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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

13:54

How KERV.ai is Powering Contextual Video and...

Marketecture: Get Smart. Fast. ·

2025/04/07

In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV’s technology identifies key moments in video content to enable dynamic, targeted ad placements, creating new opportunities for publishers and advertisers. The conversation covers use cases with major media companies, the role of AI in ad compliance, and the challenges of integrating contextual

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45:33

Episode 117: Chris Kane and Mike O'Sullivan debate...

Marketecture: Get Smart. Fast. ·

2025/04/04

Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin’s response to short-seller attacks, the ongoing DSP fee wars, and major moves by X and XAi.Learn more about your ad choices. Visit megaphone.fm/adchoices

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27:34

Bonus Episode: The Brand Forum, a New Podcast from...

Marketecture: Get Smart. Fast. ·

2025/04/02

Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex talks through testing new channels, pushing new boundaries, and all in all how he balances time and efforts across a powerhouse portfolio of brands.Learn more about your ad choices. Visit

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24:45

Sean Black from DailyMotion talks about myths and...

Marketecture: Get Smart. Fast. ·

2025/03/31

This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market.Learn more about your ad choices. Visit megaphone.fm/adchoices

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54:06

Episode 116: Brian Wieser on why his ad forecasts are...

Marketecture: Get Smart. Fast. ·

2025/03/28

Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube allowing host-read ads.Learn more about your ad choices. Visit megaphone.fm/adchoices

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22:38

Marketecture Live: Bill Wise and Grant Parker on the...

Marketecture: Get Smart. Fast. ·

2025/03/24

At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. They highlighted balancing control and transparency for advertisers while competing with Google’s ecosystem. The conversation covered AI’s role in campaign automation, supply path optimization, and the Harmony initiative, which enhances ad performance across multiple channels. They

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56:35

Episode 115: Brian O'Kelley on AI, Carbon, and the...

Marketecture: Get Smart. Fast. ·

2025/03/21

Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid’s brand launch, Netflix’s Ad Suite, updates in ad tech, and recent media M&A activity.Learn more about your ad choices. Visit megaphone.fm/adchoices

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17:39

Sovrn's Signal product gives publishers tools for ad...

Marketecture: Get Smart. Fast. ·

2025/03/17

Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains that the product enhances bid requests by incorporating attention metrics, dynamic floor pricing, and identity signals to improve ad performance. Signal originated from Sovrn’s acquisition of OnScroll, a company that pioneered viewable engaged time as an early attention metric

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51:05

Episode 114: Kate O’Loughlin on why Kids Ads are...

Marketecture: Get Smart. Fast. ·

2025/03/14

SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad choices. Visit megaphone.fm/adchoices

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13:35

Waymark: AI video creation for traditional media

Marketecture: Get Smart. Fast. ·

2025/03/10

The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with Shutterstock for additional content. The platform primarily serves TV, streaming, and ad tech industries, enabling efficient video ad creation for

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49:39

Episode 113: In-app measurement with Brian Quinn of...

Marketecture: Get Smart. Fast. ·

2025/03/07

Lotame acquired by PublicisLockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices

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22:07

Cheq.ai: Anti-fraud for marketers

Marketecture: Get Smart. Fast. ·

2025/03/03

Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fake users, prevent click fraud in digital advertising, and ensure marketing analytics remain accurate by filtering out non-human traffic. Cheq.ai also addresses broader security risks, such as preventing unauthorized data collection by third-party marketing tools. Their solutions cater primarily to

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51:13

Episode 112: Ilya Pozin of Telly on why the future of...

Marketecture: Get Smart. Fast. ·

2025/02/28

Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoices

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25:50

Brave: The independent browser and search engine

Marketecture: Get Smart. Fast. ·

2025/02/24

The interview with JP Schmetz, the Chief of Ads at Brave, explores the company's role as a privacy-focused browser and search engine with over 80 million monthly users. Schmetz discusses Brave's integration of AI-powered search, its stance against third-party trackers, and its unique ad ecosystem that supports first-party ads while blocking programmatic advertising. Brave also offers advertising formats like search ads, a "New Tab Takeover," and push notifications, with a focus on incremental ad

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43:29

Episode 111: Ross Benes on eMarketer and Juggalos

Marketecture: Get Smart. Fast. ·

2025/02/21

Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices

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53:56

Episode 110: Adalytics finds CSAM and ends up in the...

Marketecture: Get Smart. Fast. ·

2025/02/14

We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controversies around how his company does business.Learn more about your ad choices. Visit megaphone.fm/adchoices

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45:32

Episode 109: MMMbop with Ron Jacobson plus...

Marketecture: Get Smart. Fast. ·

2025/02/07

Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor.Learn more about your ad choices. Visit megaphone.fm/adchoices

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16:39

Overwolf: PC Gaming Add-Ons and Monetization

Marketecture: Get Smart. Fast. ·

2025/02/03

Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing games, offering features like real-time strategy guides, in-game analytics, and other utilities that improve user experience. Overwolf monetizes through an advertising model, where independent developers earn revenue via in-app ads while game publishers benefit from increased

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48:13

Episode 108: Brett Wilson from TubeMogul is back and...

Marketecture: Get Smart. Fast. ·

2025/01/31

Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there are opportunities. In the news of the week we discuss Nielsen's move to stop selling panel data as a stand-alone service, Facebook's monster earnings, and more.Learn more about your ad choices. Visit megaphone.fm/adchoices

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8:44

Justify Your Existence: AdBridge melds native ads...

Marketecture: Get Smart. Fast. ·

2025/01/27

AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-approved brand messaging through a transitionary language they call "The Bridge." Their initial product targets web-based environments, where ads integrate seamlessly into articles while maintaining clear disclosure as advertisements. AdBridge is in its early stages, with plans to

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366 results

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