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PODCAST

Becoming Preferred

Michael Vickers

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael"s experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today"s turbulent and competitive marketplace.

business entrepreneurship

All Episodes

35:29

Adam Wallace – Unlocking Pricing Power

Becoming Preferred ·

2024/09/09

SEASON: 4 EPISODE: 15Episode Overview:Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for.Not all value is equal, and today we are going to discover what your customers are willing to pay more for. Join me now for my conversation with the New York Times Best Selling Author of (RE)VALUE:Raise Your

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32:00

Roderick Jefferson – Sales Enablement Excellence

Becoming Preferred ·

2024/09/02

SEASON: 4 EPISODE: 14Episode Overview:If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary.My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement

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37:11

Liz Heiman – Sales Strategy and Process Optimization

Becoming Preferred ·

2024/08/26

SEASON: 4 EPISODE: 13Episode Overview:Have you ever wondered what separates thriving businesses from those that struggle to keep their heads above water? Well, buckle up because we’re about to dive deep into the world of winning strategies and sales processes that can catapult your business and sales results to new heights.My guest, Liz Heiman, is a powerhouse in the realm of business strategy and sales. In this episode, Liz will share her insights on how businesses can create a winning strategy and

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33:38

Ally Stone – The Inspired Leader, Embracing Authenticity

Becoming Preferred ·

2024/08/19

SEASON: 4 EPISODE: 12Episode Overview:Are you looking to take your career to new levels? Do you have dreams and aspirations that you desire to achieve but are unsure how to attain? My guest on this episode will share her insights on how to connect with your heart, create meaningful goals, and deepen your knowledge and understanding of what personal leadership truly is.Join me now for my conversation with speaker, coach and founder of The Inspired Leader, Ally Stone.Guest Bio:Ally has been a leader

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40:03

Dr Kristina Wachter – Creating Cross Culture Connections

Becoming Preferred ·

2024/08/12

SEASON: 4 EPISODE: 11Episode Overview:Traveling for work or pleasure? Are you getting transferred or expanding your business to a different country? In our borderless economy, cultivating cultural fluency expands your potential by fostering trusting relationships globally.My guest today equips individuals and teams with the skills to forge meaningful connections across cultures, driving change and sustainable growth. With her proven methodology, she spins cultural obstacles into a competitive

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35:56

Courtney Bickert – Employing Humor For Competitive...

Becoming Preferred ·

2024/08/05

SEASON: 4 EPISODE: 10Episode Overview:I’m sure we could all agree that we could use more laughter and humor in our personal and professional lives. Humor is universal, it’s empowering, it’s safe, and it’s scientific. Humor can help you create innovative solutions and products, improve staff morale and retention, increase sales, and the ability to tackle key challenges.To help us understand the power of humor and laughter for building impactful, resilient, happy, and healthy leaders, teams, and

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33:49

Keith Sampson – Developing a Grow Through It Mindset

Becoming Preferred ·

2024/07/29

SEASON: 4 EPISODE: 9Episode Overview:A Grow Through It Mindset is about embracing challenges and setbacks as opportunities for personal and professional growth. It's the belief that through effort, learning, and persistence, individuals can evolve and adapt in the face of adversity. This mindset encourages individuals to approach difficulties as learning experiences, viewfailures as stepping stones towards improvement rather than as reasons to give up.Ultimately, a Grow Through It Mindset fosters

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35:12

Michael Kerr – Workplace Culture Leadership in Business

Becoming Preferred ·

2024/07/22

SEASON: 4 EPISODE: 8Episode Overview:In today’s competitive marketplace, finding and keeping the right employees can be a challenge. What if you could create the kind of workplace where everyone wants to work?From ideas on inspiring teamwork to inspiring workplace communication, my guest today says that your workplace culture is your #1 competitive advantage.To help us understand how you can elevate your culture and become the preferred employer of choice, is author, speaker and coach, Michael

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33:16

Rob Harrison – Sales Coaching for Sales Closers

Becoming Preferred ·

2024/07/15

SEASON: 4 EPISODE: 7Episode Overview:Welcome to this episode of Becoming Preferred, where we’re going to deep dive into the world of modern selling and performance excellence. I'm thrilled to have Rob Harrison, the CEO of Magnifyde, joining us today. Rob is a seasoned sales leader with a track record of driving exponential growth and empowering sales teams to achieve their full potential.In this episode, Rob and I will unravel the intricate dynamics of today's marketplace, shedding light on the

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36:01

Rusty Komori – Creating a Superior Culture of Excellence

Becoming Preferred ·

2024/07/08

SEASON: 4 EPISODE: 6Episode Overview:In today’s world, change is the only constant, and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what’s the solution? Leaders and businesses must evolve from being good to great to superior.My guest in this episode, says gaining a superior edge is more important than ever and to share with us his insights is author, speaker, and coach, Rusty Komori.Guest Bio:RUSTY

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38:13

Jarrod Lopiccolo – Mastering Marketing – Strategy &...

Becoming Preferred ·

2024/07/01

SEASON: 4 EPISODE: 5Episode Overview:Are you ready to elevate your marketing game with a true industry luminary? Todaywe have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients' attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace.Brace yourselves for an unfiltered, no-nonsense

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35:04

Kyle Smith – Financial Excellence for Small Business

Becoming Preferred ·

2024/06/24

SEASON: 4 EPISODE: 4Episode Overview:Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance within teams while emphasizing the critical role of financial controls in both professional and personal spheres is nothing short of inspiring.Today, we delve

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39:48

Returning Guest, Jim Pancero – Sharpening Your...

Becoming Preferred ·

2024/06/17

SEASON: 4 EPISODE: 3Episode Overview:How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and becoming the preferred choice of their customers.My guest on today’s episode is here to unravel the complexities of this landscape and share invaluable

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33:16

Skip Wilson – Get Results From Advertising

Becoming Preferred ·

2024/06/10

SEASON: 4 EPISODE: 2Episode Overview:Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively.Traditional media methods are costly and digital platforms are constantly evolving.Most companies are unsure if their campaigns are delivering the desired results, and they lack the ability to objectively know if they are wasting ad budgets or missing out on

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36:51

John Rarrick – The Human Touch in Business, Cyber...

Becoming Preferred ·

2024/06/03

SEASON: 4 EPISODE: 1Episode Overview:No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers.With the rise of remote work and hybrid work models, how can businesses ensure that their communication strategies foster genuine connections and collaboration among customers, and teams, despite the physical

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35:06

Rocky Garza – Achieving More than Success

Becoming Preferred ·

2024/05/27

SEASON: 3 EPISODE: 36Episode Overview:Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we ultimately desire. It’s time to kill that doubt and build confidence.There are stories that you tell yourself, whether they were first told to you by someone else, or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and

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40:41

Blair Nichols – Amplify Your Voice and Brand

Becoming Preferred ·

2024/05/20

SEASON: 3 EPISODE: 35Episode Overview:What fuels your passion? What makes you unique in today’s competitive marketplace and how do you get people to not just pay attention, but to PAY for your time and talent?It all begins with an idea. Maybe you want to launch or grow a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative projectto share with the world. Whatever it is, the way you tell your story can make the difference. My guest today helps authors,

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32:56

Dave Conway – Making Manifestation Logical

Becoming Preferred ·

2024/05/13

SEASON: 3 EPISODE: 34Episode Overview:Are you an entrepreneur, leader, or professional looking for a change?Do you ever have the feeling that there is something bigger for you? That you are meant for more?My guest on today’s episode, helps people level up their mindset, their business and their results by helping them discover the power of their own minds to experience tangible results in their personal and professional goals.So if you are looking for a leap in your results, your earnings, and your

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41:58

Scott Cohen – How Email and SMS Can Help Win Back and...

Becoming Preferred ·

2024/05/06

SEASON: 3 EPISODE: 33Episode Overview:There are five generations of buyers in today’s competitive marketplace and about 19 communication channels, so whether you’re looking to maximize revenue to grow your company, boost engagement and awareness, increase repeat customers, or encourage brand loyalty, my guest today can help.Standing out from the crowd and getting your message heard is always a challenge.Employing email and SMS marketing remain potent tools for engaging with customers. By

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38:06

David Saxby – Marketing Strategies and Tactics for 2024

Becoming Preferred ·

2024/04/29

SEASON: 3 EPISODE: 32Episode Overview:In today's episode, my guest and I will talk about the ever-evolving landscape of marketing. We'll dissect the current state of marketing, shedding light on what truly works and what doesn't. From the rise of digital platforms to the art of authentic engagement, we'll leave no stone unturned as we uncover the secrets to effective marketing in today's fast-paced world.We' ll also venture into the realm of best practices, where we'll unravel the keys to successful

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183 results

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