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PODCAST

Building With Buyers: Startup Marketing and Growth Fueled By Customers

You"re a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you"re stuck. There"s always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.

business marketing

All Episodes

00:25:43

207 - BONUS: Why Image Creation At Scale Matters For...

Building With Buyers: Startup Marketing and Growth... ·

2024/05/10

Drew Brucker is the Founder and Creative Director at brainchild, a solo agency that helps brands with their creative and marketing execution. He's also master of Midjourney (genAI that generates beautiful images). Here’s what we cover: Why are you going big on Midjourney; What are some of your best prompts; How will Midjourney impact photography in the future; Why images are so important for standing out and how to leverage that; How can early stage startups incorporate Midjourney into their

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00:25:41

206 - How Solopreneurs Are Changing The Hiring Game...

Building With Buyers: Startup Marketing and Growth... ·

2024/05/06

There are so many skills you need in a rockstar marketing hire, plus so many marketing channels. It's really challenging for a company to spend $120k+ and hire one single marketer and be happy with the result. It also takes time to find just the right (full-time) person. Traditionally, companies had to choose between hiring an in-house marketing person or an agency. With the rise of remote work and solopreneurs, many of the best marketers are now working for themselves. How can startups best

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00:22:06

205 - How To Start Up Marketing At Your Startup And...

Building With Buyers: Startup Marketing and Growth... ·

2024/04/29

I was on Marketerhire's podcast (The Marketer Show) where Blake Emal asked me to talk about MaaS Method, the 10-step systematic approach I built and use after working with dozens of early stage startups.Here’s what you’ll learn: - Why you should start with the customer in your marketing research - How to think about positioning and messaging at your early stage B2B startup - How to build a content strategy "wedge" - Creating your custom GTM strategy For more content, subscribe to

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00:03:50

204 - BONUS: The #1 Improvement Area When I Work With...

Building With Buyers: Startup Marketing and Growth... ·

2024/04/26

Erin Balsa (Founder of Haus of Bold) asked me this question in our last episode: “What is the #1 improvement area when you work with new startup clients?” So I'm going to answer it now. Happy Friday! For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage

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00:27:36

203 - Hashing Out The Perfect Content Strategy Visual...

Building With Buyers: Startup Marketing and Growth... ·

2024/04/22

Happy Passover!In my work with early stage startups, I've seen some of the ways that they approach their content strategies. Sometimes there's structure, but usually it's all over the place. It's not their fault, though. I haven't really seen any visual diagrams that would help startup founders and marketing teams build this out. Nothing too fancy, but at least some kind of easy to use, systematic approach that brings it all together. So I brought on Erin Balsa to help hash

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00:09:23

202 - BONUS: If I Was the CMO at Webflow, What Would...

Building With Buyers: Startup Marketing and Growth... ·

2024/04/19

Shane Murphy-Reuter (CMO at Webflow) asked me a question in our last episode: "If you were the CMO at Webflow, what would you do differently?" Well that is a loaded question, isn't it. First, let me just say Shane you’re doing an amazing job. Leading a team of 70 people! I just have a couple of things to suggest. Well, I have 13 things. I hope we can still be friends.For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and

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00:24:54

201 - Why Your Website Needs To Be An Experience And...

Building With Buyers: Startup Marketing and Growth... ·

2024/04/15

I've been talking about websites quite a bit on the show, on LinkedIn, and I just came off a project where I looked at close to 200 B2B websites (!) and realized that being a B2B buyer in 2024 is kind of still awful. I wanted to explore why that is with Shane Murphy-Reuter, CMO at Webflow.We also cover: Who's on the marketing team at Webflow; Why do B2B websites still suck in 2024; Going beyond your website copy, how else can companies think about improving their websites today? (HINT:

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00:13:15

200 - Bloopers, Insights, & Celebrating 200 Episodes!

Building With Buyers: Startup Marketing and Growth... ·

2024/04/08

Happy solar eclipse Monday! Hope you've got your special sunglasses handy.Modern Startup Marketing just reached 200 episodes!!! Wild. 🦁 Do I feel tired? Does it feel like a lot? Will I be doing 100 more episodes? What's been the hardest thing about podcasting for 4 years? What’s been the most surprising thing about podcasting for 4 years? What are the most important Qs to ask if you're doing a pod? What are my most favorite episodes? How do you know if your podcast strategy is

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00:29:24

199 - Why Your Homepage Is A Great Predictor of Your...

Building With Buyers: Startup Marketing and Growth... ·

2024/04/01

Just got back from a (mostly) relaxing Spring Break and eager to jump back into things. Hope you're doing well!Anthony Pierri is Co-Founder and Partner at FletchPMM. He helps founders market hard-to-market products and specifically focuses on Homepages. We cover: What’s wrong with so many Homepages today; How to fix those specific problems; A specific example in the HR tech space; Why does this Homepage (and website) work matter? AMA: Anthony asks me his burning question which I will answer

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00:44:34

198 - Impressions vs. Engagement: Why Partnering With...

Building With Buyers: Startup Marketing and Growth... ·

2024/03/25

I’ve often wondered about how influencer partnerships work. I've been involved in a couple, so I get to see examples from the inside. But I wanted to see more examples, so I brought on Emily Steele, Co-founder and CEO at Hummingbirds (Seed funded). She’s actually built a business around helping brands discover and work with hyper-local content creators. Some of these brands are working with 50-100 creators at once. A lot of what we talk about is very relevant for B2B influencer

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00:53:08

197 - The Number One Thing Early Stage Startups Need...

Building With Buyers: Startup Marketing and Growth... ·

2024/03/18

Gaetano DiNardi is the Growth Advisor for 10 B2B startups. Something you may not know about him is that he spent 5 years as a music producer & songwriter in NYC.I first learned about Gaetano back in 2020 when he was doing Demand Gen Live sessions with Chris Walker. What I love about his content on LinkedIn is that it’s not fluffy and he's honestly trying to be helpful. We cover: Gaetano's past life as a music producer and songwriter; The MaaS Method (Marketing as a System) has 10

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00:46:11

196 - What B2B Startups Can Learn From The Hit Series...

Building With Buyers: Startup Marketing and Growth... ·

2024/03/11

It doesn’t take magic to make content that resonates. You just have to be real. Show your audience that you get them by understanding their cares, frustrations, and the reality of their day-to-day lives. But to do this, you really have to know your audience and their life experiences. I was invited onto the Remarkable! podcast to share B2B content lessons from Diary of a Wimpy Kid. It's a children’s book series about a boy named Greg Heffley. More than 290 million copies have been sold

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00:02:09

195 - BONUS: Founders That Are Not Bought-In To...

Building With Buyers: Startup Marketing and Growth... ·

2024/03/08

Happy International Women's Day!I promised to answer this question for ya and I always deliver. Ari Yablok, Head of Brand at Island (Series C), was on the show (Ep. 194) and he asked me: "Founders that are not Marketing-driven or not appreciative of the role, what are some of the things you do to help them buy-in to marketing?" I answer in this 2-min. bonus episode. If founders ARE bought-in to Marketing but don't understand how to measure brand, or don't know what to

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00:48:34

194 - Clear Signals That Prove The Impact of Brand on...

Building With Buyers: Startup Marketing and Growth... ·

2024/03/04

Ari Yablok is Head of Brand at Island (Series C). He joined Island in the very early days, back when they didn’t even have their name out in public. His job was to build the brand from zero. You rarely get the chance to pitch to a CIO/CISO (their target buyer) so the founders knew they needed to enter that world in a way that sent a very clear signal that this is actually a new conversation. How do you send that signal? What kind of message did they use? How do you attract the C-Level with your

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00:24:44

193 - BONUS: The Problem With Over-Relying On AI At...

Building With Buyers: Startup Marketing and Growth... ·

2024/03/01

In a world where using AI to do more, automate more, get more leads (more more more!) is celebrated, one thing that early stage startups have as the upper hand over larger companies is the permission and ability to do those things that don’t scale. Build community and relationships in unique ways (like with events), be creative, test wild ideas, learn and pivot quickly, etc. Why might a focus on doing more with AI and automation actually hurt early stage startups? That's the focus of my

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00:49:55

192 - How And When To Run Scrappy ABM At Your Early...

Building With Buyers: Startup Marketing and Growth... ·

2024/02/26

ABM often gets a bad rap, especially with early stage startups. People think ABM means you’re just running ads to a list of people, or that you need really expensive tech.A couple of weeks ago I had Trinity Nguyen (VP of Marketing at UserGems) on the podcast and we talked about how she joined an early stage startup and decided to go the route of Scrappy ABM which ended up being super successful for them (90% of their pipeline was generated from this play). There’s something about ABM when you run

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00:26:24

191 - Why Your CEO Hates The Marketing Content You're...

Building With Buyers: Startup Marketing and Growth... ·

2024/02/19

Happy Presidents Day 🇺🇸 🎉 Does your CEO like the content your marketing team is producing? Does your CMO? Does your head of Sales? Do you know the answer for sure? Does it matter? John Bonini (Founder of Some Good Content) has been meeting with founders and marketing execs that have said some variation of the following regarding their content marketing: “We’re doing SEO, but the content is not good, and it’s just not working very well anymore.” So what’s broken with our content efforts? And

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00:51:48

190 - I Got Impatient With The Hubspot Playbook And...

Building With Buyers: Startup Marketing and Growth... ·

2024/02/12

Picture this. You’re the first business hire at a 4-person early stage startup. Head of Marketing. So you get hired, and you’re trying to follow the Hubspot Playbook. The problem is, it’s taking too long. You’re impatient. The founders are impatient. You want to see something faster. You need to prove yourself. How do you cut through the noise? How do you get your target buyer to pay attention? Trinity Nguyen (VP of Marketing at UserGems) was in exactly this situation and shares what happened next

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00:07:38

189 - BONUS: What’s My Take On Positioning vs....

Building With Buyers: Startup Marketing and Growth... ·

2024/02/09

Happy Friday ya'll. I just finished a 3-part series of episodes where I explored 3 topics: positioning strategic narrative category design I hear these concepts being thrown around all the time but I wanted to get to the heart of them. What are the key differences? When should you use one approach over another? And finally, what’s my take? Which one do I think is actually the most helpful for me and WHY? That's what I'm covering in this BONUS episode. Check out the prior episodes

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00:36:14

188 - If I Were To Category Design My Own Business,...

Building With Buyers: Startup Marketing and Growth... ·

2024/02/05

This episode is the 3rd in a 3-part series of episodes where I explore 3 topics: Positioning (two episodes ago) Strategic Narrative (last episode) Category Design (this episode) I hear these concepts being thrown around all the time but not always fully understood. What are the key differences? When should you use one method over another? What’s my take on them? Which one do I think is actually the most helpful and WHY? That's comin' in a BONUS episode this Friday. This episode

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