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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

21:19

James Kuczynskiia, Creative Director of Brand &...

Wharton Marketing Matters ·

2024/10/03

Wharton's Barbara Kahn and guest co-host Patti Williams speak with James Kuczynskiia, Creative Director of Brand & Marketing at Duolingoabout their gamification model, the pillars of the brand, the behind the scenes of their 5-second Super Bowl ad, brand partnerships, and word-of-mouth advertising. Hosted on Acast. See acast.com/privacy for more information.

en

32:11

Meagan Loyst, the Founder & CEO of Gen Z VCs

Wharton Marketing Matters ·

2024/10/03

Wharton's Barbara Kahn and guest co-host Patti Williams speak with Meagan Loyst, the Founder & CEO of Gen Z VCs about young investors, what sets Gen Z apart from other generations, the Taylor Swift phenomenon, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:23

James Wade, Senior Director of Marketing for Doritos

Wharton Marketing Matters ·

2024/09/26

Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more. Hosted on Acast. See acast.com/privacy for more information.

en

27:28

Erika Wheless, Marketing Reporter, AdAge

Wharton Marketing Matters ·

2024/09/26

Wharton's Dr. Americus Reed speaks with Erika Wheless, Marketing Reporter at AdAge, about Lunchly vs Lunchables, brand collaboration, Life cereal, brand nostalgia, Doritos Super Bowl marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:40

John Taite, EVP of Brand Partnerships, Made Music Studio

Wharton Marketing Matters ·

2024/09/12

Wharton's Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of Brand Partnerships at Made Music Studio, about sonic branding, its effectiveness for brands, how it works alongside visual branding, and more. Hosted on Acast. See acast.com/privacy for more information.

en

12:15

Sara Saunders, Chief Marketing Officer at Sazerac

Wharton Marketing Matters ·

2024/09/12

Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more. Hosted on Acast. See acast.com/privacy for more information.

en

19:59

Alyssa Meyers, Reporter for Marketing Brew

Wharton Marketing Matters ·

2024/09/12

Wharton's Dr. Americus Reed speaks with Alyssa Meyers, Reporter for Marketing Brewabout brand sponsorships at the US Open and the popularity of NFL team brands, and the latest success of the WNBA. Hosted on Acast. See acast.com/privacy for more information.

en

29:06

Ryan Joe, Adweek Editor-in-Chief

Wharton Marketing Matters ·

2024/08/29

Wharton's Dr. Americus Reed speaks with Ryan Joe, the Adweek Editor-in-Chief, about the Oreo & Coca-Cola and other brand collaboration, and the Google Anti-trust lawsuit. Hosted on Acast. See acast.com/privacy for more information.

en

24:21

Stacey Andrade-Wells, CMO of Liquid I.V.

Wharton Marketing Matters ·

2024/08/29

Wharton's Dr. Americus Reed speaks with Stacey Andrade-Wells, CMO of Liquid I.V. about the history of the brand, what sets them apart in the marketplace, their brand strategy, the consumer product experience, and more. Hosted on Acast. See acast.com/privacy for more information.

en

22:33

Jeanelle Teves, Chief Commercial Officer at Bugaboo

Wharton Marketing Matters ·

2024/08/22

Wharton's Barbara Kahn & Dr. Americus Reed speak withJeanelle Teves, Chief Commercial Officer at Bugaboo about their brand identity, the value of luxury strollers, how they utilize brand partnerships, marketing their brand globally, and more. Hosted on Acast. See acast.com/privacy for more information.

en

30:13

Daphne Howland, Senior Reporter, Retail Dive

Wharton Marketing Matters ·

2024/08/22

Wharton's Barbara Kahn & Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive about Macy's finances and Q2 earnings, the rebranding of Victoria's Secret, and GAP's new stock ticker. Hosted on Acast. See acast.com/privacy for more information.

en

25:28

Ibrahim Khan, Global Vice President Marketing at The...

Wharton Marketing Matters ·

2024/08/15

Wharton's Barbara Kahn and Annie Wilson speak with Ibrahim Khan, Global Vice President Marketing at The Coca-Cola Company about the competition in the soft drink category, the latest Fanta ad campaign, bringing back the Fanta jingle, Fanta's positioning in the marketplace and more. Hosted on Acast. See acast.com/privacy for more information.

en

27:48

Jason Notte, Adweek Staff Writer

Wharton Marketing Matters ·

2024/08/15

Wharton's Barbara Kahn and Annie Wilson speak with Jason Notte, a Staff Writer at Adweek about sports marketing, the NFL's attempt at international expansion, marketing trends at The Olympics, Nike's latest ad campaign, women's sports, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:42

Nate Hill, Vice President of Marketing at Stouffer's

Wharton Marketing Matters ·

2024/08/08

Wharton's Dr. Americus Reed speaks with Nate Hill, Vice President of Marketing at Stouffer's about the legacy of the Stouffer's brand, how they determine their space in the dinner market place, "dinner dread", the future of Stouffer's, and more. Hosted on Acast. See acast.com/privacy for more information.

en

17:40

Kimeko McCoy, Sr. Reporter of Marketing for Digiday...

Wharton Marketing Matters ·

2024/08/08

Wharton's Dr. Americus Reed speaks with Kimeko McCoy, award-winning journalist, podcast host and senior reporter of Marketing for Digiday Media about the rebranding of The Olympics, sports marketing, Nike's new ad campaign, the evolution of influencers, and more. Hosted on Acast. See acast.com/privacy for more information.

en

17:51

Jake Bullock, CEO and Co-Founder of Cann

Wharton Marketing Matters ·

2024/08/08

Wharton's Dr. Americus Reed speaks with Jake Bullock, CEO and Co-Founder of CANNabout their brand strategy, Cann's positioning in the marketplace, building brand awareness, creating a new brand category, and more. Hosted on Acast. See acast.com/privacy for more information.

en

29:21

Peter Adams, Sr. Reporter at Marketing Dive

Wharton Marketing Matters ·

2024/08/01

Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Sr. Reporter at Marketing Dive about the Nike Olympics ads, Hyundai's emotional ad campaign, Google's change on cookies, and more. Hosted on Acast. See acast.com/privacy for more information.

en

23:59

Stephanie Perdue, VP of Brand Marketing at Chipotle

Wharton Marketing Matters ·

2024/08/01

Wharton's Barbara Kahn & Dr. Americus Reed speak with Stephanie Perdue, VP of Brand Marketing at Chipotle about the results of their Super Bowl ad, their long-running "Behind the Foil" campaign, social media marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:32

Alexander Lee, Gaming & Esports Reporter for Digiday

Wharton Marketing Matters ·

2024/07/18

Wharton's Dr. Americus Reed speaks with Alexander Lee, Reporter covering gaming and esports for Digiday. Gaming & Esports about targeting and advertising in esports, angel investment in virtual environments, brand and gaming creative partnerships, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:52

Cyntia Leo, Senior Director of Brand Marketing at...

Wharton Marketing Matters ·

2024/07/18

Wharton's Dr. Americus Reed speaks with Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters about brand value, the importance of storytelling in branding, Urban Outfitter's focus on community surrounding the brand, and more. Hosted on Acast. See acast.com/privacy for more information.

en

295 results

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