI and LinkedIn Tools Fuel Business Growth with...

Digital Coffee: Marketing Brew ·

2024/06/19

☕️ Want to master LinkedIn like a pro? 🧠💼✔️ Join Brett Deister and Shannon Kuykendall in the latest episode of Digital Coffee: Marketing Brew!✔️ Discover top tips on leveraging AI, crafting standout content, and optimizing your LinkedIn strategy. 📈✔️ Learn how to engage authentically and grow your business from an expert with 18 years of experience!✔️ Dive in now – and get ready to transform your LinkedIn game. 🚀👩‍💻3 Fun Facts1. Shannon Kuykendall prepares her coffee with a unique twist,

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32:06

Streamlining Content Creation: Aaron Witnish's 3-Step...

Digital Coffee: Marketing Brew ·

2024/06/12

🚀 Aaron shares his 3-step system to create original video and content in just 30 days, spending only 90 minutes a month.🎯 Stop overthinking, start creating! Tune in to learn how to maximize your content game! 🌟Timestamps:00:00 Digital coffee marketing brew: content and tips.06:34 Authentic content through conversational process and repurposing.09:29 Opus clips for content clips, rev.com for transcription.12:55 Create tailored content for different platforms strategically.17:02 Trial tools before

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32:41

From Clarity to Conversion: Theresa Rose's Marketing...

Digital Coffee: Marketing Brew ·

2024/06/05

✅ Ready to transform your sales conversations? 🚀✅ Theresa Rose joins Brett Deister to spill the secrets!✅ In this week's episode of Digital Coffee: Marketing Brew, learn how clarity and confidence can revolutionize your approach.✅ Tune in to discover your "box of brilliance" and elevate your marketing game! 🌟Timestamps:00:00 Specialist in clarifying brand and business strategies.04:23 Passionate advocate for reframing sales relationships.08:20 Confidence in sales conversations changes your

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34:11

Mastering B2B Marketing with Philipa Gamse:...

Digital Coffee: Marketing Brew ·

2024/05/29

Intro✅ Ready to revolutionize your B2B marketing game? 🚀✅ Tune into the latest episode of Digital Coffee: Marketing Brew with host Brett Deister and digital strategy expert Phillipa Gamse!✅ From the power of holistic marketing strategies to leveraging AI for content creation, this episode is packed with invaluable insights.✅ Discover why understanding your customer journey and focusing on quality over quantity can transform your digital marketing efforts! 🔥Timestamps:00:00 Brett Deister discusses

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48:52

The Art of Impact-Driven Branding: Insights from Rich...

Digital Coffee: Marketing Brew ·

2024/05/22

🚀 Discover the Secrets of Impactful Branding with Expert Rich Kozak! 🚀✅ Dive into the art of branding with clarity and vision.✅ Rich Kozak joins Brett Deister on Digital Coffee: Marketing Brew to spill the beans on effective branding strategies.✅ Learn essential tips to shape your brand's perception and reach your target audience effectively.✅ Equip yourself with knowledge to elevate your branding game. Tune in now for invaluable insights! 🌟🎧 Don't miss out on this enriching episode—Perfect your

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23:04

Mastering SEO in the Modern Age with Phillip Stemann

Digital Coffee: Marketing Brew ·

2024/05/15

🚀 Unravel the mysteries of SEO with Phillip Stemann on Digital Coffee: Marketing Brew! 🚀✅ Dive deep into the ever-evolving world of SEO with expert insights.✅ Join host Brett Deister and guest Phillip Stemann as they dissect successful strategies and the impact of AI on SEO.✅ Learn practical tips to boost your website's visibility and outrank the competition.✅ Discover game-changing SEO tools and techniques to stay ahead in 2023!🎧 Tune in now to supercharge your digital marketing skills! 🎧3 Fun

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31:22

How to Optimize Your Facebook Ads for Maximum...

Digital Coffee: Marketing Brew ·

2024/05/08

3 Fun Facts1. Nicole Sciberras is the founder of the Digital Exchange, demonstrating how her extensive marketing background has helped her move successfully into entrepreneurship.2. Nicole discussed the intriguing use of AI tools for Facebook ads, including innovative features like text variation and background replacement, which are especially beneficial for e-commerce.3. The episode highlighted the lesser-known aspects of choosing campaign objectives on Facebook ads, capturing how a common

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36:27

Navigating New Marketing Trends: AI, Email Lists, and...

Digital Coffee: Marketing Brew ·

2024/05/01

Welcome back to Digital Coffee: Marketing Brew, I'm your host Brett Deister, and today we have Kendra Corman with us to spill the beans on the evolving world of email marketing in the AI age. In this packed episode, Kendra will debunk the myths around email open rates in light of iOS's privacy updates and guide us on measuring true engagement with clicks and replies.We'll grind down the best practices for email calls to action, the secret of talking to one person for impact, and the power of AB

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48:21

AI and the Future of Content Creation with Nico Lagan

Digital Coffee: Marketing Brew ·

2024/04/24

Intro3 Fun Facts1. Nico Lagan used to be a sales engineer before transitioning into running a digital marketing agency.2. He practices daily livestreaming on multiple platforms, showcasing his commitment to consistent content creation.3. Lagan suggests it takes about seven reels to get one person interested in listening to a podcast, highlighting the challenge of capturing audience attention.Timestamps:03:31 Understanding capacity, AI has limitations, human connection.08:09 Tech expert creates

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31:43

Unlocking LinkedIn's Potential with Julie Livingston:...

Digital Coffee: Marketing Brew ·

2024/04/17

Today's episode, is a particularly steamy cup of knowledge, as we dive into the shifting dynamics of LinkedIn with PR maven and storytelling aficionado, Julie Livingston. Expect to learn how to brew a more authentic personal brand, enrich your professional aroma with regular and engaging content, and why swapping hard sales for genuine connection could be your best strategy yet. We'll also talk about LinkedIn’s evolving features, including AI enhancements, and the platform’s impact on executive

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34:46

The Art of Creative Testing in Digital Advertising...

Digital Coffee: Marketing Brew ·

2024/04/10

In this tech-rich episode titled "Robert Brill EP", we'll pour over the intriguing complexities of testing new channels in advertising, discussing with Robert the convergence of podcast advertising's unique resonance and the scalability akin to traditional ad models. We'll sift through how trust in podcasters is casting a shadow over social influencers and delve into the ways technology has bridged human connections in the digital world.Grab your mugs as Robert directs us to brillmedia.co for

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31:53

Julia Pearson's Secret to Balancing Creativity and...

Digital Coffee: Marketing Brew ·

2024/04/03

In this episode, Julia serves up her knowledge on selecting the right mix of social media platforms, emphasizing LinkedIn for leads and smart content repurposing across other networks. She lays out her toolkit for content creation, including Canva and CapCut, while highlighting the efficiency of free schedulers and classic Google Sheets for organization.We'll explore the art of investing time, the perks of tools like Canva Pro, and the importance of delegation to maintain our creative edge in the

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24:30

Branding and Storytelling in Video Content: Keigan...

Digital Coffee: Marketing Brew ·

2024/03/27

In this episode of Digital Coffee Marketing Brew, host Brett Deister delves into the world of content marketing and video content with special guest Keigan Carthy. Keigan, the founder and vision manager of a digital marketing firm, shares his expertise in content solutions for B2B, SEO, and PPC for local businesses. The conversation covers the importance of short form content, storytelling in content marketing, the impact of video content, and leveraging social media platforms for marketing efforts

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40:15

Jonathan Green's Guide to AI Tools for Entrepreneurs

Digital Coffee: Marketing Brew ·

2024/03/20

Welcome to another steaming-hot episode of "Digital Coffee: Marketing Brew." I'm your host, Brett Deister, and today we're going to sift through the grounds of artificial intelligence in the marketing world with our special guest, AI-whisperer and best-selling author Jonathan Green. We'll stir in Jonathan's expert insights on why learning AI is like getting the hang of Facebook's myriad features and why it's essential to scald away the fear that AI will replace jobs.Jonathan brews up some advice on

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26:30

Leveraging Integrated PR and Marketing for Sales...

Digital Coffee: Marketing Brew ·

2024/03/13

In this episode of Digital Coffee: Marketing Brew, host Brett Deister sits down with PR expert Carson Spitzke to delve into the complex relationship between PR and marketing. They discuss the similarities and differences between the two fields, the integration of PR and marketing to boost sales, and the strategic use of cold emails. Carson shares insights into effective cold email strategies, the importance of free trial offerings, and the evolution of consumer preferences in PR and marketing. The

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