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PODCAST

Limited Supply

So many DTC brands think nice PR is more important than honesty. But that’s not us. I"m Nik, and I"m tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves,

business marketing

All Episodes

46:22

S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the...

Limited Supply ·

2024/08/14

What’s a season of Limited Supply without Nik to answer some of the Slack channel’s hottest DTC questions? Nik’s dipping his fingers into the mailbag and unleashing his biggest CRO tips and tricks yet. Find out the five questions your landing page must answer and learn the difference between adding a promise and a guarantee to your site. Should your checkout page have a slide-out cart, a separate cart page, or both? Nik settles the age-old question once and for all. Will this year mark the death of

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50:57

S9 E3: Tactical Fourplay: How to Hit 100K

Limited Supply ·

2024/08/07

Ready for a masterclass in DTC tactics?Then step on up, cause Mr. Sharma’s got everything you need to reach the 100K mark. Nik’s breaking down his secret tactics to hit your revenue goals by taking a deep dive into four specific strategies that are sure to boost your biz. It’s all about the angles— and we’re not talking about that jawline in the mirror. Learn how you can position your website landing page to cook the competition. What are Nik’s top tips for building a landing page that’s sure to

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46:09

S9 E2: How Hexclad Turned Gordon Ramsay’s Frown...

Limited Supply ·

2024/07/31

Cookware doesn’t have to be boring.And this particular brand is making a huge splash. It’s the cookware company coveted by Michelin-starred chefs and Hollywood’s most elite, like Gordon Ramsay, Hailey Beiber, Halle Berry, Courtney Cox, Cameron Diaz… the list goes on and on. If you haven’t been on the brink of impulse buying a Hexclad pan at least once in your life, you haven’t really been living (or cooking). So sit back, inhale the Teflon fumes of your ratty little pan from Amazon, and listen up

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61:31

S9 E1: Why DTC Success is All About the Slow Burn...

Limited Supply ·

2024/07/24

You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair.Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC success isn’t a big bang, but a slow burn. Have too many DTC founders traded in instant gratification for patience and slow growth? She also chats about

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38:35

S8 E12: Listener Mailbag: Biggest Mistakes Brands...

Limited Supply ·

2024/07/10

You ask the questions. We answer them.It’s been a while, but Nik and Moiz are pulling out the Sorting Hat to pull out some of your juiciest, most pressing DTC questions. The guys reflect on some of the biggest mistakes DTC brands make (and they’ve seen plenty) and discuss why repeatable sales processes aren’t a nice thought— they’re an absolute necessity. What’s the one legal mistake that could be your DTC’s ultimate downfall? And later the guys discuss where you should allocate your ad spend, how

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64:24

S8 E11: WTF is an ERP System Good For? (with Sharoon...

Limited Supply ·

2024/07/03

Nik’s taken a breather for this ep, so you know what that means…Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask. This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system? Sharoon shares his insights into the complexities of running a software business and unravels the many challenges of ERP implementation. Why is it critical to integrate your ERP with other

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49:16

S8 E10: Nik Grills OpenStore About Their Secrets to...

Limited Supply ·

2024/06/27

You asked, we listened.That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem. Trent and Lukas explain what it’s like to represent over 100,000 different Shopify brands– and what your DTC needs to know about how they view the little guys. Together, they unpack their acquisition strategy, highlighting

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45:53

S8 E9: Temu Has the Power to Take Down Wayfair,...

Limited Supply ·

2024/06/20

Goodbye, Shopify. See ya later, Etsy. Hasta la vista… Amazon???\ Yeah, we said it. Temu has the power to compete with Amazon. Has the Chinese drop shipping company grown too powerful to defeat? Or can our old-school favorites find a way to slay the DTC giant? Nik and Moiz discuss the looming threat of Temu to several major e-commerce retailers. What strategies do they need to stay relevant? Plus, what would it take for Outdoor Voices to crawl out of the grave they dug themselves into? Hear us out—

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38:21

S8 E8: Our Top Secrets to Absolutely Smash Your Sales...

Limited Supply ·

2024/06/12

Welcome back, ya 88s.Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner? Speaking of brick-and-mortar stores, why aren’t places like Outdoor Voices or Alo focusing more on that post-purchase follow-up? If Moiz just threw down $500 on yoga pants,

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42:51

S8 E7: News Break: Sephora’s Loyalty Program,...

Limited Supply ·

2024/06/06

Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work. Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel turn into the next big Faire? And later, Nik just can’t shake his bad streak with ambulance-chasing attorneys. He’s got a chip on his shoulder and is

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33:18

S8 E6: Racist or Righteous? Unpacking the Hate...

Limited Supply ·

2024/05/29

We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like? Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway? But let’s get down to brass tacks—because the guys are wondering whether or not the US government is trying to ban Shein for legitimate reasons or if they’re just plain racist

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44:19

S8 E5: Cart Promo Hacks, Old School vs. New School...

Limited Supply ·

2024/05/22

Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer?Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand leveraged cart deals, TikTok, and influencers to compete with the likes of Shein and Fashion Nova. Then the guys break down the rise of new DTC

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54:55

S8 E4: The Dirty Truth About Fad Products (We're...

Limited Supply ·

2024/05/15

Polish up your POG collection because Moiz is still trying to pawn off his slammer at an absurdly high price to anyone gullible enough to buy it. In this week’s ep, the guys debate the sustainability of fad businesses. What’s the lifespan of the average fad—and is it wise to hop on the bandwagon before it dies out? Nik and Moiz break down the ways to build a sustainable and discuss whether or not brands like Prime Energy and Stanley are poised to fade into oblivion soon. The boys also explore the

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31:08

S8 E3: Analytics vs. Creative: Which Matters More?...

Limited Supply ·

2024/05/08

Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano. In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC marketing belt? And if they are, what’s the #1 message you should be taking away from your analytics? Bryan also uncorks the secrets of scaling Nood from

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34:27

S8 E2: How an Investor Thinks About an IPO (& Dirty...

Limited Supply ·

2024/05/01

How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level? Then, find out exactly how investors think about IPOs. Moiz analyzes the biggest conflicts of the founder-investor relationship when it comes to going public. What do you need to know to protect your own interests? And

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57:06

S8 E1: News Break: The Death of Cereal, Outdoor...

Limited Supply ·

2024/04/25

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it? The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with

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46:48

S7 E12: Listener Mailbag: Lessons From Failure, Going...

Limited Supply ·

2024/03/20

As a CEO, failure is imminent. So just… Don’t make the same mistakes twice like Moiz, ok? It’s another Q&A episode, and Nik and Moiz are tearing into some of your best questions from their Slack channel. What are the five questions all landing pages must have? What’s the best way to manage your Facebook ads? And what the heck do CEOs actually do all day anyways? Moiz gets personal and reveals the one mistake he made TWICE. Why is it the sexiest business ideas that are always the ones most doomed

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57:30

S7 E11: An SMS Marketing Masterclass with Postscript...

Limited Supply ·

2024/03/13

Limited Supply: 🚨FLASH NEWS 🚨Postscript President is selling the secrets to his SMS success. Listen in with us! Or text STOP to opt-out. Get in loser, we’re going texting. In this ep, Moiz is breaking down everything you need to know about leveraging SMS to drive your revenue and accelerate your DTC’s growth. Alex Beller, co-founder of Postscript, stops by for some one-on-one time with Moiz, to reveal how his little startup that could grew to compete with the likes of giants like Klaviyo and

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52:56

S7 E10: This Simple Hack Produces a 78% Better ROAS

Limited Supply ·

2024/03/06

Listen up kiddies, and let Nick and Moiz tell you the story of ages past. Back in their day, before you had to worry about finding a MAX-9 brochure sitting in the plane seat in front of you, you used to look forward to busting open the germ-covered pages of the Skymall catalog on plane flights. Where else could you order a ton of crap you never knew you needed? But Skymall, and the catalog disappeared. Now, Facebook catalog ads are determined to fill the void of flipping pages upon pages of

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55:24

S7 E9: Crush Your CRO with These 20 Elite Tips

Limited Supply ·

2024/02/28

Struggling to convert customers?Then this is the episode you’ve been waiting for. Nik and Moiz open up their game-winning playbook to reveal their top 20 secrets for optimizing your conversion rates. Learn how to improve your website’s performance through their time-tested tactics that skyrocketed Native Deodorant and Sharma Brands to the top of the DTC game. Elevate and optimize your e-commerce site through the power of social proof, high-functioning UX design, a smooth checkout process, and

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155 results

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