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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

54:37

Episode 124: Jenny Wall from VideoAmp on Currency and...

Marketecture: Get Smart. Fast. ·

2025/05/23

Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’s retail media momentum. Jenny shares her perspective on the state of measurement, advanced audiences, and why the industry still has work to do when it comes to connecting data, outcomes, and real consumer behavior.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

18:45

How to be Power Collaborator: An Agency Perspective

Marketecture: Get Smart. Fast. ·

2025/05/19

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

49:16

Episode 123: Olivia Kory from Haus tells us why...

Marketecture: Get Smart. Fast. ·

2025/05/16

Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as how the methodology can work across media. The group discusses the big news that Xandr Invest is shutting and recaps the DMS conference.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

20:42

What AI Search Means for Brand Visibility: A...

Marketecture: Get Smart. Fast. ·

2025/05/12

Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in AI-generated responses, the shift from traditional SEO to conversational AI, and what brands need to do to stay visible and accurate in AI-driven search environments. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

50:17

Episode 122: Inside Taboola’s Strategy for the Open Web

Marketecture: Get Smart. Fast. ·

2025/05/09

Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the balance between relevance and quality, the rise of commerce content, and how platforms like Taboola are navigating scale and trust in a changing digital landscape.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

11:50

How Dappier Is Building AI Agents for Media Companies

Marketecture: Get Smart. Fast. ·

2025/05/05

Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites and messaging platforms. They talk about real-world use cases, monetization strategies, and the shift from traditional web pages to AI-powered interactions. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

50:43

Episode 121: David Kostman on the new Teads, and...

Marketecture: Get Smart. Fast. ·

2025/05/02

Eric and Ari catch up with Teads CEO David Kostman to discuss the company’s merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today’s media landscape. They also break down what stood out at Possible, the latest in Google’s antitrust case, Apple’s courtroom loss to Epic, and growing questions around PMAX and CTV strategy.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

18:46

Duration Media on their new business, Curation Media.

Marketecture: Get Smart. Fast. ·

2025/04/28

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and buyers. It’s a thoughtful dive into how supply path optimization and sustainability intersect with innovation in the ad tech space. Learn more about your ad choices. Visit

en

56:16

Episode 120: Michael Walrath on Yext, Yahoo, and AI....

Marketecture: Get Smart. Fast. ·

2025/04/25

Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale. Eric and Ari also examine Google's delayed cookie deprecation, its impact on ad tech, and broader regulatory pressures, while touching on emerging trends in digital media and AI.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

17:52

TripleLift’s New CEO on Creative Innovation, Retail...

Marketecture: Get Smart. Fast. ·

2025/04/21

TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a differentiator for programmatic, its role in powering retail media through adaptive commerce solutions, and how it’s helping publishers and advertisers innovate in CTV. Dave also shares thoughts on balancing infrastructure with innovation, where the biggest growth opportunities lie, and why he thinks

en

44:40

Episode 119:🚨Blockbuster episode🚨The Google antitrust...

Marketecture: Get Smart. Fast. ·

2025/04/18

DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google’s ad tech stack and explore what it could mean for the future of competition and accountability in digital advertising.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

14:38

Understanding Concepts Over Keywords: Inside Inuvo's...

Marketecture: Get Smart. Fast. ·

2025/04/14

In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo identifies the underlying meaning and sentiment of content at the sentence level, enabling more precise ad targeting—even without user identifiers. He shares the company’s origins from a UCLA machine learning lab, their dual business model spanning ad tech and publishing, and the

en

54:08

Episode 118: Anthony Katsur on Navigating the Future...

Marketecture: Get Smart. Fast. ·

2025/04/11

Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

13:54

How KERV.ai is Powering Contextual Video and...

Marketecture: Get Smart. Fast. ·

2025/04/07

In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV’s technology identifies key moments in video content to enable dynamic, targeted ad placements, creating new opportunities for publishers and advertisers. The conversation covers use cases with major media companies, the role of AI in ad compliance, and the challenges of integrating contextual

en

45:33

Episode 117: Chris Kane and Mike O'Sullivan debate...

Marketecture: Get Smart. Fast. ·

2025/04/04

Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin’s response to short-seller attacks, the ongoing DSP fee wars, and major moves by X and XAi.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

27:34

Bonus Episode: The Brand Forum, a New Podcast from...

Marketecture: Get Smart. Fast. ·

2025/04/02

Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex talks through testing new channels, pushing new boundaries, and all in all how he balances time and efforts across a powerhouse portfolio of brands.Learn more about your ad choices. Visit

en

24:45

Sean Black from DailyMotion talks about myths and...

Marketecture: Get Smart. Fast. ·

2025/03/31

This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

54:06

Episode 116: Brian Wieser on why his ad forecasts are...

Marketecture: Get Smart. Fast. ·

2025/03/28

Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube allowing host-read ads.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

22:38

Marketecture Live: Bill Wise and Grant Parker on the...

Marketecture: Get Smart. Fast. ·

2025/03/24

At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. They highlighted balancing control and transparency for advertisers while competing with Google’s ecosystem. The conversation covered AI’s role in campaign automation, supply path optimization, and the Harmony initiative, which enhances ad performance across multiple channels. They

en

56:35

Episode 115: Brian O'Kelley on AI, Carbon, and the...

Marketecture: Get Smart. Fast. ·

2025/03/21

Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid’s brand launch, Netflix’s Ad Suite, updates in ad tech, and recent media M&A activity.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

379 results

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