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PODCAST

touch point podcast

touch point media

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians" practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

business marketing

All Episodes

38:00

TP402 - Point Based vs. Platform solutions

touch point podcast ·

2024/09/25

In this episode, Reed Smith and Chris Boyer explore the critical decision organizations face between adopting point-based solutions vs. integrated platforms. They delve into the pros and cons of each approach, highlighting the importance of aligning these choices with organizational needs - and share how holistic frameworks and AI-powered technologies can elevate user experiences in healthcare, improving efficiency, patient satisfaction, and operational outcomes. Mentions from the show: Point

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55:19

TP401 - Is AIO the New SEO?

touch point podcast ·

2024/09/18

In this episode, hosts Reed Smith and Chris Boyer explore the evolution of search engine optimization and the growing impact of generative AI, exploring how large language models (LLMs) and their capabilities in natural language processing (NLP) can impact SEO efforts. They also touch on the benefits and challenges of AIO (Artificial Intelligence Optimization), highlighting how it automates content generation, data analysis, and task efficiency. Their conversation with Carrie Liken also offers

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54:30

TP400 - A Very Special (Milestone) Episode

touch point podcast ·

2024/09/11

In this milestone 400th episode of the Touch Point podcast, hosts Chris Boyer and Reed Smith reflect on the last almost eight years of podcasting, and share stories from the early days (how it began and the first few episodes), to how the topics have shifted over the years, and reflect on memorable moments throughout the show lifetime. They also are humbled to share voices messages from fans and former guests of the show: Steve Koch, Alan Shoebride, Drew Diskin, Joe Doyle, Chris Morris, Jeremy

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62:44

TP399 - The Flat Pancake of Healthcare

touch point podcast ·

2024/09/04

In this episode, hosts Reed Smith and Chris Boyer explore the "flat pancake" metaphor as it applies to the evolving role of the Chief Digital Officer (CDO) in healthcare and discuss how with conflicting priorities and lacking a clear mandate, CDOs face unique challenges in driving digital transformation within complex healthcare systems. They are joined by Jerry Grady of the Ward Group, who shares his perspective on how health systems are evolving their approach in recruiting digital

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38:00

TP398 - Patient Portals - PX Boom or Bust?

touch point podcast ·

2024/08/28

In this episode, hosts Chris Boyer and Reed Smith share an update on the evolution of patient portals and how healthcare leaders are leveraging them to drive patient experience - sometimes to unintended consequences. They also discuss two recent patient studies illustrating potential biases in the adoption rate of patient portals. Mentions from the Show: How Leaders Are Using Patient Portals To Drive Patient Experience, Improve Collections Online Portals Deliver Scary Health News Before Doctors

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53:02

TP397 - ICYMI: Are We Ready for Radical Digital...

touch point podcast ·

2024/08/21

In general, digital transformations can be difficult – particularly in health systems. In this episode, hosts Reed Smith and Chris Boyer discuss the overall need for provider organizations to embrace radical digital transformation, ponder if we are able to do so, and then discuss how prioritizing patient advocacy can yield to more impactful digital transformation. They are joined by Scott Becker, publisher of Becker’s Healthcare, who share insights and trends of the industry and how they might

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38:04

TP396 - Is AI Slipping into the Trough?

touch point podcast ·

2024/08/14

The latest Gartner Hype Cycle indicates that the use of marketing Generative AI is about to slip into the Trough of Disillusionment. In this week’s episode, hosts Chris Boyer and Reed Smith discuss some of Gartner’s findings and the impact it has on digital marketing, review a story that opines on whether AI is in a bubble and share the current adoption rate in the healthcare industry. Mentions from the Show: 3 Impending Technology Shifts Rule the Gartner Hype Cycle™ for Digital Marketing Three

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41:04

TP395 - Unpacking the MarTech Stack

touch point podcast ·

2024/08/07

In this episode, hosts Chris Boyer and Reed Smith dive deep into the complex world of marketing technology, exploring the essential tools and strategies that power successful marketing teams. From foundational elements like website CMS and analytics to advanced AI-driven solutions, they dissect the marketing tech stack, providing insights into its construction, optimization, and the challenges faced by marketers- specifically for health systems. Also - please be sure to leave your comments to be

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56:33

TP394 - Gaining Insights Into Market Research

touch point podcast ·

2024/07/31

In this episode, hosts Reed Smith and Chris Boyer compare market and marketing research, and discuss the various methods - both quantitative and qualitative - that organizations can use to help inform critical strategies in a health system. Steve Koch from Cast and Hue joins to breakdown the differences and strengths of using focus groups and/or 1:1 interviews. Mentions from the Show: Market Research: An Important Investment For Long-Term Viability Cast & Hue Focus Groups Vs. Interviews: Which

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38:50

TP393 - What’s the Rep of Online Reputation Management?

touch point podcast ·

2024/07/24

In this episode, hosts Chris Boyer and Reed Smith dive into the world of Online Reputation Management (ORM) and its significance for healthcare systems. They explore the essential activities marketing teams must undertake to manage ORM effectively, including monitoring social media, responding to reviews, and engaging with the community. They also discuss the nuanced aspects of ORM, such as sentiment analysis, influencer engagement, and competitor benchmarking. Additionally, the episode covers

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33:22

TP392 - Is Patient Access Improving?

touch point podcast ·

2024/07/17

In this week’s episode, hosts Reed Smith and Chris Boyer share their perceptions and insights on patient access - what it is, what internal and external factors are impacting access and then they dive into a recent study by Experian that implies that both patients and providers are feeling optimistic about access improvements in health systems. Lastly, they share some ways to implement a consumer-centric access strategy. Mentions from the Show: Experian Health Report: The State of Patient Access –

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39:28

TP391: The Value (and Use) of Data from Different POVs

touch point podcast ·

2024/07/10

Data is crucial for uniting digital strategies across a health system, yet it often presents significant challenges. In this episode, hosts Reed Smith and Chris Boyer explore how various departments—marketing, innovation, operations, and clinical/care management—perceive and utilize data differently. They delve into the distinct value each area finds in data and discuss how organizations can progress from basic data insights to advanced predictive data approaches.Mentions from the Show: Reed Smith

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43:33

TP390: ICYMI - The Evolving Needs of Data in Healthcare

touch point podcast ·

2024/07/03

Data is critical to any organization in order to support decision-making and measuring success. In this episode, hosts Reed Smith and Chris Boyer discuss how developing a good data strategy is the underpinning of any successful digital transformation, experience or innovation strategy. They also reflect on the changing responsibilities of the Chief Data Officer over the years, and share myths related to data management. Mentions from the Show: Is Your Healthcare Organization Ready for the Next

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57:07

TP389: The Digital Differences Between Leaders and...

touch point podcast ·

2024/06/26

As health systems increasingly adopt digital technologies, the gap between leading innovators and lagging adopters is becoming more pronounced. In this episode, hosts Reed Smith and Chris Boyer share characteristics that distinguish the two. They are then joined by Ben Dillon, who shares findings and insights from Geonetric’s most recent 2024 Healthcare Digital Marketing Trends Survey.Mentions from the show: The Great Digital Divide: Leaders vs. Laggards 3 differences between digital leaders and

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63:42

TP388: Personalization and Provider Data Management

touch point podcast ·

2024/06/19

The modern healthcare consumer expects a personalized experience, but many health systems struggle to meet these expectations. In this week's episode, Chris Boyer and Reed Smith discuss the current state of personalization in healthcare and explore why these strategies often fall short. They are joined by Keir Bradshaw of Merge, who shares his insights on how health systems can enhance personalization through a Provider Data Management solutionMentions from the show: What is personalization? -

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61:08

TP387: SEO Updates, Leaks and AI Overviews

touch point podcast ·

2024/06/12

In this week’s episode, hosts Reed Smith and Chris Boyer discuss the future of search and search optimization by exploring the recent changes to SEO algorithms and the challenge of integrating Gen AI into search experiences. They even provide a high-level overview of the most recent Google SEO leaks and what it means to healthcare marketers. They are then joined by Martha van Berkel of SchemaApp who shares her perspectives on how search is changing and the tactics needed to meet the new search

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67:39

TP386 - Back-Office vs. Front-Office Digital Use in...

touch point podcast ·

2024/06/05

In this episode, hosts Chris Boyer and Reed Smith delve into the contrasting worlds of back-office and front-office digital initiatives in healthcare, exploring how back-office applications like productivity tools, connectivity solutions, and data interoperability are revolutionizing administrative efficiency, while front-office innovations such as patient-facing care protocols, self-service options, and digital health solutions enhance patient engagement. They also discuss how strategic alignment

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63:57

TP385: The Importance of Shared Governance

touch point podcast ·

2024/05/29

Hosts Chris Boyer and Reed Smith delve into the concept of shared governance, exploring its definition and application across different fields. They discuss how shared governance empowers nurses in healthcare by involving them in decision-making to enhance patient care and job satisfaction, and how it functions in higher education by balancing diverse perspectives to improve institutional operations. The episode also features an interview with Sam Seering and Nithin Sathyamoorthy from Epic, who

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36:05

TP384 - An Update on Telemedicine/Telehealth

touch point podcast ·

2024/05/22

Despite the abrupt disruption in the retail telemedicine industry, the role of telehealth is still strong in our industry. In this episode, hosts Chris Boyer and Reed Smith discuss the state of the state of virtual care in 2024. From the repositioning of telehealth away from episodic care, to how state and federal legislation is advancing to support the wide-spread adoption of telemedicine, they share their perspective on how this important technology could be a significant digital health technology

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61:00

TP383 - Does Consumerism Drive Disruption?

touch point podcast ·

2024/05/15

In the second of a two episode arc on innovation and disruption, hosts Chris Boyer and Reed Smith discuss how consumerism is driving changes in the healthcare industry and how Big Tech to retail healthcare entities are changing the landscape. Then, Danny Fell, Senior Vice President of Healthcare at BVK, joins the show to share his perspective on disruption and the trends shaping our industry. Mentions from the show: Why Walmart’s exit from healthcare is a wake-up call to provider Special

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524 results

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