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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

2:43

This ChatGPT Use Case Matches Clients With the Right...

The Law Firm Marketing Minute ·

2025/08/21

Did you like this episode? Dislike it? 🤖 ChatGPT isn’t just spitting out legal info—it’s recommending actual attorneys based on client-specific needs like net worth, business ownership, and location. In this preview episode, Danny and Dylan break down real prompts and real results—including a lawyer who got recommended twice. This use case shows why ChatGPT could help your firm attract more qualified, higher-value leads than traditional search. 📌 Key Takeaways ChatGPT gives different

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3:11

What ChatGPT Use Case Can Bring Your Firm More Clients

The Law Firm Marketing Minute ·

2025/08/20

Did you like this episode? Dislike it? 🧠 Your clients are already using ChatGPT to ask legal questions like “How do I file for divorce?”—and that's actually great news for your firm. In this preview from our upcoming full episode, Danny and Dylan break down real ChatGPT interactions and reveal how client search behavior is shifting. Learn why this AI-powered trend is not a threat, but a strategic opportunity for savvy small firms and solo lawyers. 📌 Key Takeaways ChatGPT is becoming the

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1:51

Smart Law Firm Owners Are Already 10 Steps Ahead

The Law Firm Marketing Minute ·

2025/08/19

Did you like this episode? Dislike it? 🤖 Too many lawyers are still asking, “Is AI ready yet?”—while others are already integrating it into their daily work and sprinting ahead. In this powerful conversation, Dylan Stebbins and Danny Decker talk through the mindset shift law firms need to make now, and how getting in early is the difference between chasing trends and setting them. If you’ve been hesitant, this episode might change your mind. 📌 Key Takeaways Why smart lawyers are quietly

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2:28

This Truly Is a Generational Opportunity for Law Firms

The Law Firm Marketing Minute ·

2025/08/18

Did you like this episode? Dislike it? 🚀 A rare moment is unfolding in legal marketing—one that Danny Decker calls a true generational opportunity (and he hates shiny object hype). In this preview from an upcoming webinar episode, Danny and Dylan Stebbins unpack the real landscape shifts that transformed law firm growth in the past—and why what’s coming next is on that same level. If you want your firm to thrive over the next decade, you can’t afford to miss this. 📌 Key Takeaways Why Danny

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13:48

The Art of Attracting Better Clients, Not Just More

The Law Firm Marketing Minute ·

2025/08/15

Did you like this episode? Dislike it? 🎯 Chasing every lead that comes your way can fill your calendar, but it can also drain your energy and your resources. In this episode, Danny and Mike unpack why focusing on better clients — the ones who pay well, fit your values, and make your work enjoyable — is the smarter long-term strategy. Learn how to identify your best clients, find out where they spend their time, and fine-tune your marketing so you attract more of the right people (and fewer

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1:38

Should Your Favorite Clients Help You Craft Winning Ads?

The Law Firm Marketing Minute ·

2025/08/14

Did you like this episode? Dislike it? 💡 Your best clients can be more than just satisfied customers — they can be your secret weapon for creating ads that actually resonate. In this episode, Danny and Mike share how tapping into your favorite clients’ opinions can fine-tune your marketing, boost response rates, and help you connect with more people you actually want to work with. 📌 Key Takeaways: Why your top clients’ feedback is more valuable than generic market research.How to ask for

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1:39

The Simple Trick to Attract More Dream Clients

The Law Firm Marketing Minute ·

2025/08/13

Did you like this episode? Dislike it? ✨ Most lawyers spend years chasing the wrong clients — but what if one simple exercise could show you exactly who you should be working with? In this episode, Mike and Danny share a quick, repeatable method for identifying your dream clients and turning that insight into a focused growth strategy for your firm. 📌 Key Takeaways: How to identify the traits your best clients have in common.Why knowing your ideal client profile makes marketing easier and

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0:54

Effective Marketing Acts Like a Filter

The Law Firm Marketing Minute ·

2025/08/12

Did you like this episode? Dislike it? 💡 Your marketing shouldn’t just pull in everyone—it should sift out the wrong fits while letting the perfect clients through. Mike and Danny break down why “more” isn’t always better, how bad leads can drain your time and energy, and how to design a marketing strategy that works like a filter for your firm. 📌 Key Takeaways: Why filtering your leads can actually grow your business faster.How to avoid “mosquito clients” that drain your time and

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1:31

Smarter Growth Does NOT Mean Just More Clients

The Law Firm Marketing Minute ·

2025/08/11

Did you like this episode? Dislike it? 🎯 Getting more leads isn’t always the answer. In this episode, Mike and Danny break down why smarter growth means being selective about who you serve—and how that shift can transform your law firm’s marketing results. Whether you're overwhelmed by unqualified calls or ready to level up your client base, this episode gives you the mindset and strategy to do it right. 📌 Key Takeaways Why “just more leads” can hurt your firm more than help itThe types of

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15:40

How Content Turns Audience Into Clients

The Law Firm Marketing Minute ·

2025/08/08

Did you like this episode? Dislike it? 📈 Content isn’t just about filling your website or checking a marketing box—it’s a tool that should build trust, drive action, and generate real ROI. In this episode, Mike and Danny break down how law firms can create content that actually turns viewers, listeners, and readers into paying clients. From understanding your ideal audience to leveraging ChatGPT visibility, this is your blueprint for content that works in 2025 and beyond. 📌 Key Takeaways

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2:06

How to Format Content So ChatGPT Finds You

The Law Firm Marketing Minute ·

2025/08/07

Did you like this episode? Dislike it? 📈 You’re creating content—but is it formatted to get picked up by ChatGPT? In this episode, Danny and Mike lay out a simple structure that gives your blogs and articles a better shot at AI visibility. From writing question-based headlines to including quick-hit summaries, this isn’t about fluff—it’s about getting found where your next clients are already searching. 📌 Key Takeaways: Format your headlines as client-style questions to boost

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3:17

Here's Why Micro Content Is What Actually Works

The Law Firm Marketing Minute ·

2025/08/06

Did you like this episode? Dislike it? 📉 Long guides, bloated eBooks, and “complete” overviews just aren’t cutting it anymore. In this episode, Danny and Mike explain why today’s overwhelmed audience is craving short, specific content that answers one clear question. Whether you're a solo lawyer or managing a growing firm, the path to engagement isn't saying more—it's saying exactly what your audience needs to hear. 📌 Key Takeaways: Micro content outperforms longform in today’s saturated

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1:46

Who’s Your Content Really Talking To?

The Law Firm Marketing Minute ·

2025/08/05

Did you like this episode? Dislike it? 🎯 If your content feels generic, it probably is—and that’s costing you clients. In this episode, Danny and Mike break down why knowing exactly who you’re speaking to is the first step toward effective marketing. From law firm avatars to niche targeting, they explore how specificity leads to better engagement, better branding, and ultimately, better results. 📌 Key Takeaways: Content created for “everyone” connects with no one.Law firms need to clearly

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2:00

Why Writing for Humans Is More Essential Than Ever

The Law Firm Marketing Minute ·

2025/08/04

Did you like this episode? Dislike it? 🧠 With AI platforms like ChatGPT changing how people find information—including lawyers—the game has officially changed. In this episode, Danny and Mike talk about the long-overdue shift toward content that actually helps real people. After years of pushing for authenticity over keyword stuffing, they break down why writing for humans isn't just good practice—it’s now a strategic advantage. If you’ve been waiting for validation that your content should

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12:29

How Law Firms Can Advertise on a Limited Budget

The Law Firm Marketing Minute ·

2025/08/01

Did you like this episode? Dislike it? 📣 Think you need thousands of dollars to make paid ads work? Think again. In this episode, Mike and Danny lay out a step-by-step approach to law firm advertising that starts with just a few hundred bucks. You’ll learn the three campaign types that matter most—retargeting, lead nurture, and “call me now”—and how to layer them as your firm grows. 📌 Key Takeaways: Why retargeting should always be your first ad strategy.How to build visibility with past

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1:10

What Kind of Ad Campaigns Actually Make the Phone Ring?

The Law Firm Marketing Minute ·

2025/07/31

Did you like this episode? Dislike it? 📣 If your firm is ready to grow fast, this is the episode you’ve been waiting for. Danny and Mike break down “Call Me Now” campaigns—paid ads specifically designed to make the phone ring today. From Google to Facebook, learn what platforms work, how much you need to spend, and why this strategy is key to serious law firm growth. 📌 Key Takeaways: What “Call Me Now” campaigns are—and why they convert.How much to budget for lead-gen ads that work.Why

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1:53

What’s the Smartest Way to Start Running Ads?

The Law Firm Marketing Minute ·

2025/07/30

Did you like this episode? Dislike it? 📣 Think paid ads are only for big firms with deep pockets? Think again. Danny and Mike break down the smartest way to dip your toes into advertising—without burning through your budget. Learn why retargeting is your best first move, and how a few hundred bucks a month can keep you top-of-mind with people who already know and trust you. 📌 Key Takeaways: The difference between cold ads and retargeting—and why it matters.How to advertise effectively on

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1:53

Stop Squandering Your Greatest Marketing Asset

The Law Firm Marketing Minute ·

2025/07/29

Did you like this episode? Dislike it? 📣 Most lawyers work hard to build relationships, but then let them quietly fade into the void. In this episode, Danny and Mike reveal how staying top-of-mind—through email, social media, and even low-budget ads—can be the difference between a trickle of referrals and a steady stream. If you’re not consistently in front of your network, you’re not just being forgettable… you’re leaving money on the table. 📌 Key Takeaways: Why one email a month isn’t

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1:35

How Do You Get Clients When You Have No Marketing...

The Law Firm Marketing Minute ·

2025/07/28

Did you like this episode? Dislike it? 💡 You’ve launched your law firm… but you’ve got zero budget and no leads. So what now? In this episode, Danny and Mike break down exactly how brand-new lawyers can build momentum using nothing but hustle, time, and smart relationship-building. From Chamber of Commerce mixers to email newsletters and DIY social media, you’ll learn how to grow without spending big—and why credibility is something you can earn before you can afford to buy it. 📌 Key

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22:20

ChatGPT SEO: What To Know About Getting Found

The Law Firm Marketing Minute ·

2025/07/25

Did you like this episode? Dislike it? 🧠 What happens when your next client skips Google and asks ChatGPT who the best lawyer in town is? In this episode, Mike and Danny break down how AI tools are already influencing client decisions — and exactly what law firms can do to stay visible. You’ll learn the SEO tactics that actually help you get recommended by tools like ChatGPT and Gemini, plus practical steps to future-proof your firm’s online presence. 📌 Key Takeaways ChatGPT is already

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1,002 results

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