PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

Building an Irresistible Patient Referral Program:...

The Dental Marketer ·

2025/03/31

What would make patients EXCITED to refer their friends and family to your practice?In this episode of the Ground Marketing Series, we unveil the secrets to crafting a high-performing patient referral program tailored for dental practices. Navigating the maze of compliance might seem daunting, but we're breaking down the barriers, offering you a roadmap to a program that is as effective as it is legal. We dive into a list of innovative strategies and enticing rewards designed to inspire your

en-US

A Passion for Community: The Role of Strategic...

The Dental Marketer ·

2025/03/27

Can community spirit be the key to a flood of new patients in your practice?In this episode, I'm sitting down with Dr. Kemia Zeinali from Dreamhouse Dental, who reveals the power of community engagement and cultivating a vibrant company culture in building a successful dental practice. Dr. Zeinali passionately shares her journey of integrating community events as a strategic tool to foster connections and build trust with her patients. She offers a candid look at the challenges, such as

en-US

Networking Hacks for Dental Practices: Become Your...

The Dental Marketer ·

2025/03/24

How do some dentists seem to always have a steady stream of patient referrals without hefty advertising budgets?This episode of the Ground Marketing Series covers the art of effective networking for your practices. Get ready to uncover the secrets behind successful in-person marketing as I share valuable networking hacks to elevate your practice's local presence. From pre-event preparation to executing a seamless follow-up system, you'll learn how to transform casual conversations into lasting

en-US

Taming the Stage Fright: Speaking Techniques to Grow...

The Dental Marketer ·

2025/03/20

What's holding you back from being the face of your business?In this episode, we're sitting down with Linda Ugelow to uncover the intricate layers of public speaking anxiety, especially in the digital landscape of social media to bring visibility to your practice. Linda breaks down how past experiences often fuel these fears and guides us on a journey of self-discovery to forgive and embrace self-compassion. She shares simple yet transformative tactics, like starting a video diary and befriending

en-US

Mastering The Perfect Pitch: How to Pitch Your...

The Dental Marketer ·

2025/03/17

Ever at a loss for words when trying to partner with local businesses?In this episode of the Ground Marketing Series, I'm uncovering the secrets behind a compelling pitch that transforms your dental practice into a patient magnet. Start by rethinking how you present your offer to potential partners, focusing on partnerships that bring continuous value to both sides. Amidst discussions on common missteps made in ground marketing, we're diving into the psychology that dictates an irresistible pitch

en-US

Fancy vs. Conversion-Centered Sites: What Truly...

The Dental Marketer ·

2025/03/13

Do you need a "fancy" website or do you need one that brings in patients?In this episode, we have Ali Soufi from DocSites back on to dissect the draw to fancy dental websites versus those that truly convert visitors into patients. We dive headfirst into the debate—exploring why the flashiest of designs might not always be the most effective choice for a dental practice. Ali sheds light on the notion that "fancy" is subjective and frequently an unnecessary expense. Instead, the conversation pivots to

en-US

Building Local Partnerships That Matter: Getting Into...

The Dental Marketer ·

2025/03/10

What does it take to build local partnerships that matter and become the go-to dental practice in your community?In this episode of the Ground Marketing Series, we unpack the game-changing strategies practices can use to build meaningful local partnerships that yield lasting results. Rather than pouring resources into passive marketing channels, we explore how becoming an integral part of your community can lead to sustained patient acquisition. From partnerships with schools, gyms, and community

en-US

Big Savings for Independent Practices: Dental GPO...

The Dental Marketer ·

2025/03/06

How can small dental practices leverage big-business buying power?In this episode, we chat with Mike McCoy, the visionary behind Dental Collective, who helps independent practices save big on high-end dental products and services. Raised in a family immersed in the dental sales sector, Mike shares his personal journey and expansive experience working with industry giants like Komet USA and Align Technology. These roles unveiled the secrets of sales and pricing, laying the foundation for Dental

en-US

Your Ideal Patient and How to Get More of Them | GMS

The Dental Marketer ·

2025/03/03

Are you reaching the right audience or casting your patient net too wide?In this episode of the Ground Marketing Series, we unravel the secrets behind targeting the perfect patient audience to boost the success of your marketing strategies. We dive deep into the art of identifying and defining your ideal patient personas by analyzing demographic and behavioral data. By honing in on specific patient groups, you'll uncover the psychological and behavioral dynamics that drive patient decisions,

en-US

Google Business Profiles: The Key to Free Practice...

The Dental Marketer ·

2025/02/27

Could your Google Business Profile be the untapped goldmine your business is missing?Today we're unpacking the essentials of Google Business Profiles with renowned expert David Kaminski, who reveals strategies to elevate your practice's online presence without relying on traditional advertising. David reveals a wealth of practical tips that can help practices increase their visibility and attract more patients. From sharing timely updates and offers to utilizing high-intent search terms like "dental

en-US

Ground Marketing Foundations: Your Toolkit for...

The Dental Marketer ·

2025/02/24

Can simply showing up in your community drive a successful marketing strategy, or is there a deeper game in play?In this episode of the Ground Marketing Series, we're exploring the fundamental tools and strategies that translate presence into meaningful growth. Contrary to the notion that just "showing up" is enough, I'm uncovering the structured, systematic approaches crucial for relationship-building and impactful outreach. I'm sharing insights into the key psychological principles that form the

en-US

Mastering Hiring and Management for Indie Practices:...

The Dental Marketer ·

2025/02/20

Hiring and practice management can be tricky for independent practices...So today we've brought on Dr. Sarah Blair, a renowned dental consultant whose experiences and insights offer a masterclass in dental practice management. From her early days at Ohio State University to owning a practice of her own, Sarah's story is filled with real-world lessons. She shares how her experiences at two contrasting Milwaukee practices shaped her understanding of effective dental management. One was meticulously

en-US

The Psychology of Ground Marketing: How Trust and...

The Dental Marketer ·

2025/02/17

‍Ever wonder why some patient interactions just click while others fall flat?In episode two of the Ground Marketing Series, we explore the powerful intersection of human behavior and effective marketing strategies. By tapping into the science of trust and first impressions, you'll learn how to craft genuine connections that resonate. We delve into fundamental principles such as the Trust Formula, where credibility, reliability, intimacy, and minimized self-interest work in harmony to build a strong

en-US

Maximize Your Dental Website's Potential: Avoid These...

The Dental Marketer ·

2025/02/13

‍Could your practice be unknowingly losing money through your website? In this episode, I sit down with Ali Soufi from DocSites to unpack some of the most common yet costly misconceptions that might be holding your practice back. We dive deep into the often-misunderstood world of website costs, emphasizing the crucial roles of customization and local relevance in maximizing your online presence. Listen as we shed light on how vanity metrics can be deceiving and why a strategic partnership between

en-US

Ground Marketing vs. Paid Ads: The Personal...

The Dental Marketer ·

2025/02/10

Dive into the world of ground marketing with our inaugural episode of the Ground Marketing Series, where I reveal its powerful impact in the dental industry!Unlike traditional digital marketing strategies, ground marketing leverages face-to-face interactions to cultivate trust and boost brand awareness by meeting potential patients in their natural surroundings. This episode explores the psychological and behavioral triggers that underpin ground marketing's success, including the mere exposure

en-US

Starting from Scratch: Building a Successful Practice...

The Dental Marketer ·

2025/02/06

‍Want to hear from someone who's been through it all, from associateship to acquisitions to a successful startup?This episode dives into the remarkable journey of Dr. David Rice, who masterfully blends the art of dentistry with entrepreneurship. Based in St. Petersburg, Florida, Dr. Rice travels to East Amherst, New York, where he practices, providing a firsthand account of his dynamic lifestyle. He openly shares his transformative journey from being an associate to expanding through strategic

en-US

Discover Fiona: Your New 24/7 AI Front Desk Team...

The Dental Marketer ·

2025/02/03

‍Did you know that up to 40% of calls could be going unanswered even during working hours in your practice?In this Monday Morning Episode, I chat with Miles Beckett from Flossy, whose challenging the status quo with an audacious question—should you fire your staff to make way for cutting-edge AI technology? We explore the persistent staffing hurdles in dental offices and unveil how AI can redefine efficiency and service quality. Miles introduces us to Flossy's AI receptionist, Fiona, who skillfully

en-US

From Debt to Stability: Strategic Wealth Tips for...

The Dental Marketer ·

2025/01/30

‍Navigating the complex world of practice ownership isn't just about mastering the clinical side of dentistry. In this insightful episode, strategic wealth specialist Ross Brannon delves into the less-discussed trials faced by dentists, focusing on the often-overwhelming challenge of people management. Brannon reveals how these difficulties can push some dentists to the brink of considering selling their practices, shedding light on a critical issue that affects countless individuals in the field

en-US

From Yoga to Axe Throwing: Innovative Marketing for...

The Dental Marketer ·

2025/01/27

‍Is your dental practice ready to break free from the ordinary and embrace new marketing strategies that truly make a difference? This episode features Shane Simmons from Crimson Media Group, who walks us through unique approaches that transform how dentists connect with their local communities. By leveraging the power of local Facebook groups, Shane shares the secrets to building meaningful relationships and promoting dental services through community engagement. Whether it's through exciting

en-US

Achieving Dental Startup Excellence with These...

The Dental Marketer ·

2025/01/23

‍What does it take to have an unmistakably excellent startup?In this episode, we're exploring the world of dental practice management with Alan Whithall, a seasoned dental consultant with Henry Schein Dental. Alan shares his remarkable journey from Wisconsin to New Jersey, tackling the initial hurdles of the dental supply industry that led him to establish the F.Y.I. Study Club. This initiative has blossomed into a vital resource for dentists, aimed at educating and equipping them with the tools

en-US

274 results

The Dental Marketer

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF